Thanks to your other ad creative video that hammered home the value of a Golden Nugget Review, I was already testing the hook “For 30 years my husband tried in vain to get me to buy a bike helmet.” It's early days but it's performing much better than anything else.
Great reminder to have various segments and demographics featured and/or mentioned in the ad, to give the algorithm the info for better targeting. Loved the family insight in hook #1, will be trying that!
Hello, Dara! Thank you so much for this content. Very informative. May I ask where we could find the screenshot for the list of hooks that you mentioned on the video? 😊
Love the video content lately has been very helpful even though I apply most of it to Lead Generation based ads for B2B offers. Would love any insights you have around that as well. Also not sure if you included that summary table with all the hooks around Hook 7
Great video, Dara! Could you add some "regret" videos to your Foreplay board? I'd love to see examples of what some of those "regret reasons" might look like.
Not sure if you have covered this before, but how do you convince your client to try a new hook or new type of ad? I have worked with some well known brands and their ads were always corporate style and not flexible enough to change since they need to refer back to their global headquarters
This is such a great question: especially big brands can be TOUGH. I think it helps to showcase examples of brands they see as their equal or competition also doing some more out of the box ideas. Let me marinate on this more... it might need it's own video :)
hey dara you are beautiful your content is amazing been watching ur videos from few days u need to improve the color grading and add key points through the captions bit transitions and minimalist background music its bit appealing just an observation it can get more engaged audience Lemme know if you need an video editor.
In the reget ads section, are you the company that the person is regretting, or is this an us v. them scenario? If you are the company that the person is regretting? why? I would think this would only work to do a change at the end and have a message of 'because I didn't try it sooner', but I could be wrong.
Thank you for the great analysis. I’m interested trying out the negative/regret hook but would that actually work with the service that’s already a bit controversial? Meaning that publicly there are very sharp it’s good/it’s bad opinions.
Which hook will you test first?
POV ☺️
Thanks to your other ad creative video that hammered home the value of a Golden Nugget Review, I was already testing the hook “For 30 years my husband tried in vain to get me to buy a bike helmet.” It's early days but it's performing much better than anything else.
I will try Family members which I have never used -
Great reminder to have various segments and demographics featured and/or mentioned in the ad, to give the algorithm the info for better targeting. Loved the family insight in hook #1, will be trying that!
Awesome, let us know how it goes :)
Hello, Dara! Thank you so much for this content. Very informative. May I ask where we could find the screenshot for the list of hooks that you mentioned on the video? 😊
Hook mention for family members. It create story, but also love to try educational hooks. thank you for this VALUABLE content, Dara!
the goat of ad creative ❤
Hey Dara, could you put a Screenshot of the table somewhere? Great Video as always
omg Dara this was AMAZING so value-packed. I'm gonna have to watch this again and take a ton of notes... SO GOOD!!
Definitely texture, ASMR ceramics all the way.
Love the video content lately has been very helpful even though I apply most of it to Lead Generation based ads for B2B offers. Would love any insights you have around that as well.
Also not sure if you included that summary table with all the hooks around Hook 7
Super helpful vid but you forgot to share the table you said you’d put up. Please do so, thanks! 🎉
"Thank you, Dara, for delivering such an informative presentation on these hooks." Going to use it in next creatives,Family one
Let me know how it goes!!
Can you please tell the ambient wall lighting that you use in your videos? I really like that one.
can you talk about what type of creatives work best for fashion brands that aren't necessarily solving any problems
Thanks for sharing! I peeped me for Hook 9 🙂
All my fear based ads have outperformed every other ad, every single time. Lean into fear.
How to ensure it doesn't violate Facebook's policies? Give a few examples. Thank you!
@@thelolsouls no.
@@remusomegalmao
Great video, Dara! Could you add some "regret" videos to your Foreplay board? I'd love to see examples of what some of those "regret reasons" might look like.
Are these hooks in any type of ranking order? Awesome content by the way it was super valuable for sure!
so. much. value. Thanks you so much for the content!
Not sure if you have covered this before, but how do you convince your client to try a new hook or new type of ad? I have worked with some well known brands and their ads were always corporate style and not flexible enough to change since they need to refer back to their global headquarters
This is such a great question: especially big brands can be TOUGH. I think it helps to showcase examples of brands they see as their equal or competition also doing some more out of the box ideas. Let me marinate on this more... it might need it's own video :)
Thank you
nice "open loop" at 2:15
Thanks Dara, this video is amazing!! gonna try these hooks and make $$$ !
hey dara you are beautiful your content is amazing been watching ur videos from few days u need to improve the color grading and add key points through the captions bit transitions and minimalist background music its bit appealing just an observation it can get more engaged audience Lemme know if you need an video editor.
In the reget ads section, are you the company that the person is regretting, or is this an us v. them scenario? If you are the company that the person is regretting? why? I would think this would only work to do a change at the end and have a message of 'because I didn't try it sooner', but I could be wrong.
Thank you Dara
Thank you!!
Please can you share the table ?
such a good post, thank you so much. So many ideas to try.⭐⭐⭐⭐⭐
lovely content -- love you for that
Thank you for the great analysis. I’m interested trying out the negative/regret hook but would that actually work with the service that’s already a bit controversial? Meaning that publicly there are very sharp it’s good/it’s bad opinions.
The hook job is to stop, content after that will explain things. So answer is yes
Thnku Dara. This is super helpful
These hooks are great, do they also work for lead gen?
Will calling out the age work for a fashion brand targeting women age 20-35?
Hi Dara, I think you forgot to include the table hooks.
Super inspiring
3 days ago is crazy!
What does your tattoo says?
2:47 why would anyone want to target 50+ old people, most of them cannot buy things and dont know how online banking works, (learned the hard way)
dont make your hook like the hook of this video...