🛒 Boost Sales With These Google Shopping Feed Optimization Tips
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- čas přidán 4. 07. 2024
- Are you looking to increase your sales on Google Shopping? In this video, John shares quick and easy feed optimization tips to help you reach your goals. From optimizing your product titles and descriptions to targeting the right search terms, he covers all the essential strategies you need to know.
Whether you're new to Google Shopping or an experienced seller, these tips will help you get more out of your product listings. So if you want to boost your sales, make sure to watch this video all the way through.
PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍
0:00 Intro
0:32 Boost Sales With These Google Shopping Feed Optimization Tips
3:30 Optimizing your product title
11:38 How to optimize your product description
17:54 The third product attribute you should optimize for
20:37 Job opportunities in the best Google Ads agency on the planet
23:56 Google shopping short titles optimization
Mentioned article:
Google Shopping Short Titles Available In Google Merchant Center: feedarmy.com/kb/google-shoppi...
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Maybe, one VERY important information you did not mention in this video is the fact that titles are DYNAMIC. As you say at the end of the video titles are limited to 150 caracters. However, the order of the information displayed in your title may vary according to what the person is looking at in Google. Here is an example : Your Title say : Blue Backpack - 25 Liters - Waterproof - Design - Travel - For Men - For Women etc... ///// Now, if the person is typing "waterproof backpack for men", Here is what the title will probably look like : Waterproof backpack for men - 25 Liters - Design - Travel - For Women etc.. So basically, because you provided keywords in your title, Google will show FIRST the most similar ones to the request. This is a very important factor to consider. So try to stuff your titles with the most requested terms or with the terms providing the best results.
Our main product is used by different audiences that have little overlap. So, I created two different landing/product pages, each targeting one of these audiences.
Problem is: Because it's the same product, I only get one spot in the Google Merchant Center feed. Essentially, I can only promote on audience and landing page.
My question: Is there a way to get a feed entry for both landing pages, so that when a person searches for use case A, he or she is shown the shopping ad pointing to landing page A, and vice versa?
You can duplicate it, a lot merchant center accounts do it if they have small number of products
and change the name ofc
@@jimsdigitalmarketing So I duplicate the feed one or more times and change the title and description. Can I use the same feed ID for the product, or do I have to change it?
What's the Key take away?
I dont see a use case for NOT including the brand in the title?
Including it you may see Pmax lean a little more toward warm traffic but at least you're capturing that demand somewhere as opposed to letting it fall off of a cliff. If Im gonna pay for the ad anyway I'd rather have that brand name show up in front of someone and build on itself over the course of several years as opposed to not at all.
If you want your campaign to only appear on generic keyword and not buy clics for people looking for your brand. In order to split Brand result vs non-branded result, it is game changer. One of my client is very strict in separating brand result and non-brand results (Pure acquisition). We always exclude our brand in our PMAX with let's say a ROAS of 300%. And then we have another PMAX without any exclusion and we run it with a target ROAS of 1000%. This way only brand keyword are able to reach this ROAS. Now when we check the insights tab. Our 300%t.ROAS campaign with brand exclusion only make us appear on generic request. While our 1000% t.ROAS campaign make us appear only on branded KW. This way we manage our cost between brand requests and none brand request. Hope it helps.
@@jordanantunes6639 Why not just run a branded search campaign? Whats the point of this being a PMAX campaign thats branded only?
@@NHammondDesign By creating a PMAX campaign thats branded only and Feed only you manage to have your product in Google Shopping. So my setup is the following. I have a search campaign for brand and I have a PMAX (Feed only) with a t.ROAS of 1000% without exclusion, allowing me to show my ads in Google Shopping when someone looks for my Brand. Meanwhile, my others PMAX campaigns use exclusion of the brand and have a t.ROAS around 250-300%.
Hi ! Please improve the quality of audio in the Video
go home!
John sounds fantastic, voice of an angel
agreed