$100M CEO Explains How to Build A Brand in 2024
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- čas přidán 19. 04. 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
![ChatGPT Can Now Talk Like a Human [Latest Updates]](/img/n.gif)
To get started for free: www.skool.com/games/about?IFpHasZ7jN4
Remember: watching videos all day will never help you make money. After watching write down 5 actions you can take to implement what you learned from the video and do them this week.
100%
Question: What you learned from this video and what are the 5 actionable steps you are willing to take this week?
She showed me her boobies and I like them toooo!
Agreed. This is the key to everything. Otherwise this stuff just becomes entertainment, like Netflix or Hulu.
5:30 branding is...
13:30 grows your brand
15:40 steps
17:34 point of building brand > makes money
20:15 how to grow your brand
I have learnt more in 37:55 minutes about branding than in my 2 years of studying marketing at school. The way Alex explains things is crazy. Lots of teachers should pay attention to how he teaches and take a few notes... LOVED IT! thanks for sharing this!
If you learned more about Branding in this video than two years at Uni studying marketing, there's a great chance you have really bad attention problems.
wth did you do for 2 years?!
@@notsosocially imagine the stuff they teach instead of how to really do marketing and branding... all good tho.
Not true at all, this video is just a resume
He's an incredible teacher; you're right.
I think this is in his free course because I remember seeing it. I remember making some changes when I heard the uncle Warren quote. This man and his wife drop so much values, I know cuz it shows up in my bank account 🔥🔥🔥
I love the consistent uploads!!
Two uploads in one week
I know right?
2 Better than 1
🤯🤯🤯
We’re eating good
Branding
Notes for self:
Brand is association of two things. If you associate your logo, name etc with something/someone your potential buyers like, then you're doing positive branding. Opposite would be negative(bad) branding.
Your product os what people are exposed to for the longest time, so make sure your product is good.
If even a small thing sucks about you, it will make your branding bad. To ammend for this, do a lot more other things your audience likes.
Brand can pull towards or away. If you can steer clear of controversy then you'll have a more 'towards' appeal.
You can judge whether your branding is working or not by measuring increases in reach, and seeing whether people do what you ask of them.
Nice bonus video for the week. Thanks Alex and the team. 🙏🙏
I've been uploading 1 or more videos a day since the beginning of the Spring because of your advice. Thank you a lot! You helped me start my journey
What sorts of results are you getting?
It's a shame it is in Russian coz I would watch, nzdrovia though
You’re the man Alex!
Thanks for delivering so much value in such little time!
Love it when the notification bell rings with Alex his Stuff
It's the simplicity for me. And I have read a lot about branding but this is very action-oriented and now I feel like I have the basics to build my brand. Thanks.
Alex's new book 100 million dollar brand
Most likely the last one but I for sure think it’s a new book he’ll make
Who needs free list of grants to get their business off the ground must have an EIN or LLC and active bank to receive funds
His next book is $100M Sales
@@ryangorny1075Isnt it 100M Money Models?
@@abhishekvjoshi It’s $100M Sales. He says it in his book, $100M Leads and he’s mentioned it in his other content sporadically too.
Wow! I've been listening to audiobooks, CZcams videos, etc. on marketing, branding and never really understood the "how" of branding. In just a few short minutes, his branding explanation set off a giant lightbulb in my head. Best explanation I've ever heard! Thank you so much. I'm about to launch a startup and have been on a rollercoaster ride in my mind. This is giving me inspiration! Now, back to the video for more learning.
This is by far the most impactful video on brand I’ve ever watched. I’m on my second time through lol.
Just occurred to me that building associations kind of works the same way as customer acquisition. You use the core 4 to drive associations (with people or other brands at least).
So you might pay for endorsements like Nike, or make posts about associations you want to build, OR if your product or service is good enough, people will send “referrals.”
Kind of like a cool kid at a party wearing a branded shirt (because he liked the associations the brand had built). Other kids at the party buy it purely because of the association they built between the “cool kid” and the shirt. This was an association the cool kid built for you, without you paying him anything. Kind of like a referral.
powerful stuff Alex. Like when I turned my long-term rental into a short-term rental. everyone on my street hated me/us. We now have 5 and ramping up to 15 - 20 by the end of the year!!
TRULY WORTH TO WATCH. Specially because he is speaking in simple conversational words that everybody can understand!
No way Hormozi just gave a presentation to an empty room... this man is a true content genius
PS: Watch the whole video, it's pure gold
Yea he is killing the game and he just did 2 uploads in a few hours
He is REALLYmaking valuable content. I highly RECOMMEND too.
I'm liking this comment while pausing the video at 21:09. I'll be back after watching till the end because I always thought this every time then was thinking of trying it myself lol 😁😍🎂🧁
He likes to make prep videos to Critique himself and improve. He may as well get some benefit out of it (and share with us). Good use of his time and resources. Clever
Yeah better than if people actually wanted to hear him.
Thanks again for the value you are giving to people.
i dont think theres an audience in that room
Well, if you think about it... we are the audience
As a small business owner, this talk hit home for me. Brilliant insights!
Feeling overwhelmed running your business? As a business coach, I help entrepreneurs develop strategies and overcome obstacles to achieve their vision. I'm giving away consultations this week. Let's chat about your goals and see if we're a good fit!
Great video Alex, I love the angle you decided to approach things from, and how you broke it down into the simplest explanation possible.
As a fun note: I've always considered family crests/sigils and "army" flags as the first large scale 'branding' exercise. If saw Genghis Khan's flag, I'm pretty sure everyone knew what that mean.
Insane content! This is why people trust you the free content you’re giving us can’t be matched!
This was a good part of the whole speech that I forgot thanks for the re upload. Very informative information. I feel like branding has a lot to do with the world's current state of consciousness
Absolute master of breaking down concepts and explaining them simply
I’m pumped Alex.
Your new content is drawing me towards you.👌🏼
YOU ARE THE MAN! simple and straight to the point
Thanks Alex, very simple and easy to understand explanation of branding and how to create it.
18:19 Semper Fi Alex, thank you and it made me have a nice laugh out loud. Keep at your work and thank you for sharing with us in the CZcams/internet sphere.
This was not just some jibber jabber. It is valuable information. Thank you for always sharing. That one notification which doesn't irk me. 😊
The best explanation of "How to Build a Brand" that I have ever seen. Great!
Thanks Alex, very simple and easy to understand explanation of branding and how to create it
Wow, Alex! 😄 Your insights on brand building in 2024 are spot on. It's incredible how the right pairings can transform customer opinions and sales like magic! ✨ Business students could learn so much from your example of strategic branding. Cheers to making branding less of a mystery and more of a master skill! 🚀📈
Hey Sir am 19 I have chance to get Motorcycle and it costs $200. but i can't afford it please help me to get this chance it is my biggest dream to drive motorcycle. am 19 from Ethiopia help me to live my dream. by reverse i will help you if its has value for you
Your explanation of branding as the key to customer loyalty and higher profit margins is spot on! It’s fascinating how a strong brand can guarantee sales and create a unique market position, as seen with companies like Apple 👍
Ty for bullet point very informative 👍 I will use information wisely
You know you're about to get some good knowledge when he pulls out the slides!!!
Hey Alex what is one thing you are most grateful for?
Probably for slide shows
Contact him directly
cringe.
Explain @@mat_leo
This guy is making sense because he focuses on the power of association that helps build a brand wherein customers want to be associated with. People buy brands not because they love products but because they love the desired outcome that brands bring to them.
More of this format plz
Great content, brand is vitally important!
Hey Sir am 19 I have chance to get Motorcycle and it costs $200. but i can't afford it please help me to get this chance it is my biggest dream to drive motorcycle. am 19 from Ethiopia help me to live my dream. by reverse i will help you if its has value for you
Tons of valuable gems in this video 💎, I'm a 13 y/o entrepreneur and your videos definitely give me that extra-step-up towars my dreams and goals. I hope to meet you one day, thanks Alex.
Literally the best video out there distinguishing between advertising and branding, and then explaining what branding is. Better than all those gurus out there trying to teach branding with all the fluff they speak, making it complicated to understand. Thank you Alex!
This is really helpful!!
alex is looking jackedd!💪
Roided up you mean
Thank You very much 😊
Just starting my branding journey on IG. So excited to be learning! Thank you for this video.
Very good video on branding. Good explanation on how branding makes money.
I would suggest one thing to think about.
It's the definition of learning because Alex describes what is called "progress" rather than learning.
Which I think should be described as the process of understanding how something works and memorising that for another time.
(Rather than applying what someone told you to do.
Which after doing it over and over would make you understand certain stuff eventually but there's more to it imo.)
Lots of gems here. Really enjoyed it!
Freaking love this content-and it’s educational
We want more Alex like uploading 2 videos in a week 🔥😘
Branding is everything
FML
Paid 7k euro for a course on the subject last week, it was worse than this video. 😂
Thanks for the amazing content
Alex NEVER misses 🙌🏼
I watched this video. After 2 hours I'm a multi millionaire!! Thanks!!!
It’s funny my thought process was the audience should know this will be good just by how many slides he goes through. (Makes CZcams video and audience enjoy it better. Not many doing this imo) but then shortly after I noticed no audience. Good move. Good video. Only a few minutes in and this is exactly what I’m wanting to learn about. This topic isn’t spoken on well but it is definitely most important for absolutely any business. Online or in person. Down to the last detail.
Thank you Alex. 🙏🏻
I gained crazy value from this…. Thank you Alex. Branding has occurred.
the audio is so crisp, how do you guys do it? it's a small lavaliere
I needed this! Thanks bro
You rock, greetings from Mazatlan Mexico
This is amazing. Thanks for sharing 🙏
FULL METAL JACKET! "THERE ARE MANY LIKE IT.."
Fcuking awesome! This is a master class 🤯
Thanks a million!
What elements should I pair my service business in order to raise my prices?Trying to learn :)
Man this guy just pumps out the best info
Thank you Alex for all that you have shared! I've started a business and not turning back! A small manufacturing company making whiskey smokers that are one of a kind! It's been booming for me now. The prophets that I make are going back into the business and buying land . I would have never had the courage to jump if it wasn't for you and a few other and a couple of others that inspire people thank you thank you thank you!
That’s awesome! I’ve just started my own business as well, (protection dog sales plus a multi service pet dog training) Alex’s videos have also helped me and inspire me in my journey. Glad to hear you’re doing well in your business. God bless!
@@HoneyBadger0704 well I certainly hope you do well! Become Unstoppable! That's what I have decided to do.!
Keep fucking grinding and conquering man! I wanna start a business too but can't pick a niche, glad that you are succeeding
Good explanation 😊
Another Mic drop on every other marketer/youtube guru out there 💯
I love you man..i mean your brand!...i just got a wealth of knowledge from this video that ive just made a fresh cuppa, ive done all my screen shots needed and im about to watch again to let it all sink in..WOW Alex..your a GENIUS! and thanks for sharing
I'm brand strategist (I have pro level qualifications, completed online courses read many books on brandingz worked at advertising agencies and have helped people build brands).
Nobody explained this better. Period!
To condense it: your brand has an identity. Customers trade their dollars for your product so they can adopt that identity
Keep going Alex
If I was just starting out, I’d only listen to this guy.
To start a brand requires being different from rivals in an aspect of value to customers, and that requires having a competitive advantage.
Competitive advantage ---> Different from rivals in a valued aspect ---> Brand is created in buyer's mind ---> you can then 'pair' things of positive association with the brand.... ---> which then drives the competitive advantage further.
i just love your content so deep
The jar head joke was funny😂
THANK YOU FOR BREAKING IT DOWN WITH VISUALS!
I was an apple person for ages, left the ecosystem in 2016 and very happy. Might try it again.
Going to take it all inn!
$100M Brand
Thank you! This is Good stuff!
will NEVER buy budlight ever again
With the way Alex is uploading videos these days, I think we're close to getting the third book in the $100m series
Alex, it would be wonderful if you wrote a book entirely on brand building. There are so many scattered and contradicting information on this topic.
This is amazing content!
Alex is watching our engagement rate in the CZcams analytics to improve the presentation
Well than tell me alex did your skool video yesterday, show you that your brand is growing in the right direction?
Im assuming it did. Im thinking more people found out about skool through the vid, they changed there behavior once they watched the vid as in they signed up once you uploaded the video(Right Direction).
As a result you uploaded this video on how you built your brand because you now have proof that it works and can be done.
Mozi team with the Drizzy Drake vibes ❤ back2back
I wanted to know which software he uses for his presentation. Is it PowerPoint or what.
For those of us that make CZcams videos if we’re trying to build a brand, should we be mindful then of the types of ads that play during our videos on CZcams?
Thanks Alex, this is un-surprisingly epic! I'm curious if you or anyone else here in the comments has any thoughts on how to apply this for a service based business rather than physical /e-commerce product?
Same principles apply
Bro killed us with ads
I live for these long-form trainings with Alex. Love these much better than the hyperedited ones.
Great content as always. Should keep the Adobe Speech Enhance in check though, tone down the processing percentage for the next one 😉
Alex want all the smoke, lol. And I am here for it!!!
Gotta love Alex
Dude the FMJ reference!! 😁
Awesome stuff! 🙏
Much appreciated.
I sent this to my whole team and to my friend while watching.
Jason Momoa is the most interesting man when talks about marketing!!