How to design a brand style guide

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  • čas přidán 12. 04. 2022
  • A brand guide is a great way to delight your clients, make sure the brand is used correctly and it can save you time in the future.
    To create beautiful guides without spending too much time, you can create a template and then customise it to the brand itself. In this video, I talk you through my template and what to think about.
    Download the free template here
    blog.getkayla.com/create-a-br...
    Try Kayla for free - get files from clients in time
    getkayla.com/
    #brandguide #logodesign #creativeprocess

Komentáře • 38

  • @andreeadells
    @andreeadells Před 10 měsíci +2

    Hi, I just discovered this channel last week because as a web&brand designer I was looking for people that I could resonate with and could learn from. I kid you not, so far you've been extremely helpful and all your videos have been little nuggets of knowledge I keep in my heart.
    Thank you so much for your time and patience making these videos!

    • @Kayla-app
      @Kayla-app  Před 10 měsíci +2

      Oh I'm so glad to hear that! 😊 Thank you so much for watching and just let me know if you ever have any questions or ideas for videos you would like to see 🙌

  • @zeedee7387
    @zeedee7387 Před rokem +3

    Kayla, your videos are incredible! So glad I found you, learning so much. Please keep it up ❤

    • @Kayla-app
      @Kayla-app  Před rokem

      Oh thank you ZeeDee, that means a lot! Just let me know if you have an idea for a video you would like and I can make it over winter 😊

  • @braideshekinah1826
    @braideshekinah1826 Před 11 měsíci +3

    Wow. Where has this channel been? Subscribed! 🎉🎉🎉

    • @Kayla-app
      @Kayla-app  Před 11 měsíci

      Oh welcome!! 🎉 I'm so happy you find the videos helpful! 🙌

  • @evasperberg1396
    @evasperberg1396 Před 5 měsíci

    Very clear and precise explanation of a brand book!! Thanks?

  • @casisartorio6158
    @casisartorio6158 Před 10 měsíci +1

    Hi Kayla! I'm a marketer (not a design expert) and I blog on my free time. I wanted to put together some kind of "rules" to follow along the site and my social media to be more consistent. This video was really helpful since you explainde every single page and why you did everything, and I feel like no other video I've visited did that for us non designers to understand. Thank you so much for that & just subscribed! Keep it up :)
    Greetings from Argentina 🇦🇷 🇦🇷 🇦🇷

    • @Kayla-app
      @Kayla-app  Před 10 měsíci +3

      Oh that is perfect! I'm so happy the video was helpful and I really appreciate you taking the time to leave such a thoughtful comment 🙌

  • @user-hd6cv5le5t
    @user-hd6cv5le5t Před 26 dny

    thanks a lot! I really enjoyed watching your video, wish you all the best!

  • @nizamakon
    @nizamakon Před 10 měsíci

    I'm grateful to you, Kayla.

    • @Kayla-app
      @Kayla-app  Před 10 měsíci

      I'm so happy to hear that you find the videos helpful! 😊 Thank you for watching!

  • @oneworldfamily
    @oneworldfamily Před měsícem

    This is WONDERFUL! Extremely useful. Thanks so much for explaining all this so clearly.
    Your work is a real inspiration to me.

    • @Kayla-app
      @Kayla-app  Před měsícem +2

      I'm so happy you found it so helpful! Just let me know if you have any questions along the way 🙌

    • @oneworldfamily
      @oneworldfamily Před měsícem

      @@Kayla-app Thanks for replying so quickly!
      I'm currently studying a 12-week intensive course in digital marketing. Our final assessed piece is to create a brand guidelines project. My question is if you remember how you isolated the square Remode brand guidelines (that you're scrolling through in this video) to show up nicely on the wide-screen display of the PDF. I fear it was something in Adobe, which I don't have. But it looks really nice and gives the square 'page' of the guidelines some breathing room.
      Thanks very much for any pointers.
      Adam (UK)

  • @nymulislamarif7336
    @nymulislamarif7336 Před 11 měsíci

    অসাধারণ..

  • @matthewsmith1547
    @matthewsmith1547 Před 11 měsíci

    Thank you

  • @dawah17
    @dawah17 Před rokem

    the way u talk is so cute, thank u soo much for this video, I really need it

    • @Kayla-app
      @Kayla-app  Před rokem

      I'm so happy the video was helpful, thanks for watching! 😊

  • @nymulislamarif7336
    @nymulislamarif7336 Před 11 měsíci

    Nice...

  • @BatArtay
    @BatArtay Před 2 měsíci

    This is a great video and I have some questions! How do you know when to go all out? Is it always okay to keep it simple?

  • @nadinenaude7623
    @nadinenaude7623 Před rokem

    Thank you❤

  • @user-xv9zb9pe4t
    @user-xv9zb9pe4t Před 3 měsíci +1

    Kayla I like your video but I am wondering which app you use?

  • @TurtleOfObservation
    @TurtleOfObservation Před 8 měsíci

    Could you please recommend the best way to get the branding side of things mocked-up? Where to get good mockups (buying or subscription?) and what can you do if you don’t have access to things like Adobe Photoshop. Are there any online mockup services you could recommend?

    • @Kayla-app
      @Kayla-app  Před 8 měsíci +1

      Great question! If you don't have Photoshop, Canva actually has a lot of great mockups templates. They have a free plan and a paid plan. They also recently added AI generation so I'm sure you can create some really nice images if you can't find exactly what you need.
      I use Envato elements and Creative market to find paid mockup templates. You can also create your own in Photoshop but that does require a subscription. I hope that helps! :)

  • @salsabeelhany9808
    @salsabeelhany9808 Před 4 měsíci

    thank you so much it's very much helpful for me, I'm working in construction field, and I need your help in making a newsletter e-mail in indesign and how to publish it.

    • @Kayla-app
      @Kayla-app  Před 4 měsíci

      Hi! Newsletters are a great investment. I would create the newsletter in the same program you will send it in. I use Mailchimp but there are lots of great options out there. They even have templates you can use and customise. I hope that helps!

  • @ilhemkacimi4787
    @ilhemkacimi4787 Před 10 měsíci

    did you create it with illustrator?

    • @Kayla-app
      @Kayla-app  Před 10 měsíci

      No it is set up in InDesign 😊 I always like InDesign for templates but it is mostly personal preference.

    • @ramoloii
      @ramoloii Před 10 měsíci

      @@Kayla-appcan you please have a pdf option 😢

  • @vuyelwahabs
    @vuyelwahabs Před rokem

    i tried downloading the template but it doesn’t show

    • @Kayla-app
      @Kayla-app  Před rokem

      I'm sorry, let's try to figure it out. Does it start the download or are you having trouble accessing the InDesign file after it downloads?

  • @oluwolekehinde1542
    @oluwolekehinde1542 Před 8 měsíci

    Hello, I am working on a dry cleaning brand

    • @Kayla-app
      @Kayla-app  Před 8 měsíci

      Exciting! Good luck with everything and just let me know if you have any questions 🙌

  • @manitarathore5719
    @manitarathore5719 Před měsícem

    Somebody plss tell me brand guidelines and brand book is same or not what's the difference???

    • @Kayla-app
      @Kayla-app  Před měsícem

      Hi! I would say they are the same. A brand guide/brand book has a lot more information than for example a brand kit/style guide which are usually just one or a few pages. A brand guide tends to have sections that are more in depth - like messaging style, brand values etc. If anyone has a different experience, let me know! 🙌

    • @manitarathore5719
      @manitarathore5719 Před 25 dny

      @@Kayla-app I think brand book included company Visions mission.and logo . Everything in this