🚀 Google Ads Basics: How to Track Conversions
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- čas přidán 21. 07. 2024
- John takes you back to the basics of Google Ads to set the foundation for successful campaigns. To start this series, he talks about the lifeblood of every automated bidding strategy- conversion tracking.
Do you want to succeed with your Google Ads campaigns?
Who doesn't?! But to do that, you need to make sure you're tracking conversions correctly. In this video, John goes over the basics of conversion tracking so that you can set yourself up for success.
Without accurate conversion tracking, it's impossible to know whether or not your campaigns are successful. That's why it's so important to get this step right- if you're not tracking conversions, you're flying blind!
Luckily, John is here to help make it easy for you. So watch the video now to learn more about:
- Why conversion tracking is important for your Google Ads campaign
- What is being counted and how it’s being counted
- Good conversions sources
- The best way to track conversions
- Mistakes to avoid when tracking conversions
- The step you should not miss if you don’t want a failed Google Ads campaign
PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍
0:00 Intro
0:36 Google Ads Basics: Conversion Tracking
2:59 Segment by conversion action
5:31 Why Google Analytics is not a good conversion source
9:13 Setting your click-through conversion window
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one thing I have noticed is that the conversion value from the google tag tracking method is somehow always lower than the UA import method. and even though the GA4 is set upon tag manager event too, if you import GA4 conversion (purchase), it will still be different from using google tag event directly.
Hi, great content as always. Could you guys do a video on keyword research?
These videos are so helpful to us. I am very grateful to sol8. Thank you 💗 heaps.
Hi, Google keeps suggesting to up my daily budget and when I don't, it seems like my impressions the next day are a lot lower... what does this mean?
So If I have susbcription business in CPG space where users buy every other 30 days automatically that means I should set my click through conversion window 4 weeks or leave it to 90 days and change the Count to one?
We don't have a bell curve. 96.16% (
In the video Regina says that Analytics doesn't track about 20% of all purchases. However in the example you show inside the Google Ads later on your conversion value is about 50% higher and purchases are about 80% higher. Some of my accounts have similar differences, but they never perform as good as the ones with about 20% difference. I've tried scaling the former ones, but the problem is that the reported conversion value does not reflect in total sales at all. I ended up just spending much more with almost the same revenue. The Analytics number seemed to be much more accurate. On the other hand when I have about 20% difference the account is much easier to scale and it also reflects in the total revenue. Is there any way to combat this? I feel like the algorithm just thinks it's doing really good when in reality it isn't if the difference is up to 100% in conversion value. Thanks.
Make the entire video available for members?
Yes! I cannot believe how many people are STILL importing Analytics goals into G. Ads and optimizing towards them. One of the first things I look for on every account audit.
True, but there is nothing wrong with importing that into google ads account. The real problem is selecting this imported Google Analytics goal/conversion as primary conversion action. That is going to impact performance and account optimization.
@@faizansharafat8766 Exactly, that's why I said 'optimizing towards them'.
@@advertiser0001 haha yess! I missed that. I think it's time for appointment with my ophthalmologist. 😆
What do you do when you see an account that uses GA as the conversion source? If you add a new conversion action and optimize for it, how do you reconcile reporting moving forward?
@@gabegarcia2017 I think you'd need to make sure it's well annotated and everyone is on the same page and understands that in-platform conversion volume should begin to increase going forward. But yeah, when you begin doing period over period comparisons in-platform that will always be a large caveat.
You mentioned UA is not a good conversion source. Is GA4 better or does it still miss conversions?
This is exactly what I wanted to know aswell 👍🏻
👌
Can you guys create a google ads community?