The BEST Google Ads eCommerce Strategy for 2024

In this video I am going to layout the BEST eCommerce strategy for Google Ads that you can use for your eCommerce brand in 2024 🤑
BUT I want to stress 2 very important points:
1. I am going to talking about strategy not tactics, meaning I am not going to be going through the optimisation actions that you need to take as when we talk about strategy this is the “over arching account structure that you will be using to achieve your goals”
2. If you are eCom brand that does the majority of their sales at the end of the year between Black Friday & New Years sales YOU actually need to start planning now.
Every year about late October we get inundated with enquiries for the best promotional/sales season strategies when in reality you need to starting this at least 4-6 months in advance.
👉 Watch my full training on how to create a profitable Google Ads strategy for your eCommerce brand here: www.definedigitalacademy.com/...
#googleadstutorial #googleads2024 #ecommerce
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#googleadstutorial #digitalmarketing #googleads2024

[@rachelstewart9628]

I’d love to see a video on how important creatives are for CPG ad campaigns.

[@PPCAdEditor]

Short, sweet, and effective. This strategy nails it!

[@KeithanSchroeter]

Thanks again Aaron! Really informative

[@GuySermeno]

Yeah thank you for this material

[@mystico21p]

Like the bodybuilding prep metaphor. It really helped me understand this process a lot better.

[@AaronYoungGoogleAds]

My pleasure, glad to hear that example helped you understand that concept better.

[@yuriykabanets2057]

Thank you!

[@LewisBunch-ei8em]

It's very interesting strategy. I try it 100%. Thanks!

[@blaeks]

Nice analogy

[@JSctt212]

Hi Aaron! Love the vids, my favourite PPC channel by far! In your recommended account structure, are you excluding brand from PMax/Shopping campaigns?

[@AaronYoungGoogleAds]

It depends on whether I am:
- running a seperate branded campaign ... if so YES
- we don't want PMAX targeting brand ... if so YES
For other brands we don't exclude (especially new brands) as you also have to balance it with "would they be searching the brand if they hadn't seen the discovery element of PMAX ads"?

[@afsana2595]

Great video

[@sabbirmia2520]

Yeah! You have give us great strategy.

[@AaronYoungGoogleAds]

Glad to hear that!

[@shnoopio]

Thanks again Aaron or a hugely informative video! Quick question: If the main shopping campaign is not spending its daily budget in total, is there any benefit/idea to move low performers (in terms of spend) into a new separate campaign? Given these performers still have a good ROAS.

[@nVizGG]

1. to high roas maybe or to low bid. 2. no data and u r running PMAX -> go to St-shopping. 3. Try with bestseller only campaign, get more data in the account then scale from "best sellers" B-sellers" "unprofit" and "zombies" :)

[@wasimshaikh7916]

Great video ❤
I have one Question related new E-commerce Website which low Data?
If we run Search Ads for e-commerce so basically we catagory for example: tshirt, jeans, shoe etc
But we create search ads we put final url at that time which UrL we use Catagory or specific Product page
If we use specific product UrL then what about our other SKU
I will be happy if you Answer this Question

[@smilingsquare5222]

What is priority feed at the end of shopping campaign

[@boukrimohammed]

this guy knows his shit

[@stevenzipkin3757]

How can we run google ads for a b2b wholesaler of cabling products ?

[@MrBlack-tx1ye]

what's a realistic roas?

[@nVizGG]

depends on your cost... and what u are tracking, cold vs warm traffic etc :)

[@ismailalaia]

I mean come on
Sorry For The Delay! ⏱
I want to offer my apologies as there was an unexpected delay with the post-production of the Ultimate Google Ads eComm Strategy Guide for 2024.
Don’t worry, because as soon as it's ready, we will send it to you directly, so please keep an eye on your emails. In the meantime, please watch this training on eCommerce Campaigns in the November & December Sales Season.👇

[@andrewdeyneka1874]

I'm a video editor, do you need help with this? if yes, how can I contact you?