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In the past if you launch a kickstarter campaign and don’t narrow it to only people interested in Kickstarter and crowdfunding, it tanks because educating people on Kickstarter is a huge hurdle. Will Facebook broad audience automatically figure this out or should we still narrow it?

Amazing Dara, thank you for sharing fantastic content! I will definitely try out this process. Also, I will submit the same creative to the contest! :D

Is doubling ok if I have a low budget?

I do love a good back story but it’s the opposite for me. Not only do I feel back stories are often fictitiously drafted to cater to new audience/potential customers but I just don’t want to know the little man is running business bc for me it turns me off… No offense but even with all the love they might extend me, they’re new and possibly doomed to fail and run off with my money not always purposely but simply out of survival. We dont get the privilege of knowing when a small start up is on its way out and they often take orders up til the day they go bankrupt. So I just like the reliable support and the bottom line that comes with larger ESTABLISHED businesses bc they have MUCH MORE to lose then some random start up who’s name isn’t even known. Who can run off restart a business again and again and no one have a single clue. Big brands can’t get away with that so I feel secure in their long distant sweat equity. People have this conception that they’re safer with small businesses because they’re still trying to win your loyalty, which could be true but that’s a one-sided perspective. The reality is that they might go the distance to win your loyalty BUT they often aren’t experienced enough, financially stable enough or committed enough with the DOWNSIDE of business to sustain the ride that’s awaiting them, so all your loyalty doesn’t always end up amounting to very much at the end of the day because they still often go out of business. When it comes to the things I need truly, the things I truly rely on, I need to know they’re always going to be there available no matter what. Kill the fluff, I don’t really need it. I just need my product. I need to know I can return it if it’s broke and you can afford to refund me or send out a new one. I don’t even necessarily need all the extra cheer or swag that go with customer service these days. I like it, but it’s not a requirement…I just need a RELIABLE product and if I like it I need to know I can come back and buy more. That’s it. A lot of these stories and a lot of the fluff get lost on me when the product is mid-grade and not so great. You end up letting that go because it’s a small business. But at the end of the day, that’s still wasting money. So for me I’d rather go with the brands that have proven overtime that they have sustainability and aren’t running off into the dark anytime soon with my cash and loyalty in their pocket. Just me perhaps. So keep your rehearsed stories which have become so gimmicky. Put the time and energy in the PRODUCT.

plz share the quality assurance file

Gold! Cheers Dara

Have you watched Madmen and absorbed all of Don Draper’s lessons? 😊

I´m beginning as a Digital Trafficker, i don´t understand everything that you say, because my english is not native, but i love you so much your content, and i want to learn more. thank you

Fun fact: Colgate realized too late they cannot sell their toothpaste in South America or anywhere people speak Spanish. Colgatar is the spanish word "to hang" and you conjugate the end of the sentence, so the -ar is replaceable... So "Colgate" means "to hang a person" in Spanish... They did not realize this until they made an entire product line and tried to seriously sell it overseas... Which obviously no one was interested in the "HANG PEOPLE" toothpaste brand

Please keep posting your videos are the only entertaining value videos

This is a masterclass!!!

🔥🔥🔥 Thank you Dara

Actual fun fact since products get canceled. Diet Coke tastes nothing like Regular coke because it was released on the taste profile of New Coke. Want to drink New Coke? Buy diet coke essentially. Diet coke was a massive success because New Coke was in fact better, but the consumer is always right and when it released it was shunned. But Diet coke, relatively new in the market grabbed people who normally don't drink pop, which led to it's massive success. Coke Zero exists only because Diet coke tastes like New Coke and they wanted to make a Diet Coke that tastes like regular coke.

According to every single blind taste test ever New Coke beat every challenger

Hello Dara! This video was a goldmine of info as always. Can you please share the creative qa checklist notion file?

The question is how what does that look like?

Flying in late here - Do you think that an organic approach for B2B brands would be more effective long term but they're often scared of it due to - resource investment, perceived lack of analytics and measurement, lack of ideas? Just my 2 cents, I think that is where a lot of B2B brands are.

Love this Dara! Thanks for all of the tips for the process. Research is indeed the most important in advertising!

Are you going to submit ad creative for the contest? :)

*dairy council

Enjoyed the content. Thank you Dara. Learnt alot i can use in my business

Since when is the Harley davidson parfume a marketing failure!? 😂 Collectors buy the originals for hundreds and the newer versions still cost a pretty buck. 😂 Maybe you should educate yourself better on what you are talking about before starting to spread bs. 😊

X is about to be in part 3

There is definitely a reason why this keeps happening in the industry, it actually makes a lot of sense why someone of that kind wants to work in an industry revolving around children

I feel like Gerber Singles was too ahead of its time. Millennials and Gen Z would LOVE that now.

“Squirrel stopping hook” ? 🫤

I actually had that Harley-Davidson parfume

Why do you create an ad set for each creative test? Why don't you consolidate those ads into one adset in a CBO campaign and let meta do the work and allocate budget to the right creative?

What is testing budget for new creative now? If my target cpa is 50 dollars, how much should I give for a creative, let's say if the creative spent 200 get 3 sales, is it too early to judge the performance?

You can increase your budget by 20% every day without resetting your learning phase.

Wondering what your thoughts are on the new Adv+ campaigns that can have multiple ad sets?

Hi! I have a question. Do you think we should test new creatives on traditional broad targeting or on advantage plus audience? I am c

Can we talk about how the scent for one of the colognes is "hot road"😂😂😂

Do you use the same body copy with the creatives?

Also why we got rectangle pizza in school cafeterias early on in the "Got Milk" campaign. We had a surplus of milk and cheese and the Ag industry needed support and so this campaign was created to encourage us to eat more dairy. Think about it... we got huge Mac and cheese communities, more ice cream was pushed (think ice cream trucks in your childhood)

That was amazing! I truly enjoyed every seconds!

I hate milk and no amount of propaganda is gonna change my mind

Thanks Dara, I was struggling with planning budget. Your video was very helpful. But I like to ask the sheet is an example for 1 campaign with CBO budget setting or how? And in your ad acc, I saw you setup ABO budget in test campaign which has many daily budget differrent, how to use the sheet? Is it the amount of money we put in each cell a total of all daily budget of all adset? Thank you!

Wow 🎉😮

I think the main lesson here is how she almost made me buy StoryBlocks even tho I already have Envato, can someone break down what she did in promoting StoryBlocks like hook, problem ect..

Fantastic video thanks Dara!

❤thank you

TY ⭐

More on B2B strategies, as well as meta instant form

I have a question. How long does it take to optimize? I hear anywhere from 4 weeks to 8 weeks.

how do you add "impressions" and "frequencies" on the top?

okay but how do you add them? I don't have all these...

Fun fact: New coke was an engineered flop, when classic Coke was reintroduced Coca-Cola stock skyrocketed & has dwarfed pepsi stock ever since

Does the pay differentiate between linear media buying vs. digital? It seems digital (social media) pays more.

Hi Dara, thank you very much for your video. Your videos are really helpful. I also have a main campaign and a testing campaign like you. My question is, how do you upload the successful creatives from the testing campaign to the main campaign? Do you simply create a new ad in the main campaign?