Pro Tips For Running A DSA Campaign in Google Ads
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- čas přidán 22. 07. 2024
- Dynamic Search Ads are a powerful tool in the Google Ads platform, but they can be difficult to start. This is because you don't have complete control over which queries are matched to and served, so it's critical that you follow the correct steps during the creation process.
Running a proper Dynamic Search Ads (DSA) campaign helps you to easily find customers who are searching for your offer and fills in the gaps in your keyword-targeted campaigns.
In this video, Kasim and John reveal the best pro-tips in creating high-performing DSA campaigns. Watch this video to learn:
How to know if Dynamic Search Ads campaigns are for you
How to prepare a proper Dynamic Search Ads campaign to launch
How to optimize your Dynamic Search Ads campaigns
0:00 Intro
1:33 Difference between DSA Campaigns and General Search Campaigns
2:50 Transparency and "noun-focused" rule for DSA Campaigns
5:40 Keep it smart and simple
6:40 Sample of DSA Campaign
12:00 Set up "identifiers" for Google
12:57 Key Factors for DSAs
14:40 Checking conversions
15:49 The step that people miss in creating a DSA campaign
17:35 Why you must always exclude your brand name in DSA
19:22 What we know in DSA bidding and targeting
21:39 Extensive DSA campaign overview: ad-groups and dynamic ad targets
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This channel's a revelation of sorts. Thanks.
its always refreshing see a video from you guys!
Niceee, this is just what I needed! Just yesterday was looking through your videos for anything DSA related. Thanks guys!
You're welcome, we are glad this is valuable to you!
Super helpful guys! Very nice work!!!
Love this format
🫶
Very Very Niiiiiiiice, I'm looking forward to next weeks. I am just about to start doing that same thing John mentioned at the end, so watching him build that out would be super helpful. Nice work gents.
Nice, glad it was helpful. Thanks for watching!
Was wondering, did you guys end up doing that video for the advanced DSA that was mentioned in the end of this video? That sounded extremely interesting.
Do you suggest an expansive H1 then? Does it work well for SEO as well as the DSA campaign?
What about if we have brand names in website page content - will google show it in headlines - for DSA
Great video, guys. Do you always run DSA as a separate campaign? Or do you something run it just as a separate ad group in an already existing campaign? Thanks!
Hi Sean, we always run DSA as a separate campaign because then we can set different budgets or use a different bid strategy type! The data will also be more clear this way to see which campaign is more effective!
Hey guys, Great content as usual.
I created a DSA campaign 14 days ago and have noticed that it has keywords (I didn't input) under the 'search keyword' tab. I'm sure if I done something wrong in the setup.
Also, What is the reason behind excluding brand name from the DSA? I ask because I have the brand name as a keyword which has converted. I set up a brand campaign about 6 months ago and haven't received any impressions on it, I haven't had a chance to figure out what the problem is.
Thank you
Hi Aid! The idea behind excluding brand terms from DSA is so that the brand keywords can be captured through the Brand campaign instead. This way, you can control the costs through the Brand campaign and allow for other search terms to come through the DSA campaign. As for why your Brand campaign hasn’t received any conversions, make sure you are using variations of your brand name and using both exact and phrase match match types.
Thank you for you reply.
What do you think about the DSA campaign question? Keywords (I didn't input) are showing up under the 'search keyword' tab. I'm sure you said that yours doesn't have any input which makes me wonder if I set this up wrong.
@@aidsi3717 Hi Aid! The search terms that you see are based on your content. This is best explained here czcams.com/video/jn88lPwPuGc/video.html Hope this helps.
You have many products not eligible ate the end of the video. How to fix that?. More backlinks? too few queries for that product title?
Sometimes we run into the "Few matching queries" when we are advertising for very niche products. There is only so much you can do in terms of how Google chooses to serve those ads when searches are very minimal. With DSA especially, we like to let it just do its job and focus on what it dynamically chooses to help optimize performance.
How about instead of using Google Search Console you use a Page Feed through Business Data? I'm guessing it works similarly?
Absolutely you can, Jan 😊 >> support.google.com/google-ads/answer/7166527?hl=en
Please, do that extensive DSA campaign video.. :)
Hey Angel! Check out this one, depending on what you info you are looking for there could be some useful info here! czcams.com/video/2b0VfKEOQXU/video.html
So other than the hero image and first paragraph, what else was good about that homepage? Is there a bunch of content we didnt see?
The page has more content, but the DSA campaign is going to read top to bottom and prioritize what's on the top.
Great video! How can you increase your search impr. share in DSA?
Thanks Anna! Try adding negative search terms where relevent
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The dude on the right looks like Tristan Tate