Have you used Advantage+ Shopping campaigns? What were your results? Also, let's give a huge thanks to @CTtheDisruptor and @MaxRosewater for joining me for this video :)
Testet it out around the start, but it didn't perform well win our region with service products (Music / Events). Any newer insights in regards to service?
Advantage shopping campaigns for dropshipping currently give CPAs that feel like dropshipping in 2015 all over again. Currently running 1-2 creatives per product at $25k a day spend and money just floods in.. it's crazy how those of us that stayed in business from 2015 till now can see this side of advanced AI from Facebook. Their machine has developped the best online advertising intelligence in the space BY FAR, nothing even comes close to Facebook. Great vid Dana, good to know experts are switching to Advantage campaigns too, definitely the way to go.
Thanks for the vid Dara! Question.. Would you recommend using ASC if you dont have a winning creative yet? Or do we use ASC only if we already have a winning creative?
Hey great video and thanks for sharing your knowledge. I am running a shop with multiple different products. should I just fill one adv+ campaign with ads for all products or create separate adv+ campaigns for the products?
Hi guys. Great video. Question as it's not clear from any of you in this video. During sales events like BFCM and other holidays, do you recommend adding the holiday sale ads to your existing ASC, or creating a new temporary ASC just for the holiday event/holiday creatives?
I've noticed my Adv+ campaigns are amazing for the first four days, then start tanking. No creative changes made, no budget decreases. I figured they would get better/smarter over time, but they always fall off to an unsustainable ROAS after day 4-5.
Hello! Greetings from Brazil 🇧🇷. Two questions: 1 - Do I really need to let the campaign run for 7 days to make a decision? ... 2 - What is the minimum daily budget for an Advantage campaign to perform well?
Are you running additional ASC+ campaigns specifically for sales like Black Friday or are you just adding those specific sale creative to your existing one?
Hi Dara, what do you think about this? I ran 2 campaigns simultaneously, namely the Advantage campaign and the ASC campaign with the same ad material and the same budget. After 14 days, the CPA from the ASC campaign was half cheaper than the Advantage campaign.
Super helpful video, thank you! Does running ASC alongside BAU not cause audience overlap, though, especially if BAU targeting is Broad? Or is the ASC algorithm "smart" enough to not cause that problem?
Hi, I'm Antonio from Italy. I have an active advantage+shopping campaign that converts well. what should I do to increase sales? I'm afraid that increasing the budget might ruin it. Thanks I hope you can help me
Im super super gratefully for the video ❤❤❤ Last two months were super hard for me as I kept the « old technic » and didn’t flow with Advantage+ campaign and results have been unstable. I sell women products and advantage+ was keeping showing my results to men. I didn’t know it includes retargueting either I started some campaigns now and seeing a big difference. I just ended up with 5 Advantage+ campaigns with different types of creatives, and I try to scale like this but it goes against what Meta taught us to keep the account simple I love because it’s more simple but it made everything messy for me and I would love a video where you show for example 1) I’m testing new creatives with hooks in this manual campaign 2) it works well so I drop it inside the advantage+ Or if you would make 1 advantage+ campaign per test, but then the account becomes super super messy since it’s campaigns and not adsets
Oooo this is a great suggestion. I think I need to do an updating creative testing video for 2024 :) FWIW, I'm not testing my creatives with ASCs. I use my manual campaigns and if we find winners, we add them to the other campaigns and eventually ASCs too.
Great content! I see that my ASC+ is selling well during the first week or two weeks after launching and then I have a significant sales drop. What can I do about this and what is the reason? Add more creative ads each week or create a new ASC+ campaign? Please advise 🙏🙏🙏
I tried the advantage plus shopping campaign 60$ a day for two weeks and generated about 13 sales but i only broke even. How many ad creatives (single image, videos, catalog) should i run in one campaign? What should be the daily budget? Should i have a certain amount of overall purchases to run an ASC?
Hey thank you so much for this info! You've changed how I run ads now. Just wanted to ask if there's a way to select particular locations in Advanced Shopping Campaigns, as the orders I'm getting now are from Pan India, and mostly Bogus COD orders.
Hi Dara, Thank you for the great video. I hope you can give me some advice as I'm new to FB ads. I'm currently testing ASC with my large catalog store. What I did was create separate catalogs for each category in my store and one that includes all products. I put them all into one ASC campaign - 10 catalog ads, one for all products, and 9 for each category of products in our store. Is that the right approach or i need a separate ASC campaign for each category in my store? Thanks
Love this info. I am going to try this campaign type today and I would like to clarify if I still need to run my previous sales campaign with this or turn it off?
Also, how to set up a retargeting audience within ASC where you can decided % of spend that is dedicated cold vs warm prospects? On different videos there was a place to add a warm audience like past website visitors and add to cart, social engagement, etc, like you can with manual campaigns.
Hi Dara, do you add any custom audiences under the reporting section? I am a bit confused if Meta is using these custom audiences to set up the targeting, or if it's just for measuring the performance.
I find that adv+ don't work in same ad account who have CBO camps , the CBO camp freeze and don't spent money - it is only work with ABO camp besides the Adv+ camp .
I'm at 50% of my budget, sometimes 60% and ASC is the most stable campaign. At the moment ASC is my scaling campaign, so all the winner ads from my testing campaign end up in the ASC via post ID.
Can you include several different product campaigns into the Advantage+ Shopping campaign or is it used to advertise one product? We are e-commerce store with different products.
Hey Dara! Great video as always. What are your thoughts around Running ASC+ as part of an Always-On Strategy as opposed to only running ad-hoc ASC+ campaigns during peak retail moments?
PLEASE DO A VIDEO on creative testing within advantage+ campaigns! - I work with media buyers and having your POV would be amazing. They are running promo ads In this same ASC and meta allocates majority of spend during promos.. also with varied spend, so we pick top performing ad by Spend as our main KPI
Typically, I am not using ASCs for creative testing. The only exception is for certain holiday periods, and I would not consider that creative testing. I'll have an updated video for creative testing soon!
Interesting video, Dara! I would like to know if I am running an evergreen broad campaign, will a new ASC cannibalize or compete with the current campaign? How can we make these 2 campaigns work together? Thanks!
So there’s a lot of things that will factor into this: overall budget, number of campaigns, etc. Audience overlap is a fair concern, so as long as your accounts are already consolidated pretty well, I’d look at ASCs as another scale lever.
What’s the key difference between a broad cbo and Advantage shopping campaign, if we do existing customer budget cap at 0% i see that you still do retargeting ? If the retargeting campaign is unprofitable should we keep trying with new creatives or just let the prospecting campaigns retarget on its own as Fb does. Thank you for this video !
I’ve mentioned this a few times elsewhere, but I’m mostly NOT doing retargeting anymore. It’s not a necessity anymore and prob not as efficient as most brands think it is.
@@DaraDenney yeah in your most recent video you talked about not doing it as much lately, but some of your videos I see the retargeting campaign thought you still did it. Thanks for the reply?!
Gems! Thanks, Dara! Question - is retargeting done done? A part of me feels salty for “forfeiting” all the native ad data my brand has accumulated. Should I just let it go?
Some of my clients still have them... but more are opting for ASCs! Question though, why do you feel like you're forfeiting data? You'll still have all your data :)
@@DaraDenney thank you for this! I guess I’m ignorant to how Meta uses all this data to optimize my campaigns. I’d love a video to help understand that, if you’re open for suggestions lol
Great video Dara! I'm finding ASC+ is over spending on catalog / DPAs. Finding success creating a dedicated ASC+ campaign for catalog ads. Curious if other people are seeing a similar trend.
Also see ASC+ spending more on feed/DPAs but makes sense as historically see these creative types work best lower down the funnel anyways and ASC+ is great at finding those primed for purchase. Are you running 2x ASC campaigns then? 1 with only feed ads and the other with a mix of stills/images? What results are you seeing with this?
P.s when you say overspending do you mean pushing spend to only these formats without a solid RoAS? If the RoAS is positive then I let ASC+ do its thing :)
Such valuable content, ur a star Dara! One question, I've recently started running a prospecting campaign with only one DCT ad set and one ad set for our winners. If we have a huge product winner, is there any way we can aggressively scale it? Before I would take the winner interests and put them in a CBO and then start scaling that budget aggressively.
@@DaraDenney So is it possible increase the budget more than 20% withour ruining the campagin? if it is performing very well, can you up the budget 50-100% instantly?
That’s the beauty of ASC: you don’t use typical audiences. For awhile I was bringing the existing customer cap to 0% but I specifically didn’t add any retargeting audiences to try to push to new folks.
Thanks for the great content. Might be a silly question but when you say business as usual campaigns, what are those campaigns, as currently I just run 2 campaigns, one for testing and one ASC?
Great content as always, but question whether it would make sense for selling a high ticket, physical product, B to B: in other words, we fabricate/sell $2000 steel wedding arches to professional event florists.
I don't know why you guys promote this shit constantly! This shit doesn't work! I test this A+ bullshit everytime (I have 35+ ad accounts from different niches) and EEVERYYTIME the manual campaign beats this A+ crap!
Look through the comments here: it definitely works. I wonder if you weren't using a high enough budget to start or you didn't have the right creatives?
Have you used Advantage+ Shopping campaigns? What were your results?
Also, let's give a huge thanks to @CTtheDisruptor and @MaxRosewater for joining me for this video :)
How do you do a rapid testing?
Testet it out around the start, but it didn't perform well win our region with service products (Music / Events). Any newer insights in regards to service?
Since Oct
Amount Spent: $31,330.49
Purchases:3,211
Purchase Value: $392,014.62
Roas: 12.51
Advantage shopping campaigns for dropshipping currently give CPAs that feel like dropshipping in 2015 all over again. Currently running 1-2 creatives per product at $25k a day spend and money just floods in.. it's crazy how those of us that stayed in business from 2015 till now can see this side of advanced AI from Facebook. Their machine has developped the best online advertising intelligence in the space BY FAR, nothing even comes close to Facebook. Great vid Dana, good to know experts are switching to Advantage campaigns too, definitely the way to go.
Are the creatives videos or images?
This is awesome! Yeah, ASCs are a must try 💪🏻
@Dara is there a minimum monthly spend to see the benefit of it ?
Is it good for testing ?
What price point of products are you selling??
Thanx for having me on the Episode!
love sharing how to help folks see MORE SUCCESS & less stress
More success & Less stress… I think you need to make this into a t-shirt :)
please dont use music:-) I cant hear properly
Quick question. Why do we need to turn off ads in the campaign once they stop performing? Shouldn’t the algo do this automatically and optimally ?
Thanks for the vid Dara! Question.. Would you recommend using ASC if you dont have a winning creative yet? Or do we use ASC only if we already have a winning creative?
Hey great video and thanks for sharing your knowledge. I am running a shop with multiple different products. should I just fill one adv+ campaign with ads for all products or create separate adv+ campaigns for the products?
Hello Dara,
I use advantage+ campaign but my products are for women . Meta is showing my ad to men mostly what can i do to show it more to women.
Hi guys. Great video. Question as it's not clear from any of you in this video. During sales events like BFCM and other holidays, do you recommend adding the holiday sale ads to your existing ASC, or creating a new temporary ASC just for the holiday event/holiday creatives?
I've noticed my Adv+ campaigns are amazing for the first four days, then start tanking. No creative changes made, no budget decreases. I figured they would get better/smarter over time, but they always fall off to an unsustainable ROAS after day 4-5.
Hello! Greetings from Brazil 🇧🇷. Two questions: 1 - Do I really need to let the campaign run for 7 days to make a decision? ... 2 - What is the minimum daily budget for an Advantage campaign to perform well?
Are you running additional ASC+ campaigns specifically for sales like Black Friday or are you just adding those specific sale creative to your existing one?
Hi Dara, what do you think about this?
I ran 2 campaigns simultaneously, namely the Advantage campaign and the ASC campaign with the same ad material and the same budget. After 14 days, the CPA from the ASC campaign was half cheaper than the Advantage campaign.
Do you mean one campaign was a regular campaign with A+ audiences and the other an A+’Shopping campaign? How is it holding up currently?
Super helpful video, thank you! Does running ASC alongside BAU not cause audience overlap, though, especially if BAU targeting is Broad? Or is the ASC algorithm "smart" enough to not cause that problem?
Hi Dara, do you recommend AV+ for new ad accounts testing a new offer ?
Aka for drop shipping tastings
Hi, I'm Antonio from Italy. I have an active advantage+shopping campaign that converts well. what should I do to increase sales? I'm afraid that increasing the budget might ruin it. Thanks I hope you can help me
Im super super gratefully for the video ❤❤❤ Last two months were super hard for me as I kept the « old technic » and didn’t flow with Advantage+ campaign and results have been unstable. I sell women products and advantage+ was keeping showing my results to men. I didn’t know it includes retargueting either
I started some campaigns now and seeing a big difference. I just ended up with 5 Advantage+ campaigns with different types of creatives, and I try to scale like this but it goes against what Meta taught us to keep the account simple
I love because it’s more simple but it made everything messy for me and I would love a video where you show for example
1) I’m testing new creatives with hooks in this manual campaign
2) it works well so I drop it inside the advantage+
Or if you would make 1 advantage+ campaign per test, but then the account becomes super super messy since it’s campaigns and not adsets
Oooo this is a great suggestion. I think I need to do an updating creative testing video for 2024 :)
FWIW, I'm not testing my creatives with ASCs. I use my manual campaigns and if we find winners, we add them to the other campaigns and eventually ASCs too.
Great content! I see that my ASC+ is selling well during the first week or two weeks after launching and then I have a significant sales drop. What can I do about this and what is the reason? Add more creative ads each week or create a new ASC+ campaign? Please advise 🙏🙏🙏
ive noticed that as well
I tried the advantage plus shopping campaign 60$ a day for two weeks and generated about 13 sales but i only broke even. How many ad creatives (single image, videos, catalog) should i run in one campaign? What should be the daily budget? Should i have a certain amount of overall purchases to run an ASC?
Hey thank you so much for this info! You've changed how I run ads now. Just wanted to ask if there's a way to select particular locations in Advanced Shopping Campaigns, as the orders I'm getting now are from Pan India, and mostly Bogus COD orders.
Would you still seperate campaigns when advertising different products? Or dump them all in one ASC?
Thanks
As a long-time viewer, it was SO awesome to be in this episode. Thanks so much for having me, Dara!
We love Advantage+ Shopping Campaigns!
You're the best!
How Will i Scale my Add.??
I Face Big problem please help me.
Thankyou Dara! happy to see others as well!
Will say this once again, hoping for more videos to come plss!!!!
Of course!!
Hi thank you for the video: Is ASC+ more for top or bottom of the funnel?
Every video I’ve seen Charlie in he says don’t use advantage plus so that was interesting
I was thinking the same thing.
That’s because Charlie makes videos on whatever the hot topic is, that’s his marketing angle.
Hi Dara,
Thank you for the great video. I hope you can give me some advice as I'm new to FB ads.
I'm currently testing ASC with my large catalog store.
What I did was create separate catalogs for each category in my store and one that includes all products.
I put them all into one ASC campaign - 10 catalog ads, one for all products, and 9 for each category of products in our store.
Is that the right approach or i need a separate ASC campaign for each category in my store?
Thanks
Love this info. I am going to try this campaign type today and I would like to clarify if I still need to run my previous sales campaign with this or turn it off?
Thank you so much for the updates, Dara! You are my bible on handling fb ads accounts!
Also, how to set up a retargeting audience within ASC where you can decided % of spend that is dedicated cold vs warm prospects? On different videos there was a place to add a warm audience like past website visitors and add to cart, social engagement, etc, like you can with manual campaigns.
Hi Dara, do you add any custom audiences under the reporting section? I am a bit confused if Meta is using these custom audiences to set up the targeting, or if it's just for measuring the performance.
Was also wondering the same and it seems to be just for reporting purposes.
i think it depends on your ad account. it started good on my account, but not anymore for some reason.
I find that adv+ don't work in same ad account who have CBO camps , the CBO camp freeze and don't spent money - it is only work with ABO camp besides the Adv+ camp .
I've never seen this! I have used ASCs with CBO campaigns and have never had this issue.
Professor Charley T saying nice things about ADV+? Wow :D
haha right?
This is exactly what I was looking for. Thanks! Your video quality has significantly improved since about 1-2 years btw
should new businesses/pixels go for advantage +??
Hi...I just launched a one product store. Will this suitable for that?
I'm at 50% of my budget, sometimes 60% and ASC is the most stable campaign. At the moment ASC is my scaling campaign, so all the winner ads from my testing campaign end up in the ASC via post ID.
After how many conversions did you do ASC scaling campaign?
How would you suggest optimizing these campaigns? Almost every time I add a new creative, the campaign overall starts to drop.
Dara i want to do dpa with asc+ but im new to this and dont know where to start
I dont keep cataglog or carousel ads in one A+ ads FB picks catalog ads and uses the budget for it even if catalogs has less performance..
Do you have 1 ASC for all product or do you create separate ASCs per product type?
This is something you should test! I've seen both work; depends on a ton of factors.
Can you include several different product campaigns into the Advantage+ Shopping campaign or is it used to advertise one product? We are e-commerce store with different products.
I'ved tried both and so far I don't have a great conclusion on this... I've seen different things with different brands...
Hey Dara! Great video as always.
What are your thoughts around Running ASC+ as part of an Always-On Strategy as opposed to only running ad-hoc ASC+ campaigns during peak retail moments?
I have ASCs always on in my most of my accounts with top performing creatives!
PLEASE DO A VIDEO on creative testing within advantage+ campaigns!
- I work with media buyers and having your POV would be amazing. They are running promo ads In this same ASC and meta allocates majority of spend during promos.. also with varied spend, so we pick top performing ad by Spend as our main KPI
Typically, I am not using ASCs for creative testing. The only exception is for certain holiday periods, and I would not consider that creative testing. I'll have an updated video for creative testing soon!
What is your existing customer cap on ASC+ campaigns?
Is ASC for service business lead gen a thing?
Interesting video, Dara! I would like to know if I am running an evergreen broad campaign, will a new ASC cannibalize or compete with the current campaign? How can we make these 2 campaigns work together? Thanks!
So there’s a lot of things that will factor into this: overall budget, number of campaigns, etc. Audience overlap is a fair concern, so as long as your accounts are already consolidated pretty well, I’d look at ASCs as another scale lever.
Insane value. Thank you so much
does Meta integrate with WooCommerce?
So do we keep other ads running even if we put our top performing ads in this new Advantage Plus Campaign?
Yes, to start. And then you can start allocating more budget to it if the results make sense!
What’s the key difference between a broad cbo and Advantage shopping campaign, if we do existing customer budget cap at 0%
i see that you still do retargeting ? If the retargeting campaign is unprofitable should we keep trying with new creatives or just let the prospecting campaigns retarget on its own as Fb does. Thank you for this video !
I’ve mentioned this a few times elsewhere, but I’m mostly NOT doing retargeting anymore. It’s not a necessity anymore and prob not as efficient as most brands think it is.
@@DaraDenney yeah in your most recent video you talked about not doing it as much lately, but some of your videos I see the retargeting campaign thought you still did it. Thanks for the reply?!
Yes, those videos are years old... def need an update! @@joshuanguyen3975
Gems! Thanks, Dara!
Question - is retargeting done done? A part of me feels salty for “forfeiting” all the native ad data my brand has accumulated. Should I just let it go?
Some of my clients still have them... but more are opting for ASCs!
Question though, why do you feel like you're forfeiting data? You'll still have all your data :)
@@DaraDenney thank you for this! I guess I’m ignorant to how Meta uses all this data to optimize my campaigns. I’d love a video to help understand that, if you’re open for suggestions lol
Great video Dara! I'm finding ASC+ is over spending on catalog / DPAs. Finding success creating a dedicated ASC+ campaign for catalog ads. Curious if other people are seeing a similar trend.
I haven't seen this, but interested for others to jump in!
Also see ASC+ spending more on feed/DPAs but makes sense as historically see these creative types work best lower down the funnel anyways and ASC+ is great at finding those primed for purchase. Are you running 2x ASC campaigns then? 1 with only feed ads and the other with a mix of stills/images? What results are you seeing with this?
P.s when you say overspending do you mean pushing spend to only these formats without a solid RoAS? If the RoAS is positive then I let ASC+ do its thing :)
@@roseannaarroyo8232 I find that it'll spend 30 to 50% of the budget on the catalog regardless of return!
Such valuable content, ur a star Dara! One question, I've recently started running a prospecting campaign with only one DCT ad set and one ad set for our winners. If we have a huge product winner, is there any way we can aggressively scale it? Before I would take the winner interests and put them in a CBO and then start scaling that budget aggressively.
Increase the budget on broad is the best way to go about this... maybe try cost caps if you're nervous about the efficiency.
@@DaraDenney So is it possible increase the budget more than 20% withour ruining the campagin? if it is performing very well, can you up the budget 50-100% instantly?
Does it needs more budget than the normal campaigns to preform well?
Not necessarily! In the video I suggest to start off with 30% of your daily budget, but you could probably test it at the lower rate.
Hey Dara! This video is a big help! 😊 How about the audiences to use on launching ASC? Thanks!
That’s the beauty of ASC: you don’t use typical audiences. For awhile I was bringing the existing customer cap to 0% but I specifically didn’t add any retargeting audiences to try to push to new folks.
Thanks Dara!!! @@DaraDenney
Thanks for the great content. Might be a silly question but when you say business as usual campaigns, what are those campaigns, as currently I just run 2 campaigns, one for testing and one ASC?
Hi Dara, so 10-15 creatives? Isnt that a bit much for 1 campaign?
Not for ASC…….
@@DaraDenney thanks
Great content as always, but question whether it would make sense for selling a high ticket, physical product, B to B: in other words, we fabricate/sell $2000 steel wedding arches to professional event florists.
I've seen ASCs work well for high ticket items.
@@DaraDenney Thank you. It’s the B to B aspect that I’m really questioning.
Thanks for sharing!
In reality the dpa ad/s take all the spend and in any case 4 ads are usually takes the majority of spend.... Thoughts :)
So what my take away is! If you have crazy amount of budget you should do advantage plus but long term its not sustainable.
How many Ads do you recommend to create within the Advantage+ Shopping campaign?
thanks
hey Dara, can you make a video on how to perform batch creative testing?
I am going to have an updated creative testing video soon :)
nice
Hi Dara, can you do an updated video on add account structure and optimisation in 2024.
Yep, it’s coming 💪🏻
Where can i find the whole interview with charley?
I'm not launching the whole interview. We will be collabing together soon, though :)
have you tried dropshipping with your facebook ads strategies?
I worked for agencies for years and years!
@@DaraDenney cool, show us some facebook ads dropshipping strats!
Great video Dara
Thank you!!!
I was waiting for this!
Yay :)
Is this video literally a sponsored Meta ad for Advantage Shopping+ ?
I worked with Meta on this video. It was a no-brainer partnership since I’ve already made content on ASCs!
That's what I was thinking too :)
Best ❤❤
Turn off your music. Turn up your mic
First! Think you owe me free course Dara?
Just for being first? 🤣Maybe if you are first for the next 5 videos...
@@DaraDenney I'm up for challenge!
I don't know why you guys promote this shit constantly! This shit doesn't work! I test this A+ bullshit everytime (I have 35+ ad accounts from different niches) and EEVERYYTIME the manual campaign beats this A+ crap!
Look through the comments here: it definitely works. I wonder if you weren't using a high enough budget to start or you didn't have the right creatives?
lost me at advantage+