🚀 The Future of Paid Traffic with Patrick Gilbert of AdVenture Media Group

Kasim sits down with Patrick Gilbert to talk about the future of paid traffic and how it will impact businesses in the years to come. They also offer valuable insights on how businesses can best take advantage of paid traffic to achieve their desired results.
Patrick Gilbert is the COO at AdVenture Media Group, he was awarded the 3rd most influential PPC expert in the world by PPC Hero in 2021, and the Top 10 expert on machine learning in marketing by Goodfirms.co.
AdVenture Media Group is an Award-Winning PPC marketing agency specializing in paid advertising (PPC), Google AdWords, Bing Ads, Facebook ads, display advertising, remarketing, conversion rate optimization, lead generating and nurturing, and landing page design.
Watch this video to learn more about:
- How paid traffic will continue to evolve and how you can start capitalizing on it today
- How to deal with the present and future problems in the world of paid traffic
- What you need to know to stay in business
- Is AI the end of digital marketing for small businesses?
- The difference between shiny objects and evolution
- A view is not as valuable as a click but it’s worth something
- How to use your conversion data to your advantage
AdVenture Media Group: adventureppc.com/
Mentioned Resources:
Day Of Learning And Happiness 2022: The Only Digital Marketing Event Hosted By Digital Marketers: adventureppc.com/dolah-2022
Join or Die: Digital Advertising in the Age of Automation by Patrick Gilbert: www.amazon.com/Join-Die-Digit...
How to Hide a Dead Body Podcast: podcasts.apple.com/us/podcast...
0:00 Intro | The Future of Paid Traffic with Patrick Gilbert of AdVenture Media
0:36 About Patrick Gilbert and AdVenture Media
5:45 Join or Die: Digital Advertising in the Age of Automation by Patrick Gilbert
8:28 The power of automation and what it means for advertisers
18:45 Kasim’s fear for small businesses running paid traffic
28:47 Attribution is a trillion-dollar problem, how can you solve it?
34:58 Does View Through Rate really matter?
38:24 Work with Patrick Gilbert and AdVenture Media Group
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[@adamikigai]

Been waiting for this crossover for the longest!

[@sergeygordeev5923]

2 gods in 1 video. I think Johns presence in this video would cause Ragnarok.

[@adamm1681]

Small business can't compete today unless you ("agency") can actively control/manipulate ad campaign to landing page to conversion. Complexity has driven the cost of using google ads beyond the small biz budgets because everything has to work perfect end to end. Small biz can't afford deploying a data warehouse with sophisticated AI analytical models determining trends and tendencies, yet that's what everyone of them wants. Google is going to say the answer can be found in GA4, Big Query, and Looker, but that's going to cost you way more. )

[@xchl]

This was exceptionally good. Thanks Patrick, thanks Kasim! When (not if) I watch it again, I'll take some notes ...

[@donaldwilson7395]

Awesome conversation.

[@DaveFogel]

2023, Kasim cuts his hair and Sol8 goes out of busniess.