Rory Sutherland: The Psychology of Selling
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- čas přidán 17. 05. 2024
- Today I'm having a GAS with Rory Sutherland... Rory is the vice-chairman of Ogilvy UK and the author of 'Alchemy: The Surprising Power of Ideas That Don't Make Sense'.
We discuss topics including; Creative processes, checklists and scarcity, the economic placebo effect, film, the power of colour, heat pumps, sludge content, how marketing makes great products not the other way around, music genres, nervous fliers, CZcams premium, flexible working, housing, combined incomes and plenty more!
Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more...
GAS™ Music is a music production agency in Manchester, UK. We compose and produce original music, create awe inspiring sound design and have a fully integrated audio post-production studio. We also have a great record collection, and welcome any additions, recommendations or criticisms.
www.gasismusic.co.uk
Thumbnail photography by Lowri Burkinshaw / lowriburkinshawphotogr...
© GAS™ Music 2024
00:00:00 Introduction
00:01:24 Creative Processes, Checklists and Scarcity
00:05:06 The Economic Placebo Effect
00:09:40 Rory Discusses Films
00:12:50 Data Processing, Perception and the Power of Colours
00:17:07 Price Logarithms
00:20:08 Heat Pumps: Objective Perception versus Human Reality
00:28:00 The Bad Marketing of Meta Portal TV and Google Glass
00:31:44 The 'Back to the Office' Movement
00:34:50 The Status of Different Music Genres
00:35:56 What Advertisers Get Wrong
00:40:00 Focusing on the Wrong Things
00:45:00 Optimising the Whole versus the Component Parts
00:47:07 Treatment of Progenitors of Archetypes
00:48:44 Nervous Fliers, Insensitivity and CZcams Premium
00:52:50 Why Rory is a Zoom fan
01:00:00 The Theory of Smoking
01:02:40 Flexible Working
01:03:40 The Need for Micro-housing in London
01:06:00 The Power of Combining Income
#rorysutherland #psychology #podcast
Rory Sutherland returns to Having a GAS for another enlightening conversation
*More Podcasts Here:* czcams.com/play/PLqTTXkHu-bI-2VfIic3LMyL3hqBqThM8X.html
I usually have to watch videos on 2x speed because I can't handle people who talk slow but this guy talks my speed. Love it. A great mind to be able to yap real substance and info at that rate.
It's great to here Rory speak when he's able to speak without endless interruptions
Totally agree with Rory about air source heat pumps being absolute madness. Air conditioning units that are heaters would be perfect in a room or 2 and keep the boiler. Airsource heat pumps are expensive, complicated, few engineers know how they work, have to be subsidised, have to be serviced yearly. Bulgaria is hotter than UK in summer and colder in winter. Yet Bulgarians use the air conditioning units that reverse to heaters (are cheap to buy and install) that Rory is talking about. No Bulgarian is stupid enough to destroy their heating system to put in an air source heat pump. And even the Bulgarian government has more common sense than the British Government on this and many other areas. Bring back Rory Stewart, the politician. Thank you Rory - you are brilliant. Our government is making Britains poorer.
I love this guy. Just flip the switch, then sit back and listen to the ADD roll.
Fantastic interview thanks to the host really knowing his subject.
I don’t know who the interviewer is. But he’s incredible. It felt like watching All In Podcast where all sides are equally as knowledgeable.
Welcome to the channel, the interviewer is Greg Owens, creative director at GAS Music
I'm with him on the working at home. I have a 58" 4k TV which I only use as a monitor. It's brilliant. I can have multiple windows open and everything is still visible. When I go to the office it is so uncomfortable, way less productive, and I'm not allowed to wear my dressing gown.
Interesting chap, Rory, and quite jolly. Nice interview.
Same here! I use a 49 inch curved ultrawide screen for work (and gaming, I admit) - I feel like I am IN the PowerPoints 😅 working on a flat screen at work seems strange 😂
I am addicted to Rory Stuart and this was a great interview because I can see that Rory actually really respects and listens to you as well. 🙏🏻
He's wonderful ❤️
Glad this episode is your 'cup of tea'
I love your channel! Many thanks. Please, keep going.
Thanks, more to come!
love listening to this guy, you can see/hear why he's a good salesman
Great interviewer, great guest, loving this channel
Thanks James, loads more episodes on the channel for you to enjoy
Give the Legend a better seat, please!
I thought this will be about selling but nearly half way through and he spoke about every subject except selling 😭
Insightful!
Thank's for sharing your view, glad you enjoyed watching
Rory loves the sound of his own voice. I feel like he bamboozles clients into working with him lol
Feel the need to point out. Yellow exists )and so does magenta its purple that doesn’t exist small difference but important.) yellow just doesn’t exist on a screen. There’s absolutely yellow light.
Great insight and commentary from Rory as always and very commendable host 👏
this was such a great conversation well done
What a lot of those men would do is be in the garage, trying to invent something. & one of them would come up with something useful.
Micro housing!!
So many great things to comment on in this video! In particular, I've been talking about micro-housing as a crucially good idea in London and other major cities for years.
Glad you enjoyed watching, plenty more episodes on the channel too
7:34 part of the effectiveness is the empowering context
8:23 there is no stand alone - hence the need for xanalogical structure
10:11 the best of anything is great
11:34 species specific perception
12:06 Andy Clark experience machine perception via models
15:02 magenta isn't real
57:50
The small screens on phones versus larger TVs is the wrong comparison.
If you remember, during the 90's nokia and ericsson competed for ever smaller phones. Then came a larger touchscreen. So the specific category of products got a massively larger screen, relatively - not absolutely. Try walking around with a 100 inch TV. Hmm, a new product type - the 110 inch tablet motorized cart for welshmen.
Here because of @VusiThembekwayo value/value video🔥
Thanks for sharing, an interesting watch