🔥 Is Increasing Your Average Order Value (AOV) the Solution?

Are you trying to increase your average order value (AOV)? This video is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV-its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Watch this video to learn about:
- How simply looking at the AOV in Shopify doesn't provide actionable insights
- The nuances of AOV
- New customer AOV vs. returning customer AOV
- Strategies to increase AOV
- Relationship between initial purchase price and repeat purchase rates
Nathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:
Blue Sense Digital website: www.bluesensedigital.com.au/
Nathan on LinkedIn: / nathan-perdriau
CZcams channel: / @bluesensedigital
Podcast: / @blues-brothers-podcast
Related videos:
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💰 Why You Should Increase Your Average Order Value (AOV): • 💰 Why You Should Incre...
🔥 The Move to a One-Click World and How It’s Changing the Agency Space: • 🔥 The Move to a One-Cl...
🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success...
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0:00 Intro
0:21 Is AOV the Solution?
5:23 New customer AOV vs returning customer AOV
8:32 The common misconception marketers have about AOV
12:56 Relationship between product pricing and repeat purchase rates
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#googleads #digitalmarketing #googleadsbestpractices #ppc

[@stu-ep6361]

Loving the blue sense digital vids

[@mindtipgames]

Wow! This series of videos is digging into a level of numbers and "geekdom" that I didn't know I was interested in! But, it all makes total sense. You have to dig deep into the numbers at all levels to find the "root cause" of what is and is not working. While it DOES take a few play throughs to absorb and research to better understand, this is great info to be ready to explain performance the "man with the purse strings" - that budget ax wielding CFO! I really appreciate your shares, Caden and Nathan!🤑👏👏👏👏

[@cprogrowth]

Thanks again Nathan! Always good chatting with you to help educate our clients!

[@bluesensedigital]

Thanks for having me on!

[@louisecoldbrew9721]

please make a video about demand gen campaigns

[@solutionseight]

Here is a short video John did made about Demand Gen campaigns, but keep an eye on our channel for more! czcams.com/video/yvgPV9XLgDk/video.html