💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns
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- čas přidán 21. 07. 2024
- John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more.
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0:00 Intro
0:09 Using only Target ROAS Bidding for Standard Shopping Campaigns
3:58 Discussion on market competition, brand protection, and adjusting bidding strategies accordingly
10:20 Confidence in applying tROAS
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How do you go with Troas from day 1 if it needs minimum 15 conv in last 30 days? And if you wait for intial conversions how you achive those intial conversions by amnual CPC?
Go really low. I started at 50% ROAS and Im already up to 250% first week. Just don't go crazy on your budget at first until you get enough volume and stability.
Wow! John, great to see you once again on the Sol8 channel.
11:30 You can set a minimus CPC within TRoas Standard Shopping By using a portfolio bid strategy. I will allow you to both set a minimum and maximum CPC.
i had a error saying to use troas you need more conversions and the system did not let me change it from max clicks to troas.
You use to recommend manual cpc standard shopping and pmax target roas together, are you saying not to do it that way anymore and to switch to only troas standard shopping and no pmax campaign this is for selling sports team apparel like mlb team apparel? Thank you for the videos they have helped a lot. From Paul Allen
In this case, how about running two standard shopping campaigns with a priority strategy? You could have one for generic terms where you set lower bids, and another one focused on brand terms where you can be very aggressive with the bids without worrying about negatives 24/7. I've tried this adding negatives everyday approach in the past, and it's a nightmare, plus it almost never works.
On generic terms, go tROAS with brand negatives, on brand terms, go for manual CPC with low enough bids and there won't be a need to add many negatives
Hey John! Great stuff. What strategy do you suggest for high ticket (above $1,000) branded products? And how do you decrease CPA when using troas (set at 160% as it's profitable) for low ticket items? Thank you!
in my case standard shopping does not work out if i am running P-Max campaigns
you generally have to exclude products from pmax to run them in standard shopping
@@advertiser0001 thank you so much i will try it
For e-commerce brands who spend 500 USD or 1000 USD per month how on earth you can run troas on standard shopping without any conversion data plus you also can't rank high on bidding auctions with such slim budget for sure. I can bet on this statement
Ive tried it and it takes forever to optimize and the volume sucks because of no previous history. The only way to crank it up is to test a lower tROAS but you have to be careful and find whats acceptable for your bottom line.
I have one client with a $600/month budget. Over 9 months I tried testing every type of campaign to finally land on a PMax with a 400% tROAS. I had to boost the budget $10/day as it was running too lean. Once sales started flowing I was able to nudge it up to 600% to make acceptable margins.
I agree troas with pmax feed only campaign is only acceptable here