How to create a new luxury brand? | Lessons from luxury brands
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- čas přidán 13. 07. 2024
- There are countless brands in the fashion industry and also every year, plenty of designers or entrepreneurs are planning on launching new brands. The path of establishing a luxury brand is long and filled with challenges due to the law of luxury strategies. Many brands cannot even generate profit for decades. Is it actually easier for luxury conglomerates to create a new brand thanks to their abundant resources? Or are there any alternative approaches to reduce the risk of failure?
#LuxuryBranding #CreatingLuxuryBrands #BrandingStrategy
THINGS YOU NEED TO KNOW |
24 ANTI LAWS OF MARKETING
• How luxury brands do m...
CLUBHOUSE & LUXURY BRANDS
• Clubhouse vs. Luxury |...
00:00 Intro of the episode: How can we build up luxury brands
01:09 Challenges of new luxury brands
02:44 Opinions of luxury groups towards creating new brands
03:50 Case analysis: Christian Lacroix
04:48 Case analysis: Fenty (Rihanna and LVMH)
06:18 Success stories from new brands
07:03 Case analysis: AZ Factory from Richemont
Could you perhaps do a video series where you break down each step of the process in creating a luxury startup? Such as the manufacturing, marketing etc
Amazing suggestion! Thanks! I will plan the series in the future for sure.
@@FashionBrief Have you posted this series? I'd like some more insight in the proces of how top luxury brands develop their collection. Ur amzing btw regards
Your final comment really makes a lot of sense: Always keep luxury branding, but allow different access points.
Coach is like this & even Louis Vuitton/Gucci have accessible price points, since their highest prices are also the lowest quantities, it would not be sustainable to thrive on.
Exactly! :)
I think luxury groups should definitely leverage their resources to establish an institute to support young brands! This is what they can do to contribute
I totally agree with you!
Correct me if I'm wrong but isn't that what the French federation de la haute couture does?
@@wooottff Yes you are right! Also LVMH has an incubator to help beauty brands to thrive. It is called KENDO. However, I think there should also be a fashion brand incubator from LVMH :)
@@FashionBrief can you make an elaborate video on this?? I keep asking you to make different videos sjskksk swarryyyy
@@wooottff hahaha why would I mind your opinions? Your ideas are GOLD!!! (But it takes time for me to fulfil all the wishes for sure haha
I created my business and logo. In the process of sourcing material and studying how to be classic and not corny.
How are you doing with your brand. I am trying to start one as well. The steps are vigorous especially if you are trying to make a brand that will be something to be remembered.
@@yusefimmanuel6377 Stuck on the ground. I have the LLC and now I’m stuck between luxury and traditional. I’m leaning more luxury because of longevity and the amount of duration I’m willing to spend crafting pieces for eyes and bodies to evoke curiosity and explore a depth into one’s being.
I learnt so much. Thank you for creating this.
PLEEEEAAAAASE keep releasing these!
Once again revetting ! ❤️❤️❤️
I am delighted to have found your channel. I am in the process of creating rather developing a luxury brand & your tips are coming in handy. I appreciate your content. A new subbie..
Yay!!! I am glad to have you as my subscriber :)) And good luck for building up your brand!
hi, i am also planning to start a clothing brand. kindly share your contact details
Thank you Sir, your Fashion Brief University is very educative.
saw this and thanks for uploading
Regarding the Fenty situation, I think they didn't give it enough time and COVID just really slowed everything down. They also neglected how important Fashion Week is and the drop system worked fine but didn't help with promoting her collections everytime they came out. The first collection did so well because it has press. People talked about it. Press is incredibly important in fashion. We wouldn't have things like it bags or the little black dress without press. By the time they wanted to do fashion week COVID happened. I hope they bring it back in a few years. All the luxury fashion houses closed at some point.
Your comment is gold!!! Absolutely agree
lmao nono, fenty just had mediocre quality, and wouldnt spend the R&D money to get shit done to satisfy their customers. People only wanted it because it was made by rihanna. Same thing with Rare beauty. Press is important yes, but still, no quality control, or the money going into R&D will kill you.
Source - my wife is a lead product developer for a few of Fenty's products.
Informative. Thank you
We need a part 2 please! More case studies :)
Will do! Thanks for watching!
Wow! Nice content!
The most helpful video on here so far. Thank you!
Thanks for tuning in!
I like this, I’m starting the beginning stages of creating a luxury brand !! ❤this helps out a lot
hi, i am also planning to start a clothing brand. kindly share your contact details
hi your video was very impactful im Ayiri-Tosan a Nigerian designer, ill be launching my brand soon i look forward to a review from you. Thanks
I love luxury. Great informative video, keep up the great work. Ray
Thanks!! Will do :)
Really Enjoyed and was Educated by this video!
So glad to hear that 😊
Love your content!
Thanks!
🔥🔥🔥
Great video
Your channel is great!
Thank you!!! Please stay tuned!
I am currently building up my own Maison, and I absolutely love your videos, your content, and your energy and vibe. Keep it up! * ^*
Just subbed~
Nice!!! Wish you all the best on building up your brand 👍👍
@@FashionBrief Thank you so much :)! All the same for your CZcams channel.
hi, i am also planning to start a clothing brand. kindly share your contact details
Great video!
Thanks!!
Dude you need a tv show! This is amazing
Hopefully I get invited to a TV show ;) haha
Great content ! Have a suggestion, try making videos on Luxury Brands for Jewellery and the branding and marketing that goes in.
Cheers!
Thanks Siva :) it’s a really nice suggestion 🙌🙌
@@FashionBrief I would love to see this content on jewelry actually.
@@_FaithsWorld I'm planning on that :) please stay tuned
RIP Alber Elbaz :( 💔
I feel so sad :(
Amazing discussion as usual, Heng! I would love to see you talking about other luxury brands in other industries (like f&b, hospitality, etc) if you could!
Good idea! I’ll keep this in mind 🙌🙌
Hy heng, kindly talk about skincare too
СПАСИБО
we need expensive artist to validate "we are luxury brand"
great topic FB
Thanks!
I am loving this! Can you make a video about luxury in makeup and skincare? all the way up!
Thanks!!! Yes :) the topic is now on my pipeline🙌
@@FashionBrief Amazing! I sent you an email also, grateful if you can check it out :) !
I love it 🥰
Thanks😊
Amazing keep going this channel is gonna blow up if you keep up the consistency. Awesome knowledge being shared and quality value to be had
Will do :) Thanks!
We are going to launch our Luxury brand on Gemstones. What you suggest start first.
rear founded white owl cigars and the conclusion after thoroughly inspecting REAL
C CONNER water bill ; you going out a using the shit the most in a month during a year knowing I'm NOT pa ying this pheuthethic bill you've printed up pre court
Hi! Do u have any reccomendation source regarding How to make luxury brand and its marketing? It can be a book or online
Heyy Rezal! I would definitely recommend the book "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands" by Jean-Noël Kapferer and Vincent Bastien. This would for sure help you grasp the idea how luxury brands operate. Enjoy!
@@FashionBrief Thanks! I’ll definetly check it out!
Any time :)
I'm in the process of creating my own luxury futuristic sci-fi & fantasy themed wearable art/jewellery fashion brand. Thank you for these videos.
hi, i am also planning to start a clothing brand. kindly share your contact details
Very interesting , thank you . I like the way you styled your pearl necklace…
AZ Factory guy is an ENTP. His site breaths ENTP-ness.
Can you make a video series or something about starting from scratch a luxury brand and to grow and scale it.Also, can you make a video about setting price for luxury fashion products?
Thanks for your advice! However, I am specialised in branding, so I think I am not the perfect person to talk about pricing🙏 But I am definitely thinking about series about brand building! Please stay tuned!
Though they don't have much on the internet for now
Any fashion brands out there I can look at that you guys like or made?
Omg, just couple of days ago Albar passed away... it sounds so unfair, he just started the project
Yeah I know... I was also super surprised when I heard the news :( but I think this brand will still work quite well due to its collaborative business model
@@FashionBrief Its so mystical and symbolic, that a super talented person like him would first give a birth to something new and bigger before passing away. He left a nice foot step
I totally agree… I am also excited to see how the brand will operate without him
You should stick to french cuffs ;)
Hello interested in working with you ❤
Love your work! Would you be interested in consulting work? If so, please share contact information. Thank you!
Thanks a lot! Yes I will be interested in consulting projects :) Please write me an email and let's start from there. modebrief@gmail.com
You can't just create a luxury brand, people perspective is what make it luxury, plus the quality of the materials and the "craftmanship" is important to create a so-called luxury brand..
Mulkvisiti
I sell luxury
Hello Hang. Great information. Thank you! I learned a lot. I emailed you. JunBugg Luxury Fitness Social Network ;=)