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How luxury brands do marketing | 24 Anti-Laws of Marketing
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- čas přidán 15. 08. 2024
- Luxury brands are normally mysterious and one of a kind. But how do they build up dreams and a high reputation among consumers? In this episode, you would understand more about the luxury marketing strategy via my personal analysis based on a book called "The Luxury Strategy".
24 anti-laws of marketing |
1. Forget about positioning; luxury is not comparative.
2. Does your product have enough flaws to give it soul?
3. Don’t pander to your customers’ wishes.
4. Keep non-enthusiasts out.
5. Don’t respond to rising demand.
6. Dominate the client.
7. Make it difficult for clients to buy.
8. Protect clients from non-clients, the big from the small.
9. The role of advertising is not to sell.
10. Communicate to those whom you are not targeting.
11. The presumed price should always seem higher than the actual price.
12. Luxury sets the price; price does not set luxury.
13. Raise your prices as time goes on, in order to increase demand.
14. Keep raising the average price of the product range.
15. Do not sell.
16. Keep stars out of your advertising.
17. Cultivate closeness to the arts for initiate.
18. Do not relocate your factories.
19. Do not hire consultants.
20. Do not test.
21. Do not look for consensus.
22. Do not look after group synergies.
23. Do not look for cost reduction.
24. Do not sell openly on the Internet.
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands: reurl.cc/5qmo76
#LuxuryMarketing #BrandingStrategy
Dude, i was given a job to promote an expensive brand and i never did that before and was literally going to follow the typical advised stuff from YT. You Saved me, thank you!
this is one of the greatest video i have found on youtube, the knowledge you give is gold.
Thanks! I’m happy to hear that😊
💯
What a treat to find this video! I want to learn more about luxury brand marketing so I can work with a digital creative agency specializing in luxury branding and campaigns. I did not know about this book, and I'm glad you were on here to explain it to me. That was fun when you closed the computer at the end. So classy haha
Nice! I’m glad this video helps you better understand luxury marketing 😊 I would definitely recommend you to read this book!
In recent years I've realized that all this "luxury mindset" is extremely compatible with my personality, and I'm not being a poser, like my natural inclinations, behavior and characteristics are 100% aligned with the idea of luxury and exclusivity. I wish I would realized this before... I'm happy to understand this, this video brings me so much peace, seriously. I'm sure that all this can be applied to a personal brand. Thank you so much for your help. This is actually therapeutic for me.
Cannot agree more :)
I really enjoyed your video. It was a great reminder for me as a photographer that I have been making the right choice regarding going with my gut instinct to keep my portraits timeless instead of trendy regarding photo editing trends, color grading etc. Fun fact, when I was a high fashion model in my 20's I modeled for Christian Dior and I had my photo made with Bernard Arnault when his company aquired Dior in the early 90s. I was modeling a Christian Dior ensemble to represent Dior and I was posing next to Monsieur Arnault and behind us was a large champagne waterfall as the backdrop which represented another brand his company owns, Moet Chandon. The photo was published in Women's Wear Daily.
How impressive!! Fashion industry is somehow mysterious to me. Thanks for sharing.
Thanks! And that's why we crave luxury goods owing to their mysterious trait😁
For anyone that want that concept for their company, they can check it out Romes Branding
good information but avoid the music
Loved this video. Trying to piviot my small fashion brand from a premium one to luxury. Watching from Zambia 🇿🇲, Southern Africa
big help, thanks so much
This was such superb video, i'm applying it to luxury stays in africa, but your key points trancends fashion branding. keen to watch your relationship to the internet as a luxury brand.
Great video bro, im about to open my luxury jewellery shop in London, your info is gold. Thank you
Well done. I read The Luxury Strategy, you captured it well.
The best! Please post more✅️✅️✅️
Hi you should lower the background music down
What you are saying is more important
The attention should be on that
Thanks a lot for watching and the advice! I will for sure volume the background music down :)
Yes! This is some amazing info. I was glued to the screen. I really like your accent, presentation and all the knowledge. But the music kept pulling me out. Remove the music altogether, or maybe just some very mellow piano music? But great work. Thanks for sharing.
@@PZCherokee Thanks! I changed all the settings after this video :)
@@FashionBrief I see now after watching more videos lol. Great work!!
exactly!
I’m only 30 secs in and I already know I love this channel ❤❤ thanks for making this.
Couldn't really pay attention to what you were saying because of the background music. I would remove any audio with vocals when you speak but the video is still super interesting !
DOPE VIDEO!!!!!!!!!!!!!
The music is luxurious
GOOD TO learn so many info from a 10 minutes video rather than from Vincent's book.
This was so informative, I had to take notes because it provided so much value!
Nice!!! I’m glad to hear that🤗
You need help.
Well explained 🎉
This video was so helpful!!
I literally took a note of everything!
Thank you so much for this💕💕💕
Thanks for watching!!!! Please stay tuned:)
You need help. You sound a bit TOO excited.
I would be interested to see something about Luxury Hotels/resorts what it means to be one?
currently I am studying Marketing and found your video quite insightful :)
Thanks 🙏 That is a nice idea! Hope you like your study :) Marketing is really interesting
@@FashionBrief are you still working on this? I would love to see one for hotels and spas as well. Thank you
You have gotten a new subscriber i am going to binge watch all your content
I am building a personal brand on X and i feel i have hit a wall
And this is what i need to develop 🔥🔥
Was introduced to this book recently. What a revelation! Also nice video.
Nice! It’s a must-read book to know more about luxury strategy 😉 Glad you like my video!
The psychology of this is quite interesting. But Saks annual revenue is $1.9B while Walmart's is $611B; I guess making luxury goods is a matter of passion and feeling unique.
Interesting really. I think something to take note of when comparing revenue is the type of goods or services offered, one brand might be a luxury good business and the other a necessity good. So luxury brands only need the top 1- 10% of people to buy their good to make the figures you mention whereas, a supermarket services everyone making the difference in revenue a matter of quantity or volume of people by the price ranges.
To keep a constant cash inflow a lot of luxury brands create diffusion brands with lower price points and also do a lot of licensing.
helpful when writing a report!! High qulity video, thank you!!
I actually liked the music, everyone is just different
Thanks for the video. I had read those book but this video help me to remind what I forget when I’m not at my library room to check.
Well I have to say, I quite enjoyed this video! So many intriguing nuggets, yet... You didn't give me all I wanted in one sitting! You really hit me w/ just the keeping the dream alive, and now, I have no choice but to subscribe and continue to ingest/savor your wisdom and perspective on luxury. Well done... Well... Done!!!
Bless your hearts for this. ❤
🤗🤗
Thanks for the video, very insightful! Can you talk more about the luxury brand perception by the employees of that brand? how do brands make sure their employees maintain the image, and what courses, training and materials do you recommend for luxury brand employees or manager or HR to apply on their work?
Background music was bothering 😞
Agreed. Not suitable to the topic at all. Made it sound more like he was trying to brainwash the viewer rather than inform.
I would love it if you give tips about opening a luxury brand, how to start off, material, etc
Very nice.
Make a video on how can we work with luxury brands as a social media influencer and how to approach them
It’s a nice idea!! Thanks
Just found out this Channel. This Channel is gold! From your new subscriber from Indonesia 🙋♂️
Thanks for subscribing my channel 🙃 More content will be launched next week!
@@FashionBrief cant wait!!
Because of this video, I bought the book. There is a lot more to the book than the anti-law strategies. Could you cover one of the other chapters?
Nice! There is plenty of fruitful knowledge in this book. I will definitely feature some more content based on this book in future episodes. Thanks for the idea ☺️
@@FashionBrief Awesome!! Thank you. I see a whole lot of great content coming from you and look forward to watching. :)
Thank you for posting this!
very helpful video. good pacing. good graphics. Only area for improvement would be to reduce the volume of the background music to make it more ambient - so that you're not competing with it for prominence in your videos. well researched. 👏 do you have a video on the anti-marketing laws?
Yes! I agree the music can be volumed down :) what do you mean by anti-marketing laws? As this is the video about the anti-laws 😊
What a great video and great help. Thank you. Please continue making these videos
wow.. great explanation and analysis I had alot of questions that I've just got its answers because of you , actually I'm about to create a beauty brand but I'm confused between luxury or ordinary brand to put in place a good strategy of pricing and marketing. and I just found out that what I started to do about marketing and ads is luxure strategy .. thanks alot dude 🙏
Glad to hear that! You can also follow me on Instagram and there will be more information about luxury brands :) I will post more content soon!
@@FashionBrief ah okay cool. I'll do it thanks
Great video, thank you!
Great video. Do you have any links to case studies of how an agency actually launched a luxury brand online?
Great question! I’d also love to find some
Very nice video! Looking forward to watching the next episode.😊
Thanks Sammy! Please stay tuned ;)
Very helpful! Thank you, I will be presenting for my brand using your video guidelines. :)
Brilliant! Very accurate thanks
好棒好棒😍 希望常常更新～～
會的會的！我努力💪
verry good ty
Very great advices.
Thanks! If you are interested, there are more insights in the book I introduced :)
That’s great. Thanks for the information.
Really really good video ! A small adjustment or tip for next times would be turning down the background music as at some times it was hard to hear what you were saying, but aside from that this was really good !
So glad to hear that and thanks for the suggestion! I volumed down a lot from this video ;) please feel free to watch other videos from my channel😊😊
@@FashionBrief thank you ! Keep up with the great content :)
I liked the video but the music is a little too loud and distracting
Who else thinks the background music is too sweet, .........
Adds a subtle aspect of luxury without mentioning it. If you notice, most luxury brand stores have similar atmospheric/lo-fi music to help solidify the experience. In luxury markets, it is more about experiences and memories created.
Like fashion show
What is the music name?
The music is annoying and interferes with listening to the presentation.
By sweet do you mean loud and instrusive? I wish people understood that there are rules to background music (never include vocals).
Interesting topic but I won't finish.
thanks for the perspectives
You’re the best do you know that?? Thanks for the amazing vid, give us more in 2022 please
Will do! 😊
Thank you! 💕
HUGE CONTENT !!!
Thank you so much
I just want to say thank u so much for what u doing!
I will keep on good work!!! Thanks :)
I loooooove this video man!
Love this!
God bless you sir . Thank you for your time , new faithful subscriber here . Love from Houston
Best wishes to you too! Thanks for subscribing 🙏 greetings from Munich
I appreciate your videos a lot. Subscribed!
Your videos, thumbnails, editing, way of expression speak LUXURY
I’m so lucky to have you here :)
You're amazing! ❤
I think the go to is premium because money equals value. And luxury is.for people who are simple minded and more prone to be "brainwashed" to pay more for same quality.
Yes I do agree! Luxury goods has a lot of add-on perceptions, which is the reason why their prices are marked up higher than premium products
Great video 👍
We manufacturer clothing for our customers and this is very helpful. Definately recommending your video to our customers 👍
That’s so nice of you!!! Thanks
Ooooh interesting content LOVE IT
Very interesting thank you very much
Thanks and please stay tuned!
This is so good.
Hey! Thanks for the video. Really valuable insights! Greetings from germany : )
thank you
Love it!!!!
Thanks for the support!
thanks bud
Didn't expect this video to be about the book next to my laptop lol great companion video keep it up
Nice haha I’m sure you’ll enjoy reading the book ;)
Thankyou 🥰
Incredible!
Glad you like the video ;) thanks
So much knowledge, but can lower the background music next time 👍🏽
love this video!
Thanks😊
I want to sell massage chairs, but the industry seems lacking in the digital branding. Any tips?
What's the song in the background.? I like the vibe.
I also like it! But unfortunately I couldn't find the song anymore :(
How helpful! Thank you, sir.
Elizabeth Darley
Elocution Solutions
London
Amazing insight
Thank you!
Content is so much valuable than whatever is found on the platform. Would like to say smthing on the logo, pls re-design it, so that it was aligned with the knowledge you are sharing
Thanks for your suggestion! Working on it :)
Great video 😎
Really great!
Thanks!!
Hi! Thank you for the video. It helps me a lot to understand luxury marketing. Do you think it is possible to make a luxury food brand?
Underrated. Also i'mma big fan of #Supreme
Great advice
Glad to hear that!
So fire
🙌🙌🙌
Hi, I'm Tmc, I want be a luxury fashion brand model, do you have any advice for me?
I'm Nigerian by the way.
Thank you
love this
Thanks🥰
great video advice. My only problem is the background music is louder than the speaker. I hardly understand some words.
Help me to find this song pls! I really love it
Great information
Thanks! Please stay tuned for more 😃
@@FashionBrief i will.
what's the background song?? so goood!
I really tried with this video as it seems very informative, but the music is just too distracting. Good book recommendation though!
Thank you♥️🤍
amazing video
Tks!!!