💰 Expert eCommerce Website Optimization Tips With Matthew Stafford of BuildGrowScale.com
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- čas přidán 8. 07. 2024
- Scale your eCommerce business with the best website optimization tips from Matthew Stafford of the behind-the-scenes growth partner to some of the most successful eCommerce brands on the planet- Build Grow Scale™.
Kasim sits down with Matthew Stafford of Build Grow Scale™ as he shares the same eCommerce website optimization practices he applied to help a business earn half a million dollars in just 48 hours!
He also breaks common eCommerce myths that are hurting your sales, shares how to set up your site from the eCommerce business blueprint he has built over the years of helping clients scale, and so much more.
Watch this video to learn more about the following:
- Fixing your homepage first won’t result in the most profit
- Your main menu navigation should be money-making links
- How to increase trust and build a relationship with your customers
- Search is 10% of your traffic and 30% of your sales
- 40% of users don’t scroll so you should apply that knowledge to your site
- Bounce rate matters
- Why online site catalogs don’t convert
- Proceeding to the checkout page right away can lose customers
Connect with Build Grow Scale now! buildgrowscale.com/
Build Grow Scale on CZcams: / buildgrowscale
Connect with Matthew Stafford: matt@buildgrowscale.com
0:00 Intro | Expert eCommerce Site Optimization Tips
0:43 Matthew Stafford of BuildGrowScale.com
3:17 The importance of being in a community
6:16 Your homepage is not built to sell
12:05 You need a search bar even if you only have four products
15:22 Look at your bounce rate
20:20 Site speed is a huge factor when it comes to conversion rate
28:12 Why your purchase buttons should be unique
34:23 How to work with Build Grow Scale™
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Hi Kasim, I own 23 Shopify stores, most of them on Shopify Plus. I can tell you the direct to checkout function has been split tested on 7 stores the last 4 weeks. On all of them we reached a statistical significance of over 95% in favour of the Direct to Checkout vs Mini-Cart theme. The Mini-Cart we also tested against all other cart types, drawer, page and popup. The Direct to checkout without cart always won, the conversion rate were considerably higher and the AOV nearly the same at all stores. I suggest highlighting "Back to Cart" inside the checkout to give customers the opportunity to buy more than 1 product. I also noticed a few customer do not realize how to buy more than 1 product with heatmaps. Still the Direct-to-Checkout function brings more money to the table, atleast in the short run (we got around 25 products and a few bundles right now).
Thx for tips Jan
WOW!!! Thanks for sharing that with me. Do you think the product categories factor into this at all? I really appreciate this insight. I'd love to have you on the show to talk about this if you're interested.
@@kasimaslam9506 I could imagine: The cheaper the products, the better the "Direct-to-Checkout" function would be in general.
Oh lol
La no
Damn you guys got Super Bowl QB Matt Stafford in? Crazy world.
Matt is the real deal. Their has to be some great stuff in this episode.
One of the best episodes on the channel so far. Awesome content
Absolute gold of information! Thank you very much! I will add these to my CRO checklist. And listen to this video on repeat.
Fantastic episode. I sent it to some of my clients for their website optimizations :) great actional value bombs in here!! Thank you !
Great tidbits! Def will be checking their site out. Thanks for this!
This was gold! Thank you guys