Thanks to NordVPN for sponsoring this video! Go to www.NordVPN.com/AthleticInterest to get their Black Friday offer. ❓What do you prefer, watching highlights or full games?
Did you honestly make that video without referencing DAZN who are trying to become the Netflix of Livesports? Can't really see the reasoning behind that, unless they declined to pay for being mentioned.
There is a key issue that wasn't studied in this video. Younger people are in general less interested in watching live sports. Any study would skew results in that direction regardless. A more informative study would be how the the opinions of the public has changed over time for different age groups. For anecdotal evidence, I didn't start regularly watching football till almost 20. Much rather preferred to play instead
For me watching live isn't just about watching the best plays, but also about the uncertainty and excitement of not knowing what is going to happen. Watching a game knowing how it ended just isn't the same.
The end of the video sums it all up. I don't think it's a matter of time or even short attention span, which we all have. The main problem is most of us don't want to pay USD$60 or whatever amount a month to SKY, just to watch 4 games in 4 weeks, mostly because different country leagues/european competitions come from different pay service companies. The pay to watch tv services are a mess. It's easier to watch the games you want, from the different competitions on pirate streaming services.
I don't think he mentioned subscriptions tho. This is purely about what young people are interested in and how long they are watching it. And kids are less and less likely to be interested in physical sports.
I have heard about this from quite a few mates in the UK, however back here our subscriptions are pretty cheap, usd 60 as you say is something that would last about two years for us
@@VeryIntellijent I hear you just watch anything sport wise you want then on your computer or tv free stream there are many hd ones out there for you guessed it...... 0 🙏 without the virus's
I'm 15 and I always prefer to watch full games instead of highlights for many reasons. But usually I just don't have time. I have school, my own hobbies and I also want to meet my friends so usually I don't have much time left to sit for 90 minutes to watch a football game or 40 minutes to watch a basketball game. That's why I usually watch the highlights on CZcams
Are you’re friends football fans as well? I know that for me going to pub to watch football with my friends is a great way to kill 2 birds with 1 stone
The biggest issue imo is the amount of expensive subsribtions you need. For example you could need 3 different packages only if you want to watch the top 4 leagues (and that doesn't include other sports). Which is why tech savy people either sail the 7 seas *which isn't accounted in the statistics* or they justsay fuck it, i'll watch the highlights in a few hours, while doing something else
"sail the 7 seas" lmaooo, but yea I dont think they account for that in the stats so I'd say a lot of people are still interested in it because most of the guys at my school are always discussing football games I haven't even watched, now more girls are getting into it even
@@lonewlf5440 a lot of young people still interested in sport,but the diverse subscription makes people decide to pirate than spend almost 100$ just to watch a sports,at least for american based league its have a centralized subscription for each sport,european football didnt have that advantages with each country have their own league In a sense the idea of ESL is catering toward a more consumer friendly system in a cost of the death of small club across europe Also the statistics probably a fault because young people will opt to watch live sport in pirated website because they didn't have the money to subscribe and because they understand how to pirate
As a 15 year old guy I still love watching full football games, I only check my phone during half time and check the other games during that matchday. The best games to watch are knockout games (champions league, europa league, league cups) they most of the time go to penalty shootouts and theu are the best part of a knockout game.
The best way that social media transformed F1 was by making it a lot more open. In the past everything you'd see was very polished and curated, and teams completely secretive. Now, apart from countless experts analysing both race situations and the technical aspects, you also see the top teams giving debriefs on CZcams, discussing their decisions openly and answering fan questions after every race. Imagine a football coach doing the same, giving his explanation on what strategy he chose and why he made the substitutions that he did. Or players, discussing their play, or training, or equipment. There are also lots of proprietary data analysing companies, just give the fans a glimpse on what goes on behind the scenes and why.
I would recommend Athletic Interest to study where Twitch and CZcams fits in this scenario (specially the purple social media) and how they menace the traditional sports broadcasting. Recently in Brazil, F1 granted a Twitch streamer the rights to broadcast the F1 Brazilian Grand Prix. The same streamer (Gaules) is also streaming 90 NBA Games this season in partnership with Budweiser. His broadcast team has like 4 or 5 people in sort of a watch party. That is a huge broadcasting transformation.
Sounds like we need to make a sequel 🤗. Also found it super interesting that CZcams recently acquired the rights for the Women's Champions League together with DAZN and is streaming matches globally and for free. There's definitely some movement in the market, but it feels like the big disruption is yet to happen.
@@AthleticInterest Spanish streamer Ibai also got the rights to stream the Copa América and some of PSG's matches for free on twitch. For the Copa América final he got more than 600k viewers, despite it only being available in Spain (not the rest of Latin America) and happening at 2am. And about the big disruption, Netflix was recently considering buying the rights for Formula 1, which imo would be huge. Imagine if, with a Netflix subscription, which many people already have (especially young people) you could also watch live F1 races for free, as well as older races on-demand. Basically what they're trying to do with F1-TV, but with a subscription that is much more attractive since, well, it also contains the entirety of Netflix.
@@AthleticInterest not just F1, motorsports in general are taking advantages of youtune NASCAR and indycar are posting highlights and full races on their channels, NASCAR broadcast a car camera live during Cup Series Races Japanese SuperGT and Super Formula broadcast races online on CZcams and in other streaming websites Australia (V8) Supercars has races for users that pay for their youtube channel membership In other sports, Baseball has Taiwan league teams often using twitch to broadcast games and extra content like practice and interviews In soccer we have Australia broadcasting its leagues and national team friendlies on youtube and J-League (from Japan) broadcast some games of J1,J2 and Japanese League cup for free in youtube, not mentioning a weekly show that shows the highlights of matches Here on Brazil, recently Jovem Pan did followed Australia Supercars example and broadcasted a National League game for its youtube channel , the move was scary for the Top broadcast that forced a big TV here on Brazil broadcast the game for free on its website From 2022, One of Biggest State Soccer championships (São Paulo State) will have games broadcasted on youtube and HBO Max (Netflix Rival) In European leagues broadcast in Brazil, Bundesliga decided broadcast their League for free on OneFootball, a soccer broadcast app About the streaming battle, asides Amazon, it would be fun to talk about DAZN vs Eleven Sports, both seems growing heavily and probally they will keep dominating love sports market specially on Soccer In Japan DAZN has anything local Soccer, from National Team Games to J League matches and AFC Champions League matches, Meanwhile Eleven Sports took space in a bunch of European countries and in Brazil got rights for a lot of tournaments, specially after they brought out MyCujoo last year
Kids from my village aren’t intrested in sports at all. they neither play nor watch the game on tv. But they love mobile games. At their age I was so crazy about sports. I used to watch all the games available live on tv sometimes even missing school. Even though there was limited coverage of European football because of lack of cable tv in our village i used to gather news to be updated on the European football. Really strange times ahead for sports.
to me, the weirdest part about kids nowadays is their interest to play NBA on consoles, but dont like playing actual basketball with their friends.. strange times indeed
@@andistheinforitbutso7513 No lmao. East Asia is declining in traditional sports and seeing rise in eSports. Indian children love Cricket yes but take a look at your neighbours Myanmar, Their kids spend 10 hours a day in net cafes playing games. Same applies to far East Asia. China is the epicenter of eSports and South Korea is famous for its eSports athletes. SE Asia is also an eSports epicenter.
@@cinnamon3578 yeah agreed, it somehow feels weird that they are so into esports, a few of them infact have schools where children are taught to be professionals in games, besides the games profit from esport and their tournaments and hence the popularity, but I dont appreciate esports taking a lead over the actual sport, that would indeed be scary
I'm a zoomer and can't fathom preferring highlights. Watching the game from kickoff to the final whistle is everything. I literally don't watch the games if i miss them, i feel like something is lost when it's not live
I work 10 hours as a 22 year old. I ain’t even got a tv… I don’t really got time to watch a game for 2 hours while I could use that to sleep 🤷🏻♂️ still love futbol tho
@@billymarshall8084 I get that but isn’t it more convenient to watch highlights of your favorite team while waiting or being on the bus or train? Yeah I’ll watch a game if I have the day off of course…I’ll watch it on my laptop
Most games are on Saturdays or in the evening. It's weird you don't have time to watch football. I feel you don't love football as much as you say you do, because it's easy to know when your team is playing and schedule time
"the unpredictable magic of two teams going up against each other on a Saturday evening is something that humans, at least the ones behind Athletic Interest, will always be drawn to. The live sports experience can never be replicated through social media." YES, SIIIIIR!!
Im 21 recently, and I watch nothing but sports Football is my number 1, I don't mind sitting all day watching the beautiful game, even if I support none of the teams playing
I am from India, I remember me and my brother used to stay up till 2:00am to watch premier league and we still do. I cant name a single kid who does that now but sadly they play alot of Mobile games. Sad.
I basically stopped following football because the games were always late in the night because I would have basically no productivity the next dau PLUS NOBODY IN MY FRIEND GROUP cared about football, everyone cared about cricket and mostly social media So I basically stooped following PL or football in a nutshell.
I could relate this. As a cricket fan I loved to watch full cricket matches but that thing seems to be dying for me . I just watch the important one's or only the world cup matches. One of the reasons for my drift from the sports must be the time I have to devote towards my studies 🙂
Hey akshat, that was the main reason why I started preferring football over cricket. Now I can watch 90 mins of play without any ads break. The problem with cricket is it's formats are long and ads breaks really sucks.
@@akshat4311 yes this is true if love a sport truely you will support it against any odds. See the thing was I watched cricket because my friends,my father did but it wasn't from my heart but was a kind of a peer pressure. But with football I just love to play and watch.
me too I have watched fewer live games every season since I started watching heavily in 2017 A huge drop off was when Messi started losing form so I didn't really have many games to look up to School and my freelance career also plays a big part But now that Haaland is at Man City, I have something to look forward to as I essentially support 4 teams Arsenal, City, PSG, Barcelona
We’d watch games more If we didnt have to illegally stream them as it’s either too expensive or games just aren’t shown. Like in the UK 3pm kick offs or somert like that. Let’s also not forget the fact there’s sometimes 3-4 different broadcasters for games. Only the rich (majority of whom are older people) can afford it.
I have to disagree on this for myself but i can understand this for other people. I am 18 and i pay for 3 diffirent football tv/youtube subscription and am season ticket holder at my local club FC Twente. It also helps that in Netherlands there are 2 Champions League games and 2 Europa/Conference League games live every matchday aswell as either 1 Ziggo Sport or ESPN channel depending on the provider
Watching live football and watching highlights aren't the same. Imagine watching your team lifting ucl trophy live and lifting it in highlights. Just no. Maybe applicable for American sports
@@AthleticInterest nah bro that’s just Americans. Most Europeans and Africans will watch their team play 90m. And football is the most popular sports so it’s not easy to grow it compared to F1 or nfl/nba
@@mohamedadan1553 im american and most of us watch the full 90 min. But when your football game comes on I’m at school or it’s mid day so I’m busy. But plp here watch the full games
This channel always sorprends me. The topics they discuss are so original yet necessary but totally unspoken about anywhere else. Absolutely brilliant each and every video. One of the most underrated channels on CZcams.
Watching sports is like watching a highly anticipated thriller film every now and then. You don't know what's gonna happen, who'll win who'll lose...boy how can the younger gens stay without these! In my country the matches start either midnight or in the very early morning, but those are totally worth it. And athletic interest, what a beautiful content! Wish to see more!! (And yeah, try to make content about underrated sports, such as volleyball, handball, hockey etc...they deserve some attention too)
I’m a part of the younger generation. But honestly. Watching highlights on CZcams is kinda trash compared to watching it live. You can see the comments so it’s kinda spoiled by the top comments. Watching it live is like omg what’s gonna happen next
f1’s marketing strategy worked exactly as intended on me. i didn’t even know what f1 was 2 years ago and now after drive to survive and becoming interested with my friends, i watch every race live 😂
me too the CZcams strategy is amazing and the content from F1 related channels (commentary, discussions, etc) such as DRIVER91 or others is extremely high quality now compare that to Football Daily or OneFootball who make videos in a Pub half drunk with 5 minute editing
watching only key highlights won’t give the satisfaction, suspense, goosebumps and above all the emotional ride we go through the 90 mintues of football ..
how the Athletic Interest manages to produce banger after banger never cease to amaze me... you guys definitely deserve x10 the amount of subs (but i also know that watchtime & retention is more important nowadays which you perfected haha)
In a world where instant satisfaction is king, watching a 90 minutes game of football where the ball is passed around for 90% of the time is not going to attract many people. That’s why people watch highlights
Another fantastic video. Athletic Interest is perhaps the best channel about sports on yt. I got into F1 by watching one of it's video, followed the exact same route to drive to survive and now watching F1 since Monza
Gen Z kids definitely don't "value their time" more. They'll easily spend hours flicking through TikTok. They just have much shorter attention spans because of how these social media sites are designed.
@@kumaransivan9688 Nah it’s definitely shorter attention spans. Sports are niche as it is, so any emerging markets coming up will only shrink that pie.
I was extremely confused under a Highlights video why people say "I only watch the highlights, it's much better than watching live" and it was the most liked comment. I just did not get it why people don't like watching sports live. This video explained it very well!
I am very excited everytime I received notification about your new video regardless of what topic but I am not happy with the rate at which you publish new contents. Please make more videos as often as possible. Once a week or even more than 1 a week. The quality is superb and the content is educational, entertaining and thoughtful. Keep it up. Thanks.
How is this channel so amazing but it only has less than 500K subs??? I see this channel becoming elite very soon. I am just always in awe with how great your research is
I think it is pretty different the type of content between a sport game and a movie or a song. A sport game is tight to its end result, that's why people watch it. A song or a movie is an experience that you can always re-watch or re-listen to over and over. Fron that point, broadcasting companies need to do something different if they want to increase or retain customers. Good point by bringing F1 as an example. Laveraging social media is a great tool that businesses can't miss, if they like it or not.
Nowadays kids have no patience to watch a full game.They would instead see live scores.Although I am a kid but I am huge lover of football,Cricket and basketball.
This also reminds me of why Baseball (despite declining popularity) never truly lost its spot on Sunday TV... because people dont watch it.. people turn their TV on, and have something shown for hours without the hassle of watching every minute of it.. its a game for old people to watch before they decide to turn to Golf
Baseball is on a crossroads, TV ratings are not good, but social media is growing quite a lot, is the first of the big 4 to broadcast games on youtube and the second to broadcast games in a big social media (NFL with Twitter/Twitch) was the first one I am younger than 25, i like to watch baseball online but sometimes I like to watch like you just had said
@@superninja252 baseball has always been a laid back sport for the better part of its history.. and i think its also the part of its appeal. i also enjoy the fact that every game has some significant higlight moments that keep it interesting.. and if theres something that saves baseball is its regional/hometown core audience that keeps it profitable, plus the gambling side of bookies
You can watch baseball on CZcams!? I might watch a baseball game for the first time ever! All these things are so tied down to expensive antiquated technology that requires you to have a television. Pretty cool that they recognize that athleticism is something that even non-rich people could enjoy.
@@csmlyly5736 it used to be broadcasted until last year I think you can see some 2021 and some classic games they had broadcasted on youtube on last few years I don't know if they will continue this year beacuse it look Apple will got their rights but who knows?
This is fantastic work Guys! I have an internal work ppt around IPL’s declining popularity and tv ratings and im going to strt with your video!😀 keep up the great work!
I’m an adamant football fan. Ever since my father took me to England to watch the Manchester derby when Man Utd won 4-3, I was obsessed. I don’t care if Man Utd are being gutted by Ole at the moment, I still love them. I would put aside 90 minutes of my life to watch my favorite team play, social media won’t stop me.
I can't imagine being the guy who is playing a song about the world ending over the intro of a video about why youngins these days don't watch TV sports.
I love finding this channel it’s very informative. I’m in that 40% rather highlight that live nba for everything stated but mainly it’s just the game quality (the product). I believe that’s why nba is 2x & 3x higher than other two pro leagues for my demo. Great info on this channel tho because it’s true lol I picked up F1 from Netflix then WTF1 on utube & now here!
For sure Liberty Media and F1 are nailing it and their model seems to be working in getting GenZ in. 👏👏👏 Great video as always Athletic Interest.... just brilliant 👌👌
I always try to watch football games live whenever possible although it is hard to watch the games live as they are played after 12:00 am in my country due to the time difference
I think these stats are overstated and if anything are used by bad actors such as Agnelli to create a closed league model to protect the viability of their clubs. Football is very much a part of the European life, it wont simply end as Agnelli says. The reason I find USA sports sad is that you only have 30 teams or so representing a country of 300million. Keep Sports open!
I have to admit I love shortclips of bangers, skills or crunching tackels accompanied by some fitting music. But it can't replace the trill you get watching your team play a crucial game.
It's not the game imo, it's the price of the package. Gen Z isn't dumb enough to pay 50$+ for a subscription. Make it cheap for everyone and you will get a ton of subscriptions and thus more viewers watching full games.
As an 18 year old now, i can say that the f1 thing is true. I started seeing f1 on insta via merc and mclaren,etc than found out the drive to survive series and then f1 youtube highlight. Now i sit for over 10 hours a week end just to watch qualifying , pre race, race, after race and sometimes also fp1-3 if it is interesting enough
I do not know how you manage to dexterously piece together such amazing videos for your channel. It is an art form, one that you have gracefully perfected. Very good content!!!
Besides all the aforementioned aspects, one thing that keeps me from watching are the increasing ethical issues. The financial level football has reached seems unsustainable. Add the private owners and their insane sponsorships, and you create a situation were many people are disgusted. It goes against anything we grew up looking for in a football club. And the way UEFA and FIFA act diminishes my hope for a better future. At least with F1 I know what I get. It's ethical issues are well communicated and also worked on. They try to become more responsible and open, whilst FIFA wants to make even more profit through a WC every two years.
I think sports is going to change into a more fast-paced option for example Cricket test matches used to be 5 days long and at this point, the most popular sport is 20/20 which lasts only 2 hours.
Such a great content. I used to watch all games for Surturday and Sundays, my whole life in weekends would revolve around football games. I would watch interviews of managers and read all articles about sports, not just for my club but for so many clubs. But since I am done with University, I came to realise that there are way too many important things to take care of, including taking care of my career and other important things. Why would I sit and spend more than two hours on a game I should literally know everything that took place, every interesting stuff that came out of it? Also, the pandemic actually made me realise how football can be boring. In fact, there are very few momentous actions in the whole game. Mostly it's passing by the ball all around and there are very limited time to wafch mindblowing actions, and I would watch that via highlights as well. Even my favorite club, I will only watch specific full games because of their meaning and all. This topic is interesting, it matches what I have been going through and wondering about. This channel is such a blessing, we know preparing such a content is difficult and takes time, but if you would add more videos, like twice a week maybe, it would be amazing. But I still prefer your quality, if quantity absorbs it then it's not that worth.
It was never the end, we just don't bother unless it's easily accessible on our main devices, whether it's a computer or phone. It's just a matter of adapting to convenience.
Perhaps this is simply a trait for younger people. I'm a Gen Z myself and as I grew older I started to watch matches more astutely... even for matches where my team isn't playing.
This also applies to playing vide games, often times nowadays you feel to watch tik tok or netflix and feel lazy to play games , they give you instant gratification instead of you needing to go through the effort of playing video games
Thanks to NordVPN for sponsoring this video! Go to www.NordVPN.com/AthleticInterest to get their Black Friday offer.
❓What do you prefer, watching highlights or full games?
Both depending upon the Game.
Full game, only for international rugby tho because it's free in France
Did you honestly make that video without referencing DAZN who are trying to become the Netflix of Livesports? Can't really see the reasoning behind that, unless they declined to pay for being mentioned.
There is a key issue that wasn't studied in this video. Younger people are in general less interested in watching live sports. Any study would skew results in that direction regardless. A more informative study would be how the the opinions of the public has changed over time for different age groups.
For anecdotal evidence, I didn't start regularly watching football till almost 20. Much rather preferred to play instead
u are german arent you ? ^^
For me watching live isn't just about watching the best plays, but also about the uncertainty and excitement of not knowing what is going to happen. Watching a game knowing how it ended just isn't the same.
are you a f1 fan?
100%. Being a massive fan of basketball and the NBA, the thrill of a tight game is so exciting and entertaining and stressful !
F1 races takes only 1hour to 1.5 hours to finish for some reason tho, it's easy to watçh as a millennial,
@@puuoyevigannogreven8781 yes I am
@@jon-unicorn-doxxer I love the NFL and I normally watch the full 3 hour games
I need 90+ minutes of football cause thats the only time I can really forget all of my problems.
Exactly
But if you watch and support barca nowadays, it will only add your problems
It's unique escapism 😁
@@AthleticInterest exactly, nothing compares to it ⚽️ Great channel by the way!
If you're not a Barca or man utd fan then fair enough
The end of the video sums it all up. I don't think it's a matter of time or even short attention span, which we all have. The main problem is most of us don't want to pay USD$60 or whatever amount a month to SKY, just to watch 4 games in 4 weeks, mostly because different country leagues/european competitions come from different pay service companies. The pay to watch tv services are a mess. It's easier to watch the games you want, from the different competitions on pirate streaming services.
This is just what I was thinking. And also I usually don't have time to watch live games
I don't think he mentioned subscriptions tho. This is purely about what young people are interested in and how long they are watching it. And kids are less and less likely to be interested in physical sports.
I have heard about this from quite a few mates in the UK, however back here our subscriptions are pretty cheap, usd 60 as you say is something that would last about two years for us
@@VeryIntellijent I hear you just watch anything sport wise you want then on your computer or tv free stream there are many hd ones out there for you guessed it...... 0 🙏 without the virus's
Glad to know that I just need to pay $4 a month to get some Top European League. It also have recording feature, so I can watch any match that I want.
I'm 15 and I always prefer to watch full games instead of highlights for many reasons. But usually I just don't have time. I have school, my own hobbies and I also want to meet my friends so usually I don't have much time left to sit for 90 minutes to watch a football game or 40 minutes to watch a basketball game. That's why I usually watch the highlights on CZcams
Fair enough, thanks for sharing your perspective!
Are you’re friends football fans as well? I know that for me going to pub to watch football with my friends is a great way to kill 2 birds with 1 stone
@@BigPurp9 some of em are
well that is a good point
Basketball game lasts for 2:30 to 3 hours, not 40 minutes bro.
The biggest issue imo is the amount of expensive subsribtions you need. For example you could need 3 different packages only if you want to watch the top 4 leagues (and that doesn't include other sports). Which is why tech savy people either sail the 7 seas *which isn't accounted in the statistics* or they justsay fuck it, i'll watch the highlights in a few hours, while doing something else
"sail the 7 seas" lmaooo, but yea I dont think they account for that in the stats so I'd say a lot of people are still interested in it because most of the guys at my school are always discussing football games I haven't even watched, now more girls are getting into it even
@@lonewlf5440 a lot of young people still interested in sport,but the diverse subscription makes people decide to pirate than spend almost 100$ just to watch a sports,at least for american based league its have a centralized subscription for each sport,european football didnt have that advantages with each country have their own league
In a sense the idea of ESL is catering toward a more consumer friendly system in a cost of the death of small club across europe
Also the statistics probably a fault because young people will opt to watch live sport in pirated website because they didn't have the money to subscribe and because they understand how to pirate
No matter what topic this channel topics about, it is so satisfying to watch! 😴
Thank you... Managing to pick the right topics! 😅
Fact
And this is concerning for sports
Xaa kugu dhacay hal sanno wax ma soo upload gareeyne
i think am the only on who dont care for sports but love this channel
Unbelievable editing, hats off to you guys
Love your vids Matt!!
@@fikun21 legend
🎩 Thank you!
bourbons
@@AthleticInterest y'all should make a course on how you edit your videos
easy $2m USD extra a year from that
As a 15 year old guy I still love watching full football games, I only check my phone during half time and check the other games during that matchday. The best games to watch are knockout games (champions league, europa league, league cups) they most of the time go to penalty shootouts and theu are the best part of a knockout game.
High-stakes sport! 😄
The best way that social media transformed F1 was by making it a lot more open. In the past everything you'd see was very polished and curated, and teams completely secretive. Now, apart from countless experts analysing both race situations and the technical aspects, you also see the top teams giving debriefs on CZcams, discussing their decisions openly and answering fan questions after every race. Imagine a football coach doing the same, giving his explanation on what strategy he chose and why he made the substitutions that he did. Or players, discussing their play, or training, or equipment. There are also lots of proprietary data analysing companies, just give the fans a glimpse on what goes on behind the scenes and why.
I would recommend Athletic Interest to study where Twitch and CZcams fits in this scenario (specially the purple social media) and how they menace the traditional sports broadcasting.
Recently in Brazil, F1 granted a Twitch streamer the rights to broadcast the F1 Brazilian Grand Prix. The same streamer (Gaules) is also streaming 90 NBA Games this season in partnership with Budweiser. His broadcast team has like 4 or 5 people in sort of a watch party.
That is a huge broadcasting transformation.
Sounds like we need to make a sequel 🤗. Also found it super interesting that CZcams recently acquired the rights for the Women's Champions League together with DAZN and is streaming matches globally and for free. There's definitely some movement in the market, but it feels like the big disruption is yet to happen.
@@AthleticInterest sera a is streaming free on yt
@@AthleticInterest Spanish streamer Ibai also got the rights to stream the Copa América and some of PSG's matches for free on twitch. For the Copa América final he got more than 600k viewers, despite it only being available in Spain (not the rest of Latin America) and happening at 2am.
And about the big disruption, Netflix was recently considering buying the rights for Formula 1, which imo would be huge. Imagine if, with a Netflix subscription, which many people already have (especially young people) you could also watch live F1 races for free, as well as older races on-demand. Basically what they're trying to do with F1-TV, but with a subscription that is much more attractive since, well, it also contains the entirety of Netflix.
@@AthleticInterest not just F1, motorsports in general are taking advantages of youtune
NASCAR and indycar are posting highlights and full races on their channels, NASCAR broadcast a car camera live during Cup Series Races
Japanese SuperGT and Super Formula broadcast races online on CZcams and in other streaming websites
Australia (V8) Supercars has races for users that pay for their youtube channel membership
In other sports, Baseball has Taiwan league teams often using twitch to broadcast games and extra content like practice and interviews
In soccer we have Australia broadcasting its leagues and national team friendlies on youtube and J-League (from Japan) broadcast some games of J1,J2 and Japanese League cup for free in youtube, not mentioning a weekly show that shows the highlights of matches
Here on Brazil, recently Jovem Pan did followed Australia Supercars example and broadcasted a National League game for its youtube channel , the move was scary for the Top broadcast that forced a big TV here on Brazil broadcast the game for free on its website
From 2022, One of Biggest State Soccer championships (São Paulo State) will have games broadcasted on youtube and HBO Max (Netflix Rival)
In European leagues broadcast in Brazil, Bundesliga decided broadcast their League for free on OneFootball, a soccer broadcast app
About the streaming battle, asides Amazon, it would be fun to talk about DAZN vs Eleven Sports, both seems growing heavily and probally they will keep dominating love sports market specially on Soccer
In Japan DAZN has anything local Soccer, from National Team Games to J League matches and AFC Champions League matches, Meanwhile Eleven Sports took space in a bunch of European countries and in Brazil got rights for a lot of tournaments, specially after they brought out MyCujoo last year
@@luismaxb i was there watching too
As a football fan I feel proud that I watched every single game of the euro 2020 and it was worth it! Every second was !
That's a serious dedication
what a psychopath!
I couldn‘t watch every game because some were in Pay-Tv.
You shouldn't be too proud, this years euros was pretty lame bar some matches
Nacho sab
Kids from my village aren’t intrested in sports at all. they neither play nor watch the game on tv. But they love mobile games. At their age I was so crazy about sports. I used to watch all the games available live on tv sometimes even missing school. Even though there was limited coverage of European football because of lack of cable tv in our village i used to gather news to be updated on the European football. Really strange times ahead for sports.
to me, the weirdest part about kids nowadays is their interest to play NBA on consoles, but dont like playing actual basketball with their friends.. strange times indeed
You mean mainland India? South And East loves football..
@@andistheinforitbutso7513 No lmao. East Asia is declining in traditional sports and seeing rise in eSports. Indian children love Cricket yes but take a look at your neighbours Myanmar, Their kids spend 10 hours a day in net cafes playing games. Same applies to far East Asia. China is the epicenter of eSports and South Korea is famous for its eSports athletes. SE Asia is also an eSports epicenter.
@@cinnamon3578 yeah agreed, it somehow feels weird that they are so into esports, a few of them infact have schools where children are taught to be professionals in games, besides the games profit from esport and their tournaments and hence the popularity, but I dont appreciate esports taking a lead over the actual sport, that would indeed be scary
@@PT_X10 It's just evolution. Nothing lasts forever. It's not scary. People will evolve and this is another phase
I'm a zoomer and can't fathom preferring highlights. Watching the game from kickoff to the final whistle is everything. I literally don't watch the games if i miss them, i feel like something is lost when it's not live
I work 10 hours as a 22 year old. I ain’t even got a tv… I don’t really got time to watch a game for 2 hours while I could use that to sleep 🤷🏻♂️ still love futbol tho
I respect the profile pic👍🤣
Working 10 hours in 22 years leaves you with 192710 spare hours. You have loads of time to watch footy mate.
@@billymarshall8084 I get that but isn’t it more convenient to watch highlights of your favorite team while waiting or being on the bus or train? Yeah I’ll watch a game if I have the day off of course…I’ll watch it on my laptop
@@owenmasalla2753 😂 I paused the vid at the right time and got this banger
Most games are on Saturdays or in the evening. It's weird you don't have time to watch football. I feel you don't love football as much as you say you do, because it's easy to know when your team is playing and schedule time
The production quality of athletic interest is so high nowadays
Thanks very much. Very glad you're enjoying it 💙
Nowadays? Been high since day one
Always has been
"the unpredictable magic of two teams going up against each other on a
Saturday evening is something that humans, at least the ones behind Athletic Interest, will always be drawn to. The live sports experience can never be replicated through social media." YES, SIIIIIR!!
🙌 Nothing quite like it!
Im 21 recently, and I watch nothing but sports
Football is my number 1, I don't mind sitting all day watching the beautiful game, even if I support none of the teams playing
We can relate😁
The beautiful game tf lol
Yeah, but if you watch 2 teams parking the bus it's annoying and let's be honest then you are just simply wasting your time
@@Vinnicombe1 it is
I absolutely love watching the entire game, way more exciting than watching highlights. Especially when it’s a team you like.
No feeling quite like it!
I am from India, I remember me and my brother used to stay up till 2:00am to watch premier league and we still do. I cant name a single kid who does that now but sadly they play alot of Mobile games. Sad.
I basically stopped following football because the games were always late in the night because I would have basically no productivity the next dau PLUS NOBODY IN MY FRIEND GROUP cared about football, everyone cared about cricket and mostly social media So I basically stooped following PL or football in a nutshell.
How would you know if a kid watches football at 2pm or not? So you do you check a kids house atv2pm to see if they are watching yhe premier league?😂
I could relate this. As a cricket fan I loved to watch full cricket matches but that thing seems to be dying for me . I just watch the important one's or only the world cup matches. One of the reasons for my drift from the sports must be the time I have to devote towards my studies 🙂
And that's understandable too! 📖
Hey akshat, that was the main reason why I started preferring football over cricket. Now I can watch 90 mins of play without any ads break. The problem with cricket is it's formats are long and ads breaks really sucks.
@@tanishkumar2510 yes you are right but still the world cup excites me and nothing can replace it❤️
@@akshat4311 yes this is true if love a sport truely you will support it against any odds. See the thing was I watched cricket because my friends,my father did but it wasn't from my heart but was a kind of a peer pressure. But with football I just love to play and watch.
me too
I have watched fewer live games every season since I started watching heavily in 2017
A huge drop off was when Messi started losing form so I didn't really have many games to look up to
School and my freelance career also plays a big part
But now that Haaland is at Man City, I have something to look forward to as I essentially support 4 teams
Arsenal, City, PSG, Barcelona
We’d watch games more If we didnt have to illegally stream them as it’s either too expensive or games just aren’t shown. Like in the UK 3pm kick offs or somert like that. Let’s also not forget the fact there’s sometimes 3-4 different broadcasters for games. Only the rich (majority of whom are older people) can afford it.
I have to disagree on this for myself but i can understand this for other people. I am 18 and i pay for 3 diffirent football tv/youtube subscription and am season ticket holder at my local club FC Twente. It also helps that in Netherlands there are 2 Champions League games and 2 Europa/Conference League games live every matchday aswell as either 1 Ziggo Sport or ESPN channel depending on the provider
Watching live football and watching highlights aren't the same. Imagine watching your team lifting ucl trophy live and lifting it in highlights. Just no. Maybe applicable for American sports
A a Chelsea fan, I watched both UCL wins live. There is nothing like live for sure!
Highlights are to catch-up on what's going on, or a game you missed. That's why it's more popular. But I prefer Live when I can make it work.
Both when done well can be very enjoyable... but it feels like very different experiences
@@AthleticInterest nah bro that’s just Americans. Most Europeans and Africans will watch their team play 90m. And football is the most popular sports so it’s not easy to grow it compared to F1 or nfl/nba
@@mohamedadan1553 im american and most of us watch the full 90 min. But when your football game comes on I’m at school or it’s mid day so I’m busy. But plp here watch the full games
As a young person I would love to be able to watch live sport but its hiding behind a massive paywall
It can be expensive out there 💰
Or you could get just a good pirate stream link
There's always radio! Not as good as watching, certainly, but still an enjoyable experience and entirely free.
This channel always sorprends me. The topics they discuss are so original yet necessary but totally unspoken about anywhere else.
Absolutely brilliant each and every video. One of the most underrated channels on CZcams.
Thank you, Shaun! 🙌
Watching sports is like watching a highly anticipated thriller film every now and then. You don't know what's gonna happen, who'll win who'll lose...boy how can the younger gens stay without these! In my country the matches start either midnight or in the very early morning, but those are totally worth it. And athletic interest, what a beautiful content! Wish to see more!! (And yeah, try to make content about underrated sports, such as volleyball, handball, hockey etc...they deserve some attention too)
I’m a part of the younger generation. But honestly. Watching highlights on CZcams is kinda trash compared to watching it live. You can see the comments so it’s kinda spoiled by the top comments. Watching it live is like omg what’s gonna happen next
@@dbabu51 its like a magic , nowadays everyone wants stats rather than action.
As a member of the younger generation. I love nothing more than sitting down and watching live sports(and this channel). Great content.
f1’s marketing strategy worked exactly as intended on me. i didn’t even know what f1 was 2 years ago and now after drive to survive and becoming interested with my friends, i watch every race live 😂
me too
the CZcams strategy is amazing
and the content from F1 related channels (commentary, discussions, etc) such as DRIVER91 or others is extremely high quality
now compare that to Football Daily or OneFootball who make videos in a Pub half drunk with 5 minute editing
watching only key highlights won’t give the satisfaction, suspense, goosebumps and above all the emotional ride we go through the 90 mintues of football ..
This is scarily true, due to busy lives I find myself watching only goals or highlights, rarely full live games
Life can get very busy!
how the Athletic Interest manages to produce banger after banger never cease to amaze me...
you guys definitely deserve x10 the amount of subs (but i also know that watchtime & retention is more important nowadays which you perfected haha)
Don't worry... we'd take 10x subs as well 😄
@@AthleticInterest one day you'll get the golden play button, and it'll be fully deserved, keep bumping those awesome videos 😍
The NFL has actually managed this quite well with their NFL network
Not really
@@TheOwl22 uhh yes it is. I understand y'all hate handegg but don't denied when they do something right
Hats Off Man
This content doesn’t deserve to be free
Appreciate your Hard work , Skills and Talent of explanation .
In a world where instant satisfaction is king, watching a 90 minutes game of football where the ball is passed around for 90% of the time is not going to attract many people. That’s why people watch highlights
All action all of the time 😯
Your argument is exactly why I watch NHL. Don’t even have to know the players and I gets my adrenaline up. Especially playoffs
The content, the editing and the voice everything makes this channel a gem on CZcams😋👌🏼
😄 Thank you!
Next level editing, content & the delivery.
Another fantastic video. Athletic Interest is perhaps the best channel about sports on yt. I got into F1 by watching one of it's video, followed the exact same route to drive to survive and now watching F1 since Monza
Brilliant! Thank you, Mohammad ❤️
That’s the reason I like watching F1 on live TV. The strategies are so amazing to watch live and everything is better to watch live
Nothing can beat watching sports live. The unpredictability, the tention, the drama... It's something else!
When it's good... it's *very* good 🤩
Another top quality video from Athletic Interest. Loving the videos.
This is truly next level editing !! Love the content!!
The analysis and video editing done by you guys are awesome. Hope football broadcasters hire you to make their content more engaging 😁
Gen Z kids definitely don't "value their time" more. They'll easily spend hours flicking through TikTok. They just have much shorter attention spans because of how these social media sites are designed.
Too woke tbh thats what spoilt them
@@kumaransivan9688 Nah it’s definitely shorter attention spans. Sports are niche as it is, so any emerging markets coming up will only shrink that pie.
Yeah I laughed when he said they value their time. They spend hours scrolling on social media then complain about how hard life is.
@@Head_Turnah that too but being this woke is what made them this active on social media for worthless causes
@@kumaransivan9688 People are generally on social media because their friends are. Most young people don’t give af about social movements lol
I was extremely confused under a Highlights video why people say "I only watch the highlights, it's much better than watching live" and it was the most liked comment. I just did not get it why people don't like watching sports live. This video explained it very well!
Wow... your videos are amazing💯💯.
Research + Presentation = Great Videos😊🔥🔥
Man that’s some high quality editing and research right here! Good job!
Thank you! 😄
The Narrator's voice and Editor's skills are magical.
They are!
As a big sports fan( I watch Cricket, Football,F1 and NBA playoffs) I am scared of the future. This video is absolutely spot on
The content, the editing and the voice everything makes this channel a gem on youtube. 👏🔥
I am very excited everytime I received notification about your new video regardless of what topic but I am not happy with the rate at which you publish new contents. Please make more videos as often as possible. Once a week or even more than 1 a week. The quality is superb and the content is educational, entertaining and thoughtful. Keep it up.
Thanks.
How is this channel so amazing but it only has less than 500K subs??? I see this channel becoming elite very soon. I am just always in awe with how great your research is
Thank you, Kenneth!
@@AthleticInterest curiously asking out of admiration, how long does it take you to research on a topic
I think it is pretty different the type of content between a sport game and a movie or a song. A sport game is tight to its end result, that's why people watch it. A song or a movie is an experience that you can always re-watch or re-listen to over and over. Fron that point, broadcasting companies need to do something different if they want to increase or retain customers. Good point by bringing F1 as an example. Laveraging social media is a great tool that businesses can't miss, if they like it or not.
This channel is great love every video of it, keep uploading more ❣️
Another brilliant piece of content. Thanks guys!
Nowadays kids have no patience to watch a full game.They would instead see live scores.Although I am a kid but I am huge lover of football,Cricket and basketball.
It’s not that, we just don’t have the channels
@@heyah1447 But still how many kids tries to watch live games??
@@classicaldude1236 most of my friends
This also reminds me of why Baseball (despite declining popularity) never truly lost its spot on Sunday TV... because people dont watch it.. people turn their TV on, and have something shown for hours without the hassle of watching every minute of it.. its a game for old people to watch before they decide to turn to Golf
Baseball is on a crossroads, TV ratings are not good, but social media is growing quite a lot, is the first of the big 4 to broadcast games on youtube and the second to broadcast games in a big social media (NFL with Twitter/Twitch) was the first one
I am younger than 25, i like to watch baseball online but sometimes I like to watch like you just had said
@@superninja252 baseball has always been a laid back sport for the better part of its history.. and i think its also the part of its appeal. i also enjoy the fact that every game has some significant higlight moments that keep it interesting.. and if theres something that saves baseball is its regional/hometown core audience that keeps it profitable, plus the gambling side of bookies
@@paulocuento9949 every game has a gambling side. That just mostly keeps its online presence alive
You can watch baseball on CZcams!? I might watch a baseball game for the first time ever! All these things are so tied down to expensive antiquated technology that requires you to have a television. Pretty cool that they recognize that athleticism is something that even non-rich people could enjoy.
@@csmlyly5736 it used to be broadcasted until last year I think you can see some 2021 and some classic games they had broadcasted on youtube on last few years
I don't know if they will continue this year beacuse it look Apple will got their rights but who knows?
This is fantastic work Guys! I have an internal work ppt around IPL’s declining popularity and tv ratings and im going to strt with your video!😀 keep up the great work!
Love your work guys keep the high quality vids coming🤟🤟
I’m an adamant football fan. Ever since my father took me to England to watch the Manchester derby when Man Utd won 4-3, I was obsessed. I don’t care if Man Utd are being gutted by Ole at the moment, I still love them. I would put aside 90 minutes of my life to watch my favorite team play, social media won’t stop me.
"true"- from one young but long time depressed United fan to another
United aren’t being gutted by Ole. He’s saving them. He’s going to win big trophies. Give him what every he wants.
@@lowbatterymode7262 seems there are a lot of young and depressed United fans like me
man utd were HUGE mid 90s to about 2015 or so...now they are nothing. The world changes my man.
When I was a kid in the 90s...man City were RUBBISH
I can't imagine being the guy who is playing a song about the world ending over the intro of a video about why youngins these days don't watch TV sports.
I love finding this channel it’s very informative. I’m in that 40% rather highlight that live nba for everything stated but mainly it’s just the game quality (the product). I believe that’s why nba is 2x & 3x higher than other two pro leagues for my demo. Great info on this channel tho because it’s true lol I picked up F1 from Netflix then WTF1 on utube & now here!
Love the editing in these videos, blows my mind 🤯
Thanks, Pika! ⚡️
For sure Liberty Media and F1 are nailing it and their model seems to be working in getting GenZ in. 👏👏👏 Great video as always Athletic Interest.... just brilliant 👌👌
I always try to watch football games live whenever possible although it is hard to watch the games live as they are played after 12:00 am in my country due to the time difference
☕️ That's late 😳
@@AthleticInterest Yes,I watch them even though it is late . But it becomes frustrating when the team loses .
Fantastic insights as always!
The sound effects is really on point.... Added more vibe to the story ❤️
I think these stats are overstated and if anything are used by bad actors such as Agnelli to create a closed league model to protect the viability of their clubs. Football is very much a part of the European life, it wont simply end as Agnelli says. The reason I find USA sports sad is that you only have 30 teams or so representing a country of 300million. Keep Sports open!
Spot on!!!
Your editing is so sick
I have to admit I love shortclips of bangers, skills or crunching tackels accompanied by some fitting music. But it can't replace the trill you get watching your team play a crucial game.
Such a quality video, as always from Athletic Interest!
Thank you 👏
So glad your channel is growing, are you alone or do you have a team helping you out? Also love your voice, it's so soothing.
They have a team but it's mostly his friends who are better at video editing.
@@gauravshakya8048 ah thanks, that's cool man.
as a united fan I'm happy just waiting for the highlights
Love the vids! Btw can you share your sources/references? I’d like to read more into the topics you share. Thanks 😊
damn! you deserve at least 1 million views for EVERY SINGLE VIDEO! LOVE your chanel!!!!
Just to think F1 was ahead of whole sports industry! ❤️
Lmao im 50 & F1 hooked me exactly how it’s described here.
It's not the game imo, it's the price of the package. Gen Z isn't dumb enough to pay 50$+ for a subscription. Make it cheap for everyone and you will get a ton of subscriptions and thus more viewers watching full games.
I was actually thinking about this! Glad you made a video of the same
Great minds think alike! 😉
i love ur bgm at the end of the video. its awesome
You're numbers are definitely wrong
Especially because you probably couldn't get data from Africa or Asia
We love watching sports more than ever
Exactly that's what I commented on. This was more of an American centered point of view
As an 18 year old now, i can say that the f1 thing is true. I started seeing f1 on insta via merc and mclaren,etc than found out the drive to survive series and then f1 youtube highlight. Now i sit for over 10 hours a week end just to watch qualifying , pre race, race, after race and sometimes also fp1-3 if it is interesting enough
I do not know how you manage to dexterously piece together such amazing videos for your channel. It is an art form, one that you have gracefully perfected. Very good content!!!
Thank you so much 😀
the visuals in your videos are something i wish i could do for my own videos!
Besides all the aforementioned aspects, one thing that keeps me from watching are the increasing ethical issues. The financial level football has reached seems unsustainable. Add the private owners and their insane sponsorships, and you create a situation were many people are disgusted. It goes against anything we grew up looking for in a football club. And the way UEFA and FIFA act diminishes my hope for a better future. At least with F1 I know what I get. It's ethical issues are well communicated and also worked on. They try to become more responsible and open, whilst FIFA wants to make even more profit through a WC every two years.
F1 is the same as any major corporation. Don't believe the front they put out.
I think sports is going to change into a more fast-paced option for example Cricket test matches used to be 5 days long and at this point, the most popular sport is 20/20 which lasts only 2 hours.
T20 lasts more than 2hrs
@@AJYT690 how long does it go for 2 hours per innings.
Now there is new formats like T10 (1.5 HOURS ), 100BALL CRICKET (2HOURS ).
(Not internationally recognised though )
This channel is amazing. I love your content
Such a great content. I used to watch all games for Surturday and Sundays, my whole life in weekends would revolve around football games. I would watch interviews of managers and read all articles about sports, not just for my club but for so many clubs. But since I am done with University, I came to realise that there are way too many important things to take care of, including taking care of my career and other important things. Why would I sit and spend more than two hours on a game I should literally know everything that took place, every interesting stuff that came out of it?
Also, the pandemic actually made me realise how football can be boring. In fact, there are very few momentous actions in the whole game. Mostly it's passing by the ball all around and there are very limited time to wafch mindblowing actions, and I would watch that via highlights as well. Even my favorite club, I will only watch specific full games because of their meaning and all.
This topic is interesting, it matches what I have been going through and wondering about. This channel is such a blessing, we know preparing such a content is difficult and takes time, but if you would add more videos, like twice a week maybe, it would be amazing. But I still prefer your quality, if quantity absorbs it then it's not that worth.
as always quality content
Failing to mention policy changes and making it out to be some organic change doesn't sound like quality
Content always top of the line. 💯💯
Your editing is feature-length documentary quality!
Perez was right all along🧐😂
It was never the end, we just don't bother unless it's easily accessible on our main devices, whether it's a computer or phone. It's just a matter of adapting to convenience.
This video is amazing. Thank you for this video!
You're welcome!
This channel is underrated!
It needs more subscribers!
I wait for a whole week for those two hours. If you have a connection to your club you will watch every minute.
Perhaps this is simply a trait for younger people. I'm a Gen Z myself and as I grew older I started to watch matches more astutely... even for matches where my team isn't playing.
Your animation just gets better and better
Thank you 🙌
Such an incredible mini-documentary. Then again, that’s what this channel does 🤷♂️ Keep up the amazing work!!
Thank you!
i'd watch live if i wouldnt have to pay for dazn or sky
I'm only 1 minute into the video and I have to big up the production! High quality stuff this
World class video as usual , keep up !
This also applies to playing vide games, often times nowadays you feel to watch tik tok or netflix and feel lazy to play games , they give you instant gratification instead of you needing to go through the effort of playing video games