The 5 Biggest Copywriting Mistakes
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- čas přidán 16. 04. 2019
- THE 5 BIGGEST COPYWRITING MISTAKES? If you want to become a copywriter, make sure you're not committing one of these 5 BIG copywriting mistakes.
Check back every Wednesday for weekly copywriting & marketing wisdom on growing your bizdom. My motto: the right phrase pays! Subscribe here: bit.ly/therightphrasepays
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Can't believe you only have 5.3K subs, you deserve at least x100. The value you already have given is worth that at least. Keep them coming. Subbed.
Aw thanks Niladri!
It's now 100k within a year , yayyy
152K ! Yayy
This comment aged well
@@AlexCattoni 266k amazing content
Feature: No Added Sugar
Benefit: No need to feel guilty about adding your own spoonful (or 5) of extra sugar
lol love it! Or...
Naturally sweet, without the same! hehe.
Who says u watch only beautiful teachers but not her beautiful words. Here it is happening..
U are featuring such a good service even during the pandemic.
Fine friend.
Clearly the best copy-write blog on CZcams. Not only for it's content but for how it is presented. You pull people in with your presentation, the same way you do with your writing. That in itself creates trust. Well done!
Wow, thank you so much!!
Hey Alex, thanks for posting such valuable information. You are indeed doing a great JOB.. Highly appreciate. Keep showering your knowledge to the world.
Feature - has a warranty upto 50% wear out or 2 year whichever earlier
Benefit - you don't need to worry about your Tyres until it blows out (which won't be for a couple more years)
Your channel is a goldmine and deserves wayyyy more recognition. Sharing it with fellow marketing folks!
Thank you so much!
Feature : Wireless Mouse
Benefit : No tangled wire around your PC!
Feature : 300 ml Tumbler Water Bottle
Benefit : Ready to put in your bag for a drink!
A Malaysian Chinese here, I want to start copywriting as my freelance part time job, I had subscribe to your channel ~
I can't stop watching your videos! I'm happy I found your channel❤️ Thank you so much!💕 Once again you answered questions I had and also highlighted, important things I could have easily overlooked. ❤️
I'm so glad! Thank you :)
All your videos are great! I actually learned a lot about copywriting in 3 days than in 20+ days searching the internet only to found false information! Well Done, Alex!! Bravo :)
Yay!!
This was very helpful! Another amazing video as always, this really helped since I've been getting into copy and your videos have been my blueprint.
I'm so glad! Thank you :)
Thank ma, I love the video, I'm writing you right from Cameroon in Central Africa!! I'm just getting started with copywriting!! Keep up
5 Copywriting mistakes
1. You are afraid to polarize
Spend more time writing about who and what it can help
2. You talk about features not benefits
Benefits are outcomes a user will experience after using your service
It answers the question what's in it for me?
3. You don't think mobile first
Use shorter headlines
Larger fonts
4. You get too fancy
Use a very simple set of words
The goal of every copy is to get your reader to read the next line
Always restate important benefits and call to action
Never let the design of the copy guide the copy that you write, they should instead flow side by side
5. You don't say because
Always explain why you do a particular stuff
Secrets to writing a good copy
1. Write bad copy
2. Fix it
Write result repeats
Thanks for this video! Very informative😀
can't get enough of your vids. I'm so lucky to find the most informative yet easy to understand vlog about copywriting. Hugs from the Philippines 🤗
Thanks so much!
im new to copywriting i keep coming back to your videos I like your energy
Thank you so much. It helps a lot.❤️
Wow! Thank you. You always hit right on the spot!
Thank you!
All your videos are very helpful tools I'm trying to become a copywriter and I'm so nervous, and scared. hopefully learning from your videos I can learn and succeed like you and everyone else.
Yup. Editing is divine.
Really helpful video. Thanks a bundle . You are such an amazing Personality
I actually came here for looking to write better copy, But damn, she's very beautiful.
:)
Lol you got distracted
A beautiful mind
Thanks Alex! Really good content on your channel.
Thanks Daniel!
you are the best ALEX!
Thank you Alex
thank you very much for sharing this awesome information.
Excellent. Because is a magic word.
Whole dan-lok inside one video just kiding he's great!
Great vid alex helped me a lot to understand the basics.
she's far better than dan and better looking too :) have you seen his hair? who did that, his little sister?
I can't believe I haven't discovered this channel before now.
Your advice is my favorite advice. Keep it coming :)
Thank you so much!
Hi Alex! You're such a great teacher.
Thank you!! :)
Great video! 🎉
This was amazing 🔥🔥🔥🔥👌🏽 Thank you so much 👏👏👏👏👌🏽
Thanks for watching!!
very big massive thanks, your content is very informative and useful, I've been writing very important notes after you.
so can you please make a video about writing advertising ads copies, like how can we generate ideas, how to create a storyboard and how to implement it through a final script.
thanks in advance
Good idea!! I also have this video on ad writing you can check out: czcams.com/video/j8pxmNrdJvw/video.html
Well behaved never make history... Smart & gorgeous ! Thanks for these amazing tips !
Great vid.
Thank youuuu
thankyou so much
I love you more now. Great 5 points.
Your comments Alex Cattoni mind blowing
My God! You are the next level genious when it comes to copywritting! I hope am gonna be a competent copywriter after watching all of your videos!
Wow, thank you!
@@AlexCattoni You are most welcome ❤️
Damnnn so much value 🙌🙌
Thanks so much!
Wow, I usually do not comment, but your content is amazing
I appreciate that!
Another very amazing and informative video. Thanks Alex...
Quick question, do you have any video on writing great product descriptions?
Thank you! I don’t but good idea!
@@AlexCattoni Yay!!! 😁😁😁
“The well behaved never make history.” I guess I’ll fill up a textbook 😂 I know some industries rely on dry behavior (finance 👎🏽) but I tend to break rules anyway. Awesome points 😉
Haha yes!!!
Your video person rocks.
He's sitting right here! It's my brother. I shared your comment and it made his day!!
Excuse me alex,u are the one who is tying me to stop diaturb u , no matter what the topic is but the eventual result does not changes..
Where u gather such a lovely passion for us ?
Hello Cattoni,
It's my 4th video of u
I love it
But I think I haven't gotten to this stage, yet
I need the basis
This is the 'Basis'. Watch it with 6 breaks. Reapeat 3 times, 2nd time note down points. you'll get everything.
Thanks for posting this. Great content and delivery. Benefit: Create more opportunities for sales to grow your business.
Josh Poe 👏🏻👏🏻👏🏻 thanks Josh!
Thank you very much. Getting great help by listening to your tips. Can you give some tips for copywriting for display banner ads where space is very short?
Great question! With display ads all you really have to work with is a headline/CTA. Try watching this video next: czcams.com/video/sdoj1TVbAJY/video.html
Or this one! czcams.com/video/j8pxmNrdJvw/video.html
Hello there, Alex again. I want you to make a video about Copywriting Niches. What kind of niches we get as a copywriter and what niche would you recommend us? I hope I would get the video notification soon. :)
Cool! Interesting topic!
I like listening to her talk
Alex cattoni!
Thanks Alex for these tutorial. U are good. The feature and benefit of my product: (tummy wrap)
Feature: flattens your tummy
Benefits: so u won't have to feel embarrassed in front of ur friends and husband.
I hope this my feature and benefit is OK to us
I can't hear a word she's saying. And I know it's likely brilliant. Her charisma and beauty are hypnotic. Help ME!
This is why we need feminism. (PS don't get defensive, the only reason I put this comment here is you specifically asked for help)
This one was by far my most favorite one from you and the most helpful! I’ve watched many, many of your videos. :)
Wow, thank you! I'm so happy to hear that!
Feature- Home delivery
Benefit- you wouldn't need to burn extra calories going to get our product
WE BRING IT TO YOUR DOOR STEP.
Feature: Crackling wick romantic themed candles made with vegan ingredients.
Benefit: Keep the flame burning without negatively impacting your health.
My features: Assorted cool tarot decks to choose from. The Benefit :Tarot will help you see where blockages are holding you back!
Yes! 👏🏻
@@AlexCattoni wooo hoooo!! Thank you!!!
Your channel deserves 2 million subscribers 👍👍👍😀😀😀
Aw thanks :)
@@AlexCattoni
Thanks for your reply.
Beauty with brain.. She is genius with beautiful smile
I'm struggling with some web copy. We are in an early market and the only people looking for our product are insanely technical. Our better funded competitors have been working to educate the market and drive awareness of the space, while the little fish like us preach better tech. Is this a mistake? I am torn and my copy shows it.
Hi Alex. i am a student and i am learning this skill( copywriting). I have no experience of it. But i am watching ur videos and they are helping me but if u have any course or any session in which i could enroll myself as a student of yours and leran directly from u. plz reply me here i would be waiting .
Hey! Thanks for your kind message! I've got lots of copywriting courses!
You can find more info at www.copyposse.com/programs
Alexandra, I didn't understand what do you mean by "Afraid to Polarize" what does mean this in Marketing?
It means afraid to take a stance on something or "turn people off" because of your personality/opinions. Basically, just be you and don't try to filter yourself to appeal to a broader audience
What does polarize itself means here??
As in "contrast". Don't be afraid to be different, take a different opinion, stand out, etc.
I want learn copywriting from scratch.. Please guide me how to start..
You’re in the right place!
👍👍👍
i got confused with the 5th mistake. you said do not use because ,but when you explain its contradicting? kindly explain it to me more.briefly . thanks
The mistake is when people DONT use because. You always want to use because - I.e. you want to given a reason why for your sale/discount/offer :)
@@AlexCattoni ohhh.. is see...got it.. tnx
and i forgot to put the "YOU" in my notes
Any recommendations for non native speakers to write perfect content in English please?
Learn how to speak perfect English
Every.❤️Single.❤️Video.❤️Is.❤️Gold.❤️ 🙏🏻
❤️ thank you!
Feature* an online course teaching the basic blueprint to succeed online as a beginner
Benefit* Build a fortune on social media and leverage on profitable opportunities by learning high income skills to succeed in less than 3months.
Nice!
2:30 first minutes are unnecessary. However good job!
Thanks
Whats a reframe
when you're taking the context of something an expressing it differently.. make sense?
You actually have a great content about copywriting...mam helps a lot❤it could be helping a lot more if you could start some kind of course for it right??
Coming soon ;)
I want you to b my mentor, I am totally new in dis, even I don't know how to do what to do... Plz teach me
Keep watching!
Damn! Beauty with brain
Well behaved never made history. My life in one line.
You are not only very beautiful, but you've also got beautiful ideas. Though, I was really distracted by your beauty anyway.
ok you pick KILLER MUSIC! LOL what you know bout that soul music? LOL get down with ya bad self
Haha! 😂
lmao @ the way she used gtfo, good one
Please I'm interested in a copy of the report you mentioned in this video. Thank you
blue eyed beauty with brain
I can't think straight at night when I'm writing a copy...
Maybe it's because I've used my brain for 14 hours.(Analyzing,reading,researching and writing)
..lol..
I can't even write a sentence with a good grammar right now...
maybe I need some good rest : (
Haha, totally relatable!
Off the topic .
But you are gorgeous
Rabbit pinch cheeks!
I think the worst one i have seen was this lady on fiver which was asking for like $500 and had "I write scrumptious copy". It still makes me gag to this day
Hahaha
I love your content. Very strategic with them too. Am learning a lot from you. Hope CZcams pays you alot more than they are supposed to cuz girl you are hotly hot with your stuff. God bless ya!!! I love you 😘
haha, thank you!
should i see her or hear her is the dillema
Lol
Steps to write good copy:
1) Write bad copy
2) Fix it!
Genius...
Another mistake I'm doing here is, watching you instead of listening. You are the most beautiful copyrighter.
i just saw your pretty face and clicked, better than copy writing
Don't know who she is, don't know what copyrighting is,still watching 😑
Alex, why are you so beautiful? What do you eat as your breakfast? 🌹
You said you still miss the Mark. Is Mark your ex boyfriend?
Hahahaha, no
You're fast in speaking,slow down
You are so beautiful l can't get of my eyes from you
You know our brain is lazy & you still making long videos, with lots of new secret data! Have you any idea how many time I need to watch a single video to understand it clearly? Make it short, single topicsy & polarized, Please.
Turn on subtitles.