The third eye (or what happens when n=millions) | University of Brighton

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  • čas přidán 9. 04. 2014
  • Rory Sutherland, Vice-Chairman of Ogilvy Group UK, giving a presentation entitled 'The third eye... (or what happens when n=millions). How digital media and behavioural data might finally provide us with a robust way of understanding human behaviour'.
    The presentation took place at Brighton Business School, University of Brighton on 6 March 2014. It was organised by JEB (Junior Enterprise Brighton), a not-for-profit business consultancy service managed by students.
    Rory Sutherland is vice-chairman of Ogilvy Group UK. He is a frequent TED speaker and also writes a regular column at The Spectator. An early fan of the internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.
    Brighton Business School:
    www.brighton.ac.uk/bbs/
    JEB (Junior Enterprise Brighton):
    www.jebrighton.co.uk/

Komentáře • 28

  • @gonzalomarquez7757
    @gonzalomarquez7757 Před 3 lety +24

    cracks me up every time Rory says.. how much time do we have .. 10 minutes? and youtube shows theres like 30 min. left

    • @thefamilypodcast9556
      @thefamilypodcast9556 Před 3 lety +5

      hahaha! He does that on more than one video it's brilliant.

    • @rodehs688
      @rodehs688 Před 2 lety

      Genius!! His phone goes off. He is the presenter. He is sorry and mildly embarrassed. If mine goes off that would be rude.. let me turn mine off and forgive for his going off

  • @acxezknightnite1377
    @acxezknightnite1377 Před 3 měsíci

    I love understanding human nature and how we function. It’s fascinating and Rory makes it entertaining at the same time. Fabulous.

  • @dimitrap.670
    @dimitrap.670 Před 4 lety +7

    I'm such a fan, it's a pleasure to listen him. Thank you!

  • @darronbarnes985
    @darronbarnes985 Před 4 lety +10

    Genius and a damn nice person.

  • @pandoramather-lees7913
    @pandoramather-lees7913 Před 3 lety +2

    Absolutely brilliant - if only everyone listened to him!

  • @AdamSalma
    @AdamSalma Před 8 lety +18

    An amazing lecture. I've been thinking about this for quite some time now. Glad to see someone else thinking about it.

    • @dan2250
      @dan2250 Před 3 lety +3

      What are your thoughts on it?

  • @jobob47
    @jobob47 Před 5 lety +6

    worth the listen. especially so if you are in sales/marketing/advertising or just want to understand how people think and react.

  • @profpmartin
    @profpmartin Před 4 lety +6

    He is a genius. I hope he applies it making things better for everyone by using in politics. Maybe those geniuses will listen!
    ,

    • @gorlitsky
      @gorlitsky Před 3 lety

      Wow, thank you great lecture, I really liked Rory's approach to things

  • @arande3
    @arande3 Před 4 lety +2

    The world becomes more like that simply because of the prevalence of the model. That's heavy, to think the cultural narrative has a self-fulfilling element to it

  • @VolordKingdom
    @VolordKingdom Před 3 lety +2

    I just want to know how I can utilize whatever information or ideas that you have in my own business

  • @909sickle
    @909sickle Před 9 měsíci

    dude is a genius

  • @rodehs688
    @rodehs688 Před 2 lety

    You have to watch this with 100% attention. You will miss something.

  • @kaushalsuvarna5156
    @kaushalsuvarna5156 Před 6 lety +3

    It's a surprise this video isn't more famous

    • @jobob47
      @jobob47 Před 5 lety +3

      I agree. it has quite a few nuggets of wisdom. I was in sales for nearly 30 years and this is information I wish I had available to me when I started out.

  • @ichtube
    @ichtube Před 3 lety

    McDonalds not being sht is quite debatable. It won't kill you? That's very debatable too.

    • @willardr100
      @willardr100 Před 3 lety

      They say there’s no such thing as bad publicity and you’ve just made me crave a McDonalds breakfast. 😬

  • @yinafrentz
    @yinafrentz Před 4 lety +1

    My third eye can not see the subtitle, how to understand with my English accent limits what this so much English genius is saying? And that fast...

  • @chuckmartin935
    @chuckmartin935 Před 3 lety

    !!!!!!!!!

  • @safwanali870
    @safwanali870 Před 2 lety

    Relax this has nothing to do with spreadsheet not even using it.... Honestly don't need it here🙏

  • @JoshimUddin-lg1jd
    @JoshimUddin-lg1jd Před 7 lety +1

    what was his point ?

    • @Thabosshoss
      @Thabosshoss Před 4 lety +1

      Sell what someone actually needs/want, not what they say they want.

    • @dimitrap.670
      @dimitrap.670 Před 4 lety +3

      Don't think only with reasoning use all your skills.