Another great way to scale the budget is launch another ad account and run exactly the same ads on both of them. Worked really well for couple of my clients.
Love this Dara! We do the same method of scaling by 20% only and just repeat it if the performance is still good after a few days. I also agree that there are just certain brands that are really easier to scale most especially the brands that are problem-solution type of products. (Ex. Products solving skin issues) We actually observed that with the brands we handle. And yes there are not a problem-solution brands that can be easy to scale as well, examples are Luxury type of products that hit a certain market. (ex. Jewelry) Thank you Dara and please fulfil your promise of 2 videos per week HAHA
We've definitely run across scaling too fast and running into ad fatigue and production issues... we've had to scale down now unfortunately and are trying to get the creative side back on track since we bought stock... learning a lot though and it's a fun ride!
Hi Dara, thanks for this content as usual. Can you speak also on what I call the good boy v bad boy strategy? What I mean is sometimes when you scale by 20%, the performance is not better. Thank it's a good practice (in my opinion) to lower the budget and when Meta starts to be a good boy again. rise it. The issue I see that sometimes it feels like it's not possible to scale more. For example I have a campaign which spends 50$ per day and gets me 10 sales. If I scale, the sales stops or are less but not from 10 to 8 but like from 10 to 3. So it feels like scaling reaches some kind of cap. Can you do some content on this one please? P.s. And yes, we are adding new creatives every week and stopping the non performers. P.P.S. Also it would be nice to keep in mind that not all of us run a big ecom. For example I run ads for a digital product or a course which with 20 sales per day is more than ok and we often achieve this fithh 50$ to 80$/day budget. It would be nice to see some examples also to whom like me, is not spending 1500K a day...and not because I can't, but because i'm (as many and many others like me) are not able to get out of the 100$/day spend. The ads just stop to work over a certain limit. Thanks again! You rock.
Being in the fashion business. It is a huge problem because you have a new launch and you cant scale until you sort the production. Been here. The only way to get ahead is when one launch happens the next launch should already be in process.
Hey dara! Watched your «how to test fb ads creative» yt video and i like The idea of testing 2-3 ad variations with different variables for example 1-3 sec video hooks. - But whats your thoughts about 1 adset with 1 ad so it gets fair spend? what is pros cons with this?
Hi! I love your content, I work as a paid media strategist for a small business insurance company, we've been scaling our budgets significantly over the past few weeks but not seeing the impact, and my gut tells me that this is because we haven't introduced any new creatives. My question for you is that: How do I efficiently test creatives? We added a bunch of new creatives to our Adv+ campaign, but Meta prioritized 80% to the existing top performers, and second question, how do I scale spend on a specific creative? your insight would be really appreciated, thank you!!
Thanks Dara, I was struggling with planning budget. Your video was very helpful. But I like to ask the sheet is an example for 1 campaign with CBO budget setting or how? And in your ad acc, I saw you setup ABO budget in test campaign which has many daily budget differrent, how to use the sheet? Is it the amount of money we put in each cell a total of all daily budget of all adset? Thank you!
Hey great video and thanks for sharing your knowledge. I am running a shop with multiple different products. should I just fill one adv+ campaign with ads for all products or create separate adv+ campaigns for the products? I had one campaign for all and Each time I scale performance drops to almost 0 sales.
Hi @Dara, thanks for the video and template. Could you clarify what you mean by creative tests? Are you referring to launching a new creative or running tests with multiple variations to prove a hypothesis under a separate ad set/campaign? That would be helpful. Thanks a lot!
Loved this one, thanks Dara! Do you recommend using the new flexible ad format for testing or just create different versions of the ad in an adset? Also, what's the best way to test copy with all these new changes rolling out? Thanks :)
WIth adv+ at least next 2 days after making any changes (even increase budget by 1%) results are much worse. Slowly increasing budgets doesn't make sense. Make a big jump of faith and that's all
What is testing budget for new creative now? If my target cpa is 50 dollars, how much should I give for a creative, let's say if the creative spent 200 get 3 sales, is it too early to judge the performance?
If I duplicate a campaign, does the system also automatically duplicate the learnings of that specific campaign so that the new campaign will start based on those learnings? And if I duplicate only an adSet in an other campaign, do the learnings of the adSet will be duplicated and the campaign where I’m duplicating the adset in will be affected too?
Hey Dara, Thanks for another excellent video! If one was to start their first ad campaign with $2,000, how many ad creatives do you suggest be tested? Many thanks.
When you speak about 1 creative test per week, how many creatives are you speaking about? I work with an agency at 1000$/day and every week they launch 6 images and 6 videos So I was just wondering how many creatives do you refer in “a creative test” and how many variations of each in the ABO? thanks ❤
Hey Dara, I was wondering if you had seen this update in any of your ad accounts. When I was doing broad no-interest targeting in a CBO or ABO campaign in the past, the reach for Australia was 19-22 million. Now, it's down to 12-14.8 million. However, for Advantage Plus campaigns, which essentially is broad no-interest targeting, the reach is still 19-22 million. I'm curious why Advantage Plus campaigns are suddenly reaching twice the audience compared to traditional CBO or ABO broad no-interest campaigns, which used to have the same audience size but are now 2x lower. Is this because meta wants us to use advantage plus now and not cbo/abo broad no interest targeting anymore? Your opinion on this would be greatly appreciated. Thank you.
Hello! I have a question, when you find a winner ad in your creative test campaign, what do you do with that creative? Send it to the advantage+ campaign? Or you scale it up in the same adset when you test it? or you make a new advantage + camnpaign for that specific ad?
Great question. In some cases: all three. If a creative is working, the first thing to do is add more budget in place to see if performance holds. If you've 2-4x'd spend over a period of time (different for different scale points), then yes, duplicate the ad (using post IDs) into a scaling campaign (this may be an ASC+ campagin) to see how it competes against other top performers.
Plenty of people start here, but it's tough especially if you're targeting the US. Download the sheet, try forecasting some scaling journeys. I wouldn't be as aggressive, maybe 10% every week.
@@flus. you can do 15% if you want but she’s the 4th marketing person I’ve seen say no more than 20% at a time, so I’m just going by them. Meta has a wealth of info on about their ads on their website if you’re concerned about anything. Or just google questions you have and I’m sure you’ll find the answer you’re looking for.
A lot of the creatives she shared in her other videos made me over 50K 😅 I have more screenshots of her videos where she shares creatives than pictures of my dog 😂😂
Download your FREE Forecast Planner here: daradenney.ck.page/43840c3496
Should make this in Notion so you get a lead + recurring affiliate $ !
Appreciate you & your vids
Another great way to scale the budget is launch another ad account and run exactly the same ads on both of them. Worked really well for couple of my clients.
Plz could you explain it in detail how can I do it
already I connected my pixel domain each every thing how can I scale in another ads account
Love this Dara! We do the same method of scaling by 20% only and just repeat it if the performance is still good after a few days.
I also agree that there are just certain brands that are really easier to scale most especially the brands that are problem-solution type of products. (Ex. Products solving skin issues) We actually observed that with the brands we handle. And yes there are not a problem-solution brands that can be easy to scale as well, examples are Luxury type of products that hit a certain market. (ex. Jewelry)
Thank you Dara and please fulfil your promise of 2 videos per week HAHA
We've definitely run across scaling too fast and running into ad fatigue and production issues... we've had to scale down now unfortunately and are trying to get the creative side back on track since we bought stock... learning a lot though and it's a fun ride!
Nothing will fatigue your creative like scaling. But it's a journey!
Hi Dara, thanks for this content as usual. Can you speak also on what I call the good boy v bad boy strategy? What I mean is sometimes when you scale by 20%, the performance is not better. Thank it's a good practice (in my opinion) to lower the budget and when Meta starts to be a good boy again. rise it.
The issue I see that sometimes it feels like it's not possible to scale more. For example I have a campaign which spends 50$ per day and gets me 10 sales. If I scale, the sales stops or are less but not from 10 to 8 but like from 10 to 3. So it feels like scaling reaches some kind of cap. Can you do some content on this one please?
P.s. And yes, we are adding new creatives every week and stopping the non performers.
P.P.S. Also it would be nice to keep in mind that not all of us run a big ecom. For example I run ads for a digital product or a course which with 20 sales per day is more than ok and we often achieve this fithh 50$ to 80$/day budget. It would be nice to see some examples also to whom like me, is not spending 1500K a day...and not because I can't, but because i'm (as many and many others like me) are not able to get out of the 100$/day spend. The ads just stop to work over a certain limit.
Thanks again! You rock.
Watching this with my $1200/monthly ad budget 📝
same lol $1500/'month
My budget is $500/ day 🥲
Thanks a lot for the forecast planner! Will be helpful in the future
Glad it was helpful!
How do you fight ad account fluctuation?
I would love to see a video about recruitment and how to do it right I've never seemed to know what to suggest to my client when they ask for this.😅
great video, really helpful- love for that
Being in the fashion business. It is a huge problem because you have a new launch and you cant scale until you sort the production. Been here. The only way to get ahead is when one launch happens the next launch should already be in process.
Hey dara! Watched your «how to test fb ads creative» yt video and i like The idea of testing 2-3 ad variations with different variables for example 1-3 sec video hooks. - But whats your thoughts about 1 adset with 1 ad so it gets fair spend? what is pros cons with this?
Hi! I love your content, I work as a paid media strategist for a small business insurance company, we've been scaling our budgets significantly over the past few weeks but not seeing the impact, and my gut tells me that this is because we haven't introduced any new creatives. My question for you is that:
How do I efficiently test creatives? We added a bunch of new creatives to our Adv+ campaign, but Meta prioritized 80% to the existing top performers, and second question, how do I scale spend on a specific creative? your insight would be really appreciated, thank you!!
Thanks Dara! Do you usually see the ROAS slightly decrease when you scale or are you able to maintain it at the same level ?
Thanks Dara, I was struggling with planning budget. Your video was very helpful. But I like to ask the sheet is an example for 1 campaign with CBO budget setting or how? And in your ad acc, I saw you setup ABO budget in test campaign which has many daily budget differrent, how to use the sheet? Is it the amount of money we put in each cell a total of all daily budget of all adset? Thank you!
Hey great video and thanks for sharing your knowledge. I am running a shop with multiple different products. should I just fill one adv+ campaign with ads for all products or create separate adv+ campaigns for the products? I had one campaign for all and Each time I scale performance drops to almost 0 sales.
Hi @Dara, thanks for the video and template. Could you clarify what you mean by creative tests? Are you referring to launching a new creative or running tests with multiple variations to prove a hypothesis under a separate ad set/campaign? That would be helpful. Thanks a lot!
Wondering what your thoughts are on the new Adv+ campaigns that can have multiple ad sets?
Do you have any recommendations/advice for FB marketing for the plastic surgery and medspa industry?
@dara can you share strategies for like normal budgets? Like what you would do if you only have $1,000/m budget.
Loved this one, thanks Dara! Do you recommend using the new flexible ad format for testing or just create different versions of the ad in an adset? Also, what's the best way to test copy with all these new changes rolling out? Thanks :)
Hi! I have a question. Do you think we should test new creatives on traditional broad targeting or on advantage plus audience? I am c
WIth adv+ at least next 2 days after making any changes (even increase budget by 1%) results are much worse. Slowly increasing budgets doesn't make sense. Make a big jump of faith and that's all
What is testing budget for new creative now? If my target cpa is 50 dollars, how much should I give for a creative, let's say if the creative spent 200 get 3 sales, is it too early to judge the performance?
Fantastic video thanks Dara!
Is this per campaign or the whole ad account?
If I duplicate a campaign, does the system also automatically duplicate the learnings of that specific campaign so that the new campaign will start based on those learnings? And if I duplicate only an adSet in an other campaign, do the learnings of the adSet will be duplicated and the campaign where I’m duplicating the adset in will be affected too?
Dara, could you please talk about whitelisting?
Hi dara
Do you reuse your ugc 9-16 vertical video on tiktok and youtube shorts ads too?
Gold! Cheers Dara
You are the best thank you Dara
Hey Dara,
Thanks for another excellent video!
If one was to start their first ad campaign with $2,000, how many ad creatives do you suggest be tested?
Many thanks.
Hello Dara! Loved this video! While watching, I was wondering, do you manually scale the ad set budget or do you scale them automatically using rules?
Meta removes the automatic increasing budget option now you will have to increase it manually
great stuff and love the content :)
When you speak about 1 creative test per week, how many creatives are you speaking about?
I work with an agency at 1000$/day and every week they launch 6 images and 6 videos
So I was just wondering how many creatives do you refer in “a creative test” and how many variations of each in the ABO?
thanks ❤
Also curious
Hey Dara,
I was wondering if you had seen this update in any of your ad accounts. When I was doing broad no-interest targeting in a CBO or ABO campaign in the past, the reach for Australia was 19-22 million. Now, it's down to 12-14.8 million. However, for Advantage Plus campaigns, which essentially is broad no-interest targeting, the reach is still 19-22 million.
I'm curious why Advantage Plus campaigns are suddenly reaching twice the audience compared to traditional CBO or ABO broad no-interest campaigns, which used to have the same audience size but are now 2x lower.
Is this because meta wants us to use advantage plus now and not cbo/abo broad no interest targeting anymore?
Your opinion on this would be greatly appreciated.
Thank you.
Hello! I have a question, when you find a winner ad in your creative test campaign, what do you do with that creative? Send it to the advantage+ campaign? Or you scale it up in the same adset when you test it? or you make a new advantage + camnpaign for that specific ad?
Great question. In some cases: all three.
If a creative is working, the first thing to do is add more budget in place to see if performance holds.
If you've 2-4x'd spend over a period of time (different for different scale points), then yes, duplicate the ad (using post IDs) into a scaling campaign (this may be an ASC+ campagin) to see how it competes against other top performers.
@@DaraDenney I got it. However, couldn't it bad for the actual ASC+ if a add a new creative since the learning phase will start again?
What’s your take on Bylt versus True Classic?
Hard to say. True Classic has better ads IMO
This is really good
What about lower budgets, like 50$ per day
Plenty of people start here, but it's tough especially if you're targeting the US. Download the sheet, try forecasting some scaling journeys. I wouldn't be as aggressive, maybe 10% every week.
i LOVE YOU!
Nice ❤
Do you like CBO or ABO?
You can increase your budget by 20% every day without resetting your learning phase.
Why 20% and noch 25%?
Because if you make too much of a leap you will reset your entire campaign and be perpetually in learning phase.
@@jmarco117And how is 20% the right number and not 15%? Who calculated that number?
@@flus. you can do 15% if you want but she’s the 4th marketing person I’ve seen say no more than 20% at a time, so I’m just going by them. Meta has a wealth of info on about their ads on their website if you’re concerned about anything. Or just google questions you have and I’m sure you’ll find the answer you’re looking for.
No lie, so far I haven’t see you show a good creative
You must be new here! Thanks for the commenting... even if it was a little mean :)
You must be new, where have you been, you have some catching up to do, go to her playlist
A lot of the creatives she shared in her other videos made me over 50K 😅 I have more screenshots of her videos where she shares creatives than pictures of my dog 😂😂
@@DaraDenney not sure why you think is mean, other people made them. Didn’t mean to offend.
@@realbrain8979 i’d like to see that one if you don’t mind sharing a link