Guide to Google Shopping Negative Keywords (How to Use Them)

💡 Watch the entire FREE Google Shopping Course here:
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In this video, you’re going to learn what Google Ads' negative keywords are, and how to use them. We also have a free Negative Keywords List that you can access by clicking this link: keycommerce.com/negative-keyw...
00:00 Introduction
00:40 Why add negative keywords?
01:59 How to add negative keywords to your Google Ads account
02:42 Match Types
04:39 Which negative keywords to add to your shopping campaign
08:40 N-gram Script
What are Google Shopping's negative keywords?
Negative keywords are keywords you add to your shopping campaign to tell Google what searches not to show your products for. For example, you don’t want to show your products for searches like “free,” “discount,” or “how to” as these will be less likely to buy from you. You need to go into the campaign and add these as negative keywords so that when someone uses these words in their search, it won't trigger our ads.
The way Google knows who to show our products to on the search results is by looking at our product feed and then showing them to people they THINK might be interested and then watching who clicks and converts. Google will then keep trying to optimize and show to more and more people that are actually looking for our products.
Now, negative keywords allow us to help guide this algorithm. Instead of Google showing our products to everyone, we can give Google a hand by telling the algorithm not to show for certain terms that are obviously terrible for our products.
At the start of your campaigns, you’ll be more focused on getting as many conversions as possible, while also not wasting unnecessary budget.
So by adding negative keywords, you can guide the algorithm to focus more on the better-converting searches while saving your money. This then allows you to spend more of your budget on better-converting searches.
LINKS SAM MENTIONS IN THE VIDEO HERE:
📘 Negative Keyword Master List ➤ keycommerce.com/negative-keyw...
💁 Helpful links:
Karooya ➤ www.karooya.com/pricing
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[@lindavo888]

Thanks Sam. I’ll be implementing this for sure.

[@karlstevenson1302]

Hey mate, thanks for this. Has Google removed this feature? I can't find the keyword (or negative keyword) options under shopping. Cheers mate

[@marriedwithkickz1951]

Awesome vid! Do you apply your negative keywords list when starting a new google shopping campaign?

[@teddyeaulympe1279]

personally yes but only for obvious negative keywords

[@beernaket]

Hello, I need help please !!
So, I would like to know it os alright if I add my product from Shopify to google merchant without excel sheet ?

[@KeyCommerce]

Yes, absolutely

[@teddyeaulympe1279]

Let's say we have 1000 search terms for 1 product. How to determine which ones are good and which ones are bad? The max cost per purchase of my product is 10$. So we should spend 10/1000= 0,01$ per search term? Actually we know that we should have 50 clicks at least to know if the search term is good or not. That means it costs A LOT before finding the negative keywords.

[@dennischen8887]

negative key word list is no longer available. Any chance to re upload it? Thanks

[@KeyCommerce]

Done! Thanks for the heads up.

[@fenyx2558]

Google keeps adding hundreds of totally irrelevant keywords everyday with no conversion, how do we even keep up?
Are shopping ads even worth it anymore?

[@williammwathi8696]

i wonder?