How to get your ideas to spread | Seth Godin

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  • čas přidán 16. 05. 2007
  • www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
    TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
    www.ted.com/index.php/talks/top10
  • Věda a technologie

Komentáře • 726

  • @hfadaifar
    @hfadaifar Před 8 lety +48

    Great talk, still relevant today, probably more so as technology continues to grow - that's what I call timeless information! Thank you Seth!

  • @SaundraJackson
    @SaundraJackson Před 9 lety +177

    I have follow Seth Godin for the last 20 years. The fact that he had failure shows that failure is OK but quitting is not. Your ideas will spread if you press forward after each failure. You are only a failure if you quit. Don't quit.

    •  Před 6 lety +1

      Saundra Jackson amen!

    • @MW-ez3df
      @MW-ez3df Před 5 lety

      czcams.com/video/ReS2O_MTqUk/video.html

    • @stevelenores5637
      @stevelenores5637 Před 3 lety +1

      Actually I'm new to Seth Godin. O-O Weird seeing him with no glasses and wearing blue jeans.

    • @_orodrigofernandes
      @_orodrigofernandes Před 2 lety

      @@stevelenores5637 he was rocking the Steve Jobs' vibe back in the day hahahhaha

  • @BrianRussick
    @BrianRussick Před 6 lety +40

    After watching at least 100 TED Talks over the years I must say that this video is THE BEST I've ever seen by a long shot!

    • @decole9175
      @decole9175 Před 5 lety +1

      Brian Russick - Drummer / Percussionist
      Facts! Still to this day he helped me complete my Marketing degree such a knowledgeable honourable man!

    • @rajap8320
      @rajap8320 Před 2 lety

      Yes, he made it simple and interesting.

  • @aaronrebello8319
    @aaronrebello8319 Před 3 lety +10

    Excellent! Currently reading Seth’s Marketing book. Excellent teacher and simplifies marketing. So recommend reading his books 👍

  • @Verdinmarketing
    @Verdinmarketing Před 11 lety +12

    Love this. I think in order to be successful, you have to love what you're doing. But it doesn't stop there. You have to know how to spread an idea (or market your idea to others). I like what he says, and I'm paraphrasing: It doesn't matter what you do; spreading ideas applies to everyone.

  • @trio1023
    @trio1023 Před 4 lety +4

    I come back to this every now and then. Amazing talk!

  • @ryanhobbs6999
    @ryanhobbs6999 Před 7 lety

    ASU Venture Devil Here. Seth Godin is awesome in beginning with a demand for the young entrepreneurs to stop stealing ideas, stop copying their homework, and actually dream a better future. This down to earth reflection on how to get the dream to spread is a needed supplement to the practicality of keeping a dream alive. It is the new idea, or the "remarkable dream" that will spread. With limited time, people will not pay any attention to something that is the same as what they've seen before. It also insinuates a redirection away from standard corporate practices, and "safe investment" thinking. Shooting for mainstream is a sure way to be ignored and forgotten. Being one of the better speakers for entrepreneurs, I am monitoring every talk he gives.

  • @karenjones218
    @karenjones218 Před 10 lety +1

    Yet another brilliant video presentation by THE Seth Godin! We should all dare to think differently and be bold enough to share our unique ideas.

  • @b3armonk
    @b3armonk Před 9 lety +355

    I use to idolize this video a lot, but the more i take on the journey of entrepreneurship, i realise its not entirely about being remarkable but also about solving problems.

    • @conradmurray5850
      @conradmurray5850 Před 9 lety +10

      True

    • @harivonwintr
      @harivonwintr Před 7 lety +33

      Elon Musk said it's not only about solving problems. There's a video on him explaining why. You have to be both i guess.

    • @texashillcountryphotograph4039
      @texashillcountryphotograph4039 Před 6 lety +18

      people spend money on products because they believe it will improve their quality of life, and the big ticket items are usually the ones that solve a specific problem/need/issue

    • @dhruv20032rcs
      @dhruv20032rcs Před 6 lety +18

      I think Seth here is talking more about in terms of marketing and advertising. At the end of the day, it will always come down to the product and how it fills up a gap in the market.

    • @sexybeast7728
      @sexybeast7728 Před 6 lety +13

      "How to get your ideas SPREAD" ... obviously it has to be useful if it's going to catch on.

  • @mamaneedsherwine4439
    @mamaneedsherwine4439 Před 7 lety +14

    Seth is genius! He has really helped me to brand myself and my business. Find your tribe! 😉

  • @TommyWalker1
    @TommyWalker1 Před 12 lety +6

    Seth is arguably the one guy who people would legitimately climb to the mountain to talk to. Brilliant. Well researched. And Inspiring.
    Thank you Seth.

  • @StephenieRodriguez
    @StephenieRodriguez Před 11 lety +7

    Love this. Seth and TED never fail to inspire. We need more of this!

    • @b_cause
      @b_cause Před rokem

      Ya, it's like we should spread the word or something like a Ted and Spread sandwich. Idk

  • @webcopywritingABC
    @webcopywritingABC Před 12 lety +2

    Seth you are a genius. I love this talk and delighted to have found it again!

  • @johnnielawson
    @johnnielawson Před 9 lety +17

    My challenge is know to bring your insights into my own project of sending a few moments of peace and calm out into the world.
    Your knowledge will certainly help me to find ways of encouraging others to feel the positive energy of this project and come on board to help spread it further.
    Thank you very much for sharing this knowledge and also thanks to TED for facilitating it's distribution.
    Johnnie Lawson

    • @markmunyui
      @markmunyui Před 6 lety

      johnnielawson looks like it's working

    •  Před 6 lety

      johnnielawson what?

  • @davidchristian8084
    @davidchristian8084 Před 4 měsíci

    Love this. Seth and TED never fail to inspire me. We need more of this every time!

  • @nevadabusinesscouncil9672

    2019 and I'm just watching now. I received a cassette tape of him back in 1997.
    For some reason, I just thought about him today and decided to look him up.

  • @tadashimori
    @tadashimori Před 9 lety +26

    Great speech!

    •  Před 6 lety

      Tadashi Mori amen!

  • @millenium42
    @millenium42 Před 16 lety +2

    I'm Just discovering Seths work and i'm loving it..Sometimes when we get stuck in an industry or market we lose focus on other ideas we can use in our business..I suppose fusing other methods to get in touch with people & finding out how to solve their problems and be relevant to them

  • @ClintbutlerNetmarketing

    Always love learning from Seth. You can't help but walk away with a new insight and excitement for marketing afterwards.

  • @KarenSwainBlissfulBeings
    @KarenSwainBlissfulBeings Před 6 lety +41

    Seth paints a picture of a sad sad world, where people are too busy to think for themselves, so they follow the trending crowd and don't use their powerful focus to create a better world. Only thinking of what's in it for ME! I wish the people inventing stuff that people do not need, would put their genius to products which would clean up the environment, or heal the sick or teach people to forgive each other. How can we use this marketing power to create a better world for all beings. We need to redefine what is Remarkable, and celebrate what is truly Remarkable! LOVE is Truly Remarkable, and free!

    • @huenorton3587
      @huenorton3587 Před 6 lety +2

      Karen, it’s good to know I’m not alone in this view. What a pathetic world we live in. We don’t buy anything, we’re sold everything - and we seem to be perfectly happy with that state of being. Nature does wonders beyond comprehension without any money through Her natural economy, but with our artificial, money-driven economy all we seem able to do is create endless, useless novelty that actually destroys natural economy as well as any sense of it from our consciousness. Why do we so passively insult and degrade ourselves like this? Why do people like this who see humans as nothing more than targets not make us angry? I suppose it makes it easier for us to insult and degrade the rest of the natural creation we’ve been blessed with. I’d be perfectly happy if they used Elon Musk’s new rockets to shoot all these flippin’, hyper-motivated, mind-robbing ad-men straight into the heart of the Sun. Not really, I suppose, but metaphorically speaking, that’s what I’ve done with them in my own personal life. I’m done with being their target.

    • @chairmanofrussia
      @chairmanofrussia Před 6 lety +1

      I’m actually happen working on a product that might do just that-or at least begin the process of that. ;) give it around 1-3 more years, and hopefully, if it works, you’ll see it.

    • @augusthillstrom375
      @augusthillstrom375 Před 5 lety +1

      That's the truth though

    • @aaziz1271
      @aaziz1271 Před 4 lety +1

      Karen, Many people are solving difficult problems which will impact humanity. As long as a business case can be made, since profitability is a great instrument for motivation & growth.

    • @scottholley4712
      @scottholley4712 Před 4 lety +1

      I understand where you are coming from, but at the end of the day, a man/woman has to be able to feed himself and his children. Doing things "good for the environment" or teaching people "how to forgive each other" seem, to me , to be luxurious hobbies, that one can indulge in only AFTER the money has been made and the wolves are being kept from the door. very few of the celebrites and rich people who make a big deal about contributing to the problems you are pointing out, actually did any of that , until they were rich and secure. For most people the priority must be take care of ME and MINE first; then try to help others. I wish the world were different but it isn't.

  • @mbeliba
    @mbeliba Před 13 lety +2

    My favorite TEDGlobal speaker so far has been Alain de Botton, the philosopher for the knowledge worker. He mused about the "sorrows and pleasures of work" (the title of his latest book), our ever-more complex careers (formerly known as lives), the quintessential question of the 21st century (“what do you do?”), snobbery (“taking a small piece of someone to form a vision of who he is”), the direct relationship between proximity and envy ("proximity is the prerequisite for envy"), tragedy as a h

  • @TheLastShangrila
    @TheLastShangrila Před 8 lety +14

    great presentation. Very Inspiring and educative.

    •  Před 6 lety

      bhutanlhayul yeah I'm saving this

  • @jorgstyle
    @jorgstyle Před 16 lety +3

    Seth, you're changing the way I do business... Thank you!

  • @SturFriedBrains
    @SturFriedBrains Před 3 lety +4

    I would love nothing more than to get James Howard Kuntsler, Seth Godin, and Peter Thiel in the same room. They all touch on interestingly intertwined concepts but have distinct and original perspectives on them.

  • @javierrivera7325
    @javierrivera7325 Před 11 lety +1

    Seth Godin is a master visionary marketer his insights are so helpful and inspiring. I am very grateful for his insights.

  • @FortuneMarketingCo
    @FortuneMarketingCo Před 8 lety +71

    The problem is most (small) business owners don't have the patience to seek out the people who will love their products, and wait for it to spread. Everyone wants instant gratification and therefore continue to market to the masses.

    •  Před 6 lety +4

      FortuneMarketingCo yeah and because it takes years of massive work without results

    • @Hairy.Whodini
      @Hairy.Whodini Před 6 lety +5

      On the contrary, some wait too long hoping it spreads without ever succeeding.
      Businesses require money (revenue). Revenue is generated by sales. If you don't sell anything, you go out of business.
      I think the problem is most (small) business literally cannot afford to be patient and wait for their good idea to spread, so they market to the masses- hoping to gain traction.
      Facebook changed that. We can spearfish now instead of casting large nets.

    • @renzoalvau
      @renzoalvau Před 6 lety +1

      FortuneMarketingCo I was having the same thought while I came across this comment. Cool!

  • @sofyanalwi2232
    @sofyanalwi2232 Před 8 měsíci +2

    what! just realize after watching the whole video and this is 16 years ago?! oh yeah i forgot because it is remarkable.

  • @KeithMonen1WorldBusiness
    @KeithMonen1WorldBusiness Před 8 lety +11

    GREAT VIDEO LOVED IT -As Zig Ziglar said The Fruit is OUT on the Limb Not Next to The Tree ... also an old saying " If You are Selling What Everyone Else is Who Needs You? IDEAS - YES it's all about IDEAS - You may get rejection - Heck Thomas Edison was asked "How does it Feel to Fail 1,000 Times?" in his creation of the Electric Light Bulb, his perfect answer " I did not Fail 1,000 Times it took 1,000 Steps to Find the Solution. Kudos for the Video GREAT 5 Stars Keith Monen

  • @tadtimothy162
    @tadtimothy162 Před 12 lety +1

    the best part of Seth is that he really does understand the ego and common behavior within a consumer society.

  • @SueFerreira75
    @SueFerreira75 Před 6 lety +4

    Amazing - Seth made this TED six weeks before the iPhone was introduced.
    CZcams and Facebook were very new.
    Everything changed - everything has changed and will change.

  • @MarksMktng
    @MarksMktng Před 2 lety +2

    Who else is watching in 2022? This video still tell us the right way on MKT. Seth always genious.

  • @galactikbutterfly
    @galactikbutterfly Před 11 lety +1

    I love seth saw this ted talk and subscribed to his blog which I get evry week he's concise and poinient always uplifting or challenging both works he is a true genious and seems to be a real nice guy needless to say I'm a fan

  • @isaabdullah4426
    @isaabdullah4426 Před 10 lety +3

    I absolutely Love this guy

  • @nuniwagner
    @nuniwagner Před 15 lety

    Using Seth's own words. Absolutely remarkable!
    Inspiring and innovative!

  • @lukemac2967
    @lukemac2967 Před 10 lety +1

    the first TED i have actualy watched all the way through.

  • @EdwinDearborn
    @EdwinDearborn Před 9 lety

    Great advice from the master himself. The TED talks are my most favorite.

  • @TheWriter86
    @TheWriter86 Před 3 lety

    Genius. Thanks Seth. Yet another great bunch of insights from you

  • @abhisekganguly
    @abhisekganguly Před 3 lety +1

    14 years and still inspiring!

  • @zeroceiling
    @zeroceiling Před 11 lety

    This was one of the best TED's I have heard so far...
    Dang...this guy is good!

  • @KingaGorski
    @KingaGorski Před 2 lety +1

    Super insightful, as always. Seth is awesome.

  • @socialt.socialmediaagency7250

    Thanks for sharing this - some good points that are still relevant today.

  • @LocalProfitGeyser
    @LocalProfitGeyser Před 11 lety

    Maybe the most thoughtful video on national advertising I've ever seen. I'm now addicted to TED.

  • @Remotebpooutsourcing
    @Remotebpooutsourcing Před 10 lety

    Social media is one good way of exchanging newest ideas in so many level.

  • @simmb3
    @simmb3 Před 11 lety

    I love how TED place their advertisement at the end of the video. CZcams should follow this practice. It's truly non evil. I would watch the advertisement because I like the video enough to watch it to the end. Advertisement in the beginning only interrupt our desire to view the content.

  • @DonMahaffeyWeaverII
    @DonMahaffeyWeaverII Před 6 lety +1

    Great stuff! Thanks again for the lesson!

  • @callahandawn
    @callahandawn Před 10 lety

    I could watch Ted Talks all day. This was a great discussion.

  • @naomigarnice850
    @naomigarnice850 Před 10 lety +1

    Love Seth Godin's insight.

  • @zee3peo
    @zee3peo Před 11 lety

    WOW. I see it now. Thanks TED X and Seth Godin. Much to unpack and grasp.

  • @p.bamygdala2139
    @p.bamygdala2139 Před 5 lety

    This ties in perfectly with entrepreneurship and fundraising. Thanks!

  • @SharifSourour
    @SharifSourour Před 6 lety +11

    Holy crap that was incredible! The best Ted ever?

  • @nusrat083
    @nusrat083 Před 6 lety +1

    What an amazing man! Really inspiring

  • @InVizion360
    @InVizion360 Před 10 lety +2

    Another great presentation from Seth!

  • @joshuacaterino
    @joshuacaterino Před 13 lety +1

    Another great presentation Seth!

  • @mypagedotcom5804
    @mypagedotcom5804 Před 10 lety

    Everybody should also pair watching this video with videos that teach how to put very interesting and very helpful information. This is still why a lot of people are interested in a particular website. No one can take shortcuts in this industry. The stronger the foundation of a website, the better it will be.

  • @ICreateThoughts
    @ICreateThoughts Před 10 lety

    Seth's TALK was remarkable!!!!!!

  • @charityann4701
    @charityann4701 Před 10 lety

    Awesome and Amazing!! Thanks Seth

  • @bruceseah
    @bruceseah Před 5 lety

    Thank you for sharing this video. Love it!

  • @dylanlawless1
    @dylanlawless1 Před 14 lety

    i like that Ted have ads at the end of their videos instead of shoving them down your throat at the start like some. Sometimes i'll take the time to watch them because of that.

  • @DaveMakesMoneyOnline
    @DaveMakesMoneyOnline Před 11 lety +1

    Ted talks have got to be one of the greatest ideas of the internet age!

  • @philsalcedo5076
    @philsalcedo5076 Před 5 lety +35

    2003 and just watched it this day.

  • @wavecritter
    @wavecritter Před 16 lety +1

    Seth, brilliant as always :) Thank you.

  • @TheZGALa
    @TheZGALa Před 4 lety

    Back for another review. Thanks Seth!

  • @EventsUncoveredTv
    @EventsUncoveredTv Před 10 lety

    Great talk! Remarkable is the new word! Thank you

  • @JR-gb9ou
    @JR-gb9ou Před 7 lety +1

    "You like my ring? It's my grandmother!" LMAO. Great video.

  • @promoteonlinevideos
    @promoteonlinevideos Před 12 lety +1

    Inspiring video.
    huge fan of Seth Godin's books too.

  • @EddieDatz
    @EddieDatz Před 6 lety +1

    Love "the riskiest thing you can do now is be safe!"

  • @vitalybaum4257
    @vitalybaum4257 Před 3 lety +2

    At the end he made a book about it. The great marketer!

  • @annuitycom
    @annuitycom Před 11 lety +1

    Seth is the best marketer out there!

  • @vukhiempham7213
    @vukhiempham7213 Před 7 lety +1

    Seth Godin got such a big sense of humor!!

  • @HamzaConnection
    @HamzaConnection Před 7 lety

    eye opening really definitely going to read his book now!

  • @Man26Swagga
    @Man26Swagga Před 11 lety +1

    This video is very informational. If you have an idea and don't spread it, then chances are that idea won't make any profit. Be creative, write the vision, and watch the profits come rolling in.

  • @ski8799
    @ski8799 Před 9 lety

    Intriguing, love the Ted Talks. My wish is for a logistician to discuss the future of our industry and innovations emerging there.

  • @SpecificLove7
    @SpecificLove7 Před 10 lety +2

    great info

  • @allsmiles7218
    @allsmiles7218 Před 9 lety

    Great video very informational and inspiring🙌👍👌👏👏👏🎉🎉🎉🎉

  • @SH-hp7pu
    @SH-hp7pu Před 8 lety +40

    Its all about the purple cow! Thanks for that great speech and ideas!

    •  Před 6 lety

      Sebastian 👍

    • @kasulewilliams784
      @kasulewilliams784 Před 3 lety

      So far has it worked for you

  • @Zeecon
    @Zeecon Před měsícem

    It twists my mind everytime I watch it

  • @mylaptoplifestyledesign9983

    Great talk!

  • @RobertDorsey
    @RobertDorsey Před 7 lety

    Awesome.... Remarkable - worth remarking on!!

  • @221marketing5
    @221marketing5 Před 9 lety

    Always great information!

  • @thebeautifulgame_17
    @thebeautifulgame_17 Před 7 lety +1

    This must be one of the most important TED talks ever, atleast according to me.

  • @WebsitesdiyOrg
    @WebsitesdiyOrg Před 7 lety +1

    Great Presentation!

  • @smichael61
    @smichael61 Před 14 lety

    I really like this guy, great video, great info!

  • @marykrause9032
    @marykrause9032 Před 7 lety +5

    Very enthusiastic & informative!

  • @2feetofclay
    @2feetofclay Před 11 lety

    Would love to see a part 2

  • @Successandwealthcoaching
    @Successandwealthcoaching Před 10 lety +1

    Very good
    Seth
    Awsome stuff

  • @richardsaupe
    @richardsaupe Před 14 lety

    Always a great watch
    you can really
    learn a lot
    from an internet marketer

  • @PragerMicrosystems
    @PragerMicrosystems Před 11 lety +1

    Great video, thanks!

  • @spookseo5244
    @spookseo5244 Před 10 lety

    The ideas that were presented in this video were pretty accurate and the world does not have to agree with it. People have different preferences. Each time they connect their selves to the Internet, they will find something that will actually interest them. Those who have lots of free time will definitely touch lots of niches.

  • @VideoAds4almostfree
    @VideoAds4almostfree Před 10 lety +1

    great info! Thank you

  • @AlexLeizerovich
    @AlexLeizerovich Před 11 lety

    This is so true. Without spreading the idea nothing happens

  • @bigshotmeshach
    @bigshotmeshach Před 3 lety +2

    Remarkable; worth making a remark about 👌

  • @lacrahuntington
    @lacrahuntington Před 17 lety

    Seth Godin is my Hero!

  • @online-business-secrets
    @online-business-secrets Před 11 lety

    Yep. Inspired. I'm going to have to upload a collection of my top 10 fav viral marketing case studies too.

  • @Lckcenter
    @Lckcenter Před 9 lety

    Excellent Video for marketing

  • @ducloc632
    @ducloc632 Před 4 lety +1

    I've just finished "The Dip" and I stumbled on this ted

  • @rmerkle1
    @rmerkle1 Před 11 lety

    Please spread the word. Thank you.

  • @online-business-secrets
    @online-business-secrets Před 11 lety

    Seth, You just inspired me. I'm going to go upload that 29 Step Social Media Pro Checklist Vid on my channel now. THanks!

  • @danielfalcon9362
    @danielfalcon9362 Před 15 lety

    Great!
    The blog and the keynotes he makes are really useful. Is the same you live at USA or Perú.

  • @toni-qz8st
    @toni-qz8st Před 7 lety

    What's the Music at 15.30 ?? Still amazing speech!

  • @nicolasbrendline6349
    @nicolasbrendline6349 Před 4 lety +1

    Your remarkable. Great stuff here.