How China Will Win the World Cup in 2050
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- Äas pĆidĂĄn 4. 05. 2024
- Welcome to the first Athletic Interest Case Study! A new series on our channel in which we team up with partners to look into the most interesting stories behind sports.
And what better partner to start with a case study than WHU professor Sascha L. Schmidt and his Harvard colleagues, who will help us understand how European football clubs are going East to build their brand in China.
Thanks to Sascha L. Schmidt for partnering with us! You can find an overview of all of his research under this link:
www.whu.edu/en/faculty/entrep...
Further reading
Dancing with the dragon - The quest for the Chinese football consumer:
cdn.whu.edu/fileadmin/Faculty...
Harvard Business School Case - Bayern Munich in China (link to purchase):
www.hbs.edu/faculty/Pages/ite...
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â± Timestamps
00:00 The Race for China
01:26 Economic Super Power
02:57 China's Football Development Plan
04:46 How To Enter the Chinese Market
07:57 The Race of the European Clubs
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Hi lads, Chinese here. It won't happen.
The plan sounds great, and China is known to be successful in major projects. But this particular project is different from building the longest bridge or the largest crane. Football training takes talent, consistentcy, and mentality. The plans to build a building doesnât involve the building's consent, but training footballers has so many other factors you need to consider.
In China, people see education as the best way to prosperity. We don't have a social safety net like Western Europe where failed players can take blue collar jobs and still live a good life. Blue collar jobs in China sucks, period. Football training takes time, time that parents would usually expect their kid to spend on schoolwork or reading. There are tens of millions of white collar or skilled labor jobs in China, but only 23 can be on the National Team's roaster, only ~500 in the top league, and only thousands in all levels of professional leagues. Consider the opportunity cost, of course the parents would want their kids to study harder than to train harder.
Another point that I want to mention is that the local officials may not entirely follow Xi's grand plan. Before 2021, we have already seen some versions of "playing football" without playing football. There was a picture of pupils doing exercises with footballs-- holding the ball with their hands. This is by all means a "football-related exercise", however, how can this contribute to their football skills?
I wish my national team to be successful. But ultimately, we need a system that can guarantee a childâs prosperity even if they fail to become a professional footballer. And the key to that is more economic development and a stronger social safety net-- NOT a top-down grand plan that exclusively focuses on football.
What about the Olympic players in China? If what you are saying is correct then the Chinese parents shouldn't be letting their kids train for olympics, but study instead right!? But that's not the case!
thanks for your input...I find it very interesting
Bloody hell that was eloquently put. Well done mate.
I think another thing with this is that it's heavily reliant on whoever holds power in the Ccp. Xi is definitely not gonna be running things in 2050. The difference between the massive architectural endeavours that China often excels at and a National football scheme is the fact that the former can objectively be viewed as something that, in the long run, can benefit China's Booming economic growth and enhance their place on the world stage. Which alongside Control of the country are the Ccp's primary objectives. The problem comes from the fact that whoever comes after Xi may view this as nothing more than an unescesary waste of money that could otherwise be spent on other more reliable industries. Unless (as you said) Immediate or Quick success is seen then it'll likely get scrapped and football isn't something that can just become a mainstay in a culture overnight, it has to be cultivated over time and then perhaps you can think about winning a world cup.
I hear your point but many coutnries in africa, asia and south america have a poor safety net but still produce an abundance of footballers.
@@tio9896 Perhaps because in those places there's nothing to lose and much to gain, so the risks are well worth the try.
Also, in South America football has a really big presence in society. It's nearly a fundamental pillar of it, in which the week overarching mood is dictated over how your team fared the previous weekend.
"China will conquer football"
Meanwhile me doesn't even know if we would ever play World Cup đ
Edit:- we just drawn with 205th ranked Sri Lanka.
Have a feeling that Vietnam will beat China 2:0 đ
@@eh9296 right now they can.
@@harigovind6316 Bit sad that China uses Brazilian players at their national team. Chinese football can't develop in that way
đ±đ° it's Spain without S , to be a football fan in Sri Lanka
@@eh9296 Chinese here. I agree with you. But like many, I'll still watch the match and cheer for them. Football is a religion, but Chinese football is a cult.
When I was at university in England we had Chinese football coaches come over and learn how to best coach football both on field and in strength and conditioning and numerous other things. then we sent our lecturers over there this was in 2017
Cool, how was the experience?
@@daffamustafa unfortunately I didnât get to go, I was a student and it was more the lecturers rather than students. by all accounts though it was a successful exchange
The desire to be the best is there đŽ
As a Chinese, I think it would be super hard. Maybe harder than landing mars for us.
It's a huge project... but progress is certainly possible đ
>Match record
Korea : 29 matches 20W 8D 1L
China : 29 matches 1W 8D 20L
>FIFA World Cup qualified
Korea : 10 times
China : 1 times
>Most valuable player
Korea : Son (90m Euro)
China : Wu lei (2m Euro)
>Get points from Former Champions at World cup.
Korea : Italy (1-0 1966), Italy (2-2 1986), Spain (2-2 1994), Italy (2-1 2002), Spain(0-0 2002), France (1-1 2006), Germany (2-0 2018)
China : none
>UEFA Champions League finals
Korea : 1 Won (Park ji-sung 2007-2008 in ManUtd), 3 times Runners-up (Park ji-sung 2008-09 and 2010-11, Son heung-min 2018-19)
China : none
>UEFA Europa League Titles
Korea : 4 times won (Chabum 1980-81, Chabum 1987-88, Kim dong-jin 2007-08, Lee ho 2007-08)
China : none
>Asian Champions League Titles
Korea : 12
China : 2
>Asian Cup
Korea : 2 times Won, 4 times Runners-up
China : 0
>FIFA honours
Korea : Hong myungbo (Bronze Ball), Son heung-min (2019 FIFpro World Best XI 4th team), Lee kang-inn (FIFA U-20 World Cup Golden Ball: 2019)
China : none
>UEFA honours
Korea : Son Heung-min (2018/19 UEFA Champions Team of the season), Park ji-sung (2004/05 UEFA Team of the season Nominee)
China : none
>UEFA Champions League goal records
Son heung-min (21 goals) > > > > All-time Chinese players goals put together in UCL (0 goal)
>population of 1.4 billion in China
>football is their favorite sport
>nobody scored in the World Cup history (1930~2018)
>nobody scored in the UEFA Champions League (1956~2021)
>have never won the AFC Asian Cup (1956~2019)
@@coladod2530 it's mean quality > Quantity
@@coladod2530 lol basketball is chinas main sport
I WAS JUS ABOUT TO MUNCH ON MY DINNER TOO PERFECT TIMING AYYY
Bout to have lunch . Good watch
Hahah
No way lmao, me too. I was headed outside to have dinner too
We hope it was good đ
This is the best sports channel by far, so interesting and graphically adding much more to the content (this editing is unique, i never saw from a sport channel so much work in graphic content).
This videos are so inspiring, keep it up with this new series, this is one of your best videos tbh
Yea without a doubt
Thank you. We're privileged to be able to explore topics that we love
This channel is honestly Inspiring, both in editing and knowledge!
Agreed!
Agreed! đ
Its so unbelievable to say this right now when Chinese clubs are disappearing in the blink of an eye and the National team can't win even if their lives depended on it.
Was about to mention that, all chinese companies have pulled out investment from football because Xi gave up on it this year.
Not to mention Evergrande's collapse and the stadium they were building to be the largest in China, is now stalled with no progress.
Come too Beijing you seen football pitch everywhere đđđ
They have stopped throwing a lot of money at establishing a big league and focus on letting chinese football grow more naturally now. It's going to take 20-30 years until we really see the effects of the CCP's new sport policies.
@@xianiaa9939 itâs corruption
This is a world class video, absolutely amazing animations, editing and the script was so engaging. Thank you for this work of art mate.
Amazing and inspiring channel. Nevertheless, as someone who lived in China for many years as a sport manager, tennis coach and football lover, I can say that the market in China is totally different as people believe it is in the western world. Chinese children are actually getting less and less physically talent each year since playing sports or doing any extra curricular activity in this country means a lot of cost to cover from the family, also because the Chinese school demand a lot from the students, and the kids spend so much time everyday in electronic devices.
I don't intent to judge the great job done by Athletic interest, but actually this video refers more about the business opportunities that football entrepreneurs, football federations and football clubs have now in the Asian market. The same is happening to others sports in China, but a smaller scale of course. I don't see how is that actually is going to make China win a World Cup, maybe it's a similar case to Emirat Arab United.
Thank you for the additional input, always great to hear the perspective of locals or people who lived in the country.
Genuine question: Do you still live in China? I have heard that the recent reforms in private schooling/tutoring have helped give kids more free time. Iâm just curious if maybe these reforms might help children become more active or interested in sports.
@@austinwilliams2526 Hey Austin, I just left Shanghai a couple months ago. That reform is actually true. However, it is not a problem of kids joining a sport discipline, the real problem is that having an active and healthy life-style is very difficult in this country. Also, if a children aspire to receive foreign education or coaching the cost are high and the quality is not the best in many cases.
True. I lived in Hangzhou for 3 years and I can say for sure, eSports is the dominant sport in China.
@@cinnamon3578 China is looking to limit video game time (Iâm not sure howđ€Ł) for children. Similarly, Iâm sure they can dictate the next generationâs interest in playing football with grass roots schemes
I just love how the whole editing fits the topic of the video.
On a recent video of Bayern's YT channel you can see their academy in China, it's insane how present these clubs are there.
I love my football and love good quality content... but man this channel's content and production level are simply world class! Beyond world class!!! Love it!
Great video as always! Excited to see what kind of subjects this new series will cover in the future!
The avatar style titles!! Love them.
Also, the intro is out of this world.
Viel GrĂŒĂe aus Mexiko
I've watched every single video on this channel and I have to say: this one may just be the most well edited one.
Thank you! đ
Athletic Interestâs CCP Credit Social Score: +1,000,000 points
Sorry but not including taiwan in the map on the thumbnailâŠthatâs a mortal sin â ïž
Hey guys...Just wanted to say that you're the inspiration for me to start a "graphic-based" content, both in editing and finding a football story. Thank you, and brilliant video as always âœâœâœâœâœâœâœ
Good luck dudeđ
You got style, my guy
Your channel is a criminally underrated gold mine! Love from Egyptâ€ïžâ€ïž
big fan of your channel dude đ„
I love your channel man! Keep it goin'!
Love how most of the comments are compliments about the video editing / graphics / and animation as apposed to the topic - your videos are THAT good!
We so appreciate it đ
The problem with Chinese football today is the lack of a good youth training program in the early 2000s, so the bad result in 2021 is a consequence of it.
The only trusted way to become better at football is to get more people play, and have a well funded youth football program that can cultivate the talents.
So the effort China does today, won't have much of an effect until 2030s or 40s.
We might not see the benefits for a long time yet
Everytime you upload, the production quality just gets better.
We hope we can continue that trend đ
Love the channel and love this series. Looking forward to the next in line. Maybe one about UCI making moves into gravel cycling would be a valid case study.
Just dropping in to let you know I always find your videos insightful. Keep up the good work!
Hands down! The best edited info-graphics content on CZcams.
absolutely love your videos. Being a sports management student it really helps to see the inside of sports. I would love to see a case study on Formula 1 (Sponsorship).
Thank you for this amazing content. It is a piece of Art!
This is the absolute best sports channel out there.
9:50 the German flag shown here, is actually the 'Bundesdienstflagge' only used by administration/ authorities and is not supposed to be used by non-governmental organizations. The simple black, red and gold would be the correct flag to represent the German people and the football club.
Thank you for your time :)
You know the people behind this channel are real G's when they start using ATLA as chapter design! đ„đ§â°ïžđš
But which country is the Fire Nation?
@@JohnnyCaspari The one who attacked and made everything change
@@JohnnyCaspari 0:17 too! The whole Avatar opening sequence dialog written out in Simplified Chinese!
Hot damn, so many likes in 22 hours lol but this is a true statement, bis anime
The chapters are even with the same logos, order and design!đ
Massive shoutout for everyone who worked behind this channel and made not only enjoyable but also insightful contents.
India uses a similar top down approach. They had stars like Diego Forlan and all when the ISL was inaugurated, youth structure and league was ignored. Infrastructure wise China is way ahead and plans to build more while there are not many plans other than building cricket stadiums here in India (we already have like 50 of those with international standards)
I would watch, for sure, any course/video - no matter the price - that explains the details of the editing of this channel!
That Avatar Last Airbending style of presenting the chapters is so good, excelent video, keep the good work
There's just something about the narration! Amazing
The best! đ
I think the trend for fans following players instead of clubs with continue to increase, not just in China, but globally (including within the UK).
You are just amazing. I understand, videos with this much quality takes great amount of time and effort to make. But, plz try to upload videos a little more frequently. đ
production is crazy good. Great job!
Those videos are truly world-class! Someone knows by any chance on which program you can edit like this? Would love to work myself into it đ€
You know China influence is inevitable when he said "Douyin" instead of "TikTok".
Such a well produced video! Always high quality.
Great video, I only wish you uploaded more!
Love the academic partnership. I'm trying to do the same but I'm definitely not at the same level in terms of graphics
LOL, I like that Winnih the pooh showing in the background when Xi Jinping is said at 0:11
I didn't notice at first but thank you for the hint, it's hilarious :D
Was looking for that comment đ
That's absolutely brilliant lol
Hahahahah, the Chinese bots will soon arrive claiming that it hurt their feelings
đ€Łđ€Łbro , thanks for this comment, athletic interest has got some sense of humour.
so much quality in your videos!! LOVE IT
This is a gem of a channel. Really insightful.
This was one of the best videos I've ever watched on this platform, congrats, and keep up with the outstanding content
In Chinese community, a lot of people more care about getting high salary jobs like lawyer,doctor and among others.Instead u having passion and become professional athletes on sports like football, parents weren't that optimistic, they care more about their kids has/must to be excelled at education,make their family proud and showing off to others families how good their kids even though themselves doesn't like study after all. And talk about sport they don't care that much about process,development and other things to improve anything,result talk first which is the most saddest part. As a Chinese myself, If I have option and money,I rather spend more money to go another country like US or Europe top football/basketball leagues than staying and watching own league cause the sport atmosphere differences are too much
In India also parents think the same bđą.
As always, amazing content! đLove the ATLA Easter eggs.
Let me tell you something , this channel is going to be a superpower in social media someday.
Next.. how India will conquer World football in 3010 đȘ
Dream that you dare to dream
Ham to srilanka se draw kiya and its rank is 205th team
Hahahahh
I am not being disrespectful but India needs to deal with their people suffering from poverty.
They haven't even build an economy yet
@@TylerSolvestri sorry what?? 5th highest GDP in the world above UK, Italy, france..and haven't build an economy?? Really??
Sadly, India will never take such strict measures for developing football. Politicians busy with corruption and riots. I think of legends like Chuni Goswami, Gostopaal, Bhaichung Bhutia, etc. will feel extremely bad for such neglect to this beautiful game. We Indians really love playing football and play it with passion, but won't make it much further in World stage with the current programmes and infrastructures. Barely any parent will want their kid to play football as it has so low income and high risk or injuries.
India needs to focus on pushing indigenous sports and increasing economic prosperity.
American football and Baseball is mostly American and played by them and it's fine.
This is the only youtube chanel that im subbed, and I cant belive you have only 400k subs. I follow you from the begining, and every video is better than previous. I told all my friends about this channel and they all love it, I think your fame is going to explode in next few months. I belive you can reach 10m subs by the end of 2022. Keep up the good work, this is amazing.
Thank you Marin, really appreciate the support! 400k subscribers is already mindblowing to us đ.
3:00 that was an Avatar (Last Airbender) reference.
Well played.
Also nice case study. looking forward to a time where another continent wins the world cup, not just Europe or South America.
You guys are INCREDIBLE! I love the animations, the story telling and the research that goes into every video. I leave every video so much more smarter and more curious that ever! Thank you â€ïž
U ALREADY KNOW WHEN ATHETLIC INTEREST DROPS WE OUT HERE
That song at the end is đ great content as always
damn man the production quality is absolutely excellent
Please do a video on the impact of Newcastle fc take over. I heard they are about to have the richest owners in football.
My check list before watching the video:
- Turn on Headphones
- Choose 1080p
- Close the door
- Turn off the notifications
- Fullscreen
And I'm ready to go
Amazing as always đđœđđœđđœ
Thanks for this great content!
To be honest i donât see them conquering football as they do not have a deep culture and love of football unlike the Brazilians and English
Yeah, but they have more than 25 times the population of England.
Culture can grow also country with deep football culture not always good ,case my country indonesia
english hahahahaha
Comparing Brazil and England is a massive insult to Brazil, they're actually a great football country unlike england
@@fadhil2831 I thought badminton was the most popular sport in Indonesia?
@@WastedBananas no,football more popular,example team from jakarta called persija build new stadium with 80.000 capacity,the reason why you think badminton more populare because we indonesia good at it while we suck at football
China can't even qualify WC from asia lol
And the strongest Asian teams like Japan, S. Korea, Saudi Arabia, Iran, Australia, etc still haven't reach European or South American levels
The video Iâve been waiting for YESSSSSSSSSSSS
Subbed since 20k wish you sucess to 1million more đđđ
Thanks for supporting us from the beginning đ
Evergrande + Suning will be like
"HOLD MY BAIJIU pls"
This plan reeks of arrogance. The Japanese were humble enough to recognize that they needed a 100-year plan (from the inception of the J league) to maybe win a world cup. The reason why the Japanese were so successful was because they did not neglect youth development and grassroots football (among other things). In addition to working hard, they plan long term and know that there is no short cut to success.
Contrast this with the Chinese "short cut" approach of just throwing money around and hoping to win the world cup within a span of less than 50 years.
The contrast between the Japanese and Chinese mindset is indeed worlds apart.
As always you did a great job! #China is a huge market and you made it clear to all the viewers! Super Thumbs up for #Athletic Interest!
Thanks Matteo!
amazing content as always!
As a Chinese, I have to say Chinese football team is hopeless. Everyone knows it in China.
Xi jingping is an avid football fan. He can deal with corruption by arresting more than 1M corrupted officers, but he is also powerless with football.
Here is a real joke.
There is a jail named "Yanjiao Prison" locked many corrupted Chinese Football Association officer.
Sometimes It opens tour for educational purposes
A football fan lucky participated it,
He asked the prisoner: Can you watch the football game on TV?
The prisoner said: Yes, I especially like watching the national football game. They always loses. Their failures are not related with corruption at all.
China dont have any talent in football....
Even though they will (probably) have the best players from other countries to join them... the most important thing is TEAMWORK! Even Messi and Ronaldo cannot win the world cup even though they are one of the all time GREATS! That is why I love football, because of the concept of teamwork!
Exactly
2:58 ... Avatar ang style ... Book of water đ... Love the details
I can see something like this working. Japan in Rugby was really bad 20 to 30 years ago. In the last Rugby World Cup they made the Quarter Finals. The way they improved was by getting players from outside of the country to join the team. Maybe something similar might happen. haha
the transition at 7:45 blew my mind. I have been saying this for years: you guys are seriously one the best in this business.
about the video: as much as developing good players are important, China needs good coaches too. I believe the latter could be as important, if not more important. maybe the next Jose Mourinho or Pep Guardiola is from China
This is terrifyingly interesting
There are so many aspects to consider đź
Such a clickbait title. Out of 10 min, you spend like 1 or 2 about how China is trying to improve their players quality, and the rest of the video is about how Western clubs can profit of of China
The best channel I've visited so far
1:44 China's economy ($14.72bn) is actually still massively smaller than the USA's economy ($20.94bn)
According to ppp it is bigger than USA
Chinese rise to super power status is not unprecedented. Historically theyâve always been at about 20-30% of world output followed by India.
The last 4-500 years were an anomaly which is now being corrected.
Other than that, good video đđœ
Thing is India was more of a region until very recently, not a country, which is why if you controlled even most of India you were considered an empire. Meanwhile China was a country country with a unifying language and ethnicity with few outliers and has had a pretty defined heartland for 2000+ years, with Tibet, Manchuria, and Xinjiang added more recently
@@srbtlevse16 but China also has a wide diversity of peoples, cultures and languages. Itâs just that the communist country has decided that they will dictate who/what a Chinese is at the expense of others iterations. Admittedly, part of the reason was to standardise but itâs come at the expense of losing a variety of culture which is a shame.
China also was therefore a region (like India) and it only became a country with defined and unified borders in the 20th century.
@@srbtlevse16 So this is how history is taught in England and the west in general. And that is how you do not feel ashamed of colonizing past but unfortunately to think you have unified countries and possibly may have also thought about white man's burden as well.
Let me break it for you, it is not out of altruism Britain and other countries colonized other countries but to just plunder the resources and made systems best possible for executing. If you are taught anything else it is like defending Hitler's genocide for his so-called awesome autobahns.
Big fan, keep uploading
Great video, was intriguing.
football isn't like table tenis, that's what winnie the pooh over there haven't realise yet.
China invented football, so this could happen
English make modern football not china they just originally founded it but not develop it.
Heyy Athletic Interest, great video! Top notch editing tbh.
Could u suggest the name of the software that u used to edit this video? Totally mindblowing!
We use Adobe CC.
Even though I'm Chinese, I can't help but laugh out loud and slap my ass when I see this video.
Is that right? đ
đ€Łđ€Łđ€ŁWHY BRO? Isn't youtube is banned in china
@@adil6p vpn
Can this really be possibleđ.
For China yes
0:10 Sir, you have received my utmost respect now
jk, -10000000000 Social credit points, head to the closest reeducation camp immediately
xinnie the poohđ€Ł
I still wonder how this channel doesnât get the recognition that it deserves
Very educative! Thank you. It will be really nice to see China in the world cup
So Winnie the Pooh is interested in football now.
This video should have been released in 2019 tbh. Things have changed in the last 18 months. You'll notice that more and more countries are becoming suspicious of the way that China does business. If China decided overnight to cancel football in its borders (as it has done with Private tutoring and Online gaming to name two recent examples) football in China would cease to exist.
Wow exquisite youtubers congrats your video is viral and trending .God Bless everyone.looking from bangladesh.
Great video
Make a video on kabbadi alsođđ
The sad fact that China is using Brazilian players who plays in their league as their national team players, so their own players don't get many chances.
There's like 3 foreign born players in the Chinese national team, they're not stopping Chinese born players from getting chances. Also tonnes of teams have foreign born players, what about all the French players born in Africa for example.
@@zachgravatt5571 Wait what? Which africa born players your talking about. They are all born in france. Extremly weird comment
@@thomasaivaliotis7081 Not 1 of the players playing for France is actually French, they're all Afrikan
Also England has used jamaican borned footballer Jarmein Defoe,rahim starling,Shaka,rashford, Young
@@lukashanko90 Rashford, Defoe and Young were all born in England
England has the best league in the world, the best managers work there. Football has been the most popular sport there for over 100 years. Nevertheless, the English do not manage to win the WC again.
It's been 56 years and frankly, I don't see England winning the next WC either.
Unlike all the other technical sports where China is the world's best, you can't plan to win a football WC.
Even though South America is a football-mad continent, they've been waiting 20 years to win another Cup.
It's all about Europe, that's where the heart of football is and it's going to be incredibly difficult for other countries outside Europe to win the WC. In the past 4 WC there were 7 European teams and only one team from South America in the final, 3 of the 4 finals were all-European, 13 of the 16 semi-finalists as well. In the history of the WC, only 1 country outside the football superpowers has made it to a semi-final.
China is only third class and the construction of a hundred centres will not change that much. These already exist in Europe and development will not stop there either.
Very interesting, the opening bgm was good by the way
The best channel out there. Greetings from latin america
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This is a distopian future I really don't want to live in :(
I love the fact that you used the ATLA design to introduce the new topics!
ATLA?
@@arbaz79 Avatar: The Last Airbender
These videos are just⊠amazing