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Luxury branding principles | 7 steps of luxury brand building process
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- čas přidán 15. 08. 2024
- Luxury brands are not only focusing on product integrity, but also the brand image. It is crucial for luxury brands to have a solid brand structure so that consumers can truly perceive the luxury from the brand. WIth the brand-building process, it can help luxury brands to scrutinize whether the brand structure is well planned and complete. From brand concept to brand value, the steps are all intertwined. However, by sticking to the brand's DNA, sometimes luxury brands alter the branding strategy when time goes by.
#LuxuryBranding #LuxuryBrands #BrandingStrategy
THINGS YOU NEED TO KNOW |
24 ANTI LAWS OF MARKETING
• How luxury brands do m...
CREATING NEW LUXURY BRANDS
• How to create a new lu...
00:00 Intro of the episode
00:31 Importance of branding in the luxury industry
01:21 Brand concept
03:34 Brand identity
05:23 Brand awareness
06:47 Brand positioning
07:32 Brand loyalty
08:13 Brand equity
08:40 Brand value
09:27 Summary of the 7 steps of the brand-building process
Thank you, 7 Steps:
1. Brand Concept
2. Brand Identity - Brand Personality & Brand Image
3. Brand Awareness - Brand Recognition & Brand Recall Performance
4. Brand Positioning
5. Brand Loyalty
6. Brand Equity
7. Brand Value
I did a hugee project based off of all the aspects and more that you mentioned in college and I kept it knowing it was helpful. Now I'm using it to start my own brand. I love your videos so far. Very refreshing.
how's it going?? >_
@@eou4417 Its going well :)
Hey, did you start your own brand yet? Updates please.
Can you plsss updateee❤❤
@@eou4417 It’s going well! I don’t rely heavily on social media and I’ve made relationships with people in my community by doing markets and word of mouth sales. Hoping to hire someone soon to pattern make so I can focus more on business side. It’s a lot of work and dedication and I have had periods where I thought it wasn’t what I was supposed to do but I’m about to start selling in a local businesses store. There’s my update :)
This applies not just to fashion, but to many other genres! even in the fitness industry!
You’re right!
Thank you. This is the clearest insight I've had on this subject! ❤️❤️❤️
Another great video!
Ugh, I just realized you are wearing pearls midvideo. I am so jealous. They make you look very sophisticated. Need to find ways to introduce pearls to my style!
Thanks for this video, the luxury brand topic is interesting, please continue this direction
Thanks for watching! I will :)
Love how clearly this was put together. Very easy to digest & also insightful. May I ask where you learned this?
Thanks! Of course :) I read a lot of academical journals and articles from fashion media. Also with my analysis and observations from the industry
This is true with all luxury brands.
so clear......god bless
Well explained video brother. I will go back and brainstorm on my brand's image now. Thank you.
Automatic subscriber this was absolute excellent knowledge clear and concise 👏🏾👏🏾👏🏾
Thank you for educating us on these principles.
Love your videos.❤ Very helpful. Thank you for explaining!
Great video - luxury brands
Very useful info!! Looking forward to see more
Great video! Very useful thanks!
great video !! Keep it up.
Love your content. Hope you answer me.
In this modern day and age of viral obsession and everyone wanting their brand to be spread by word of mouth, how can one maintain the weight and gravity of the brand and yet still be approachable and not cheap or sell oneself out?
Let's take Lamborghini or Versace for instance. I think if they interact and engage with rando...lol... on social media it makes them personable and impressionable and probably makes someone's day... OTOH, if those luxury, high end brand keeps interacting with everyone, it dilutes their presence.
What to do? How can one tow a fine line between hard-to-get rara avis yet at the same time have everyone talking without appearing mass consumerist junk?
Thank you.
As far as I’ve observed, I think nowadays the commercialization of luxury brands are getting more than ever. They want to sell more and fast. Of course for big brands such as Dior or Louis Vuitton, they are not afraid of losing customers. So what they are acting now in terms of marketing strategies is (to some extent) to have some interaction with customers. But on the other hand, the old rules of luxury may not be able to apply to the market 100% now. As there is no social media at that time.
In my point of view there is no black and white answer to this, as brands are making effort to find the balance. However, the brand perception is sometimes subjective. As we might think that the brand is junk while the others think it is amazing. So chances are high that the brand will listen to how the market react, not only listening to themselves.
🕊This was very precise and detailed.... thank you!🙌🏽
Appreciate you for sharing amazing knowledge
Great video, super helpful and informative!!!
incredible channel, keep posting,
Thanks for your support! Please stay tuned 🙋♂️
Thank you for this insight.
super content between can you tell where should i start from like the first step.
I love your style!
Love it!!
Loveeed your video, thank youuu!
Thanks for tuning in!
Thanks so much. Hope to see more your videos ❤️
Great video
Thanks!
Very insightful and interesting👍
Thanks dear! I'm glad to hear that!!
Great advices . Thanks for all.
Glad you like my videos!
@@FashionBrief You’re welcome.
СПАСИБО
Thank you for the video!
Thanks for watching 😊
Good
Thanks🙏
Amazing video! Cant wait to launch my very own luxury brand
Thanks! Creating a luxury brand is a long long way 🤪 be prepared
The problem is , you can't determine your brand is luxury or not. It come from heritage, it comes from who you are as a person. It's in people's hand wether or not you are worthy enough of being called a luxury.
If or when you come to Las Vegas, Nevada, you should come to our new store location, the brand is called Shinobi, a new luxury brand that imports stylish menswear, with a focus on footwear. We have the exclusive rights to sell this amazing line in the U.S. i really enjoy your videos. I would love for you to review our brand on your Blog.
Thanks for the invitation Mark! I’ll for sure drop by if I were in Las Vegas🤗 good luck for your business!
Hi!
if I want to building a luxury brand outside the fashion industry, is this still true?
for example, a car brand?
🤔
Yes! Every product category should have luxury brands.
Thanks for the awesome content, I learnt quite alot.
Whats the font name that you have used on your website and logo? Its exquisite and awesome.
Glad you like it! My friend designed it for me :) so it’s not something on the market
good job.
How do you maintain visibility and exclusivity at the same time??
The brands can limit the customers for certain amount of products and at the same time brands need to maintain the desire of customers so that they are willing to wait for their turn. In this case, visibility is key!
I love your pearls.
Thanks🤗🤗
Love the channel.. new subscriber..
🔥
👌👌
Good Afternoon. Do you offer consultations?
It depends on the scope of work, but please feel free to write an email to me. (modebrief@gmail.com)
Do you have a recommendation for a marketing agency for a flashion brand?
Awesome video!
Thanks 🙏
Hey thank you so much for this wonderful information and for being very clear. I would like to know if you have a website or anything where I can personally talk to you or call you. Please let me know where if any.
Thanks! I don't have a website yet, but I am planning to create one! You can drop me a line via Instagram (_hengliu_).
@@FashionBrief hello there thank you so much for your response here. I have texted you on the Instagram as well. Let's catch up soon personally. Have a lovely week ahead.
Merci!
so if youre not from france , italy , japan , usa this will probably not work
if you dont mind me asking, what watch is that i love it!
Of course I don’t mind! It’s Bleu de ballon from Cartier :)
Hello to German-Taiwanese.
Hello to Taiwanese-German.
Man, not bad, but you're jumping a little of definitions and concepts. Pls go deeper and examples only after definitions, if not is hard to grasp the concept. Ty for your work.
Your videos is like a school
Thanks a lot! Glad you like them :)
4:55 - the text shadow gave me a headachee to read it.
This Luxury puts me 2 SLEEPPP 😂
Can a luxury have an American origin?
Of course!
Why don't you buy a wifi mic you can clip to your shirt likerode go. for little money you can stop your sound being horrible like in a metal box. shame because your content is first class as to information and presentation
Thanks for the suggestion! I bought it already :)
I swear if one of the step is "confident" I am clicking off.
True!!! Creating a brand need a lot of courage and confidence 🤪
Please don’t play music. I can’t watch.
Dude, you are talking about luxury branding, but then I look at your yt channel logo and I can't trust u anymore ....
why
Cant trust a guy who wears pearls