Seth Godin - Everything You (probably) DON'T Know about Marketing
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- čas přidán 3. 11. 2018
- Today on Behind The Brand, Seth Godin details everything you (probably) don't know about marketing. Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing.
His great insight into what we don't know about marketing is adopted from his bestseller - Seth Godin, This Is Marketing.
THIS IS Marketing book link: amzn.to/2AXqbBk
Click here to get a free audiobook copy of Seth Godin's NEW book: amzn.to/3z5gzQx
Here's everything you probably don't know about marketing from bestselling author, Seth Godin. His new book, This IS Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.
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Vvvvvvvvvvvvvvvvvv😛😹🥳😛😛😹😹😹😛vvvvvvvvvvvvvv
1:00 A brand is how much extra I am paying above my substitute. If I’m not paying extra, I don’t have a brand.
6:10 Culture defeats everything.
7:00 Human beings make decisions based on the status of who is going up and who is going down, and what that means to us (“us” a certain group of people).
8:17 Don’t do it cause you’re making a living. Make a living cause you’re doing it.
16:50 Nike vs Hyatt
17:25 A brand is a promise to people, a short-hand, an expectation. They should ask themselves: “what should I expect the next time?”
22:00 As a Marketer, you have to have empathy for the people you are willing to serve.
27:00 The medium can change, but the mission will remain consistent.
People don’t think what they want, they think what they dream of.
32:10 Now, everything is a click away, you can sell anything you want. But you don’t come at the customer anymore, let them come at you.
31:40 You don’t market at them anymore, you market with them.
32:50 Everyone is not the goal, someone is the goal.
42:30 As a Marketer, you have to willingly dance with the tension a customer feels before actually taking an action.
thanks for watching Marcos!
Thanks thanks a lot 😊😀
Brilliant! Thank you
Thanks so much
Yessss !!!
"Dont do it because you're making a living. Make a living because your doing it" Mr. Godin is dropping Gems on us
@Seth M. I truly do not mean to be rude now - anyone gets that sentence in full scale when the one starts to do his hobby/passion as a living. True fact.
Gems
MY portfolio has good companies, however they have been red all this year. This is my first year of investing and have been down 35% in the March/April sell off, and now down 17% in this sell off. I work hard for my money, so investing is making me nervous and sad. I don't know if I should sell everything or just sit and wait.
Building a good investment portfolio is more complex so I would recommend you seek professional support. This way you can get strategies designed to address your unique long-term goals and financial dreams.
I’ve been trying to hire a professional. After all, it's what really wealthy people do, they hire more experienced persons to do the job but I can’t find anyone I can trust.
Be it a crash or rise the financial markets will always have lucrative means for folks to earn decent payouts. I’m just being inquisitive? how are you yielding gains
*PRISCILLA DIANE AIVAZIAN* . She is famous and has got a website. So, you can check her out online and subsequently contact her from there.
Frugality is an attractive quality to the majority of the population. Being frugal is about putting your dollars towards the things you care about and not overspending on the things that don’t matter. Thank you for sharing I'll do that right away
The way He speaks, his mindset, his philosophy of life, the way gives back...I really love Seth.
Thanks Mara
It's so, so important to listen to people like Seth Godin these days not because he's a great entrepreuneur and bestselling author BUT for his good tone, for showing that there are still decent people in this world! Questions are also so thoughtful, to the point and so well organized!
Thank you for watching Rahat! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html
Absolutely true Rahat. Couldn't agree more.
Are spam bot replies like this effective because it condridicts value marketing like described in the video.@@BehindtheBrand
"Everyone is not the goal, someone is the goal." Completely agree! I smiled so hard whilst hearing this. I'm so glad I came across this video today... I'm in the process of starting my own brand and I needed to hear all of this!
Thank you for watching Kay! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html
Best of luck. 🙂👍
You will succeed!!💪🏾🥂✨
@UniqMarketing 7هم
💯
Good Stuff. For someone starting a business and feeling guilty about not wanting to reach 100,00 plus people but to only go after those who share the same passion, this video hit the spot.
"we're being trained to ignore (direct marketing)"... GOLD!!
thanks Connor
This is beautiful!! This interview is literally gold. My girlfriend knew I wanted to do marketing so she bought me Mr. Godin's book, that woman does not understand how her care changed my life.
Thank you for watching Damani! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html
I assume your girlfriend is into marketing
@@blast2686 nope she isnt she is just super supportive of what I like, she knew i was into marketing went on amazon and chose the first book, it so happened to be this one
@Trolling-The-Truth she definitely is... thanks for the comment
@@maniimanii1766 wait a minute. She just randomly chose a marketing book for you? Damn
Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future… I pray that anyone who is reading this will be successful in his or her life!!!.....
I’m celebrating a $30k stock portfolio today. I started this journey with 6k. I have invested on time and also with the right terms now I have time for my family and the life ahead of me
Wow, really. I was able to make my $25k on investment
@@eileengardner5462I’m looking for something I can venture into on a short term basis, I have $15k sitting in my savings
Assets that can make you rich
*FX
*Btcoin
*Stocks
*Gold
*Real estate
Not because of ignorance, it’s because of the high rate of unprofessionalism in the cypto market
your ability to break down economics for the average Joe and Jane to understand is top notch. You really need to create a course on trading stocks for the retail investors. Thanks for all this great content and information. Lastly get those likes up folks and share this video
reminds me of Nicole Ann Sabin, i had an increased exposure on how to navigate the market while copying her trades. it rare to see a Financial advisor who is so transparent to the point of sharing her strategies. Unfortunately for her and fortunately for me. i can now trade independently. i don't pay any percentage to her anymore
@@Natalieneptune469 Who's this lady & how can i find her?
@@marianparker7502 I can't give much details to it, Profit comes for proper trade execution. I racked up in profits $558,405 from $185k capital in august last year to be exact on my portfolio using her trade signals. I watched a news interview on where she featured during an IPO and spoke proficiently, caught only her name and did a search later online. she's quite a genius in trading and portfolio diversification.
@@Natalieneptune469 I usually don't take advises online but i curiously looked Ms Nicole up and scheduled a phone call with her. she seems proficient and well grounded
Can we please give a virtual round of applause for our interviewer as well? A great interview succeeds also bcos of a great interviewer. 👍👌
thanks Ben
What crap! The gut 'interviewing' is the biggest arse-licker on the planet, and the guy 'being interviewed¿ is so full of himself that he doesn't want to shut up. I bet if I asked him what time it is he'd give me a 50-minute, rhetoric-filled book layout, rather than just say '5 past 3, mate'. There isn't even an interview here; it's simply an interrupted presentation.
agree
I'd be retiring or working less in 5 years and I'm only curious how people split their pay, how much of it goes into savings, spendings or investments?? I earn around $165K per year but nothing to show for it yet
I think it's especially difficult for people who are retired or about to retire. My apologies to everyone who retired during this time after putting in all those years of work just to lose everything to a problem you weren't to blame for.
There are actually a lot of ways to make high yields in a crisis, but such trades are best done under the supervision of Financial advisor.
Thats true, I've been getting assisted by a FA for almost a year now, I started out with less than $200K and I'm just $19,000 short of half a million in profit.
@@Walter_hill_ Impressive can you share more info?
@@martingiavarini Big Credits to 'Christine Jane Mcleanshe has a web presence, so you can simply search for, there are some others but it might be difficult to get them, but Christine as been a good guide through the year.
The distinction that is made between psychographic and demographic marketing is especially valuable in understanding consumer behavior.
Monumental: who cares about the wrapping ...the spokesperson...it's the PRODUCT...love him
I got hired for a really high position in marketing and have absolutely zero experience. I needed this jump start.
I first knew of Seth from Purple Cow and began to follow him. As a 77 years young serial entrepreneur I just bought his marketing book. I had my public relations consulting business in Hotlanta when Seth was at Coke USA. I see he is still following a great deal that I learned with my MS in Advertising and Public Relations at University of Illinois in 1973. We were studying more about psychographics than demo even back then.
17:42 Know Your Audience: Understand who your target audience is, what they care about, and how your brand can fulfill their needs or desires.
@@ManifestMastery433 Absolutely. I have known my target market for all my products, services and over a dozen books I have written 😎👍
This video just validated what i was already thinking. Psychographics are far more important than demographics which are used by old school marketers. Its more important to understand how your audience thinks. Some of Their critical painpoints, interests, goals, their lifestyle and preferences or what drives them to choose your brand.
Thanks for the video, the secret of your success is determined by your daily agenda., i pray anybody reading this will be successful in life.
Sometimes i wonder how people get rich at these days.
if you want to be successful have the mindset of the rich,spend less and invest more. don't give up your dreams.
But people don't believe it's true anyone can make money from home online because of the high rates of scams in the business.
people wants to do what the 99% does but wants to get results that are fit for the 1% but it doesn't work that way.
@@benitarejoice5869 yes that's true
I am not even in marketing, but I m here for some life advice. And a marketer did it for me.
Well that's high praise, thank you! 🙏 Here's the next video I recommend with more possible life advice from my own experience... "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html
Investing in the stock market is the best option to make a passive income. Virtually all the markets are crazy, most people pay more attention to the shiniest position on the graph, I’m keeping a diversified portfolio.
To manage investment risk, consider maintaining a broad diversification of your investments that reflects your personal risk tolerance, time horizon, and the nature of your financial goal.
Remember, diversification is an approach to help manage investment risk. It does not eliminate the risk of loss if security prices decline. Because investing can be complicated, consider working with a financial professional to help guide you on your wealth-building journey.
who would you endorse? I've been in the shadows for too long.
@@mayacho4910 'My consultant is 'BRIDGET MARY TUROW", look her up online if you care for supervision.
@@raymondbarnes5264 Thank you so much! Found her webpage and left a message. Hopefully, she responds.
I am marketing person of Old business schools. I taught and learnt from Philip Kotlar in pre-internet era where the real attention was on Production line. But in the Internet era focus has been totally shifted to " marketing and digital marketing ". Your today's interview is like a light house Becon light for me, throwing lights in Internet and social media marketing. Thank you.
You speak like "Say hello to my little friend" but look like "your computer has a virus."
Marketing is really a challenging industry. It needs to create something that's not only a fad but stays to provide long-term value!
Bryan Elliott is such an excellent interviewer that his guests are able to share information that I look forward to, every time.
A brand is an image. It's a reputation and people know it.
Srth is amazing, I dont think he gets enough recognition for his skills, love to hear him talk, you always learn something new
I used to read Seth Godin's blog daily and somehow never caught that he is a marketing expert. This is an incredible surprise! Seth is the besttttt
This was one of the best podcasts on youtube I've come across in a long time.
'I want to help people see things they can't unsee' - Powerful!!!!!!
thanks Anthony
As a intern in marketing, this gave a little bit perspective. Will jump in and read some stuff written by him.
Thanks.
Has Seth ever read Eugene Schwartz's "Breakthrough Advertising"? In it he talks about levels of market sophistication. Level 5 being identity. Seth's advice applies to mature markets and businesses. Always consider the context of the advice rather than take it at face value.
I was a member of the course. It was very useful, but lacked on some specific action points. But thats what ive come to expect from Seth. He explains what he needs to people and if they get it, they get it. If they dont, they dont.
thanks for the feedback
The way seth lit up when you started asking about books and publishing... this video is a gem! Thank you.
Glad you enjoyed it!
This video is a must-watch for anyone who wants to truly understand marketing and its nuances. Seth Godin's explanations about the difference between brand and direct marketing, and the value of a brand in marketing are eye-opening. It's fascinating to learn about the key differences between psychographic and demographic marketing and how they play a crucial role in shaping a successful marketing strategy. I love how Seth Godin's insights are drawn from his bestseller, "This Is Marketing," making it easy to dive deeper into the topic. Kudos to Behind The Brand for bringing such valuable content to their viewers!
Seth Godin really knows about his craft . I love his book and his voice and his mind , please make more books !!
Thanks for watching Zeli, hope you find more vids here on this channel you love!
Every Marketer needs to watch this once a year!! Thanks Bryan!
Thank you for such an insightful interview. It made my morning!
Yay!
"Aim for better, not more" EPIC!!
Thank you, what an awesome interview.
thanks for watching Faizah
Put what you have into "better", not into "more". - I love this.
thanks Jakub
Nice
Great interview! Love the line: Don’t put (your) $ into more, put your $ into better. If you can afford to make better because you have true fans, then “maybe” they tell their friends… and “maybe” we can (continue to) do this work… And doing this work is our Privilege!
Such relevant and timeless content, thank you for this.
Mate I love the mission you have here and I very much appreciate you not putting ads on this video!
thanks for watching Jackson
This has to be one of the most value adding videos on youtube for m. Thanks for uploading
Another great interview in your Seth Godin series. Thanks, Bryan!
Thanks Kerrie!
Seth getting back to what he does best. Haven't been reading his blog or watching his videos for awhile now, but I just pre-ordered the book.
Thanks Tim!
"We're not victims. We're creators." Damn. Good one.
Thank you for this! Seth has such a beautiful way of thinking and it was just what I needed to hear. "Keep true" and "empathy" is some of what I take with me from this. Best, Simon.
I am a lot into this topic nowadays. Very much interested. Thanks for sharing your knowledge !
Brilliant conversation, thanks for the delivery Behind the Brand
Thank for watching Lev! Hope you find some more vids on my channel you like!
Thank you for publishing this. Great video! Love Seth!
Thanks for watching! Hope you find more vids here on this channel you like
@@BehindtheBrand You are welcome. I will check them out :)
I really like the idea of outfitting the school bus as a store and drive around to test in which locations your products sell better, to determine where the bricks and mortar should actually be. Really clever.
WOW. This is so exciting. I am blown away by the insights shared in this interview. :)
Pre-ordered This is Marketing what seems like ages ago. SO PUMPED that it's finally here. Thanks for another incredible interview with Seth.
Thanks Brian! Did you see (towards the end of the video) the announcement about the limited edition covers?
@@BehindtheBrand Haven't finished the video yet, I will tonight (getting in some quality time with my wife before heading back on the road). Is it time sensitive?
By the way, as long as I have your ear, just wanted to thank you for your body of work. Truly incredible, and such a gift.
Kind words Brian, thanks. Not sure if the limited-time covers have been announced, I know Seth gave me the first peek...Also, if u have interest, here's my latest project, a full-length documentary film: Link: igg.me/at/truebelonging
Putting our time and effort in activities and investments that will yield a profitable return in the future is what we should be aiming for. Success depends on the actions or steps you take to achieve it.
Putting our time and effort in activities and investments that will yield a profitable return in the future is what we should be aiming for. Success depends on the actions or steps you take to achieve it.
Starting early is the best way of getting ahead to build wealth, investing remains a priority. The stock market has plenty of opportunities to earn a decent payouts, with the right skills and proper understanding of how the market works.
Venturing into the bitcoin without an adequate orientation with a professional broker for accurate signals, you might lose all your hard-earned money
Binary trading is a good and reliable way of building wealth which also create opportunities for crypto Believers.
You see in trading cryptocurrency, one requires more than just a primary knowledge of crypto. It is best to trade with an expert to avoid unnecessary losses. It's advisable to have a professional trader/broker who is an expert in the field to help you manage your account.
I’ve been following you and Seth Godin for a long time. Thank you for this interview.
Hazel
Nice to see you here Hazel!
I love what I’m hearing so much does this make us, the biggest geeks of all time
I really appreciate this interview. I initially listened for a review on the book but now I subscribed to your channel and will be exploring your content. Thanks again
Thanks and welcome Johnny!
I used This is Marketing philosophies in my last marketing consulting. I also mentioned it in a recent video I made. Seth knows his stuff!
Bro took direct marketing to a whole new level with these ads
Huge fan of Seth, it’s his curiosity that intrigues me. He’s a really good teacher, I ENJOY learning from him. Good guy vibes is really attractive, that is my strength too. His personality is a brand and it’s authentic, no smarter marketing than that.
Amazing talk. Thanks for enabling this 🙏🏼
I think it’s powerful how Seth (and a few other powerhouses) acknowledge the need for EMPATHY when dealing with people, in all fields, but especially from a marketing and sales perspective. Great interview.
Yeah seth is amazing...He's indeed the godfather of marketing
Exalted Video! You're doing all great videos lately.
5:42 Culture defeats everything. If you’ve got culture at your back, what you’re doing is easy. “People like us do things like this.”
8:42 Direct marketing is _measured marketing._ You can measure it, you’re going to act differently. Different from brand marketing, which tells the story of who you are but is not as measurable.
9:50 Direct marketing is the secret of Google and Facebook. 100% of Google’s revenue is people who pay for clicks.
40:33 “Do work that matters for people who care.”
Thank you so much for this incredible video Sabri ! It is literally a treasure for marketers and copywriters on the internet that can be found for free. Appreciate a lot your efforts, and keep making this type of videos.
P.S.- You're the best!
All might have logos, not a brand. My learning from this video. Thanks a lot.
"Work that matters for people who care."
Beautifully worded, this is why I follow Godin's teachings. Thank you for this upload.
=One Love=
-A
Thanks!
"You don't have any business being a marketer, unless you have empathy for the people you are seeking to serve." 22:05
Thank you for this! Seth has such a beautiful way of thinking and it was just what I needed to hear. "Keep true" and "empathy" is some of what I take with me from this. 😊 Best, Simon.
Celebrated Video! You're doing all great videos lately.
He's been saying marketing is about getting permission and making offers for them since 1999, but I like these brand vs direct marketing observations.
Brian, thank you so much for these informative interviews. I love you shows with Seth Godin.
thanks!
such a good intro, simple in its complexity 🌱✨
thank you
Remarkable Video! You're doing all great videos lately.
As someone who’s been a senior director of brand and marketing for some of the hotel chains you mentioned, you couldn’t be more wrong :)
Sharing this video with my intro to marketing class as a prime example of modern marketing
That's great Erik! There are more vids like this on my channel, just let me know what might fit best
Wonderful interview. Have read the book but loved listening to Seth...Thanks so much
Thank you for watching Preeti! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html
Seth has so many valuable things to say. Some of his observations are quite valid. He is a profound thinker in human behaviour. He clearly does not KNOW or ever learned the science of Marketing. To be declared a shadow of Peter Drucker insults Drucker. This heading is both misrepresentative and dangerous! Seth has so many valuable things to say and some of what he says here is quite valid; he is a profound thinker in consumer behaviour BUT he gets too much wrong to be trusted.
Thank you for the interview! Very insightful
When you invest you're buying a day you don't have to work.
Assets that can make you rich
Bitcoin
Stocks
Real estate
Stocks are good, but crypto is better
@@jeremygood3246 Yes exactly, crypto trading is the world trending online investment now
Greetings from south Africa
@Ben Kent I'll recommend expert mrs Kamilia woods trading services for you,her methods are great and working for me at the moment
What a fantastic interview! A very well done to both men. As someone just starting to think about branding and marketing this was extremely helpful.
Much appreciated!
Distinguished Video!I really love it! It helped me a lot!
Wonderful Video! You're doing all great videos lately.
The ease and sincerity of this interview is gold. Thank you. I'm looking to harness my marketing skills in the Real estate industry and this video has added knowledge to me. Thank you again
as an upcoming music artist, this video has so many valuable gems on brand and marketing, thank you Seth for all this information and helping me see what i couldnt see before in marketing my music and building my brand, and thank you for this definitely subscribed and found this channel thru the Hormozi video 💎🙏🏽👨🏽🎨
I started a vending machine business last year as a side job while I am employed to a corporate world. Now I rely more on my earnings in my vending machine business. Such a good idea to start one.
Thank you for watching John! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html
How is it possible and this guy sees and distinguish meanings that are so interconnected yet so different.
There no one else out there is like him. He is writing the dogma, hes not just repeating like the rest.
It must be his background in Philosophy thats making it possible, the gift of classical studies.
Good job Seth.
...I get 40% of what you say.
33:06 this is the key. Know what you want and be ok with it. He chose family first and enjoy the ride along the way to the bank.
agree!
Thank you for conveying the best of Seth.... I'm a Marketing Seminar grad and attending The Podcast Fellowship... Thanks for your work... Give fan in INDY.. Indianapolis Indiana
Thanks Steve!
@@BehindtheBrand ... Just calling it like I see it
I loved The Marketing Seminar (TMS) and The Podcast offering he does seems very interesting. Seth is GOLD and his material always rises the top of my list of content to read and checkout. Daily reader of Seth's blog also!
Just started a business and swimming my way through, Just happened to stumbled across your video with Seth and the thing he said it to tru.
Thank you for this. It was great value for me! Take care!
He has some very valuable insight and advice.
Thanks so much for watching Jason!
Always a great interview with Seth....Im changing my 'about' page on my website to 'believe' page. Such wise words.
Nice Scott!
I am not sure you should, I think your about page might be SEO relevant ;-)
@@chrisa3961 This whole interview is very misleading.
@@acommonman7950 how?
This was lovely ! Thank you for this interview:)
Thanks for watching Camille and hope you'll consider subscribing so you don't miss the what's coming next!
@@BehindtheBrand Done! :)
Seth Godin is definitely the God for Marketing,great content. We create videos on Marketing/Digital Marketing topics specific for "Small Business Owners" in our youtube channel to learn and implement from our Tips but there is so much we can learn from Seth. Thanks for this, it is really educational.
Fantastic interview! Thank you for making this...I got a lot of value out of it. Specifically the branding portion where he mentions what a Nike Hotel would look like. Powerful!
Thank you for watching Sam! 🙏 Here's the next video I recommend... "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html
Behind the Brand love the message and video. It’s very similar to the style of videos I’ve created on other entrepreneurs like Rogan and Willink. Super positive message! Great work!
drop the link here, would love to check it out
Behind the Brand shameless plug but here is my video that I think you’d enjoy and then a few additional links (none of them will take up much of your time but i think they’ll bring a ton of value)
czcams.com/video/0bgEpNAo-1o/video.html
And then here is my most recent Rogan and Willink video
m.czcams.com/video/1KCUA6AD6xg/video.html
m.czcams.com/video/hN9xRdRIbsQ/video.html
Seth is so great at breaking things down to their simplest variables
agreed, thanks for watching Dylan...Have you seen the Playlist with my other interviews with Seth? Some really valuable stuff
Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.
0:22
"Why did I bring exactly this example??"