Guide to Google Shopping Bidding (Strategies and Uses)
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- Äas pĆidĂĄn 8. 07. 2024
- đĄ Watch the entire FREE Google Shopping Course here:
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In this video, youâre going to learn about Google Shopping bidding strategies, including different types and uses.
0:00 Introduction to Google Shopping bidding strategies
0:15 How does the Google Ads auction work?
1:17 What are the two bidding strategy categories?
2:10 List of the various bidding strategies available
2:16 Smart Shopping bidding strategy
5:11 Target ROAS bidding strategy
6:40 Maximize Clicks bidding strategy
8:32 Maximize Conversion Value bidding strategy
9:34 Manual CPC bidding strategy
10:55 Enhanced CPC bidding strategy
11:35 Conclusion
Your bidding strategy is your way of telling Google how to show your products and how much you will pay per click. Now there are two types that you can choose from: automated and manual.
Automated strategies are where we lean on Google to use their machine learning and mountains of data to assist the bidding. This can be both good and bad for your campaigns. It can lead to reaching people we never would have otherwise reached, (meaning more sales), but it can also cost a lot more, especially in the beginning as the algorithm is trying to learn who your customers are.
Generally, we recommend starting with a manual bidding strategy to allow us to focus on whatâs working, reduce our costs, and quickly generate conversions for our products before later switching to an automated strategy. This does take more work in optimizing but we have a full guide on how you can do manual bidding for your own Google Shopping campaigns.
Here are all the bidding strategies for Google Shopping
1. Smart shopping
2. Target ROAS
3. Maximize Clicks
4. Maximize Conversions
5. Manual CPC
6. Manual CPC (enhanced)
If you want to learn more about how to set up, scale, and optimize your Google Shopping campaigns, click the link above to access our Google Shopping course.
Itâs 100% FREE with NO sign-up required.
đ Hereâs the videos that I recommended:
đ„ How does Google Shopping Work? Full overview †keycommerce.com/google-shoppi...
đ„ Manual Bidding Optimizations for Google Shopping †keycommerce.com/google-shoppi...
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đ„ How to set up Conversion Tracking with Google Analytics for Shopify and Google Ads †keycommerce.com/google-shoppi...
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dear i need fast a video about pmax campaigns. hope we will get it soon!
Please, I would like to ask you whether you ran two advertising campaigns for Shopping Ads
Every campaign targeting a specific country, such as the United States and Britain, will not cause any stress on my advertising campaigns, or do I have to create a new account for each country I want to advertise to?
Hello, I've a question, when we get enough data, conversions, and we want to change our bidding strategy, should we make changes to the same campaign? or we should keep that first campaign running as it is and start a new campaign and apply a new strategy?
hi
I am running a google shopping campaign for my ecommerce.
A question please.
Do you recommend to show google shoppings ads in the option of google partners websites or is a waste of budget?
I dont know if I should keep or uncheck this option.
thanks
This will depend on a few things if you are just starting to advertise or have a small budget. The safe option is to remove search partners until you are getting consistent sales and are looking for ways to expand your reach.
Search partners tends to be lower-quality traffic, but it is always worth testing as you can get sales here. If you have been using it, I would check sales performance. From the campaign view, select segment > Network (with search partners). You should be able to see the performance of Google search vs. Search Partners.
Hello! Do you recommend that I track add to cart and begin checkout as google ads conversions in addition to purchases? Or does that dilute the bidding optimization process? I suppose if my strategy is tROAS then Google would still optimize around the conversion that generates revenue (ie. purchase event) anyways right? Thanks!
Hello Sam :) when is the performance max video coming??
We're hoping in July. There's so much to cover that our team is learning and has learned, we want to make it the greatest set of tutorials available.
@@KeyCommerce love it
@@KeyCommerce still no?