Ad Expert Reveals The Worst Mistakes In Marketing: Rory Sutherland
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- čas přidán 31. 05. 2024
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📖 Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.
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I watch anything with Rory Sutherland, he's a wealth of knowledge and creativity. Also, the phone number thing is so true. I actively avoid any company now that doesn't display a phone number. Any company that doesn't want their paying customers to get in touch is treating them with contempt
With the apparel industry, it’s vital to quality control the item before sending it out, even if the item is not your own brand. If the clothing arrives with marks on it or creased, it’s a disaster. It really makes a huge difference. When a famous designer etailer brand started out, their execution was superb. The item would be delivered in their own van (great for the neighbours to see I had bought from a premium brand!), it was beautifully but not excessively gift wrapped, it contained a card saying thank you for the purchase and I could see that it had been quality checked. It was one of the cheapest items on the site but still. First impressions count.
Also, the more versatile the piece, the better, as this will resist price concerns.
The delivery thing is 100% correct, I had the same delivery lost by DHL 2 times, first the original order and then the replacement ... Asked for the replacement to be sent a different way, but was told not an option. Now I will ask for refund
So interesting, saying so much in such a short time!
Bro really had to force prime into the thumbnail
"I want to get some reels... hmmm *I mean advice* from you"
This man invented the air fryer.
Love Rory king of marketing, the older generation of marketers have been through and seen it all regardless of platform.
Turn the volume down and watch the hand movements. Much more fun. Also, turn the volume down on any music video and the realisation how absurd we are as a species will hit you like a ton of bricks.
3 comment ;(
4 comments
Love his guests, but find this guy insufferable.
Really why? He’s a genius.
@@lhoga785Genius? wait til you find about Einstein.
@@nasirkhhan not sure Einstein knew much about marketing 😂