How This Top SDR Consistently Exceeds 129% Quota in the Restaurant Industry

In this episode, we'll discuss:
- Prospecting current customers and prospects
- The signals John uses to reach out to his accounts
- Strategies for engaging an industry that is not very active on LinkedIn
John Ciannello is a top SDR @ Fourth.
John started as an SDR six months ago and averages 130% of his fully ramped quota, achieving 500% in his second month of onboarding.
Connect with John on LinkedIn
⁠ / johnciannello⁠
----
📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠...
Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠...
----
Chapters
00:00 Top-Performing SDR
02:22 John's Onboarding and Initial Success
04:37 Engaging with Prospects
06:56 Handling Corporate vs. Local Decisions
09:21 Using Texting as a Tool
11:45 Balancing Prospecting Between Customers and New Prospects
14:07 Effective Use of Triggers
18:50 Strategic Calling and Balancing Quality with Quantity
23:24 Cold Call Strategy
30:33 Advice for New SDRs

[@ElricLegloireOutbound]

What was your biggest takeaway from this episode? Let me know!
If you enjoyed this video, you might like my weekly newsletter about prospecting, where I share actionable prospecting tips, join 3,915 sales reps getting the newsletter here: ⁠⁠sdrgame.substack.com/⁠⁠⁠

[@CodyFalkenborg]

John’s a beast

[@ElricLegloireOutbound]

INDEED

[@CodyFalkenborg]

LFG