💔 Lead Generation 101: Why Your Lead Gen Ads Are Failing and How to Fix Them
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- čas přidán 22. 07. 2024
- Struggling to scale your lead generation? You're not alone. Most businesses face the same challenge when it comes to lead gen. That's why John is here to share his best practices so you can break through and start generating more leads than ever before.
In this series, Lead Generation 101, John reveals the important concepts, and tried and tested strategies for effective lead generation campaigns in Google Ads. This way, you can easily improve your lead gen campaigns and see better results from your investment.
In the first part of this series, John shares why scalability is difficult in lead generation, the common mistakes advertisers and agencies make when running lead gen, and what you should do instead.
PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍
0:00 Intro | Lead Generation 101 Part 1
0:37 Why your Lead Generation Ads are failing
3:25 What you need to have for successful lead generation ads
6:40 Do you want to work with the best Google Ads agency on the planet?
8:17 The importance of analyzing your sales cycle
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#googleads - Věda a technologie
Great stuff but I am here to say that while the strategy was John's, the copywrite for the term "Broadomation" belongs to me, I came up with the name. 😎😅
Please explain what you mean. Is pure broad finally working better?
@@bavila22 Pure broad has been working well with automated bid strategies for me, for a while now.
@@GuidedPPC how often are you adding neg. KWs?
@@bavila22 Very rarely, almost never. See you gotta trust the algorithm and not micro manage the old school, manual CPC way!
I have the benefit of sitting on the same desk area as the Sales, and I often hear them call back form leads only to find the once hot leads no longer require the service or job was already done by a competitor. So, next on my list besides trying to rescue campaign sudden large drops in performance, is to find out how long it's taking Sales to follow up the form leads 7:30. I'm dreading finding out how heart-wrenchingly slow they might be, losing the leads we are currently paying 5-10x more than expected. I don't have the luxury of waiting 90 days campaign self-optimisation. I was pretty much given the responsibility to get leads in straight away to maintain a certain number of jobs booked per day, and the conversions and average CPC is extremely volatile and unpredictable, often spending the daily $250 budget with minimal or no conversions at all, whereas we need at least 5 leads at under $50 per lead
How about a lead gen campaign for a product/service that relies on multiple purchases and lifetime value vs a single purchase? Our CRM is pushing out the sales info as an offline conversion but we expect the average customer to purchase twice a month for 2 years. What's the best way of handling that type of scenario?
How about if you're getting clicks from relevant search terms, but no leads? I have a client in a niche that gets quite low search volume, but decent enough to have a few hundred clicks in a month, however none of them fill the contact form that is quite short.
Poor landing page
Helpful video 👍💕
🔥🔥