Hello Dara! I love your videos; this was another great one. However, I noticed that most ads you show (UGC) focus on solving a problem. I wonder how you would go about luxury brands where the problem is not exactly what makes people buy, for example, a jewelry store with an AOV >$500 or a fashion business with dresses higher than $800.
I am curious as well. I have taken the approach of comparing to other luxury brands and showing myself as a cheaper alternative to get raw same brands, but this comes with the obvious drawback of lowering your perceived value.
Because you need to be really great at advertising now than before. There's a lot of competition now than before. If you became stuck at the past, it won't work now. Well, boost post still work just like before. 😂 Hate me, but that dumb strategy works for me.
@@22keann do you work in a highly competitive area? I’m bringing an innovative product to market, and I’m wondering if this is platform specific, or industry specifics. Thank you in advance.
@@dfhhfff I'm serious. My intent when I make videos for ads to inform. Then I ran a boost post with messaging button. It works. Advertisers are crying that retargeting aren't working for them. It also didn't work for me. Boost post. It works. I get sales. The profit is higher than the cost. I have two running advertisement in my business now. One is boost post, and the other is Page Like which i tried just recently. I don't have huge budget, so I need to make sure to spend the least amount and getting highest sales possible. This might be unique to us. But, we post a lot to create engagement. We also have a unique way of selling product which is not popular in our country. So, I just need them to know that we are selling this product. Then if interested, they will send us a message. And we take from there. When we run the page like campaign, inquiries increased. It works. The two trashiest way to advertise in facebook (boost post and page like) works for me.
Thanks for the video @Dara. If my AOV is $49, ideal CPA is $20. How much should I spend on an ad before taking a decision to pause, if it is not giving any results in terms of purchases?
Im A/B Testing in an ad set with 3 creatives. And one performs well. When I want to test more creatives, do I put them inside that same ad set and turn off the low performance ones. Or do I create a different ad set with the winning creative duplicated into it. And then add new creative tests in there? Please explain this A/B testing in detail...?
Hey Dara , Thank you for providing such helpful content. I have one suggestion for you: please try to create one video in which you can answer all of the questions asked by your followers; it will be extremely beneficial to us. I hope you will think about it , thanks.
I think you have something missing when you talking about expert know about? 8 - meta pixel is very important 😉 But the content is really helpful and i learn a lot always. 😘
Hey, so i have no idea what you talk about in your videos. It's because i don't know ANYTHING about media buying. Could you make a video or link me to one to introduce people to media buying. I am really intrested in it but I got zero knowledge. fyi im a student doing basic academics so just exploring choices
Great point. TBH, that guideline is more for what type of analysis you should be doing as a marketer... the documentation is optional. You can also do more high level by combining a few tests learnings together.
@@DevonMeadows I've also personally used it as more of a checklist when operating as a solo creative strategist/media buyer. Just like... things to check when analyzing tests.
Hello Dara! I love your videos; this was another great one. However, I noticed that most ads you show (UGC) focus on solving a problem. I wonder how you would go about luxury brands where the problem is not exactly what makes people buy, for example, a jewelry store with an AOV >$500 or a fashion business with dresses higher than $800.
Same question i have, Hey Dara please help us in this scenario.
I am curious as well. I have taken the approach of comparing to other luxury brands and showing myself as a cheaper alternative to get raw same brands, but this comes with the obvious drawback of lowering your perceived value.
Yes, this is my scenario as well.
I so badly wish there was a channel like this but all about static ads 🙏
Facebook ads still aren't performing like they used to
Because you need to be really great at advertising now than before. There's a lot of competition now than before.
If you became stuck at the past, it won't work now.
Well, boost post still work just like before. 😂
Hate me, but that dumb strategy works for me.
@@22keann do you work in a highly competitive area? I’m bringing an innovative product to market, and I’m wondering if this is platform specific, or industry specifics. Thank you in advance.
do you need help?
@@22keann are you serious that boost post is working or being sarcastic??
@@dfhhfff I'm serious. My intent when I make videos for ads to inform. Then I ran a boost post with messaging button.
It works.
Advertisers are crying that retargeting aren't working for them. It also didn't work for me.
Boost post. It works. I get sales. The profit is higher than the cost.
I have two running advertisement in my business now. One is boost post, and the other is Page Like which i tried just recently. I don't have huge budget, so I need to make sure to spend the least amount and getting highest sales possible.
This might be unique to us. But, we post a lot to create engagement. We also have a unique way of selling product which is not popular in our country. So, I just need them to know that we are selling this product. Then if interested, they will send us a message. And we take from there.
When we run the page like campaign, inquiries increased. It works.
The two trashiest way to advertise in facebook (boost post and page like) works for me.
Thanks for the video @Dara. If my AOV is $49, ideal CPA is $20. How much should I spend on an ad before taking a decision to pause, if it is not giving any results in terms of purchases?
Love the video, makes me think of the book Alchemy talking more about less logical thinking and less about data driven decisions
Imagine doing this when you're juggling multiple clients at once. It's good in theory but too time consuming. I get good results by doing far less.
Im A/B Testing in an ad set with 3 creatives. And one performs well. When I want to test more creatives, do I put them inside that same ad set and turn off the low performance ones. Or do I create a different ad set with the winning creative duplicated into it. And then add new creative tests in there? Please explain this A/B testing in detail...?
For #4 do you use testing ABO + winning ADV+? or Testing ABO + Winning CBO?
Hey Dara , Thank you for providing such helpful content. I have one suggestion for you: please try to create one video in which you can answer all of the questions asked by your followers; it will be extremely beneficial to us. I hope you will think about it , thanks.
Dara we need to talk about GENAI - how to scale ads in 2024 and create creatives at scale! This is the main issue
I think you have something missing when you talking about expert know about?
8 - meta pixel is very important 😉
But the content is really helpful and i learn a lot always. 😘
I'll be there for the course!
Very good title.
Where do we sign up for this course?
motionapp.com/make-ads-that-convert-2024?
I would to love more
Do you have any channels you like for organic creative strategy?
I didn't even know you were hiring.
Hey, so i have no idea what you talk about in your videos. It's because i don't know ANYTHING about media buying. Could you make a video or link me to one to introduce people to media buying. I am really intrested in it but I got zero knowledge. fyi im a student doing basic academics so just exploring choices
Another one would be marketers who fully trust fb to report 100% accurate data 😅
I literally launch tests every day or 2. If i made a powerpoint for each test id be doubling my labor 😂
Great point. TBH, that guideline is more for what type of analysis you should be doing as a marketer... the documentation is optional. You can also do more high level by combining a few tests learnings together.
@@DaraDenney i love your test setup honestly. Just trying to figure out a realistic way of utilizing it without high operational burden
@@DevonMeadows I've also personally used it as more of a checklist when operating as a solo creative strategist/media buyer. Just like... things to check when analyzing tests.
Your bubble pronunciation makes me uncomfortable
Thank you, Jen Lao... LOL