💣 Why Your Performance Max + Meta Ads Are Not Working

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Watch this video to learn more.
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0:00 Intro
0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts
6:50 Decline in new customers
13:27 Strategies recommended by John
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[@leeprice4054]

What analytics program are you using here? Also, if looking at a doomsday market, consider that last year in March/April, demand was super high because of the collapse of Silicon Valley Bank. Current doomsday market is a lot softer.

[@petyaboy84]

There was a huge unofficial issue with Meta Advantage+ campaigns. Basically the algorithm with conversions crashed in the past months. Many agencies started roll back to og targeting. Maybe that is the issue.

[@farouqabraham9112]

Wow is that right?
I’m wondering why. I spent almost 3k and got the worst results ever using Advantage +, it got to like 12$ / click at one point !!!
I guess just testing the old fashioned way + using website retargeting would make more sense huh v

[@nostalgicali]

Insightful as always. One question- How to explain the increased add to cart? Thanks

[@garrysingh8387]

Facebook ads are killed already by drop shippers 😢