Ford F150 Lightning is the iPhone of Pickup Trucks!

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  • čas přidán 23. 06. 2022
  • Ford's F150 Lightning is actually the most important vehicle they've made in a long time.
    MKBHD Merch: shop.MKBHD.com
    Tech I'm using right now: www.amazon.com/shop/MKBHD
    Intro Track: / 20syl
    Playlist of MKBHD Intro music: goo.gl/B3AWV5
    Truck provided by Ford for review.
    ~
    / mkbhd
    / mkbhd
    / mkbhd
  • Věda a technologie

Komentáře • 6K

  • @tux75
    @tux75 Před rokem +8727

    No gimmicks, genuinely useful features, Ford did a VERY good job with this truck

    • @mastaw
      @mastaw Před rokem +83

      @Strange Mystified honestly don't bother

    • @vlorbmik-gooning
      @vlorbmik-gooning Před rokem +6

      @Don't Read My Profile Photo I’ll look

    • @dnllrnt
      @dnllrnt Před rokem +94

      Now if they can redo the Mustang Mach E to make it look more like a Mustang.

    • @sudeeptaghosh
      @sudeeptaghosh Před rokem

      If they won’t scale it’s just useless and a coffin for Ford.. don’t forget they hemorrhaging money in every EV they selling

    • @GobRogan
      @GobRogan Před rokem +8

      Ford 💙

  • @wqwwqwqqpoppopoo
    @wqwwqwqqpoppopoo Před rokem +1284

    My first thought for that front trunk is TOOLS TOOLS. Saves precious space in the truck bed, keeps them out of the elements and locked away from thieves. And you can charge tool batteries etc... in there. Contractors will love that!

    • @ElectricMeatBag
      @ElectricMeatBag Před rokem +95

      Couldn’t agree more. Hopefully as battery technology keeps improving, Ford will put out a 500 mile range version.

    • @christianramirez7885
      @christianramirez7885 Před rokem +37

      @@ElectricMeatBag yes! Range is still a bit short for what I want in an electric car but 500+ range I’m sold

    • @SKAOG21
      @SKAOG21 Před rokem +23

      @@ElectricMeatBag yup there's also new types of battery tech so in the future even 600+ miles will be doable.

    • @amelyoussouf3726
      @amelyoussouf3726 Před rokem +20

      @@ElectricMeatBag @SKAOG honestly considering this is a first model I think it’s safe to assume there’s a lot of improvement in terms of range in hopefully the near future. I can’t wait to see where we are in 10 years.

    • @TheMadmax0609
      @TheMadmax0609 Před rokem +21

      @@christianramirez7885 where do you drive that you need 500 miles of range??

  • @clarencesteward4119
    @clarencesteward4119 Před rokem +382

    Yep that truck is going to sell like crazy. A lot of contract workers will have this truck also. You can literally go camping and power up all of your needs

    • @sepulvedaventuresllc712
      @sepulvedaventuresllc712 Před rokem +28

      sir thats not real camping.

    • @madmikeblvd
      @madmikeblvd Před rokem +72

      @@sepulvedaventuresllc712 and we are thankful for that.

    • @clarencesteward4119
      @clarencesteward4119 Před rokem +25

      @@sepulvedaventuresllc712 Times are changing, You can call a space age camping lol

    • @wisdomandlove1661
      @wisdomandlove1661 Před rokem +10

      $90,000 dollars plus

    • @clarencesteward4119
      @clarencesteward4119 Před rokem +11

      @@wisdomandlove1661 S*** my friend the 2021 Cadillac Escalade was a $100,000 truck . So this truck would definitely be in the same price range Our maybe even higher since it has more power and can power a house I can see this truck causing easily a $150,000

  • @ded__
    @ded__ Před rokem +66

    Appreciate the info on the capacity of the frunk, the ability for it to store a [DATA_EXPUNGED] realy sold me!

  • @Mogawty
    @Mogawty Před rokem +1802

    *long silence* “you can also fit a human body in it.” Well then.

  • @DetroitTintStudio
    @DetroitTintStudio Před rokem +3455

    I’m glad to see solid electric versions of staple vehicles. Ever since the Prius, too many have just been ugly.

    • @DuvJones
      @DuvJones Před rokem +169

      Honestly that was deliberate. Ford was asking around about this Truck during development with it's consumers, and since that was around the same time the Cybertruck was announced, you want to bet what was the single most requested thing?
      "For F*** sake, make it look like a Truck." So they did that, mostly.

    • @spoonlesscorey1628
      @spoonlesscorey1628 Před rokem +23

      And this isn’t ugly?

    • @minimonkeyplay
      @minimonkeyplay Před rokem +1

      I'm a little unsure about the range on this. since it sits higher and is longer than a tesla I would expect it to be able to have the same maximum range of 350 especially since it could essentially fit a larger battery cell.

    • @PlywoodFraternity
      @PlywoodFraternity Před rokem +17

      I had a dream that Toyota released a Prius GR and it was an electric golf cart with a rocket strapped to the top

    • @aminfozdar
      @aminfozdar Před rokem +6

      Which ones are ugly? Oh u mean the Nissan Leaf lol

  • @Yormsane
    @Yormsane Před rokem +114

    And this is the key to mass EV adoption - keep everything else familiar. Buyers don't want weird and unfathomable controls, bizarre door handles and steering jokes, but they will quickly fall in love with the EV powertrain, once they try it out. Great review!

    • @Fluterra
      @Fluterra Před 6 měsíci +2

      😂😂There will never be “mass adoption” of EVs with current batt tech. Most consumers are smart enough to realize this.

    • @pnoodl3s775
      @pnoodl3s775 Před 4 měsíci +2

      @@Fluterrayou say that but in california 25% of cars are EVs. With better charging infrastructure it’s definitely possible

    • @juniasdityenbeger4506
      @juniasdityenbeger4506 Před 18 dny

      ​@@Fluterra explain

  • @KarensGardenCreations
    @KarensGardenCreations Před rokem +60

    I received my Lightning in October, have put 113000 miles on it and i truly love it for many of the same reasons you state in the video. I had a Ram before and jumped on day 1 to reserve the lightning when it was announced. So happy to be an EV and F150 owner!

    • @trumptookthevaccine1679
      @trumptookthevaccine1679 Před 6 měsíci

      Any issues?

    • @KarensGardenCreations
      @KarensGardenCreations Před 6 měsíci +2

      no, it really has been great for me after 13K miles.

    • @johnnyblue07
      @johnnyblue07 Před 4 měsíci

      Wannabe adopter question: How do I charge this truck as a city apartment renter with no EV-friendly parking lots near my neighborhood? And no, moving is not an option for me.

    • @KarensGardenCreations
      @KarensGardenCreations Před 4 měsíci +2

      @@johnnyblue07You can use a 110 plug and charge. But if you do not have a space to charge it, then perhaps weekly you can recharge, depending. I use my garage and charge there. Even with 110 I get about 10% charge a night... I don't typically do long trips. Best wishes in getting one!

    • @TecDLogic
      @TecDLogic Před 3 měsíci +1

      @@KarensGardenCreations
      After 1 year of driving it, how was it?

  • @BFKAnthony817
    @BFKAnthony817 Před rokem +86

    5:16 "You can also fit a human body in it"
    That literally made me lol.

  • @sorenslothe
    @sorenslothe Před rokem +844

    This video could legitimately be an hour long, and I'd still sit here watching intently. Prodution quality is top notch as always, loving the car videos you guys are putting out.

    • @iSkiZm24
      @iSkiZm24 Před rokem +4

      He has a 20 min video last year about this truck

    • @raminatox
      @raminatox Před rokem +4

      It felt like the intro for a feature-length documentary...

    • @fishbarbeque8540
      @fishbarbeque8540 Před rokem +1

      I always feel like that! I just CANT skip!

  • @bc-guy852
    @bc-guy852 Před rokem +32

    Okay MKBD, I'm sold. I was thinking Rivian but this one seems to really have impressed you!
    I've been a GM pickup guy forever but this might be enough to switch me.
    And I know the regulators had a problem with the 'body-in-the-trunk-thing' so I'm betting there is a release inside the frunk?

    • @oluwadaragodsfaithfulopade1507
      @oluwadaragodsfaithfulopade1507 Před rokem +2

      Lol, just finished the rivian video on the auto focus chanel. Always been a ford guy and i absolutely want the lighting

  • @woochoi3373
    @woochoi3373 Před rokem +13

    dam, i am not a truck guy at all but F-150 lightning looks really nice with all the features with real life utilities. Great work by Ford

  • @Ads_Snaps
    @Ads_Snaps Před rokem +276

    5:16 “You can also fit a human body in it”
    Is single handedly the most out of pocket thing Marques has ever said

  • @AKC3P0
    @AKC3P0 Před rokem +261

    Man I love when Marques surprises us with "we actually used another F-150 lightning to shoot the road shots" or "actually we shot this whole video on so and so phone". Gets me hyped every time

    • @curiouskitkat
      @curiouskitkat Před rokem

      What phone was this shot on? This is probably the most useful kind of camera review lol. Dynamic range wasn’t too great here imo.

    • @uncrustable9923
      @uncrustable9923 Před rokem +1

      @@curiouskitkat that’s not what he’s saying, a phone wouldn’t be capable of recording this level video. this video was recorded with a camera

    • @darwiniandude
      @darwiniandude Před rokem +1

      Yep. It's like when Steve Job's announced the Intel transition towards the end of the keynote and said something to the effect of "Actually, everything you've been watching me do today has been on Intel."

  • @paawansagar8269
    @paawansagar8269 Před 9 měsíci

    I love how the front door windows dip in a little to give better view angles of the tire side

  • @FireLordJD
    @FireLordJD Před rokem +1

    I’ve watched your video before every phone or laptop I’ve ever purchased, and was Pleasantly surprised and psyched to see your face in the midst of my truck hunt. You rock!

  • @JakeBroe
    @JakeBroe Před rokem +1445

    I don't need or want a truck, but this is incredible.

    • @coherentpanda7115
      @coherentpanda7115 Před rokem +39

      This is the first time I ever wanted a truck. The utility of this vehicle is insane, and I never have to worry about gas mileage in a large vehicle ever again.

    • @xstitched
      @xstitched Před rokem +2

      Same here.

    • @edwardalex3563
      @edwardalex3563 Před rokem +1

      Go back to talking about amc stock this truck cost $90k in the platinum trim when it doesn’t have the features a $90k ev should have stop chasing clout

    • @RegiTheIslandBoy
      @RegiTheIslandBoy Před rokem +8

      @@edwardalex3563 a fellow youtuber can't watch another CZcams in his spare time? smh you need help.

    • @FahmeedRokon
      @FahmeedRokon Před rokem +1

      OMG IM SHOCKED TO SEE YOU HERE!! I watched you initially to plan to go into the USAF, then watched you for financial tips, and now watch you to follow the Ukraine War

  • @jakejaramillo
    @jakejaramillo Před rokem +218

    seeing marques and extremely lush trees in the same shot was an experience i don't think i ever expected

    • @SimonWilke
      @SimonWilke Před rokem +3

      lol Same. Hes in Michigan so Trees Trees Trees

    • @mega7269
      @mega7269 Před rokem

      and something I didn't know i need

  • @kjl42
    @kjl42 Před rokem +31

    The fact that this and the Rivan exists really makes it a hard sell for the Cybertruck. Outside of looking different (which people will absolutely buy it for), the Cybertruck really has a huge hill to climb when it comes to its competition.

    • @ELPRESADORSDIP
      @ELPRESADORSDIP Před 8 měsíci +1

      Lmao this is gold

    • @dvrchweesse1frfdozemkaanai594
      @dvrchweesse1frfdozemkaanai594 Před 4 měsíci

      I don't think so 😂

    • @JeffTiberend
      @JeffTiberend Před 2 měsíci

      I would rather have this than the Cybertruck. The CyberTruck just looks like it wasn't designed by those who drive trucks. The F-150 Lightning would be so cool with a camper shell and go camping in it.

  • @jamielancaster01
    @jamielancaster01 Před 24 dny +1

    The F-150 ‘Crew Cabs’ are so popular because it’s like a SUV with a small pick-up bed. Which is why we stopped buying Expeditions 6 years ago & instead started buying the Crew Cab F-150’s.

  • @evan
    @evan Před rokem +590

    Really loved the scenery for this one.

    • @mohamedshamekh3162
      @mohamedshamekh3162 Před rokem +1

      I noticed that too!

    • @johanfalk2875
      @johanfalk2875 Před rokem +4

      Looks like New Jersey or upstate NY.

    • @leolaw624
      @leolaw624 Před rokem

      All the pro cameras work exceptionally well in outdoor environment, amazing!

  • @smagliaro
    @smagliaro Před rokem +451

    The Lightning just seems so well designed in so many different aspects. The fact that a company with the footprint of Ford appears to have nailed it this early could be big for EV adoption. Hopefully that spurs some renewable energy investments.

    • @DanKaschel
      @DanKaschel Před rokem +15

      I'll agree as soon as I see broad availability. We've had a lot of paper launches in the last couple years.

    • @randomasiankid017
      @randomasiankid017 Před rokem +2

      TOYOTA is the best selling truck in USA

    • @lhb82
      @lhb82 Před rokem +19

      @@randomasiankid017 No. The F150 is both the best selling Car 2021 in the USA and (indeed) the best selling truck. Plus Toyota is not a truck, it's a company.
      Toyotas best selling truck - if multiple statistics are correct - is the Toyota Tacoma, but it only sold 1/3 of the amount the F150 was sold.

    • @Courtesyflush52
      @Courtesyflush52 Před rokem +5

      @@randomasiankid017 No the F150 has been the single best selling vehicle in the US for decades. That's not an opinion, they have data lol

    • @lakedawg2462
      @lakedawg2462 Před rokem

      Its a novelty Truck at this point, NO way this truck will tow a travel trailer more than 120 miles without a recharge, It cannot handle the caliche dust on offroad 2 tract dirt roads, this is a Novelty Truck. Promise this Truck will NOT last 4 years of normal wear and tear that people put normal trucks under, we are just not there yet,

  • @madyweber3365
    @madyweber3365 Před 7 měsíci +1

    If we didn’t live in a rural area and if my dad didn’t drive a ton in a day, I would totally try to convince him to get this. Is passenger and back seats are full of tools as well as the bed. That extra space in the frunk would be great for him

  • @qtheqman3341
    @qtheqman3341 Před rokem +1

    Drove one of these the other day and I absolutely loved it!!

  • @LWZMGlitches
    @LWZMGlitches Před rokem +398

    Marques you really outdid yourself with this one. The camera angles and shots are chefskiss and the perfect amount of information, not too much but enough for someone to make a good purchasing decision. Well Done!

    • @girlsdrinkfeck
      @girlsdrinkfeck Před rokem

      Pull your tongue out of his arse

    • @spoonlesscorey1628
      @spoonlesscorey1628 Před rokem +1

      You gotta work hard to make that bucket of bolts look appealing

    • @robert.adamek
      @robert.adamek Před rokem

      At this point it seems like it's his team that deserves most of the compliments

    • @SilverJoystix
      @SilverJoystix Před rokem +4

      MKBHD is the best CZcamsr there is.

  • @ItsDwizz
    @ItsDwizz Před rokem +596

    Is it just me or is the outdoor scenery in the video a very nice take in an MKBHD video?
    I’d be down to see more of this, natural lighting, etc.

    • @jaiminparmar7996
      @jaiminparmar7996 Před rokem +8

      I see the pun "lightning"

    • @atomikmaster1
      @atomikmaster1 Před rokem

      Why don't you just rim him... Omg talk about kissing ass 🤦🏿‍♂️

    • @annakissed3226
      @annakissed3226 Před rokem +1

      Have you seen the Transport Evolved review? They like the lightning so much that they got a loan & bought one to use as their production truck.
      And I just wish that Ford had released it in Europe! I know the F150 in the UK & it is sort of too big for UK roads, but I a huge human & it would be great for me!!
      I suspect that as Blue Cruise improves that living with its over sized nature in the UK would be manageable!

    • @Smoke---
      @Smoke--- Před rokem +5

      I liked the outdoor scenery but I’m being absolutely genuine, I was thinking in the middle of the video that I wished the lighting was a little better. Cleaner and warmer like most of his other videos, yk. Although I do like the change in scenery for sure

    • @pitchoin9908
      @pitchoin9908 Před rokem +1

      @@Smoke--- i dont remember where he mentions this but all the autofocus episodes are filmed on smartphones, which explains the "worse" quality

  • @colton7373
    @colton7373 Před rokem +7

    That’s definitely one of the best looking brand new vehicles I’ve ever seen. I’m used to it right away

  • @JTAI2
    @JTAI2 Před rokem +1

    Guy test driving this truck came to our store about 3-4ish months ago, we were impressed when he gave us a tour, main thing I liked was the full spare they come with and the amount of outlets it has, the only things I was disappointed to learn about it was the 300mi range which is good, but some of my trips consist of 400ish mi while hauling, around 600-5000lb, at least it's cheaper to charge than gasoline, otherwise a ramp would've been cool instead of the stairs, ramps helped a ton more before we got a f-350 with a lift gate

    • @SlapM3SillyTTV
      @SlapM3SillyTTV Před 2 měsíci

      ya but were are you gonna charge if your on a work site or going to one ? not everyone lives in california

  • @TheCatpirate
    @TheCatpirate Před rokem +544

    I feel like *this* will be the truck that gets people in more rural areas finally into EVs. There is still a Prius stigma about all EVs amongst many of those people, and the fact that so many of the people I talk to are excited about this truck shows a huge shift from that thinking.

    • @midniteoyl8913
      @midniteoyl8913 Před rokem +9

      Yep. The main problem EVs in rural areas are the roads. Most current EVs are too low to the ground, on too thin of tires and made from too light of materials, and they do nothing but get beat up while being driven out here. The F150 has generated quite the buzz now and was already out 2 yrs on preorders with in months of being announced.

    • @gus473
      @gus473 Před rokem +26

      You're probably right about the acceptance, although a pretty large percentage of Rural America won't have $90K for a truck. For a better tractor, no doubt, but probably not for a pickup. But I want one, now! 👍🏼😎✌🏼

    • @michelbruns
      @michelbruns Před rokem +7

      Rural areas shouldnt buy such a car, huge waste of money, and unnecessarily big for almost everyone

    • @midniteoyl8913
      @midniteoyl8913 Před rokem +26

      @@gus473 - Have you seen the trucks we buy out here? $90k is 'normal'. In any case, they start at $40 for the LT version.

    • @FatPickle4
      @FatPickle4 Před rokem +19

      the real problem is the range. Considering the max range is 320 miles, I’d imagine you wouldn’t get very far if you’re towing something.
      For comparison, in my f150 not towing, I get about 600 miles on a full tank. If I’m towing my boat, it’s more like 300-350.

  • @Koopakid917543
    @Koopakid917543 Před rokem +178

    I've never been interested in owning a truck until now. I feel like, on paper, they did everything right with the lightning and I would love to have one

    • @YoosufMuneer
      @YoosufMuneer Před rokem +3

      The only problem is infrastructure. Tesla Superchargers are way better than alternatives.

    • @currycel470
      @currycel470 Před rokem +4

      @@YoosufMuneer most people charge their vehicle at home at night, with that range it won't be problem, infrastructure isn't good as tesla but its there, it won't be big problem for most people.

    • @oranggjooice8983
      @oranggjooice8983 Před měsícem

      On lil issue is the ginormous grill (fake one at least), it’s less aerodynamic :(

  • @megapangolin1093
    @megapangolin1093 Před rokem +20

    Great video, Marques. But who on earth can afford $90K to take the kids to school? I am I going mad?!

    • @aurieleugenio1490
      @aurieleugenio1490 Před rokem +1

      I mean, used pick-ups from the early-mid 2000s are going for like $70k and north 🤷‍♀

    • @oranggjooice8983
      @oranggjooice8983 Před měsícem

      @@aurieleugenio1490what? I swear my parents brought a used one for 15k, well actually they discussed the price a little more, then purchased it for 11k instead

    • @aurieleugenio1490
      @aurieleugenio1490 Před měsícem

      @@oranggjooice8983 you missed the pandemic frenzy. Trucks, and bicycles were selling like toilet paper.

    • @oranggjooice8983
      @oranggjooice8983 Před měsícem

      @@aurieleugenio1490 but my parents brought a truck for a cheaper price! :(

  • @curtbotner9398
    @curtbotner9398 Před rokem

    Excellent video, professionally made, articulately presented, it allowed me to focus on the truck.

  • @Negative_NBG
    @Negative_NBG Před rokem +528

    I can't see Ford losing this battle of the EVs. Their entire strategy just makes way more sense. Take the familiar and old, bring it into the future. Simple.

    • @jadenhalstead7290
      @jadenhalstead7290 Před rokem +6

      The problem they are going to run into is the fact that they still can’t turn a profit on EV’s

    • @RonsarLo
      @RonsarLo Před rokem +16

      @@jadenhalstead7290 they can't?

    • @jadenhalstead7290
      @jadenhalstead7290 Před rokem +5

      @@RonsarLo their lowest tier and best selling Mustang Mach E is not profitable which pretty much means neither is the lightning

    • @quincybryant5231
      @quincybryant5231 Před rokem

      Ford losing money on evs? You gotta lose money to make money. If you wait without investing in the future. You’re be left behind. Japan is not playing around. Tesla is not a playing around. These new laws is pushing all cars to electric.

    • @3dzilla8
      @3dzilla8 Před rokem +3

      They’ll lose the battle if they don’t do a better job with upgrading the chargers

  • @FoxxFire
    @FoxxFire Před rokem +120

    I'm just starting the video but that shot you guys got in like 3 seconds of the older gentleman waiving and then going back to bird watching was one of the best three seconds of video, especially in conjunction with the awesome opening cuts and appropriate music, that I've seen in a video in some time. Seriously, that was awesome.

    • @goncalo33
      @goncalo33 Před rokem +9

      0:26

    • @bumblewyn
      @bumblewyn Před rokem

      +

    • @ridgefrost
      @ridgefrost Před rokem

      We paid attention to different things, for me it was, just started the video and iphone is already getting referenced, first it was the the iphone of androids, now its iphone of cars

    • @16missedcalls56
      @16missedcalls56 Před rokem

      A nuanced and near-subliminal play on the contrast of loud industry machine now become quiet and eco-friendly (yes I see you geniuses screaming about fossil-fueled power stations)

  • @ohnojoeyjoejoe
    @ohnojoeyjoejoe Před rokem +1

    A friend of mine said this and I agree: MKBHD’s videos are, more often than not, just long commercials. Especially the video series’ outside of the core review videos.

  • @CuriousGeorge1111
    @CuriousGeorge1111 Před rokem +3

    You had me at Milwaukee tools.
    Well, before that, actually. Fun and informative--good job!
    The only truck I've owned is a first gen Ranger. I'm a luxury buyer now, and this is surprisingly appealing.
    Oh, and the opposite of tailgating is frunking. Yeah!

  • @visual1683
    @visual1683 Před rokem +61

    I find it hilarious how Marques seemed so excited to tell us "you can also fit a human body inside it".

    • @marsstarlink3235
      @marsstarlink3235 Před rokem +1

      Thug life things

    • @StfuSiriusly
      @StfuSiriusly Před rokem +1

      yeah thats the joke..

    • @visual1683
      @visual1683 Před rokem +1

      @@StfuSiriusly I think we all understood its a joke..Thats why were laughing about it.

  • @jaredmuralt7457
    @jaredmuralt7457 Před rokem +77

    Finally an electric truck that doesn't prevent me from storing bodies in the frunk/trunk. Amazing

    • @justken5
      @justken5 Před rokem +5

      Looks like Ford is targetting the right audience

    • @asadfarraj
      @asadfarraj Před rokem +1

      r/holup

    • @justken5
      @justken5 Před rokem

      @@asadfarraj r/unexpected

    • @asadfarraj
      @asadfarraj Před rokem

      @@justken5 r/unexpectedreddit

  • @VelocityRestorations
    @VelocityRestorations Před rokem +1

    Those are some awesome features! Love it.

  • @carlosmohedano
    @carlosmohedano Před měsícem +1

    5:19 - wait ... what? 👀 I'm sold 😅

  • @JerryRigEverything
    @JerryRigEverything Před rokem +55

    Nailed it.

  • @OT4Tech
    @OT4Tech Před rokem +485

    The profit margin on this truck is going to be huge and the repairability aspect combined with service centers is a BIG selling point. Stoked for my preorder.

    • @lucasornelas6113
      @lucasornelas6113 Před rokem +46

      It’s a ford so you’ll see your truck in the shop more than on the road that’s ford tough

    • @spoonlesscorey1628
      @spoonlesscorey1628 Před rokem +14

      @@lucasornelas6113 can confirm! I own two fords

    • @lucasornelas6113
      @lucasornelas6113 Před rokem +14

      @@spoonlesscorey1628 my brother has 22 Ford Explorer I can confirm also

    • @chickenchopfriedrice
      @chickenchopfriedrice Před rokem +31

      profit margin ? lol

    • @theyoutuber273
      @theyoutuber273 Před rokem +8

      @@lucasornelas6113 f-150 is better built than other Ford cars like explorer, edge, etc.

  • @briandorn9045
    @briandorn9045 Před rokem +44

    I'm still feeling weird about an electric F150, but now I actually appreciate what they've done. All the features make sense, and the ability to power your house is insane

    • @CrybKeeper
      @CrybKeeper Před rokem +3

      Meanwhile, your truck is draining the power grid, so we burn more coal and natural gas to keep everyones lights on. This is causing rolling black outs in California and other USA states! 😆

    • @LaVaZ000
      @LaVaZ000 Před rokem

      What fuel does it use to power your house?

    • @CrybKeeper
      @CrybKeeper Před rokem +1

      A Generac Protector, full house generator. It runs on propane. also, a wood burning stove and fireplace.

  • @Exoplanet248
    @Exoplanet248 Před rokem

    I love what you did with the lightening

  • @kofuzi
    @kofuzi Před rokem +159

    Such a well made video

  • @DeusEx.Machina
    @DeusEx.Machina Před rokem +75

    Ford is sneakily building some of the best Tech-ed out cars on the market right now. Their Sync infotainment system is really good for such a legacy brand.

  • @Pman5717
    @Pman5717 Před rokem +34

    I've had my lightning lariat for about a week and man i love this thing!! it was definitely worth the almost year long wait. As always great video man, keep up the good work.

    • @elchappo1320
      @elchappo1320 Před rokem +1

      U wana sell it?

    • @Atticus711
      @Atticus711 Před rokem +7

      @@elchappo1320 What part of "man i love this thing!!" made you think they'd consider sellling it?

    • @TheEnd-eg6wq
      @TheEnd-eg6wq Před rokem

      Pull something with it? fake account

    • @CrybKeeper
      @CrybKeeper Před rokem

      Until you need to buy new batteries every three years. Meanwhile, your truck is draining the power grid, so we burn more coal and natural gas to keep everyones lights on. This is causing rolling black outs in California and other USA states!

    • @jrremodelandrestore7918
      @jrremodelandrestore7918 Před rokem

      How far could you realistically drive in 24 hours including charge time?

  • @adamizerentertainment6632

    Just discovered your channel…love it🙌🏾

  • @balajepriyan
    @balajepriyan Před rokem +204

    Definitely the best Auto focus episode till date. Wonderful sound editing and spectacular setting. And top notch MKBHD quality as usual.

    • @incognitotorpedo42
      @incognitotorpedo42 Před rokem +2

      Marques is a brilliant reviewer. Looks like Ford has hit it out of the park with the Lightning.

  • @TheNewTravel
    @TheNewTravel Před rokem +60

    Marques Brownlee is the iPhone of tech channels

  • @RealJudah144
    @RealJudah144 Před rokem +3

    Once he said it can power your house for a couple of days I fell in love with the truck

  • @migraineur
    @migraineur Před rokem +4

    I wouldn't want a moon buggy truck , I want something that looks and performs like this one . perfect .

  • @slightlycrookedworkshop
    @slightlycrookedworkshop Před rokem +147

    For a lot of F-150 owners, I think the Frunk is reason enough to switch, especially if you have a utility box in your bed. I'd guess there are some people who would be able to go from a 6.5 ft bed to the 5.5 ft bed just because they can lose the utility box. I've been wanting to buy a truck, but will probably hold off until I can get the Lightning, specifically because of the Frunk. They'll probably be able to get people who wouldn't buy a truck because of the secure storage issues. It'll be interesting to see how this all plays out. I think they're going to steal a good amount of orders from Tesla.

    • @devinjohnson8623
      @devinjohnson8623 Před rokem +10

      I think this is going to be the biggest thing right here. Also, imagine the cost it would to be get your truck bed tool boxes on a 'central locking system' with your key fob. With the Frunk, you now have all of your tool storage on that central locking system. OR keyless entry. Imagine the bragging rights you would have if you had utility boxes in your truck with keyless entry. LOL

    • @majorchungus
      @majorchungus Před rokem +2

      I would buy one today but it will be years before ford catches up with demand.

    • @1232lesach
      @1232lesach Před rokem

      Hey they supposedly say you'll get a 2023 version of all their trucks if you order now(due to can't order a 2022) by quarter 3 or 4 of 2023 :).

    • @spoonlesscorey1628
      @spoonlesscorey1628 Před rokem +1

      Ford: the bed has 1.5million cubic feet of capcity. But, you need stilts to access the bed from anywhere but the tailgate.
      Also Ford: didn’t fix the problem with bed access. But here’s this massive gaping compartment with ergonomic access that doesn’t need to be in the front of the vehicle, because its an EV
      But thats ok 👌: because bigger always equals better 😉

    • @Sakthivel2542
      @Sakthivel2542 Před rokem +1

      Hey there I have a Question In Electric pickup trucks How much range you will get When towing something 🤔

  • @parkerdavis7859
    @parkerdavis7859 Před rokem +686

    As an electric car nerd, I've always looked at the EV marketplace as the best place for companies to switch up how we think about cars. This Ford F-150 is the first of all of these to make me go, "huh. Maybe there is a little something to how things have been done." And to me, it looks like the single most compelling EV option for anyone and everyone that *doesn't* care about EVs. Which, I should add, is the only way mass adoption is ever going to become a reality as fast as we need it to be. Great coverage, Marques.

    • @billw8476
      @billw8476 Před rokem +1

      we don't "need it to be", you are a brainwashed child.

    • @hotshingles
      @hotshingles Před rokem +11

      I've been looking at EV's for a while and thinking that people will never adopt them until they look and act as similar to what they're used to driving as possible.

    • @BRYSEN22
      @BRYSEN22 Před rokem +4

      Is this the free truck that Brownlee got for lying to everyone about the truck having a 600 mile range?

    • @roblovely15
      @roblovely15 Před rokem +5

      ​@@BRYSEN22 I don't think it is

    • @jhunwong8739
      @jhunwong8739 Před rokem +6

      @@BRYSEN22 Nope you wrote that lie. In the first look he did just suggest 350 miles was the range based on Truck estimates and Official Publications. Now we confirmation of the realistic number, 300 miles is the current industry standard.

  • @user-jh5uc2ss1l
    @user-jh5uc2ss1l Před rokem +2

    mkbhd do more car reviews please you are good at it. enjoyable video

  • @Dwabtit
    @Dwabtit Před 8 měsíci

    I enjoy your reviews because they're high quality and actually scripted. Not scripted in a bad way but it's planned what you want to say instead of making comments like "Umm" repeatedly while trying to think of what to say. I enjoy all the cinematic shots making this video 10x more entertaining and informing than the majority. I also really wanted to see a F150 lightning review

  • @AndrewOhYes
    @AndrewOhYes Před rokem +70

    I want one. Never thought I'd say that about a truck

    • @07_sev52
      @07_sev52 Před rokem +1

      Why would you ever want to drive such a monstrosity?

  • @christianramirez7885
    @christianramirez7885 Před rokem +15

    Lowkey kinda glad it’s Ford pushing trucks forward, like they really made the first assembly car and here we are 100 years later still innovating

  • @Flipping_myFinds
    @Flipping_myFinds Před 8 měsíci

    I recognize one at my local Costco because of the huge light it’s got in the front, other than that I would of missed it completely

  • @Dominion-1
    @Dominion-1 Před rokem +1

    Shout out to the editor who selected the music tracks.
    *A M A Z I N G!*

  • @beaureddington4039
    @beaureddington4039 Před rokem +153

    I was at a bar in Cleveland last fall, and when I randomly got into a convo with a really vanilla-seeming non-tech dude, I found out even tho he didn’t care much about pc parts, video games, or crypto, but preferred sports, camping & rock climbing, he had reserved an F-150 Lighting. This really is the most important car for the future of cars, bc it’s electrifying a whole segment of the collective fleet which would never have considered going EV otherwise.

    • @pegmama8
      @pegmama8 Před rokem +13

      Out here in CA, it’s definitely the environmentally conscious that actually own non-Tesla electric cars, not tech bros!

    • @Ty6260
      @Ty6260 Před rokem +1

      Crypto bros really will inject it into everything they think about

    • @jasonkothmann80
      @jasonkothmann80 Před rokem +5

      Definitely me, I'd love an F-150 that wasn't a gas hog.

    • @courtenayblair2279
      @courtenayblair2279 Před rokem +8

      What does the "doesn't care about pc parts..." have to do with anything? He ordered a truck not thermo paste. Don't get how that relates to how important this truck is

    • @billw8476
      @billw8476 Před rokem +4

      @@pegmama8 anyone that is truly "environmentally conscious" would not buy any EV after doing a minor amount of basic research....from "cradle to grave", they are worse for the environment overall.

  • @enriquito
    @enriquito Před rokem +162

    Nice... I love this series! Thanks for the level of the content Marquees.
    5:18 Always giving us the info that actually matters 👌🏻

    • @onobonono
      @onobonono Před rokem +7

      He admitted exactly what I was thinking the entire time lmao

    • @McBobtheruggaman
      @McBobtheruggaman Před rokem +5

      Then proving it at the end

    • @ArjanaGold
      @ArjanaGold Před rokem

      😭😂😂

    • @Gamer.S69
      @Gamer.S69 Před rokem

      7:05 for example

    • @k033as9
      @k033as9 Před rokem +2

      and no one would know because they would never check the front

  • @MIQVERSERNBCOMPOSER
    @MIQVERSERNBCOMPOSER Před rokem +1

    I am buying a truck by the end of the year and after your reviews I really think this will be at the top of my list.

  • @commonsense311
    @commonsense311 Před rokem

    Your title is so spot on. Perfection. Nice job.

  • @snakerb
    @snakerb Před rokem +214

    Unfortunately, dealer mark-up is making this “affordable” truck unaffordable for many.

    • @Ollv33
      @Ollv33 Před rokem +32

      Ford's also selling the lightning direct to consumer.

    • @Armour783
      @Armour783 Před rokem +23

      @@Ollv33 no they are not. They HAVE to go through dealers. You can order your truck through Ford, but the final sale and delivery HAS to be through a dealer, not Ford Corporate.

    • @gus473
      @gus473 Před rokem +24

      @@Ollv33 In many states the law requires sales through a dealership. ಠಿ_ಠ

    • @dbrowdy
      @dbrowdy Před rokem

      Hopefully that changes once production ramps up and they start having them sitting on the lots and costing dealers money. The real question is when they can get production to that point and whether they will sandbag production to artificially keep prices and demand high like the oil companies are doing.

    • @JnrJeed1
      @JnrJeed1 Před rokem

      Hello everyone, I need help studying in the US 🙏🏼

  • @DragTimes
    @DragTimes Před rokem +501

    Most of the questions I see about towing, sure it can tow a lot, but not very far.... and having to charge with a trailer, well let's see that debacle... I'll do a comparison with my F350 turbo diesel when I get hold of a Lightning 👍💪

    • @emanuelneiconi
      @emanuelneiconi Před rokem +70

      Towing with an EV truck is still a bit ways away I believe. Will it happen? Quite possibly. Will we see extra batteries in trailers to achieve longer distances? Quite possibly. Will this F150 be very popular and most folks who use their trucks as grocery getters, drive to/from work, haul kids around be getting one? Very much so. For those like you (and me), we'll have to wait. My RAM 3/4 ton is perfect for hauling and towing and there's no way I'll replace any time soon. Charging infrastructure (especially with a trailer as you mention) is still far away. However, I'm honestly very impressed with this truck and can't wait to see what other brands will be doing. I'm very much with you on this...

    • @CyanAnn
      @CyanAnn Před rokem +62

      @@emanuelneiconi i think you hit the nail right on the head. As you saw in the video, most people aren't towing, they're just using it for everyday use and to look cool. The Lightning definitely has a market

    • @myrealusername2193
      @myrealusername2193 Před rokem +26

      @Mbita Acoustic Guitar or you can have opinions? Just because his opinion doesn’t line up with yours doesn’t mean you can insult him for it.
      Although I will admit that is a pretty big gap

    • @DragTimes
      @DragTimes Před rokem +13

      @@emanuelneiconi powering the house is awesome, this truck is probably the same as 10 power walls! And you have a truck to use as a bonus

    • @xdka826
      @xdka826 Před rokem +20

      @Mbita Acoustic Guitar You think you're making a point here, but you're really not

  • @noormurrar9935
    @noormurrar9935 Před 11 měsíci +1

    "You can also put human body in it" 😂 sold!

  • @darryls117
    @darryls117 Před rokem

    First of all, I genuinely appreciate your honest and impartial reviews. Second, I was hoping you would able to get a second look at the Hummer EV.

  • @gregparks1785
    @gregparks1785 Před rokem +51

    I’m not a truck guy but that thing looks amazing and has great features. Really impressed with it! And great video, as usual.

  • @SOFTDRINKTV
    @SOFTDRINKTV Před rokem +361

    Can't stand having A/C controls on a touchscreen. Physical buttons and knobs are better so you don't have to take your eyes off the road. Other than that it's a nice truck. Don't really like the grill either though

    • @alanjm1234
      @alanjm1234 Před rokem +53

      The base model has physical knobs for climate control. IMO it's the most appealing version.

    • @NOBODY-oq1xr
      @NOBODY-oq1xr Před rokem +19

      yeah volkswagen has the same disease of touch buttons everywhere which is just stupid for a car for the reason you named. but i assume they will go back to physical buttons because i never heard anyone speaking positive about the touch stuff in cars

    • @flandrble
      @flandrble Před rokem +2

      I have knobs in my car, but I leave the climate control at one setting and there it stays. Defrost however really must have a real button.

    • @debbiemartin8523
      @debbiemartin8523 Před rokem +5

      Debs husband says some models that have the touch screen are having problems with the screen freezing up and lack of function. To me vehicles today are just too complicated. Over the top electronics, multi layered functions that requires an owner's manual the size of a book. I guess I am old fashioned. I like the simple and direct approach. With all of the new solutions come a new set of problems.

    • @quatrovagina
      @quatrovagina Před rokem +2

      @@NOBODY-oq1xr I drive a Tesla, i do like the touch controls on my model 3. However the latest major update changed the layout around so now its pretty much trying to relearn swiping up for the controls for AC. I do think that physical buttons should be an option if the potential customer does want physical buttons. I hate the yolk in the new S/X models and I hope they release a regular steering wheel for the cybertruck.

  • @quadrifons2061
    @quadrifons2061 Před rokem

    Great video, small thought, maybe it would be a useful idea to add this video to the auto focus channel as well, as it was the place I looked to see if there was a f150 video available but didnt find it there, than ran a yt search and this was the first result :D

  • @collinhenderson9357
    @collinhenderson9357 Před rokem +1

    For me the first sign when I saw an f-150 lightning that it was the lightning was the the double wishbone suspension in the back. And that we moved up a little closer and I saw the lightning badge

  • @MTHEORYTECHNO
    @MTHEORYTECHNO Před rokem +42

    Honestly - this is a great EV adoption piece for Ford/F150. People will resonate with your highlights and not get confused with the technical stuff. Nice job!

  • @SoCloseToToast
    @SoCloseToToast Před rokem +521

    S Tier intro! This truck will definitely sell well and possibly change the landscape as much as the tesla has so far.
    Also had to laugh when Marques was sitting in the frunk looking devious

    • @hermanstokbrood
      @hermanstokbrood Před rokem +13

      It will sell well in the USA for sure, in the other part of the world (the other 95%) not so good.

    • @THEGAMINGHELP101
      @THEGAMINGHELP101 Před rokem +6

      @@hermanstokbrood Tbh trucks are a big us thing anyway so it doesn't matter.

    • @rich-tp2dx
      @rich-tp2dx Před rokem

      S tier? shit tier?

    • @hermanstokbrood
      @hermanstokbrood Před rokem

      @@THEGAMINGHELP101 Well, Ford would disagree with you.

    • @shathaan1763
      @shathaan1763 Před rokem +8

      @@hermanstokbrood basically, americans tend to forget america is not the whole world, even marques started his into talking about the US, but in the end droped the "world" for no reason

  • @raedelatorre2592
    @raedelatorre2592 Před 10 měsíci

    Great review, thank you

  • @Igoriann
    @Igoriann Před 2 hodinami

    My buddy just got one and I have Mach E awd. Love these EVs ford is making

  • @SimonWilke
    @SimonWilke Před rokem +28

    Love the style of this video. Different scene changes and the B- Roll. One of the best videos I've seen from you

  • @RohitKhendkar
    @RohitKhendkar Před rokem +14

    That post credit scene had me in splits 😂
    Marques seems to be developing a weird fetish for fitting human bodies inside of the new age vehicles 😅

  • @user-su2it5wc4l
    @user-su2it5wc4l Před 7 měsíci

    Cops pull over and ask you to pop the hood instead of the trunk lol 😂😂😂

  • @dainisvlasovs4273
    @dainisvlasovs4273 Před 11 měsíci

    In MotorTrend testing of an F-150 Lightning Platinum without a trailer and only the driver, the Platinum attained a range of 255 miles (410 km). When towing a 7,218-pound (3,274 kg), 33 ft 11 in (10.34 m) camper, the F-150 Platinum was only able to reach 90 miles (140 km). The test was over a 80-mile (130 km) route with average highway speeds between 64 and 67 mph (103 and 108 km/h), and with the headlights and audio system on and the automatic climate control set to 72 °F (22 °C).

  • @tyrannostrike46
    @tyrannostrike46 Před rokem +13

    Marques, PLEASE make a car channel, these reviews give me more relevant information than established car reviewing channels because you focus on the things that matter for day to day driving. Incredible.

    • @Swiv2020
      @Swiv2020 Před rokem

      Yes do it 👍🏻 !?!?!

    • @goncalo33
      @goncalo33 Před rokem

      You should watch Alex On Autos and Marek Drives In English, then.

  • @TheTechieSab
    @TheTechieSab Před rokem +11

    Legend has it that the truck is still charging.

  • @NickyNicest
    @NickyNicest Před rokem +2

    The future is here! Looking forward to the continued innovation from automakers. Pretty soon it will be tough to find a full combustion vehicle that isn’t at least a hybrid. As it should be!

  • @williamstachour4019
    @williamstachour4019 Před 3 měsíci +1

    Nice review. I bought one and absolutely love it. There is room for improvement, but less room (I'd say) than with a standard ICE vehicle. And each generation will get better and better--it's early days. Exciting time to be a car person if you care about this stuff.

  • @baako0834
    @baako0834 Před rokem +91

    So nice of Marques to review cars by these lesser known brands!

    • @Ikem_U
      @Ikem_U Před rokem +1

      Wait Marques what about the Rivian

    • @nk7123
      @nk7123 Před rokem +15

      You think Ford is a lesser known brand? 🤦‍♂️ The f150 is the best selling vehicle in the entire fucking United States 😂

    • @nk7123
      @nk7123 Před rokem +4

      @Don't Read My Profile Photo ok

    • @maxen3907
      @maxen3907 Před rokem +3

      Lesser known brands? It's Ford, the most famous car company on the planet.

    • @DiaperSNiFFER
      @DiaperSNiFFER Před rokem +2

      Ford is not a lesser known brand 😂

  • @kenson_kw
    @kenson_kw Před rokem +15

    The first 36 seconds of this video!!! (The intro)..wow! just wow 🔥
    Your choice of words and music, at the same time, is unmatched. Top top stuff there.

    • @finn7530
      @finn7530 Před rokem +1

      what was the song ??

    • @carloseduardoemanueleoreju536
      @carloseduardoemanueleoreju536 Před rokem +1

      @@finn7530 I need to know as well. Someone please!

    • @BenjiiiB1
      @BenjiiiB1 Před rokem

      @@finn7530 if you find out let me know. I've been searching everywhere

    • @finn7530
      @finn7530 Před rokem

      @@BenjiiiB1 no such luck, i even asked reddit and got nothing. what i learned is that sometimes MKBHD gets music specifically for him, so the song itself might not even be released…

    • @BenjiiiB1
      @BenjiiiB1 Před rokem

      @@finn7530 that's a huge shame. That's a road trip tune if I ever heard one

  • @towlifechannel3679
    @towlifechannel3679 Před rokem +1

    I want one 😍
    Been a proud Ford truck owner all my life

  • @FiliSuperDuty
    @FiliSuperDuty Před rokem

    My wife has a 2016 F150 5L V8, and I have a 2022 F350 7.3L V8 (for our camper). The torque output on that F150 lightening is greater than my gas F350 with the deepest final drive rear end that you can get.
    With that said, the Lightening is going to present problems for anyone towing a camper or anything that acts like a large wind sail. That resistance is going to trounce the battery (no way). As an around-town work truck, this thing is a game changer. Imagine a farmer who works their land and drives into town… game changer.
    For long-distance towing, it’s just not gonna do it, though.
    Either way, I can’t help but want one.

  • @deandriver3882
    @deandriver3882 Před rokem +64

    FINALLY someone reviews a vehicle in exactly the way I want to see it. No wasting my time with comments about the style and the trim and all that, just gobs of good information delivered smoothly and succinctly. Thanks, and yeah, I even subscribed.

  • @jonokay1
    @jonokay1 Před rokem +53

    I honestly want to watch to the longer version of this review, this was so well done. I am keen on the tech capabilities

    • @johnlewis8934
      @johnlewis8934 Před rokem +2

      Same I’d like to see more of the inside of the truck

  • @borisbommen
    @borisbommen Před rokem +1

    What I really miss and was expecting is the taillight silhouette fade out. I think you should do that with all your Auto Focus video’s.

  • @Leanzazzy
    @Leanzazzy Před 9 měsíci +3

    Never seen an actual F150 Lightning (Ford is very rare where I live) but I have to say the truck looks amazing and it has so many useful features.
    The backup battery is especially useful and should be something that all EVs offer as an option (along with solar charging). 30kWh a day is extremely generous (I've lived with around 7 to 10 kWh for quite a while and it's more than enough to use everything along with a few hour's of AC usage).

  • @stevenschmidt
    @stevenschmidt Před rokem +16

    So many great things about this truck! Range is still an issue. Some gas-powered trucks have a 24 gallon tank (or bigger). That would be equivalent to a 250 kWh battery, and we're not remotely close to that yet.

    • @georgejungle138
      @georgejungle138 Před rokem +1

      300 miles of range is actually terrible

    • @stevenschmidt
      @stevenschmidt Před rokem +4

      @@georgejungle138 Yeah, especially if that's without pulling a trailer. Ideally future electric trucks have like a 350 kwh battery or maybe even 400 kwh battery which would allow over 600 miles of range without a trailer and maybe 300 miles of range with a trailer.

    • @wtfisdat6382
      @wtfisdat6382 Před rokem +3

      lessee. A standard gas truck pulling a trailer gets 8-10 mpg. 24 gallons equals a range of 192-240 miles.
      Oh the humanity!
      Jesus.

    • @sergeantbigmac
      @sergeantbigmac Před 10 měsíci +1

      I personally think they should be making EV vehicles smaller not larger if they actually expect mass adoption any time soon. This will remain a niche market until they realize they need to win over consumers by maxing out efficiency with small commuters and not fail at copying already successful big vehicles like full size pickups.

  • @sundayadickson
    @sundayadickson Před rokem +15

    Thanks MKB for your objective review, so short, simple and straight to the point. I have always thought of the F-150 as a pacesetter, others come in to copy like the new Chevy EV truck, the front and rear lightbars, electrical outlets and frunk 😀. Your review again is on point 👍🏽

  • @ADayInTheLifeOfJames
    @ADayInTheLifeOfJames Před rokem

    Great video mate cheers from Australia 🇦🇺

  • @Zeoran
    @Zeoran Před rokem

    You forgot to include the feature in your review on the Lucid Air. One of the best features of that EV is that it's a two-way charger, so you can charge a car with another car and the car can power the house for up to 3 days if the power goes out.

  • @petergrm8420
    @petergrm8420 Před rokem +13

    I love these types of reviews that focus on livabily features in a car. The way cars drive and accelerate and brake are important but since I spend most of my time in a car commuting, and not joyriding I would also like most of the review to focus on quality of life aspects and not engine sounds and cornering feel.

  • @tanushreebiswas9432
    @tanushreebiswas9432 Před rokem +9

    May I just say that the intro-scene looked absolutely brilliant, purely spectacular.

  • @MesetaLLC
    @MesetaLLC Před 7 měsíci +1

    I need that truck in my life

  • @Alex-xl4xe
    @Alex-xl4xe Před rokem +16

    Out of all the electric cars available today, I could definitely see myself driving that.