🔎 How to Analyze PMax Data and Asset Groups (Mike Rhodes' Script)

Want to find out why your asset groups aren’t working? Glen shares how to use Mike Rhodes scripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities-so you can put different asset groups together and make them work.
Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this video.
00:00 - Introduction
01:07 - Systematic approach to Performance Max optimization
02:28 - Leveraging granular data for insights
03:35 - Asset group structuring and keyword themes
10:35 - Optimization tactics and testing
11:14 - Analyzing performance trends and improvements
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[@clicksinmindwiththimo]

Hi Glen, first of all, thank you for yet another very detailed video! Could you tell me what the benefit of Mike Rhodes script is for you in this case? The main thing you showed was comparing the asset group performance over several time ranges. But couldn't you just do that directly on the Google Ads platform under Campaign > Asset Groups in the table view? You could also open multiple browser tabs with different time range filters and in Google Ads you also have the compare feature.
Thanks for your help!

[@kunle-un6sy]

Really valuable insight!
Just found out about this from your comment.
Thank you..

[@clicksinmindwiththimo]

@@kunle-un6sy Nice :) Glad I could help.

[@ReelGreezy]

over-management tbh

[@glenfromsol8]

I do'n't see analysing as much data as possible as over-management. I see it as being fastidious, and looking at all aspects of all data points, to see trends, correlations and causations. I know my clients appreciate the extra insights I present them to them each week. To each their own I suppose.

[@ReelGreezy]

@@glenfromsol8 sorry I meant to say over analyzation. But if it works for you it works. I just think keeping things lean is more time efficient and effective.

[@TWEQDvideo]

@@ReelGreezy Understand your point. When managing multiple accounts it does get overwhelming