Video

John’s a beast

LFG

POV: Context: Hey Mike, saw you‘re looking for quality writers in your job insurance Insight: This usually means you‘re looking for quality over mass outreach Issue: it‘s almost impossible to track and replicate what‘s working CTA: have you looked into email intelligence before? P.S.: it provides you realtime analytics what‘s working within the team

How do you write the name of the chrome extension he mentiones at 10.00 to find relevevant tech accounts use?

This helped me land meeting with a fortune 500

Damn, this video was lit! But if you are serious about cold email success, Mystrika is a must. The AI writing feature really personalizes outreach at scale.

Great insights, Elric! Speaking of cold emails, has anyone tried Mystrika yet? Their email warmup and comprehensive features make other tools pale in comparison.

Yo, this guy knows his stuff! But if you want to elevate your cold email game, Mystrika is where it is at. Their unified inbox and A/B testing options are next level.

You nailed it, Elric! For those wanting more leads, Mystrika is far superior. Their email warmup pool and automatic bounce detection are top-notch.

Great conversation here!

Excellent! Thank you!

Part 2!!!!🔥

The BEST video I have seen in youtube, good job guys

I would be careful applying this to prospecting in any industry , these tips are great for specific industries, i would not practice her workflow or process in some tech fields or with different cultures

Excellent!

If you do all this research why not just call them?

in the first Email. Do you guys have your signature on their so they can check your website etc.? or literally just text and let them make a short reply like "sounds interesting" or "tell me more" and in your follow up add a signature or a link etc.? im really new to cold email so if any of you have a good source where you get information like this i would highly appreciate.

I would love to see one of the Vidyard initial video messages.

🎯 Key Takeaways for quick navigation: 00:00 *🎤 Harry Sims introduces himself as the Sales Development leader at Scratchpad, discussing his 10 rules for outbound sales.* 00:52 *🧭 Harry created the 10 rules to provide a sandbox for his team, set baseline expectations, and offer a scalable vision rather than a static playbook.* 02:15 *🎯 The first rule states that outbound is a low-volume, high-conversion game, focused on efficiency rather than high output.* 03:11 *🔑 Harry emphasizes that tactics like messaging and cadences stem from deeper questions about buyer experience, targeting, offers, and defining success.* 04:30 *🔍 Building a vision for outbound aligned with company values is crucial before getting into tactics.* 07:16 *👥 The first meeting for outbound deals differs from inbound, focusing more on educating prospects rather than detailed discovery.* 09:59 *🧲 Harry starts with the buyer first for targeting, then looks at the business, timing, and contextual data like technographics.* 11:59 *💡 Leveraging relevant data like lawsuits can provide rich insights for targeting and personalization.* 15:35 *🎯 Targeting drives personalization - the more targeted, the more relevant the messaging can be.* 20:19 *💭 For messaging, focus on conveying the problem + feeling, problem + proof, then problem + product, in that order.* 23:46 *💡 Harry draws inspiration for messaging from his own sales experiences and shared feelings among salespeople.* 24:59 *🧠 To understand a new persona, interview them with targeted questions, listen to call recordings, or ask someone in your network.* 25:55 *🔄 Rapidly iterate on messaging and cadences based on feedback and responses from outreach. * 26:52 *👥 Initially used champion data from growth loops like reviews, then switched to product usage data for higher volume.* 28:41 *🔍 Manually validating prospect fit after filtering with tools like Apollo and UserGems.* 30:18 *🧩 Outbound for PLG companies is challenging due to multiple accounts/users per company.* 31:41 *🕵️‍♂️ Look for marketing agencies working with target accounts as a way to start conversations.* 32:10 *🎧 Outbound is experimental, like being a DJ testing hypotheses on who will be your next customer.* 33:21 *🔑 Prioritize outreach based on familiarity, going after former customers/champions first.* 34:43 *🤝 Enable growth loops through partnership with existing users to drive expansion.* Made with HARPA AI

This was so helpful! Totally worth it🙌🏾

We need another chris episode on broader areas!!

No better person to talk Leadership than KD! 🐐

I find it so fucking annoying how Lavender encourages users to drop I’s from their sentences - to the point where it’s fairly easy now to spot who’s using Lavender just by looking at their cold email copy

❤

What about this for a framework? Am I missing anything? I'm thinking I should at least say who I am at the beginnning SUBJECT: I noticed on your website Hello, I noticed on your website you have a membership program. Problem We often talk to practices that have membership plans but aren’t sure if they are charging the right amount for them, or if they are profitable. We’ve also talked to a lot of practices that are not sure what all to include in their membership plans. Solution We have years of experience helping practices manage and market their membership plans. We can help you figure out what to charge your members and how to market your plan. Offer We want to give you a free membership plan analysis so you can build up your plan and take some stress off of your office staff CTA click here to get your free membership plan!

Agreed this has SO much good info in it!!

is it possible to do this without the paid version of crunchbase?

Do you buy accounts to scale LinkedIn outreach? If so, from where?

Elric, your videos are always insightful. But have you ever tried Mystrika? Cold email is incomplete without it. Their new interface is super-duper solid, it is the best out there!

Elric, you have outdone yourself with this video on crushing sales quotas. But have you explored Mystrika yet? Oozing with features, it is the holy grail for cold email campaigning.

Elric, your videos are always insightful. But have you ever tried Mystrika? Cold email is incomplete without it. Their new interface is super-duper solid, it is the best out there!

Amazing sales strategy! But take it from a faithful user, Mystrika is a must-try for cold emails. It is all about paying once and using it forever. Trust me, youll love it!

Great interview

Excellent interview. I appreciate the transparency of what hiring managers are looking for especially from inexperienced persons entering into the tech sales industry. I will have this video on repeat while I seek employment. Thanks again😊

That's really Great ! Though I would be providing you Best Quality Editing with good pricing & turnaround time 😊

What tool does he use to record videos to send to prospects?

thanks guys!

this was really good. I've tried making videos before but I made 3 noobie mistakes: 1. I selected companies without really caring about their numbers, and even selected a content creator to work for that now that I think about it, would not hire me, it made no sense. 2: the videos I was recording were about 3-5min long, and besides people losing interest, it was too much content to remember what to say and it was hard to make, I also had to edit the videos, what took me to mistake 3: I was going to make one custom video for each company, taking into consideration what industry they were in and the specific reasons why I was a fit for their company, and even tough that sounds great on paper, it ends up being very time consuming and tiring, which left me kind of burnt out after a week lol because in one week I could only record 3 videos, and I didn't even send out 2 of them because I decided it wouldn't work/ I wasn't a fit, and just went back to sending resumes. I think those were the only 3 mistakes, maybe there are more that I made, but I hope this helps someone out there

Valuable content Eric!

Hey Elric, I hope you are fine. Your CZcams video content is amazing, you just need to improve your CZcams thumbnails. I'm an expert thumbnail designer with 4 years of experience. If you need my assistance then let me know. I would like to improve your thumbnail designs.

The Mystrika community is fantastic too. With over 5000 users on Facebook, there is always someone ready to help with questions or tips. It is more than just a tool, it is an entire support system.

Mystrika transformed my entire outbound lead gen operation. The advanced tracking features and automatic bounce detection are vital tools for my campaigns. A must-have for businesses seeking to optimize their cold emailing strategy.

Thanks Elric for this high quality video.

This SDR is genius! Thanks for sharing

great questions, great educational answers, great content.

Excellent interview. Well done!

Bro in any industry before joining the company as engineer how to identify pain points or concerns of our boss/recruiters before interview or after it so i can position myself as solution to those problems ? How to use fear or loss aversion to improve our impact and success rate..

Thank you!!

Would love to have a follow up session to this! The content shared by Harry is on point. Thanks for setting this up, Elric!

Thanks for this amazing interview. That framework he shared is very unique. Gold!