How Coca-Cola Hijacked Sports
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- Äas pĆidĂĄn 12. 05. 2024
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â± Timestamps
00:00 Coca-Cola's Secret Ingredient
01:03 Selling a story, not a product
02:35 Coca-Colaâs Sports Marketing Strategy
04:53 The Money
05:34 The Cola Wars
06:57 The Future
đŹ About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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đ Sources
[1] A Short History of the Coca Cola Company (Coca Cola) www.coca-colacompany.com/cont...
[2] FAQ (Coca Cola GB) www.coca-cola.co.uk/our-busin...
[3] Sports and Entertainment Partnerships (Coca Cola) www.coca-colacompany.com/soci...
[4] Why Does Coca Cola Sponsor the Olympic Games? (Coca Cola Aus) www.coca-colacompany.com/au/f...
[5] History of Celebration (Coca Cola) âą History of Celebration...
[6] The Reason Why Taste and Memory are so Connected (Southern Living) www.southernliving.com/health...
[7] Olympic Marketing Boosts Coke Volumes (Marketing Week) www.marketingweek.com/olympic...
[8] FIFA Seeks Massive Increase From Sponsors on the Back of FIFA+ Launch (Sport Business) www.sportbusiness.com/2022/04...
[9] An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data (International Sport Business Journal, 2011)
citeseerx.ist.psu.edu/documen...
[10] Pepsi signs up Messi to ambush Coke's World Cup sponsorship (Campaign Live) www.campaignlive.co.uk/articl...
[11] Pepsi Takes World Cup Marketing Victory Over Coke (A.List Daily) www.alistdaily.com/lifestyle/...
[12] Partners (IOC) olympics.com/ioc/partners/coc...
Commercial Partners (FIFA) www.fifa.com/about-fifa/comme...
[13] Nike, Coca-Cola Are the Brands Most Associated With the Olympics (Morning Consult) morningconsult.com/2021/08/13...
[14] Olympics pens joint US$3bn Coca-Cola-Mengniu Dairy deal (Sports ProMedia) www.sportspromedia.com/news/o...
#cocacola #sports #athleticinterest - Sport
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Love ur vids
Make A Video About Kerla Blaster India football
Pepsi sponsor Super Bowl half time show but now I think it is already Apple Music!!!!!!!! đ”đŽ
Coca Cola never had Cocaine in it, it had regular Coca! The same Coca leaves and Coca tea that's still sold legally in many part of South America.
To conflate Coca with Cocaine is like conflating Poppy seeds with Heroin or Opium. Poppy seeds and food made with it are sold all over the world and it's not the same as Opium.
Please make a video on Indian cricket
Love how he said, " If you are American - Its Everyday" đ
Yee đđŠđ·
He aint wrong đ
that includes south American, where in some places it is cheaper than water in a documentary
YNWA âïžâ€
Itâs hard to avoid. Even if you choose to drink water or juice itâs most likely owned by Coca Cola.
1:03 I love how Athletic Interest is included in greatest brand catagory đ
Oh, we didnât notice that! đ
They do that everytime.... Check some other videos about Sponsors and you will see them there using their logo
@@AthleticInterest đđđđ
I can't imagine how pissed the Coke executives were when Ronaldo hid the coke bottlesđđđ
It drew attention to them though
đż Respect.
a temporary loss but a greater gain for coke
I don't know why soccer players are so overhyped. Soccer is just a sport where you kick a ball towards the net. Ronaldo is not even a top 20 all-time Athlete
@@NBAGOAT-gg2pk I mean basketball is just players throwing a ball into a net.
Coca cola not only controls the marketing economy of football/sports, but the lifestyle marketing too :)
They basically fund the " healthier living" companies of the US.
No shit! It's the most popular brand ever
3:58 Woah, without your comment I wouldn't understand đźđź
Waving flag song (from coca-cola) still inspiring people after 13 years. When we remember that moments, we remember coca-cola too đđ»đđ»
Who the fuck thinks of coca-cola with that song?
I never think of coca cola when I hear that song. I think of the tournament
@@PghFlash no one lol
The color of santa also, its been much longer
QuiĂ©n piensa en coca cola con esa canciĂłn? đđđđ
Damn, I am Italian and I remember the 2012 Euro final against Spain. I remember that Coca Cola produced cans with letters on it in order make you collect them to create the word "Italia". And I link Euro 2012 to the marketing strategy
In Poland they produced cans with stadiums.
7:30 thats međ
As always, Athletic Interest brings us the best sports content đ
Thanks for making such an amazing and well-done videos. Really appreciate it after a long day of dealing with rude customers, just some insider footy talk with facts. Love yall.
Great video as always mate.. informative, educational and awesome as always
Thank you, Nihindu! We really appreciate (good) reviews đ
Fun fact: It wasn't Coca cola who approached FIFA but it was FIFA who approached Coca Cola because at that time FIFA needed money
"How did Coca Cola become so big? There are several reasons *including cocaine* and Father Christmas" - Went from 0 to 100 real quick.
Love your videos. A suggestion for a video. A history of tobacco advertising in sport. Especially motorsport.
4:55 "The numbers speak by themselves" -Hans Niemann đ
Glad I wasn't the only one that noticedđ€Łđ€Łđ€Ł
@@bilalahmad-ou3jz same bro
Title: "How Coca - Cola Hijacked Sports"
Cristiano Ronaldo: *Hold my water*
As a literal former crack cocaine addict, I just realized how shockingly similar the sound of Coca Cola being poured on ice cubes is...to the sound of a rock of crack being melted onto the screen of the crack pipe. And I should say that crack has all of the fun and none of the sugar of Coke, so for those of you looking to lose weight? Could be an option.
Thank you man! You got me addicted to it
BROO WHAT?!đđ
UNDERRATED comment!
This one video taught me more marketing than my intro to business class did.
Excellent content as always, road to the 1mill subs đȘ
Thank you đ for these videos , the time you take to share with us it's a blessing đ plz continue
Tbf your voice keeps me all the way plus I wait to hear the outro (subconscious.. đ
Wish videos like this were abit longer
Great video... Quality of the video is as always exemplary
Thanks, Aryan!
Can I join you in narrating these...it's awesome to hear you people speak these facts thoâ€ïžâđ„đđŒ
Love your videos! Please donât stop! â€
Fine, weâll carry on! đ
Always loved your animation and the delivery of the speaker. But why is these video have so less views per day makes me think something wrong with the alogorithm
Awesome video as always guys!
Glad youâre enjoying them, Thomas!
I just love that the video sponsor was mentioned at the end đđ»đ„
*This man doesn't sleep without mentioning NIKE atleast once in every video!* đđ
You just brightened up my day :) with this upload thank you
The way he used Hans image for that quote, hilarious
Glad to hear that! âïžđ
@@AthleticInterest will you make case study on magnus or chess
4:54 i see what u did there mate.. nice one
As always beautiful video. I appreciated cited sources Which program do you use for making videos?
Mostly Adobe After Effects.
@@AthleticInterest how can i learn after feects?
Coca Cola are masters of marketing, no doubt about that.
I truly can't see a brand with more engaging commercials and marketing campaigns. Coca-Cola is everywhere, the freezers, the businesses' facades, product placements at point of sales, toys and collectibles, fashion. It's just part of culture.
The polar bears, the Christmas trucks with lights, the Santa Claus.
Can you go one day without seeing their logo?
But Pepsi is just a beverage brand among the myriad of food and snack brands in Pepsico portfolio, they got all the other stuff that go with Coca Cola: Cheetos, Lays, Ruffles, chocolates, candies. So in a way, it's not bad for Pepsi to have Coca-Cola selling a lot, cause they join the band wagon by selling the food that often goes alongside Coca-Cola consumption.
And, it's funny that Pepsi sponsors Lionel Messi and Coca Cola sponsors the Argentinian national team. Just like Adidas sponsors Messi and he plays for Nike sponsored clubs. He should have gone to Manchester United hahaha
Pero Pepsi hace los mejores comerciales
Bro plis upload frequently plis!!!! I love ur videođđđ
7:13 Nice way to put yourself in there.
4:55 ahh Athletic Interest, I gotchu! đ
âïž
Can you please make a video about the WWE and UFC merger? While the channel has focussed more on non-combat sports in the past, I think this a very interesting topic from a sports business perspective.
This made me want to buy a Coca Cola đ
emperor mbappe has not approved the use of his image for this thumbnail
the editor is so good!
4:54 Everything speaks for itself nowadays. (Even hidden somewhere)
love how he integrates 2 different sports, 3 brandings into 1 video
Just like Coca-Cola targets the Celebration and slaps its logo during those events
Kylian's Image slapped on Athletic Interest videos, lol
Quality videos every time
Thank you! đ
"This video is sponsored by Coca Cola..."
Kinda expected that
Whats your Outro song name , Its so damn good!!!
Men, both the South Africa World Cup and Uk olympics has the Coca-Cola melody in their official songs... Wavinâ flags and Move the beat...
Amazing video, sending it to my friend who works for Coca Cila
left both CC & FB 7 years back,glad
Again AI surprised me. While watching this video, I am thinking about how they gather information and research. By the end of the video, they also answered my question. What a surprise!
Glad we got there! đ
New Athletic Interest video let's go
I will never forget that 2010 world cup song- waving flagđą
Since then I always remember coca cola whenever i see world cupđ
I never click faster than when I see that Athletic Interest notification
Loved the unexpected hans moke niemann at 4:55đđ
Could you pls do a video on how Barcelona signs players despite their financial Crisis
Did they didnt already? I defintly see a video about that
I'm literally drinking coca cola while watching this videođ
4:54 cheeky Hans Niemann reference đđđ
Wicked video â€
Thank you! đ
core learning: buy coca cola shares prior a major sports event
Pepsi sponsor Super Bowl half time show but now I think it is already Apple Music.
awesome video
am I the only one who never noticed or even remembered any sponsor ships, when Ronaldo takes the pen, I'm not looking at the advertisements I'm lookin at the game
nice blinkist commercial you got there. i just feel a bit disturbed by that short teaser about coca cola and stuff...
Love to see the Athletic Interest's logo at 0:29 when they talked about the greatest brands lol
How did that get in there? đ
@@AthleticInterest Hard work and determination
Just started working for coke last month lmao
You guys sneaking Hans Neimann in this video seems deliberate, are you guys cooking a chess related video under the hood? đ
This may be why the 2022 world cup was in Qatar. think about it dry and hot climate a lot of competitors are banned like beer. so what are you going to drink when you are stuck in there .apart from water or fruit juice or lemonade. coffee and tea are too hot you want something fresh. not a lot of options and they also own sprite.
They had non alcoholic beerđ
@@DonGivani Nobody likes that.
Qatar sucks men
which program did you use for editing?
Adobe.
Agradable, pero tengan un enfoque Ă©tico no sĂłlo mercadotĂ©cnico, es obvio su giro đ°
Have not drunk Coca Cola for years đ . Also ne Pepsi, etc.
ÂżPor que no doblaron el video como los pasados?
4:54 brođ€
0:13 not at all, i almost forgot when i drank that shitđ€Łđ but you are saying everyone will drink , not at all.
Cameroon đšđČ 4:44đ„°đđ»
Canât wait for you to hit one million subscribers! Iâm sure it will happen within this year
This is making me want to go and buy one I am really that suggestible
Have some meth it will be much better
yup most people are
Xoxox
Make videos on Cricket too! Plzâ€
Holy shit you actually added Hans Niemann
The most recognised word in the world is OK
THE second most recognised word in the world is Coca Cola.
The third most recognised word in the world is cocai****đđ
Nice
Correction: Coke is the second most used word in the world. Not Coca-Cola
Only people from english speaking countries say coke
@@pedroks7756 The average person says other words more frequently during their day than Coca-cola.
@@pedroks7756 How many times do you say "coka-cola" during your day? Probably once in a while.
Coca cola serĂĄ el patrocinador oficial del mundial pero Pepsi hace los mejores comerciales.
Donât forget the fact that Pepsi is an official sponsor of the UEFA Champions League
Glad to be the first here. Still looking for the voice behind Athletic Interest. đ
Unisport guy
Make videos on cricket topic?
They have terrible marketing I never really noticed them, I can still recall Pepsi's Ronaldinho joga bonito ads all these years later though.
What if I cannot drink coca cola what do I do then associate it with fanta or something
Remember when C. Ronaldo literally crashed Coca Cola.đđđđ
McDonalld too
How have I never associated Coca cola with any great sporting event đ. I have also never associated Coca cola with happiness
its the good old Indian household đ
Depend on the culture ... my family always taught me that fast food and sodas were trash
(if you listen to my granpa wine is healthier than sodas)
The only thing i associate with Coca cola is burping a lot
You probably never followed a World Cup
That's because Thumbs Up was the most popular soda in India. But it was bought out by Coke, mind you.
Whats kinda bothering âŠ. Most people dont know how bad the affect of sugar is ! I wish they knew
I never associate the two
So nobody caught the "Chess speaks for itself" reference? đđ
Why use Mbappé image ? The stupidest thing to do
I legit watched this whilst drinking coca cola
Youâve made us all very happy đ
Win for coco
Then numbers speak for themselves!
Looking for Hans references comments
Mbappe might sue you for the thumbnail
Why do you have Mbappe looking like that thou
He is just an athlete who has managed to get to pro level n many will tell you how impossible that is
Also all these brands pumping money into futboll is wat has made it into a global sport. In return thousands are directly n indirectly employed by the sport
Take the money out and futboll scouts will not have money to scout n support young talent.
Broadcasting stations will also disappear n the fans glued on T.V will disappear too
For all the people saying it's not a healthy drink then don't take it but messing with the brand can create a vicious cycle
I havenât drank Coca Cola in yearsâŠitâs horrible.
The fact they donât even need all of this marketing