Manual CPC vs Maximize Conversions (Target CPA) // How to Ditch Manual CPC FOR GOOD
Vložit
- čas přidán 2. 06. 2024
- Hire me as your consultant: 👉 darren-taylor.com/
------------
The world of digital advertising is evolving, and so should your strategies. Delve into the Manual CPC vs Maximize Conversions debate, understanding their nuances and which strategy reigns supreme.
Watch now to harness the power of automation and say farewell to Manual CPC for good!
------------
If you liked this video, please subscribe to the channel and like 👍
Need to get better results from Google Ads? Book an audit with me! darren-taylor.com/
I struggle with this advice. I run a lot of chiropractic campaigns with small budgets (not even $100/day) and have tried using both automated bidding along with looser match types, and the only thing I've noticed is Google spends more budget on non-relevant keywords (competitor terms) for example. Have you had success with this strategy in the chiropractic niche with smaller budgets?
I love your content by the way
I must admit I wrote my previous comment before finishing all of the video. All of our conversions are driven by a handful of terms. Testing out max click is an interesting strategy that I will try
No worries! Yea if your conversions are coming from just a few terms then smart bidding is not great, stick with max clicks or target impression share on terms known to convert
What do you think the threshold should be for creating an ad group in terms of traffic volume or number of keywords in a smart campaign? Also, you were saying that if an ad group doesn't get enough traffic that automated bidding wouldn't be as effective due to having less data to draw from. Is an ad group's learning siloed and not taking cues at the campaign level?
Good work Dazza
Thanks buddy!
I also add max bid to my target cpa campaign as i am not prepared to pay $100 per click
Can you give use example .... With screen shear ... because I can't understand all this...
You can use screen shear to help people to understand you exactly like aaron young.
For retargeting audience as it's maybe under 1000. Do you think manual bid? or automated?
On new campaigns. Do you go for multi keyword ad groups and smart bidding on broad match and optimize for conversions? OR do you stick with a more traditional approach like SKAGs until the campaign has enough conversion data to switch?
i would go for a multi keyword ad group, phrase match and exact match, maximise clicks. Then when there is enough conversion data to switch, i would switch to maximise conversions, keep phrase and exact match. Thats just my opinion. What did you end up doing?
I normally use Manual CPC until new campaigns get to 20 conversions. Would you say to use Maximize conversions with a Target CPA right out the gate?
He is right. I sincerely do not think manual CPC will even be around in 2024. This is the same with Meta: I don't see many buyers using bid or cost cap options. Completely agree Google uses predictability based on user behavior.
You're right. Google will eventually get rid of manual CPC, they may even get rid of keyword match types long term. If advertisers don't test automation, they will be lost when they are forced to use it
@@darrentaylordigitalman forget that. Googled just charged me 25 dollars a click!! They are scammers! Then you talking about they may take away keyword match type. You mean they are going to allow any keyword to click your ad. Robing you!
Interesting.. I have an account with about 65 conversions running max conversions.. the price is about $300 per lead with a 35% conversion rate... If i set google CPA at around $250 will it bring down the lead cost? OR would be running max CPC at like $50 be a better option?
Set it in line with current performance first. Let it come out of learning and hit the target. Then start to test a CPA target decrease in small increments
I have a question, so would I start a campaign maximizing clicks until I get a certain amount of data and then move on to CPA? What if there are no conversions? Thanks
yes. if there are no conversions then youre doing something wrong e.g budget too low, ineffective keywords etc.
Can I target registered nurses only using google ads?
We are shifting from manual to smart bidding for our other campaign, but we also have a PMAX campaign for about a year, that is cracking (doing awesome). Do recommend 1 PMAX and 1 Smart bidding campaign?
I would advise you segment into as many campaigns as needed. So say you have a business that serves both consumer and commercial, you'd still likely want to create a campaign for each keyword type
@@darrentaylordigital Thank you so much. Just one last question. What is the timeframe you start to see things take off with smart bidding. There is a learning curve for the system to find out what works and what does not work.... Do you see a certain time frame when conversions really start to take off?
I've saw an old video of you saying that don't switch to conversions till you have enough data (few conversions). Are you still saying that or we just start directly with conversions bidding strategy even if the campaign is new ?
New account and campaign I go with traffic first. New campaign in existing account with conversions, I start with conversion based bidding
@@darrentaylordigital is 20 conversions enough to say that the account isn’t new ?
@@costo8779 in what time period? 20 conversions in 3 months is different to 20 in 2 weeks. Generally 20-30 in 30 days is enough
@@darrentaylordigital 1 month … thank you mr Darren 🫡
@@darrentaylordigital Update : my cpc that day went too high (the double, cpc used to be 0.5, but when i switched to cpa it became 1$) should i just let it like that ? cz i went back to clicks fearing to loose all my google ads money without getting any conversions :(
What about the new accounts and super high cpc st first?
Not sure, but I assume it's because Google is seeing what's out there so starts aggressively
Still using manual cpc and not doing well at all manual used to be great 8 years ago when I first started my air conditioning company but over the year’s I’ve seen the results go down big time to the point where I am currently spending 1000 dollars a day and I get 0 in return no leads at all and when I do get one it’s a pretty bad lead 🤦♂️🤦♂️🤦♂️
Well, I have been set up on manual CPC and I would say I have not had a positive experience, compared to a couple of years ago.
That's right, manual CPC will be overtaken in the auction by smart bidding. You won't have the ability to flex your bids to hit an objective
I saw your enquiry, I'll be in touch
What about if it was a brand new campaign? Can you go straight into CPA or should you wait 60 days to get more data for google?
New campaigns in a new account needing cheap ways to get initial data to see search term quality could use max clicks then move to CPA. I don't use manual CPC anymore, it doesn't achieve the goals as well as smart bidding
@@darrentaylordigital when you say could use it. Does that mean I could just got straight into CPA possibly? What would you do if you were me?
@@cody8576 if the account already has conversions then target CPA straight away on a new campaign in the same account.
If it's a new account, then I'll probably start with max clicks to get search term and user behaviour data more cheaply, then move to CPA within 30 days
@@darrentaylordigital thanks for the fast replies much appreciated. Love the channel mate
@@cody8576 Appreciate it!
I agree that TCPA does outperform Man. CPC, but once you're on Man cpc basically all your control when it comes to device, and demographics adjustments become irrelevant
Thoughts on enhanced conversions ?
Video coming!
we all know Google make you spend more..... it sounds like Google paying you to promote their goal .. please advise
I literally have dozens of videos critical of Google and will have many more. My advice to you would be to do the thing good marketers do and test. I have done this and transitioned dozens of businesses from manual CPC with better results.
i agree on tcpa is better @@darrentaylordigital
despite the content, background lightting is so annoying,,,,