Full Exposure: My Rates I started at $10 an hour, and then moved to $500 a month when my calendar got full, I started charging more and more $500 became $600, became $1k, became $2.5k and then $5k and more And I did this while working at an agency, where I started at $3500 a month and made my way to $75k as Supervisor at Omnicom spending over $1M a day FACTS: 3 clients who pay $3k = over $100k a year, and that's a KILLER part-time job
Thanks, Dara! The videos you make have really leveled up recently, you can definitely feel the courses you've taken having an impact... It's like watching one of those professional big- name storytellers on CZcams. Thanks for working so hard on improving your craft, it really shows!
Totally W/ starting in an agency but disagree with the "work in an agency for as long as possible". I think the following works better. What I did was, I worked in an agency, learned from multiple accounts BUT when the learning got repetitive and could clearly tell what to do, I moved to my own thing.
This was super helpful, thank you!! I started at an agency and got my hands on dozens of high spending accounts which gave me the confidence to start freelancing later down the line. Media buying is a great career!
Thank you, Dara! Could you please help me with this…? 1. Can you run best performing ad creatives for different products in 1 Advantage + Campaign? Or is it better to do different advantage + campaigns for each product separately? 2. Should we run Advantage + campaign for each country separately or target all our markets together in one advantage + Campaign?
Ideally use one adv+ campaign per product or atleast per product category, depending on the store. But you definitely dont want two widely different products with different demographics and price points in one campaign 2. One per country is better, you can easily adjust spend per market and fiddle with the results better
Thank you for sharing and creating this valuable information for us. I am a full-time digital marketing executive in an advertising agency. I completely agree that the amount of exposure I get every day is invaluable. Working with different clients in different industries and with different requirements allows me to learn something new every day, which is something I love about my job. Although I know all the theory behind Google Ads, I haven't had any hands-on experience with it yet. Can you please recommend some good CZcams channels where I can learn Google Ads from beginner to advanced level? I would also like your advice on whether I should pursue a CDMP certification from a digital marketing institute based in Ireland. Thank you for your help. I look forward to hearing back from you. Peace ☮️
Hi Dara- We have a new campaign BROAD/1 DCT/at $10/day running for 9 days now--- Our CTR is about 2.5% (decent?) but CPM is really high at $36 (apparel brand) with NO SALES--- Is there something wrong? Do we need to turn OFF and is our daily spend too low to get enough data or traffic? CTR w/ creative seems OK....
Hello, Hi, hey - phenomenal video Dara, you’re so well spoken. So I run an OOH company and I’ve found that I can use this as a medium to actually drive traffic to social media platforms. I’d like to develop my business into the social media advertising space too and I think learning how to be a media buyer is the first step in the right direction. Do you or anyone else here have any advice on where to start?
Could anyone help me out? Basically I run ads for a ”school” that offers educational programs for people. 1-2 years. BOF ads are doing okay Where I Use a custom Conversion That is = send in application But, I struggle to scale them because I need new people at TOF to explain What we Do and How it helps. (Its not Uni) So… For TOF ads Where we more introduce stuff like ”want to make a career change?” Or something like That… do I still go for Conversion objective or should I opt for Reach, traffic, landing page views etc? I’m a lot more used to Ecom where the decision process time is shorter vs someone commiting to 2 years of studies (customer journeys can be long, like 1-12 months)
HEY DARA, We''ve spent $150 ($10/day for 2 weeks/BROAD USA/clothing brand...) so far. New campaign/account/1DCT: 3% CTR, about 77 landed clicks, NO SALES & $40 CPM!!! What's wrong? And was our budget too low to start? Isn't $150 total enough to at least see a sale? CTR is decent... but CPM is horrible :/
So when he says If your ad doesn't get 50 conversions in one week, the ad is not ready to scalse.. 1. What kind of budget are we talking about per day ? 2. How expensive is the product?
thank you again!
it was a pleasure to be a part of your vid
Full Exposure: My Rates
I started at $10 an hour, and then moved to $500 a month
when my calendar got full, I started charging more and more
$500 became $600, became $1k, became $2.5k and then $5k and more
And I did this while working at an agency, where I started at $3500 a month and made my way to $75k as Supervisor at Omnicom spending over $1M a day
FACTS:
3 clients who pay $3k = over $100k a year, and that's a KILLER part-time job
Was a pleasure being featured. Great video and great advice from a lot of experts here
I wish I knew these tips when I was starting out!
yeah, me too..
Is this right? I am on my favorite CZcams channel as a guest :)
me too!!! it’s great
Thank you for being so generous with your time and energy. Thank you for really caring for others and offering such good info. You're amazing.
Ladies and gentlemen, I present you: “The Media Buying Avengers” 😂
Love it! Thank you for sharing your knowledge with us! 💚
It was such a pleasure to be featured again Dara! :) Such a great video from all these awesome people!
I've been in this industry for seven years, and it's always amusing to me to see the variety of titles for essentially the same role :D
Thanks, Dara!
The videos you make have really leveled up recently, you can definitely feel the courses you've taken having an impact...
It's like watching one of those professional big- name storytellers on CZcams.
Thanks for working so hard on improving your craft, it really shows!
Totally W/ starting in an agency but disagree with the "work in an agency for as long as possible".
I think the following works better.
What I did was, I worked in an agency, learned from multiple accounts BUT when the learning got repetitive and could clearly tell what to do, I moved to my own thing.
This was super helpful, thank you!! I started at an agency and got my hands on dozens of high spending accounts which gave me the confidence to start freelancing later down the line. Media buying is a great career!
Thanks for this Dara!
I am so happy I found this channel. you are indeed a blessing.
Hey Dara i love your videos, do you have or will you make a video on advertising for lead generation for service based companies ? Thanks a lot ❤
This was so interesting and insightful! Thank you so much for sharing ❤
Thank you so much for all tips, I’ve just subscribed to all these experts
What about Facebook and Email management together? These are my two main services. I know you said CRO and landing pages
One guy in the video referred to some "private communities". Could you recommend any good ones?
Id love to see a video on how to find a good media buyer.
Thank you, Dara!
Could you please help me with this…?
1. Can you run best performing ad creatives for different products in 1 Advantage + Campaign? Or is it better to do different advantage + campaigns for each product separately?
2. Should we run Advantage + campaign for each country separately or target all our markets together in one advantage + Campaign?
Ideally use one adv+ campaign per product or atleast per product category, depending on the store. But you definitely dont want two widely different products with different demographics and price points in one campaign
2. One per country is better, you can easily adjust spend per market and fiddle with the results better
@@robertnommann1228 Thank you very much!
Hey Dara, thanks for your great content! Do you have any recommendations for a creative strategists course or how to get started? Thanks in advace:)
Dara's course of course!
@@languageswithmarta6258 thanks a lot for sharing 🙏
Thank you for sharing and creating this valuable information for us.
I am a full-time digital marketing executive in an advertising agency. I completely agree that the amount of exposure I get every day is invaluable. Working with different clients in different industries and with different requirements allows me to learn something new every day, which is something I love about my job.
Although I know all the theory behind Google Ads, I haven't had any hands-on experience with it yet. Can you please recommend some good CZcams channels where I can learn Google Ads from beginner to advanced level?
I would also like your advice on whether I should pursue a CDMP certification from a digital marketing institute based in Ireland.
Thank you for your help. I look forward to hearing back from you.
Peace ☮️
Hi Dara- We have a new campaign BROAD/1 DCT/at $10/day running for 9 days now--- Our CTR is about 2.5% (decent?) but CPM is really high at $36 (apparel brand) with NO SALES--- Is there something wrong? Do we need to turn OFF and is our daily spend too low to get enough data or traffic? CTR w/ creative seems OK....
Are there any adds to cart?
Not yet-- It's been just over 9 days at $10/day low budget...@@niteshjpr
Crazy editing! You do it yourself?
super insightful video and got me thinking a lot thank you
Team Dara
Hey Dara, great video! Does your creatives tips apply to local lead gen ads? If so how?
Hello, Hi, hey - phenomenal video Dara, you’re so well spoken. So I run an OOH company and I’ve found that I can use this as a medium to actually drive traffic to social media platforms. I’d like to develop my business into the social media advertising space too and I think learning how to be a media buyer is the first step in the right direction. Do you or anyone else here have any advice on where to start?
Love this vid! Thanks for having me in here!
Let now learn 😂😂😂
Could anyone help me out?
Basically I run ads for a ”school” that offers educational programs for people. 1-2 years.
BOF ads are doing okay Where I Use a custom Conversion That is = send in application
But, I struggle to scale them because I need new people at TOF to explain What we Do and How it helps. (Its not Uni)
So…
For TOF ads Where we more introduce stuff like ”want to make a career change?” Or something like That… do I still go for Conversion objective or should I opt for Reach, traffic, landing page views etc?
I’m a lot more used to Ecom where the decision process time is shorter vs someone commiting to 2 years of studies (customer journeys can be long, like 1-12 months)
HEY DARA, We''ve spent $150 ($10/day for 2 weeks/BROAD USA/clothing brand...) so far. New campaign/account/1DCT: 3% CTR, about 77 landed clicks, NO SALES & $40 CPM!!! What's wrong? And was our budget too low to start? Isn't $150 total enough to at least see a sale? CTR is decent... but CPM is horrible :/
So when he says If your ad doesn't get 50 conversions in one week, the ad is not ready to scalse.. 1. What kind of budget are we talking about per day ? 2. How expensive is the product?
Are there any media buying groups on X you recommend?
Interesting video.
First person 🎉🎉🎉🎉🎉
What agencies do you recommend applying for?
is snapchat in the top 3 you would focus on?
Who are media buyers?
Love you
Can I send you my resume dara?
dara will u marry me
Dara. Hit me up if you need any help with landing pages or CRO.