🧲 Top-of-the-Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet
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- čas přidán 22. 07. 2024
- The best Google Ads strategists on the planet are here to reveal their Top-of-the-Funnel marketing tactics to help you build effective campaigns, strengthen your brand awareness, and increase your customer retention.
Caden, Onkar, Usama, Susmita, and Efe share their tried and tested strategies for top-of-the-funnel marketing- what campaigns to use, how to target the right audience, how to choose the right audience signals and attribution model, and so much more!
Watch this video to learn more about:
- Why you should focus on new customer acquisition for top-of-the-funnel marketing
- Ways for effective audience segmentation for TOF marketing
- Why the best Google Ads strategists recommend data-driven attribution
- The bidding strategies and best audience signal to use for TOF marketing
- The importance of setting your goals first
0:00 Intro | Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet
0:40 Caden’s best practices for top-of-the-funnel marketing
4:30 Onkar’s strategy to boost brand awareness
8:54 Usama’s Top of Funnel Marketing strategy using CZcams and Display campaigns
11:15 Do you want to work with the best Google Ads agency on the planet?
15:13 Susmita’s best practices for audience segmentation
17:03 Efe’s strategy for running CZcams ads using your existing audience data
21:29 Don’t forget to include your unique selling proposition in your marketing campaigns
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#googleads #googleadsperformancemax #digitalmarketing - Věda a technologie
Please make the video on PMax strategy
I would love to see a video with the pmax strategy as well. Sounds genius
I guess the ads that bring me to these videos are your top of funnel strategy. 🙂
Did I hear you say that you need to be on data-driven attribution to see you view through conversion data?
Do you guys use Northbeam on all accounts? And is it as important to lead gen clients as it is for ecom? Thanks
I have a question : Isn't PMAX the best for top of the funnel ? Theoretically you will get the cheapest clicks with an intuitive audience signal. I am talking from the perspective of leadgen. Google intentionally hides PMAX from Brand awareness / Consideration goal Google campaigns. However Website clicks / Traffic shows PMAX and this might be a hack to use PMAX for top of the funnel. Pls advise.
I'd like to see a video on how to create a feed-only Pmax campaign. I feel like I've tried everything but it isn't letting me create an asset group without assets. What I've tried so far is:
1) creating a new campaign/asset group with no assets
2) in a campaign with an asset group with assets, duplicating the asset group and removing the assets
3) creating it through Google Ads Editor, also duplicating it
None of these work for me, it always says that I have an error which is to add assets. Are you able to create it on all of the accounts or are you unable to do it on some of them as well? Thanks.
I agree, would love to see a tutorial video
Make sure your CTA is on "automated" then remove all the assets. Try that
@@alphiejoy That did the trick, thank you!
I'm new to pmax so would love to see a video on that. Slowly getting results on my pmax shopping campaigns
PMAX without feed, can you explain? Does that mean running PMAX without search ads?
Nope it is more like PMAX without the shopping ads. You know in PMAX feed only campaign you don't include assets and only provide the feed to mimic Smart Shopping. This is the exact opposite. Include every asset but the feed.
@@Arceus34 Thanks Efe! I saw your explanation on it in the description after i commented, it's clear! Great videos