Understanding copywriting is so hard, because people are smart and complex. There are not many but, some women I've noticed really have a way of explaining these things clearly. It's really crazy because I listen to the old copywriters and often understand what they are saying, but I also don't understand. They are the great ones. Non of which recommended to me are women. You like so few have a real gift of explanation. I appreciate it thanks!
Hi Dara, Amazing video! Could u also do a video on How Long a a video ad should be? (I’m referring to Reels). Ik it depends on some factors, but I feel like no one on CZcams goes through what those factors really are, THANK U 🎉
Hi @DaraDenney. Great content. Great content. I don't see the "hook" or "hold" rate in my FB ad platform (or did they take that away already...). FYI, I've been following Charlie's 3:2:2 Method and seeing some success. Thank you!
Hi Dara, so much valuable information and I have learnt so much as a new Creative Strategist. I can see how these creative formats work for Genz / Millenial audiences that are being sold a physical product. But would these same ad formats still be effective for selling a service (Luxury Holidays/getaways lets for example) to an older audience (Boomers, Gen X etc) 🤔
I absolutely LOVE your videos and I get so much out of each one. THANK YOU for sharing your knowledge. Can you do one on how to write ads for software? I find that difficult. Can you use examples from the big ones like Microsoft, SAP, NVIDIA. you're awesome, please keep schooling us :)
Thank you for your AMAZING content! Do you recommend testing Net New Ads (diff angles/styles) in 1 Ad Set to see which one FB prefers, gives more spend? I usually see that you put variations of the same NET NEW AD in 1 ad set, and not completely different ads. Spend tells me so much about the creative and with ABO i give each Net new ad the same budget. 😖
Question regarding post notes, do you think it would be a good idea to show the post note with the writing, but there is a voice over saying what the post note says? You think this will be more engaging, or do you recommend letting the customer do the engagement with the note themselves?
Thanks for all the amazing information! I just have a question, could you make a video on how to use Fb meta as a creator? how does it work like a 101 on that topic? ps: I looked over at your past videos on that subject but none of them seem to target that or maybe I missed them. Either way thanks in advance!!!
Hey Dara- Are there pros and cons to deleting old campaigns and ad sets in the same Meta Ads Account to start new ones for new DCT or any new ad set strategy? Does the account still use helpful data from the past or hurt it due to bad unsuccessful campaigns and ads? Wondering if I should turn off and delete all my past campaigns... thanks!
Dara, you're doing too much. You provide free knowledge and gave free assets too. You should have 500k sub or something. Thank you for this I can't wait to see you succeed in this platform!
Thanks for such great content, but waiting to see video on the 2024 new campaign structure of yours. Please guys like & comments so that dara gets motivated 😊
Hi Dara! Is it OK if I let winning (high conversion) 2-5 DCTs run without moving them to individual ads/"winning ad set"? IE. One campaign > 2-5 DCTs at a time but no potential separate (Ad Set for Winners) with single post IDs? Pros & Cons to this strategy?
The stuff that people submit sometimes blows my mind... I'll even try to trick myself into believing it like "Well... Maybe it's just ME.. Maybe III just don't connect with it...?!" 😂
What are some of your creative best practices?
where can I get your performance creative course?
where we can get the checklist?
Probably the only person I take advice from for FB
Understanding copywriting is so hard, because people are smart and complex. There are not many but, some women I've noticed really have a way of explaining these things clearly. It's really crazy because I listen to the old copywriters and often understand what they are saying, but I also don't understand. They are the great ones. Non of which recommended to me are women. You like so few have a real gift of explanation. I appreciate it thanks!
Thank you so much! I'm a media buyer with 2+ years of experience, and it was useful and insightful. Definitely pressing that subscribe button!
You are my go-to creator when it comes to creative testing advice. Please keep it up!
Could you please share link from where i can download checklist pdf?
Thanks for the insights Dara! What is a good hook rate and a good hold rate ?
Maybe better consider industry benchmarks when evaluating your hook and hold rates
And again Dara, Soo much value tips as always under 15mins...💥
Hi Dara, Amazing video! Could u also do a video on How Long a a video ad should be? (I’m referring to Reels). Ik it depends on some factors, but I feel like no one on CZcams goes through what those factors really are, THANK U 🎉
Hi @DaraDenney. Great content. Great content. I don't see the "hook" or "hold" rate in my FB ad platform (or did they take that away already...). FYI, I've been following Charlie's 3:2:2 Method and seeing some success. Thank you!
Hi Dara, so much valuable information and I have learnt so much as a new Creative Strategist. I can see how these creative formats work for Genz / Millenial audiences that are being sold a physical product. But would these same ad formats still be effective for selling a service (Luxury Holidays/getaways lets for example) to an older audience (Boomers, Gen X etc) 🤔
I absolutely LOVE your videos and I get so much out of each one. THANK YOU for sharing your knowledge. Can you do one on how to write ads for software? I find that difficult. Can you use examples from the big ones like Microsoft, SAP, NVIDIA. you're awesome, please keep schooling us :)
I just did one on B2B, had lots of saas!
Thank you for your AMAZING content! Do you recommend testing Net New Ads (diff angles/styles) in 1 Ad Set to see which one FB prefers, gives more spend? I usually see that you put variations of the same NET NEW AD in 1 ad set, and not completely different ads.
Spend tells me so much about the creative and with ABO i give each Net new ad the same budget. 😖
does hook rate column work for static creatives?
Question regarding post notes, do you think it would be a good idea to show the post note with the writing, but there is a voice over saying what the post note says? You think this will be more engaging, or do you recommend letting the customer do the engagement with the note themselves?
Thank you for existing and sharing this valuable info ❤️
What about a testimonial mashup ad?
Hi Dara. You exclude the entire customer csv. But how do you achieve them if you are announcing a new offer? Thanks
Thanks for all the amazing information! I just have a question, could you make a video on how to use Fb meta as a creator? how does it work like a 101 on that topic? ps: I looked over at your past videos on that subject but none of them seem to target that or maybe I missed them. Either way thanks in advance!!!
U just gain a new subscriber today 😊❤️
Where do we get the checklist
We appreciate u Dara 🫶🏽🫶🏽🫶🏽
Hey Dara- Are there pros and cons to deleting old campaigns and ad sets in the same Meta Ads Account to start new ones for new DCT or any new ad set strategy? Does the account still use helpful data from the past or hurt it due to bad unsuccessful campaigns and ads? Wondering if I should turn off and delete all my past campaigns... thanks!
Dara, you're doing too much. You provide free knowledge and gave free assets too. You should have 500k sub or something.
Thank you for this I can't wait to see you succeed in this platform!
Thank you ❤️ every subscribe helps!!
Great information. Thanks Dara! ❤️
Thanks for such great content, but waiting to see video on the 2024 new campaign structure of yours. Please guys like & comments so that dara gets motivated 😊
Mayyyybe it will come next week if enough people subscribe…
Hi Dara! Is it OK if I let winning (high conversion) 2-5 DCTs run without moving them to individual ads/"winning ad set"? IE. One campaign > 2-5 DCTs at a time but no potential separate (Ad Set for Winners) with single post IDs? Pros & Cons to this strategy?
Hey Dara, do you sell your slide deck templates for reporting and briefs?
I learned so much from everyday ❤
I agree! all of content are so valuable
Thankyou Dara! You never disappointed us on your contents! :))
You're the best!
@@DaraDenney You are!! You, Alex, Barry, Savannah, Charley and many more! :))
Im your LOYAL FAN guys!!!
Gold nuggets of information ❤❤❤ thank you.
Is this work for education brands as well?
Hey Dara, Love the video. Any chance you'd share that notion template? :-)
How can I calculate the hook and hold rate for a banner?
You mean a static ad? You can't.
@DaraDenney Dear Diary, Today, Dara taught me something new and a new type of pain 😢
Hi Dada, what services do you use to Analyze ads?
I use Motion and Ads Manager... sometimes Triple Whale and Northbeam.
Thanks for putting the sniff test out
Ha, yes! An important one, but nuanced...
The stuff that people submit sometimes blows my mind... I'll even try to trick myself into believing it like "Well... Maybe it's just ME.. Maybe III just don't connect with it...?!" 😂
Can you still do a specs one though
This is super easy to find! Just check out the Meta guidelines here: facebook.com/business/ads-guide/update
Dara is to Digital Marketing what iPhone is to Smartphone brands.