Why Football Is Not As Big As You Think
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- Äas pĆidĂĄn 30. 04. 2024
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Welcome to Athletic Interest. In this video we will put the size of football into perspective.
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â± Timestamps
00:00 How Big Is Football?
00:37 Football vs Other Sports
01:58 Football vs Entertainment
04:18 Why is it like this?
06:13 Vertical Integration
08:08 So...how big is football?
đŹ About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#football #apple #disney #money
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Your content is gold and worth more then 40k. Good luck with increasing this KPI.
Football is the best....
A little dissapointed u compared it to tennis but not cricket while cricket has over 2.5 billion fans and a 2 month cricket league is generating morr revenue than premier league
@@ritiksinghrajput578 cricket sucks
lessgo thanks for the feat
A football is like 22 cm wide i think
Google is your friend đ
@@AthleticInterest savage
About 72,5cm in circumference.
Ohhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhđ€Żđ€Żđ€Żđ€Ż
I agree
'Even retired footballers like Beckham, Ronaldinho, GARETH BALE' đ
I see what you guys did there đ
Great video as always đ
I legit gasped. Absolutely savage.
the disrespect. smh
loooooool
Downright rude of us... đŹ đ€
@@AthleticInterest To be fair, I started doubting myself and checked whether he was still playing đ
I dont know about other countries, but here in Brazil a lot of smaller teams have their own brands and stores in order to maximize profit. In my city both of the teams follow this example and they gained a lot of money because of it, the stores also sell the tickets for the match with a discount so that they can gain even more
In my English town, the small football team in the 9th tier (not sure exactly but somewhere there) sells merchandise separately from tickets
nem a pau que Ă© o Jirafa
This is interesting ! What club is it ?
Wow
@@BATTL0X CearĂĄ
As much as I love your stuff, I donât think itâs fair to compare football to things like Disney and apple, just because theyâre entirely for-profit. As much as football is being commercialised, it isnât entirely profit motivated and the fans have far more of a say in what clubs do than Disney or apple customers, just look at the turn around in the Super League and how much more money could be made if football was 100% profit motivated.
true
Exactly bro they missed fact
And those have speculatively assigned valuation
With the data provided from the video it seems understandable why florentino perez even was one of the initiators for the super league and why he spoke about declining revenue.
depends on the league. The Premier League is a for profit league, while the Bundesliga is not (due to the 50+1 rule).
Football has always been a sport for the working class. It was never meant to be a source of revenue, its true purpose was to bring a sense of joy to the the general mass so that they could simply forget all their worries and enjoy the life for what it is even i it is for a moment. Technically, you can simply play the game just by buying a football. Most of the people in Asia and Africa still play with barefoot because these people can't afford to buy boots. That's the beauty of this sport. This is exactly why the street football of Brazil is so so revered around the globe.
Football for all its purpose was to bring happiness and in that sense it has done more than one could ever explain period
True though the "working-class" aspect highlights inclusivity more than anything else.
Yup and its rule used to be less complicated and more straightforward unlike today.
1:00 to 1:07 is funny. Even retired players like David Beckham, Ronaldinho and GARETH BALE đđ
Clearly shows that Athletic Interest are regular watchers of the game
(a joke) look at subtitles
Rule: You've got to end lists with a joke đ
@@AthleticInterest Is that why you ended the list of companies at 4:08 with your own channel? (Sorry but I had to do it, love your channel)
@@oscartouw LMFAO
@@AthleticInterest MLS cheapshots đ
bale jab cracked me up. the humour, animation and narration - this is such a great channel
Thanks, Harry... and sorry, Gareth đ
Would've loved to see how football is monetized compared to other leagues like the NFL and NBA
Such different models it would be interesting
But then you'd compare a sport with leagues
The issue is that that would highly differ between the Football Leagues themselves.
In Germany you're still able for ... 10 ~ 18 Bucks to see the two best Sides live, from directly behind the Goal. While the Premier League in England has already far higher prices and same goes for the TV Rights.
And yes, I see a connections between Ticket Prices and the monetizisation of a Sport.
you mean you wanted to hear a comparison with comparable things instead of a comparison with the biggest corporations to make football seem as small as possible? that's weird, you're weird, we're not doing that.
Yh definitely
Here we go with another incredible piece of content from Athletic Interest
So glad you think so!
This channel is insane, football and editing is on point
The good type of insane... right? đ
the voice and the german accent đ©đ©đ©
@@AthleticInterest a big "YES", how do y'all edit so good?
@@modeski on point đŻ
@@DESIREDTRUTH yeah, the editing is really on a professional level.
love the fact that you guys make such relevant relatable and yet random content!
Got to keep you guessing, Abhignan đ
@@AthleticInterest is there any way you would make videos looking at the real world more talking about social economic and general news like Wendover or polymatter or many others or would you just do sport i think it would be very interesting to see on another channel as you seem like a very sensible person with a good team aswell
0:38 you mentioned NFL who no one cares about but didnât mention Cricket with 2.5 billion fans and Felid Hockey 2 Billion fans đ«
â@@BollyToHolly 400 million fans as "no one"? U must have been superiority complex
@@edwardtimothy3581 you are living in a close bubble to compare 400m to almost 3 billion!
The editing quality just keeps getting better.
Athletic Interest maybe a small channel economically, but you guys are entertaining and inspiring a generation of football fans. What makes the best is that they always become better, and AI is doing that surprisingly well with a bit more humor into your content. So much appreciation for the effort you put into your videos. Thank u so much đđ»đđ»đđ»
Top 5 most followed teams are Ronaldo or Messi's former or present clubs
They practically built those club's fan base
No they didn't
@@rickyjohnson1768 not barca
Football is for everyone, the lower class,middle class and the high class.
Well they might not earn much but we can see the unity it brings to the community
exactly bro.
I love how you guys use unrelated sectors to expound on this issue of how big Football is. Bravo
Man, you always come up with these ingenious topics to cover, I have no doubt that in some months time you will have multiple times bigger audience than now!
Keep up the amazing work! The video editing is simply superb
This channel and Defunctland provide superb content about things I did not know I wanted to know.
The puns are insanely well placed, you guys killed it with that list!
Thank you, Manuel! đ
Loved your wit, from that initial ending scare to comparing yourself with the Football revenue, we just love you guys, keep doing it plz
The comedy-relief on this video was spot on! Great job, guys!
I think football is much bigger than described here when you look at the other side. It's not that fair comparing big things like Disney or Apple which are 100% motivated to make money. In football it isn't like that. It's not all about the money
Everything is literally all about money .
@@mrdude9671 no it's a bit about the game, fans go into the stadium because they want to watch football.
@@otto9090 Lol you say that like, Disney and other media corporations aren't 'a little bit about' the entertainment and its quality as well. People go to watch a marvel movie because it's what they want to watch. They're both predominantly about revenue and by extension profit hence why attempting to nominalise the media industry in favour of bigging up the sports industry is a fallacy.
@@himum3429 but football is way different. It's not fully a business. It's a sport, people play it themselves, it's a real passion. But I don't think there are many having a real passion watching films. And Disney is making 134 Star wars movies because of the money no one gets the story any more and the best characters just died years ago. They're only making star wars movies because it brings them money. But football isn't played only because of the money. It's just hard to compare it and saying football is way smaller. It is the most popular sport in the world. And clubs are not establishments, or only partly.
@@otto9090 I get that you have a real passion for the game, especially due to your profile pic. I assume your a Real Madrid fan, I'm a Liverpool fan and they're the two greatest clubs in their respective countries hence why our passion tends for football tends to be even higher (I'm sure fans of Bayern, Barca, The two Milan teams and United back in the day can/could relate).
Given that, you can't seriously be saying people don't have the same kind of Passion when in terms of the film industry. A lot of people who aren't really into sports go to the cinema on the regular and while COVID defo impacted that, it also did the same to football with the 'zero crowds' thingy. There are film critics, film reviewers and film journalists much in the same way there are sports commentators, sports pundits and sports journalists. There are entire sub cultures under these that eclipse many of their contemporaries. For example Football is more popular than Basketball, Tennis, Formula 1, UFC, Cricket, Athletics etc. While Marvel is more popular than Star wars, DC, Game of Thrones, Stranger Things, Venomverse, Indiana Jones, Star Trek, Harry potter etc. They are both inherently built to make money as they are both inherently industries.
Sports (in this case football) at its base is made so that fans only have to pay for a match ticket and snacks and can enjoy the games they love. Movies at their base are made so that fans only have to pay for a movie ticket and popcorn and can enjoy the movies they love. Movies aren't just made for the money either lol. Just like their are smaller football clubs who are more likely to listen to their fans they're also smaller indie Studios and films that are more likely to think of money as a secondary to entertainment. Likewise there are the big boys of the industries (Marvel/Harry potter) or (Real Madrid/Liverpool) who already have MASSIVE global fanbases and are more eligible to make high profile mistakes and greedy monetary decisions like locking content behind a subscription service or creating a bloody Super League yet still get away with it.
These two industries are quite frankly some of the oldest in the world. Movies have their base in the early 1900's while Shakespearean style theater dates back to the mid to late 1500s. Ancient Greek theatre goes back to about 900 B.C with exaggerated storytelling perhaps as old as Mesopotamia. Sports likewise are also extremely old, football is believed to have been invented by the British in the late 1700s with earlier roots in Han dynasty China. Sports as a whole date back to Ancient Rome with the Gladiator Games Ancient Greece with the OG Olympics and Boxing supposedly goes all the way back to VERY Ancient Egypt.
The point I'm trying to make is that while they've both become predominantly commercial over the many, many years since their inception, they are still at their core about pleasing us, the fans. These actors and the sportspeople are sometimes gifted (like Messi or Leonardo DiCaprio, Sometimes they work their socks off to achieve their level (Denzel Washington, Cr7) but they all have a genuine love for their art and that can be seen in their performances. It's not about comparing tbh. I think it's just moreso about being happy that unlike other industries like technology and fast food they haven't gone full on corporate yet.
I mean, do we even want football to be in the same stratosphere as Apple and Disney? Theyâre entirely different markets.
One of the most underrated channels on CZcams! Keep up the good work!
What a discovery this channel! Great quality content everytime. Wish I could find channels of the same levels for other topics
We're very glad you found us!
Even retired footballers such as Gareth Bale đđ that is pure violation
Been sitting here waiting patiently for the latest video, thank you AI! đȘđŸ
Just sitting in silence since the last one? đ
WoW! Great video @AthleticInterest! Splendid! So well informed... Please continue making great content like this!
Bale being an example of retired footballers ⊠lol
yieeđ
Football is already love. It doesnât need to be expensive to show itâs worth.
Can we just appreciate the fact that they just told us how much money they make with their CZcams channel?
Did we?! đŹ Uh oh!
đ
Football cannot be measured
We play with our heart
Not money
If football has to practice vertical integration, they must also catch up on the service and quality of global brands they wish to replace.
Nike and Adidas may take a huge chunk but they also have some of the best kit designers.
I believe for global football brands, it still looks better to have jerseys designed and selled by the giants Nike, Adidas and Puma, but for smaller clubs, it seems better to take over the creation and production of the kits. Some brazilian clubs took over this process and they are gaining in quantity, design and a much bigger slice in sails. Also the fans are buying more, because they know it will help the club.
Nike, Adidas Puma and any other brank only make like 1 or 2 designs and sell then same design to all teams. the diference is the color.
"Best kit designers" LMFAO. Like these companies are the reason why football kits are still as boring as they are. The only reason these clubs are getting these global brands even tho they get little of the slice is because these global brands have stores all around the world to have their kits easily accessible. BUT the kits are FOOKin expensive like srsly? ??? 100$ for a kit lol,
Awesome video. The economics behind what makes sports tick is amazing.
We think so too! đ
I love how you guys kept on including your channel name every time you mentioned jobs that were created based on football.đI subscribed!
Great content as usual. Keep it up! This channel is only gonna grow even bigger!!
Thanks! We won't stop now đ
4:14 đ Athletic Interest asking for more money.
You guys deserves Million subscribers. The Contents are sooo good đ„
Thanks, Nidal. We hope to get there some time soon đ
Love to see this channel growing rapidly â€
Another great video mate. Entertaining and educational
love the fact that bale counts as retired :D :D :D
Bale retired? Last time I checked he was still playing golf, so he s not retired yet.
Ah, of course! đ
Ngl this my new favourite page . Been coming on here and taking ideas for future references
I really love a content about Economics Involvement Football, and thank god this Channel exist
Keep up the great work, hope many more of this soon
Plenty more to come! đ
Finally a video calling football football not soccer.
Best Channel in youtube rn, not even close. Keep making great content
Thank you. We will! đ
Keep it up! Great content guys đȘđ»
Thanks, Pratik!
Great content as usual, athletic interestđ€
Thank you, Thomas!
i usually love the content of this channel, but i think the comparison against tech companies wasnt the best to determine how big is futbol , or at least not the main comparative.... maybe having a more in depth analisys against other sports in terms of reach, revenue and income per "fan" but also in terms of players averga salary vs "stars", etc.... i dont know if you have already but will be interesting to compare it whit NBA, MLB and Tennis that was briefly mentioned at the begining....
That's already been done and you can look it up. This video sees football as an entertainment business and compares it with Disney primarily. The Apple thing was just a brief mention to compare scales and and they said it themselves in the video that comparing sport to tech makes no sense because of the innovation advantage tech has.
Each of your videos are very educational , each time when ı watch them i start to see new facts about sport
best channel
ur way of presentation is the best
I love that ending in the beginning.đđ
Athletic Interest I have an interesting idea. It's regarding athletics and the young Norwegian middle-distance runner Jakob Ingebrigtsen. He won the Olympic Gold in the 1500m and has a multi million euro contract with Nike. The next big athletics star.
Good one!
Have never missed a video from this channel. Am your biggest fan. Great content
That's a great record to have! â€ïž
Great video as always.. Can you do something like this about the NBA?
I'd love to see a video about how young atheletes like Osaka or Mbappe are beating the World Atheletes in terms of marketability and annuale revenue đ€
he already made it for osaka
Yeah but like young atheletes in general, cus alot of brands pay them alot of money compared to other atheletes when they were at that age.
The sport may not be that big money wise but its sociological & cultural influence is top 5 when looking at all industries. The sport practically has a massive psychological grip on the minds of 25-50% of the world which is insane when you think about it.
Always love the content ! another masterpiece!
Really appreciate that!
*Another Top quality Video from Athletic Interest...what A blessing days...Bravo đđđđđđ*
Thanks, Emir!
When adding up the revenue for football, how did you calculate it? Did you take into account the revenues of all clubs, all leagues, all national teams, and events (world cup, etc.)? Because 33 billion seems quite low when you consider that top clubs like Bayern have around 600-700 million EUR revenue per year alone. Also, from which year is the data? Obviously the revenues have been a lot lower since the pandemic.
Regarding tech, it is of course a lot "easier" to create a product that potentially almost everyone could want or need compared to overpriced sporting merch that is usually only bought to support your favored team.
True. The WC 2018 alone had a revenue of 5.4bn and even more impressive: They had a profit of about 3bn. I can't imagine that this and all of the other stuff only adds up to 33bn revenue
Iâm guessing tho for every profitable club thereâs one that lost money especially given the year. I mean subtract barcas debt alone is a lot
@@GTM9164 But this is not about win or loss, it's about revenue.
Yh itâs cause not all the football leagues are the same, so the price the premier league makes a year is a lot bigger than a league in Japan for example
This video is so bad lol
Football might generate less revenue, but I don't think the CEO of Disney being like "no Coca" would cause Coca Cola to lose 4B in market value, the way Ronaldo did. That's just an example of what football could do.
faxss football amkes you an icon
I used to have a professor lecturing in Media & Sports, who was from Germany. Every time I watch these videos itâs like being back in class. Not just accent, itâs almost exactly the same voice. Eerie but awesome.
We expect your next assignment on Monday đ
God, this voice is so calming and satisfying. Is there any chance you could send me a personalized audio saying good morning? I'd listen to it every day of the week! đ
someone make the man an AI voice template and sell him to Apple
Bale retired.....makes sense with the injury list đ
Tennis has 1 Billion fans đđđ
back at it again with A+++ editing quality
His explanation is simply extraordinary ! He inspires me.
I bursted out laughing at 1:34 đđđ beautiful
Why canât clubs make their own jerseys!? Is it that hard to set up a tiny factory đ for them?
8:05 I got my answer.
You deserve all the praise people give you in the comment sectiobn. As somebody who's interested in sports and finance, this channel is everything I need. Been watching since the beggining and you never disappoint. Thank you.
Thank you!
Never change ur voice please, i love how ur storytelling thanks
Can you do a video on how the super league would give more money to clubs?
Wouldn't it have made much more sense in calling American Football as Soccer...that way you have two distinct games in Football and Soccer. As of now, no-one calls it Soccer and laughs when they call the game of "throwball" as football đ
What about their Indians? Those arnt Indian either.
Actually, the term "Soccer" for Football did really originate in England before Football was even a thing internationally. I think, the Oxford or Cambridge Univeristy "Football" Club called it Soccer - Because "Football" refered to something more like Rugby.
Which is btw also the reason why "American Football" (=Eggball) is called Football there, because Eggball actually originated from a similar Sport in England - What is nowadays called Rugby.
Yet, in most Languages Soccer/Football is translated with something similar to "Foot" + "Ball", while Eggball isn't even really played with the Foot which makes it nonsensical to even call it Football.
It doesn't even really have a "Ball" in it - I mean, that weird thing is weirdly shaped and if you ask people how they would describe a Ball, they wouldn't describe an Eggball, would they?
@@DaroriDerEinzige correct
"The word soccer comes from an abbreviation for Association (from Association Football, the 'official' name for the game) plus the addition of the suffix -er. This suffix (originally Rugby School slang, and then adopted by Oxford University), was appended to 'shortened' nouns, in order to form jocular words."
Rugby:
"mid 19th century: named after Rugby School (see Rugby), where the game was first played"
Its the voice over for me. You guys are great.
I have never hit that subscribe button as fast as i did when i just watched the first content from your account .good work
Hope you don't regret it! đ
@@AthleticInterest No way .am already addicted am on my sixth video already from the time i did comment and all are dope .
Maybe you can make a content for "if football is the most popular sport in the world, why the richest sport team is Dallas Cowboys (NFL)?"
American sports market is inflated. Even some MLS team worth more than top European teams. Probably because many Americans support teams based on winning rather than local affiliation. Dallas has huge fanbase all over the country, so merch sales are high. Also Its a closed league, revenues are steady, no fear of relegation. If you are bottom teams, you can get higher draft pick and take top athlete to create buzz. Salary cap make sure all teams have a set spending budget, so no surprise financial decision (compare to football).
It's bcoz of USA. If Dallas is from another country then it didn't make revenue not even close .
Simon Jordon (Talksport) said this many times for years that the Premiership should adopt a subscription service.
Love your content â€ïž
Thanks, G.O.A.T!
Yet another amazing video! Thank youâœđ€
Thank you, Leyla! đ
I've always compared football revenues to Hollywood revenues, considering the influence of football, we are far from reaching the commercial potential.
1:01 Retired players like David Beckham Ronaldinho and Gareth Bale.
Your channel is insane dude. Thank you thank you thank you
And thank you! đ
Great video as always!
Glad you enjoyed it!
This Dude Always Comes Up With Something Interesting... Great Work Man...
Well, football is a sport, not a business
bro your editing đ which softwar you use
He changed the title and I was excited clicking on it thinking it was a new video but I had already watched it đ
Is it necessary for football to continue to increase it's revenue so fast and think "wow each fan only spend $10 per year vs ÂŁ28 for FB" Whilst I appreciate the insight and presentation of this channel. The tone of this video and the continued capitalist/profit maximisation lens put on football worries me.
Football clubs need to viable businesses of course, but all this is leading to is the continued extraction of money from the masses to give to the top. In the same way Disney parks are no longer affordable for the masses. Football will go even further in the same direction in the next 10 years with ever higher ticket prices, merchandise and TV subscriptions. When does it end? The average PL player earned ÂŁ13k a week in 2000, this is now ÂŁ60k. +462%. Average UK salaries have gone up +66% in the same time, And it's those people who pay their salaries through the increase in match tickets, merchandise, TV packages and buying products of their commercial partners.
We can't continue to allow everything o be put through the lens of companies with billions of dollars in revenue needing to grow more and more each year when the people who supply a majority of their income, get less and less in relation.
So what are you trying to say?
Everyone should be poor?
Just let the people pay for whatever the fuck they want.
@@robert2690 no, I'm saying that inequality is getting out of hand and has accelerated at a ridiculous pace since the 80's.. Footballers should earn a lot of money no doubt and football clubs can earn millions in revenue. But continuing to focus on maximising revenue in this way led to the super league and nothing suggests they won't try it again in the future if we don't challenge this way of thinking.
Communist spotted.
Don't worry, 'passion' and 'togetherness' will run the sport.
I've seen what you have done to Gareth Bale..đ€Łâł
đïžââïž đ
Your voice in the intro was super deep lmao
This channel is simply amazing! Funny! Creative! Informative! Always new!
Very kind! Thank you, Saaheb! đ€
Make a vedio on IPL and how it changed cricket foreverđ
100%
IPL destroyed the cricket forever.
Since when is Gareth Bale retired? đ€
Since we decided to make a mean joke đ
Can you do a video on Benfica and it's approach to being a media company? They broadcast their games directly to the fans with no middle man!
Best thing to do is to create a dedicated streaming service for each league, and divide the shares/profits generated amongst the teams the way the broadcasting rights are divided right now. That way the teams have increased revenue and there's a singular service required. They can even make it into a twitch like service, with each team having their own "channel" with additional content like interviews or team bloopers available to subscribers and even more for paying members like CZcams. They can even have something like a superchat to raise money for charity. Best way to maximise rewards, and allows teams to have a fair chance to increase revenue and greater fan interactions.
Now this sounds like a brilliant idea and a viable business model, unfortunately the big teams would be greasy and try to squeeze the rest
I actually think something cool would be to compare f1 to futbol,because I think f1 is only getting bigger and has I believe better long term potential then futbol as the f1 wave is only starting vs futbol that has quite some time (just my thoughts)
Am I really spending 9 cents on Athletic Interest??? That's not enough !!!
It doesn't make any cents, does it? đ
Really interesting video, I don't give Real Madrid a cent directly but I do buy one of their jerseys every year from Adidas
It feels like there could be a part 2 on the topic
We are so lucky to have free this type of excelent content.
Thanks! We're glad you enjoy it đ
If Klopp, Tuchel, and Nagelsmann combined their knowledge into a youtube channel that would be Athletic Interest. The đ's of football youtube scene đ đ đ
That is a pretty big compliment đ
@@AthleticInterest you deserve it, my go to football youtube channel â€đ