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This is fascinating.

The easiest way to disprove plagiarism allegations is by showing the debut process. Simple! But they cant because we all know who the inspo was. Just admit it!

I find it funny how people act like ILLIT is being targeted for no reason. They literally look like NewJeans. Everyone and their mother can see that. This didnt start with MHJ but with the general public.

*My Personal POV: I’d rather listen to Magnetic 🦄 & Lucky Girl Syndrome 🍀 than “Cookie” 🍪* *If you know, you know.* 😏🤧🥱

Listen I'll be very glad when she is brought to justice for her criminal acts to steal a company, the copying claims are just a distraction from the real issue her getting caught. I'm sick and tired of Hybe being everyone's punching bag or company to shit on, it's extremely excessive at this point. And now that I know it's part of MHJ's project to ruin Hybe's image/reputation from 3 yrs ago even, I can see how her tactics have taken hold. No company is perfect that's for sure but the lack of evidence for the blind hatred people have is astounding. They literally just spread rumors while other companies have things in documents or quoting their awful practices or treatment of their idols over the years, it just blows my mind that Hybe is treated as the devil I really think that's part of MHJ's projecting onto others how she actually behaves. And all the little antis join in on the fun to spread the hate cuz they hate anything BTS has created.

What is ILLIT core ? I search on insta hastag only 3 post come out Hahahah delusional gaejusshi and gyopo ladyboy

I'm going to look in South Korea's laws and see how the law works in this situation. Why would HYBE give out info on what they are doing. If HYBE were to release info best believe that MHJ's crew would take it and run with it, turning into misinformation. HYBE should not reveal anything until the investigation is complete... then it may become public.

Damn what a loser. There is a reason that video has 9000 likes and 100,000 dislikes and every top comments are making fun of that video. But hey its all Min heejin's bots right? 🤓

Just imagine the damage if hybe did not get the chat proof of her It would have been a complete disaster Even with this much evidence they side with her

After Belift's video came out, a lot of people commented negatively against it. Mostly because they didn't know what was being said. What they didn't know was that those hate comments are actually working FOR Belift's case and AGAINST MHJ🤦🏻‍♀️🫢

It's so unfortunate that BeLift's employees felt compelled to produce the video. Few corporate employees want to face the public in defense of their work and integrity. BeLift's employees must feel the situation is so out of if hand that their livelihoods are threatened. The Min Hee Jin contagion keeps spreading wider. More of HYBE's employees are demanding MHJ be stopped. Can you imagine how tension-filled the work environment must be for HYBE's employees when MHJ is in the building? It's inexcusable the harm MHJ has done to her peers at HYBE.

Ikr literally mhj has sexualised them. It has been an issue since debut but suddenly everyone is in denial. There's literally the maknae wearing a top that has the same covering as underwear.

The game of 3D Chess...One level is transparent. The ground level is the deep natural wood. Careful movements and respect to what one walks on. Be the best step for great movements.

Thank you for covering this issue! Would you consider reporting on the SM, EXO - CBX issue? Your reporting makes things very clear. The EXO-CBX issue is very hard for me to fully understand the complexities of what is happening. Thank you.

If they thought hybe had such a powerful media play that they have been losing this whole time. Wait till they see real power. SM. They are too stupid to realise though.

There's a channel call asian entertainment and culture she translates this stuff to English but theres a catch she puts part on the channel and the other part on her patron page!

Cookie girls need to leave Hybe building ASAP.

Where can I watch that documentary?

Some rabid bunny said her VP was planted by HYBE 😂 the lengths of which they would go to say she is a poor victim! And attacking BeLift refuting her claims as if she is allowed to talk all this nonsense but everyone knows else should remain silent. Also see comments like why can’t HYBE just let her be. These little kids really don’t understand the real world. 😂

I'm really glad that Be:Lift released that documentary style video explaining their side. The lack of translation subtitles might be because it was made to address the Korean public whose sentiments immediately impact the lives of the people under fire from the plagiarism accusations. Has the Korean public been swayed though? Did their efforts work? I hope it did. I just feel like it will take more than this to drive the point home, considering how long the Korean public stood by MHJ. These false claims must have caused Be:Lift's team, artists, and their families a lot of emotional and psychological pain. I hope this eases the stress they get from others in some way.

30:40 LOVE this stance of Be:Lift about plagiarism. It's been used as a weapon, re-interpreted to benefit false claims and discredit people who work hard both in front of and behind the camera. Does plagiarism happen? Sure it does, but not all accusations are true and it's sad that majority of entertainment fans can't spot false claims like MHJ's. Many just ride the bandwagon thinking it's the best way to show support for artists they admire, without considering its consequences. It's about time someone makes a stance against this and I hope they win their case against MHJ.

It's a shame Belift is getting trashed on you tube etc. MHJ has a strong hold on the narrative she wants conveyed. I really hope she gets taken down. The NJs girls need some humility too

18:00 THIS. I think a lot of people supporting the plagiarism claims based on magazine photos don't know how these fashion shoots work. They just make assumptions based on claims by MHJ and other fans who also don't know how things work in the background. Now they're dragging Elle into the fray because they can't blame Be:Lift. Did MHJ and her shaman not see this far into the future? Did she believe Be:Lift wasn't going to talk about this? I can't see how dragging Elle would benefit MHJ and New Jeans in any way.

Glad that they make it documentary style instead of going to broadcasting studios that have interviewers that have already sets of questions that may have been hostile towards belift, that instead of clarify the issue may have been made more chaotic and controversial just to drag along the issue

While I do agree with many points you make I find it ironic that you can attribute the shade that was thrown on New Jeans as coming from a place of concern from Belift That was really not objective and also shows your bias.

I am not a great dancer, but I watched "Magnetic" and "Lucky Girl Syndrome," and I don't see the resemblance to NewJeans. They aren't my jam, but, as a 56 year old woman, I am apparently not their target audience. They are super cute though, and I would totally recommend them to a teenager who wanted accessible K-pop. Perhaps MHJ should learn to dance.

😅 it’s like watching a Train-reck in Slo-mo.. MHJ is too narcissistic to see herself crash until it happens.

I saw the video and all comments on the video are negative against Illit, Be:Lift and Hybe!

She's very redundant now. Besides NJ's fans and HYBE haters, we know she knows her time is coming. Betrayal is rarely forgiven.

I'm glad Be:Lift is not taking this sitting down. Fighting!

Don’t create videos with lies and fabrications just because global K-pop fans don’t understand Korean. If you keep doing this, it will really cause legal problems. You can get sued for the latest 21 videos and shorts you've made with lies.

MHJ’s shaman or sister didn’t warn her to keep other groups names out her mouth?? 🤭 the hypocrisy and lack of self awareness are both comical and scary. She creeps me out.

Facts over Fiction.. Glad BE-LIFT is defending the girls.. If you believe a lie, you will live a lie. Yet it's still a lie.. The TRUTH will prevail in the end.. The media play will be the end of this woman.. "it's like the boy who called wolf" After so many false statements, even the media is going to start looking stupid. Haters have no power against truth.. #Love_HYBE-BTS

How dare Illit have long natural hair and look cute! 😂 how dare they wear cute clothes and not themed costumes! How dare they look in the same direction taking pics! 😮

Get her

When I watched the New Jeans receht MV Bubblegum I couldn't help but think of you calling it way long ago during the Cookie" release, that New Jeans project creepy sexual undertones, (even though they are so young ). Especially the Bubblegum scene on the beach where the bubblegum she puts toward her mouth is clearly in the shape of a male body part. I am not a prude, but to me the biggest thing I do not like about the New Jeans concept is that they pretend they are so sweet and innocent while sneaking in adult themed subliminal things. Plus the girls truly seem to have been handed a silver platter with access to Hybe's best artists/creators work, yet they act as if it's their talents alone that got them this huge success. I'd prefer to follow and fan a group that has impressive individual talents and work ethics. I respect groups that properly acknowledge when others talents/funds assist them to having hits.

But I went to the original video of Belift labs and in the comments Korean people are mocking it and think they need to delete the video. People are supporting Min Hee Jin and New Jeans more now than ever it seems. Even if I think it’s an ok video, people think they’re stupid for bringing this video out and for HYBE to accept this. They think HYBE is going to go down if they continue this way. I’m so confused now…

You like how all of hybe is lit up for Jin except one floor

Where can we watch the Illit video with subs? I have no idea why he find this so interesting, but I’m invested now, laugh out loud!

1:10 What you said is related to a recent new allegation that Min Hee Jin hired a consulting firm, Macoll Consulting Group. They are the ones doing those malicious media play. I can see them from here too. lol

Can you talk about SM vs Baekhyun’s label soon? Thank you 😊 😊

You really need to get yourself a decent job😂😂

Still, BELIFT’s video was just too clingy and their video was pointless. What they’re saying is because all other Kpop idols look alike, it’s okay for them to take reference for their seniors who have debuted a year and a half before them?? And under the same mother company???? Their PR team is just too weak

ok but where is the mention of the s**uali*tion of minors..did you skip that?

I like new jeans bubble gum So sweet

Hybe musics are really good weather you want to admit it or not. They always give their artists good music and promote them well but they get stab by Min Heejin and NewJeans. NewJeans rather dance with Aespa then have any interactions or a dance Challenge with Hybe girl groups. I think they think they are too good to be see with them. Min Heejin want to be separate from Hybe so bad to the point that they rather get long with some other group from other Company than groups that are under the same umbrella with them. Now everything they do is fake.

Just imagine Michael Jackson, RIP, he was copied by many artists worldwide from dance moves, hairstyles, jackets, gloves, socks, shoes, etc. I don’t think Michael Jackson or his estate sued anyone. Actually, it made him more famous than ever. 😄

I love this post because all these people are giving negative feedback on the video but in essence, this was just them finally fighting back. Also, the translations seem very different from the what you are stating. It was typical mean girl behavior to start all this drama then claim to want to stop the drama when the ones she hurt are starting to fight back. To be honest, these kpop channels are not helping because they are spinning this to MHJ's favor.

I think the absurdity of these claims got hijacked by all the press conference drama and stuff, because they were always so blatantly stupid...and I am SO glad Be:Lift decided to put a big ass spotlight on the ridiculousness of MHJ's accusations and at the same time took the chance to call her out on her hypochrisy. Thanks so much for the update!

Oh no. Another press conference!