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The Luxury Strategy | Andre Taylor
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- čas přidán 15. 08. 2024
- The Luxury Strategy is discussed in this video. The key message is that strategy and tactics are individual to a particular business. Rather than accepting the so-called rules of strategy applied by the largest of brands, one must decide whether these are appropriate given where they are standing. Luxury brands, even when new can create the right cachet, but the rules taught by academics are dangerous for entrepreneurs needing to reach revenue goals.
00:00-Luxury strategy is required.
00:10-There is no one luxury strategy.
00:15-Resolving confusion about luxury strategy.
00:49-Your luxury strategy is what is important.
00:54-Suceed with your strategy with right thinking.
01:08-Realization of luxury differences.
02:00-There are important principles in luxury branding/marketing.
02:54-Results and meaning of the word strategy.
04:00-Your current position and moving forward from where you are.
04:54-Maneuvers and getting where you want to be.
06:10-Everyone has the same top line strategy.
06:44-Do you have the resolve to move forward?
07:35-Execution is the key issue.
08:21: Luxury entrepreneurs can attest to the challenges of growth.
09:09-Choices must be made.
10:12-Forget the broad statements and philosophies about luxury.
11:05-Three steps helpful to all in luxury
11:24-"Where I want to be," in luxury is step one.
12:37-Tactics - define your specific actions.
13:00-"Where am I standing?" is the second step.
14:35-The way you think is essential.
15:24-"Do this to do that" is step three and highly practical.
16:00-Calvin Klein's beginning
17:00-Be willing to do what is required.
18:49-Principles in action will lead to success.
19:00-Leverage is crucial. Get all you can out of where you are.
19:55-Three components recapped.
Write me and tell me about your interest in luxury. Professional? Entrepreneur? Luxury marketer inside of a brand? A luxury enthusiast?
I'd like to know: info@andretaylor.com
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I teach what I call, "The Art of Grand." It is luxury, premier living, and prosperity. I work with luxury professionals large and small, as well as provide content, resources, and tools to those interested in premier living and prosperity, anchors of the luxury experience.
You will find my insights and commentary unique. I am particularly focused on entrepreneurs and those who are focused on building revenues, through savvy marketing, sales, and service. My approach is highly strategic and based on more than two decades of working with luxury brands large and small. My clients are not just startups, though I welcome early-stage companies, but I have counseled and coached multi-million-dollar brands, around the world.
I attract followers, fans, and members in more than 60 countries and counting. My clients value my highly seasoned advice, and innovative approach. If you'd like to learn more about how I can help you and/or your luxury brand email me: info@andretaylor.com
Want to learn about my books, courses, and events? Visit my website and write me.
visit: www.andretaylor.com
Your style is so unique. How you present and deliver your message is unmatched. I truly love the way you open our minds to a new way to look at strategy and how we can use it in defining our business. There are so many valuable takeaways from this video, one that stands out for me is “ execution is key in your ability to move your strategy forward “ . Thank you for bringing the excellence .
Thank you, Barbara, for your kind and lovely comments. There are confusing recommendations on business-building, particularly in the luxury segment. It is because it is an area where ideas originate from multiple corners of luxury, but generally of limited value to the luxury entrepreneur such as yourself. Academics, who are not running businesses, and often have not, say don't do this or that. Those who work within legacy brands, bring assumptions of capital, stature, and name recognition that are of limited value to entrepreneurs. And we have "content creators" trying to gain traction with dangerous parroting of these ideas. You can convey poise, excellence, and the highest levels of luxury while still taking steps that ensure business growth, and the first line of your income statement, SALES. I feel a responsibility to present a real-world approach to luxury marketing and sales, for real-world luxury entrepreneurs like you and our Taylor Insight members who are building real businesses on their own dime, courage, and grit, who may be underestimated, but have the power to be as luxury as anyone else. I appreciate all that you are!
That was so well said. And I wholeheartedly agree. The way he delivers his content and material, no one else comes close 🏆
I also agree. Thank you!
Andre's touch is magical. Inspiring as always! Even the old content.
Prabath-That is so nice of you. It is always wonderful to hear from you. I hope all is well in your part of the world! Thank you for watching over many years! I am thrilled that you find my work an inspiration. Be Luxury!
@@theandretaylor it truly an honour to be in your page, read your replies and be part of who you are. All is well. Markets are slow yet, luxury buyers never hesitant to acquire what they need. I always arm with your words, thoughts, and positive mindset. Wish you all the best in your future content and I'm looking forward to enlighten myself.
There are some very valuable lessons in this video. To me, the most important points are
- Where do I want to go?
- What is the strategy?
I know from day one, what type of product, I wanted, whom do I serve and who NOT (very important decision). I still keep mood boards for just about everything to now loose sight.
I was aware that I needed a customised strategy, and I am really happy you agreed to work with me.
Thank you Brigitte. It is so important, each day to seek and find clarity in what you are doing. It is a thrill to work with you and see your plans unfold. Thank you for your confidence.
Love it
Thanks so much for watching! Stay in touch! info@andretaylor.com
Thank you for this gem. This is a great way start the day and the week. One of the things I appreciate most is how this helps to structure one's thinking. Before And during the process. Thank you for the clarity you bring to business, and to Luxury.
I am so glad you watched this video early and value it as a guide to your day and week. One of my goals is to do just that. Thank you for watching!
@@theandretaylor Always a pleasure!
I am enjoying your channel. It's nice to listen to you. It's calming.
Abiose - Thank you for watching. I am so glad you are enjoying my channel. If you are working on a luxury product, service, or experience, or already have something in place, write me and let me know. info@andretaylor.com
Figuring out where you want to go is so important. It’s so easy to fall back into old ways of doing things without even knowing it. Thank you for this wisdom I’m so excited to rebrand my business!
Thank you for your thoughts. I agree. The essential goal is defining the best destination and activities to grow your business and developing daily discipline to stay on track. I am so glad to help. Write me for more insights and how I can help further. info@andretaylor.com
Sir we are a startup luxury brand we are trying to make some historic connection but we dont know how to make a people think we are luxury like gucci and versace
like i said u we are statup so we cant hire celebrities or models can u please guide us
Thank you for your comment. You should not try to convince the world you are a 50- or 100-year-old brand. However, you can convey design elements reminiscent of historic brands. I invite you to share more via email, info@andretaylor.com. I will certainly be helpful if I can. I appreciate you watching.
@@theandretaylor Sir will u be interested in investing and becoming the face of our luxury brand
Hello, do you take consultations?
Tell me more about your business, plans, and challenges. info@andretaylor.com