How Moncler Genius strategy works and evolves | Luxury Brand Case Study

Moncler is an Italian skiwear brand with a French origin. After the acquisition of Remo Ruffini in 2003, he revived the brand with plenty of creative initiatives. Moncler Genius has been launched in 2018 and it is now the third generation. Its special and out-of-the-box business model by cooperating with different designers from various industries draws an array of attention in the fashion industry. During a hard time in 2020, the Genius strategy has evolved into its 2.0 version and the evolution will not stop in the future.
In this episode, you will learn from how Remo Ruffini reconstructs Moncler with his branding strategy.
00:00 Intro of the episode
00:36 Brief Intro of Moncler/ creative marketing approach
05:19 Moncler Genius strategy
09:35 Genius 2.0 under the pandemic
12:41 Similar cases of competitors in the fashion industry
15:38 Acquisition information of Moncler
16:55 Summary of the episode
#BrandStrategyUnderPandemic #MonclerGenius
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[@creativeartbyluvensky]

Your content is very valuable. You give a lot of informations. You’re precise and concise. Keep going!

[@FashionBrief]

Thanks!! This means a lot to me🙏🙏

[@Michelleisonthego]

This is brilliant! very clear explanation for Genius project! thank you.

[@FashionBrief]

Thanks Michelle! So glad to hear that 🤗

[@creativeartbyluvensky]

Absolutely true.

[@peterecoman8690]

Thank you, like to learn more about luxury brand, so inspiring

[@FashionBrief]

Yay! Thanks for being one of my subscribers :)

[@danielthomas5750]

Can you share the source on the facts you had for moncler genius like sales and buyers

[@AndrewMcy]

I like the Video and all the information! One disturb The music is a bit to loud and sometimes can’t understand! But keep doing it and love from London 👍❤️

[@FashionBrief]

Thanks Andrew! I did realise that haha so I tuned down the music for the following videos :) Please stay stuned!

[@dreamersadies]

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[@threethrushes]

I bought a Moncler jacket several years ago from Harrods. It's a beautiful piece, and I hope it has gained in value.

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Another great video

[@FashionBrief]

Thanks!

[@zamukwandamohale3878]

The one dislike is from Derick Zoolander

[@FashionBrief]

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[@mercy9327]

很有自己的洞察，很清晰的解释。我本以为moncler在国内火了是因为去年冬天很tm冷再加上报复性消费。

[@FashionBrief]

謝謝你！Moncler確實有它的魅力在😁

[@mulkvisti9295]

love your videos!

[@FashionBrief]

Thanks!!😊

[@agustingalvan7733]

Hey! Thank you for this video. Its amazing how moncler works. Do you think it is possible to create a luxury brand of food? Actually i have 3 stores where we sell burgers, and i would like to make a big change in the company.

[@FashionBrief]

Of course! Anything can be luxurious:)

[@agustingalvan7733]

@@FashionBrief Thanks for answer! Really appreciate it.

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the American Raft was placed and distance of object to speak less

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strings are nouveau

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at mouth and founder of

[@Tracy-Chen]

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[@FashionBrief]

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Doing such a flask mob is a mass mktg idea ?

[@FashionBrief]

I think it’s a cool and eye catching idea!

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