How To Write Sales Copy That Sells: 4 Types of Scarcity Marketing

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  • čas přidán 26. 08. 2024
  • THE 4 TYPES OF SCARCITY. In order to have a compelling and effective online offer, you should absolutely be including some form of scarcity in your sales messaging. FOMO is the real deal and is the precise reason we use scarcity in sales and marketing strategies. It gives your prospect a reason to buy NOW, because if they don’t, they could miss out. There are 4 types of scarcity that I frequently use in my sales offers and, in this video, I'll reveal each one.
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Komentáře • 36

  • @AlexCattoni
    @AlexCattoni  Před 5 lety +1

    Hey guys! What type of scarcity do you think is most common?

    • @joejohnson8846
      @joejohnson8846 Před 4 lety +1

      Alex Cattoni Fomo for me is always a time limit. I don’t know why? But it works.

    • @nonpavitjitjaeng3243
      @nonpavitjitjaeng3243 Před 4 lety

      Hi Alex,
      I was wondering - for the premium scarcity if you add bonuses that are greater in value than the main product. Wouldn't that raise suspicion? I personally would be skeptical about people adding bonuses worth $1000 if I am buying a product that is worth $500.

    • @antonstephans4799
      @antonstephans4799 Před rokem

      5:04 5:05

  • @btf_program
    @btf_program Před 2 měsíci

    Alex your videos are incredible and your transitions are unreal.

  • @ankitkumarenterpreneur5391

    Thanks for sharing... Love 💞😍 watching 👀 your videos.
    It's worth watching 👀.

  • @farinrasouli
    @farinrasouli Před 7 měsíci

    that was so helpful, so many thanks

  • @hunterjackson5076
    @hunterjackson5076 Před 4 lety +1

    Hey!
    Excellent content! Could you expound on Premium scarcity, and the concept of stacking bonuses? Looking forward to the next video

    • @AlexCattoni
      @AlexCattoni  Před 4 lety

      Cool! I can talk more about bonus stacking for sure.

  • @jerryloncey
    @jerryloncey Před 5 lety +2

    Hi Alex,
    That is really great content. Thank you.

  • @user-nn6kx1oc3r
    @user-nn6kx1oc3r Před 8 měsíci

    she's so pretty

  • @dawnchamp1291
    @dawnchamp1291 Před 3 lety

    For offers and sales we need to ask the client. Need to know that will client give its details or should I directly ask for these aspects for better writing of SM posts or copy?

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      You should first ask your client. I often have long calls with clients to answer all questions before getting started on writing copy. They may not have all the answers you need, in which case it will fall on you to do the research.

  • @subhankarbhaduri4818
    @subhankarbhaduri4818 Před 4 lety

    Hey Alex, another great video from you.
    But I just could not help but notice a spelling error at 2.46.
    The spelling of 'quantity' is incorrect.
    Its spelt as 'quanity'. :-)

  • @umarasad4141
    @umarasad4141 Před 4 lety +3

    Can I see something you have written? Some snippet would do.

  • @ankursharma7812
    @ankursharma7812 Před 3 lety

    I need ellaboration

  • @Rahul-qf2ou
    @Rahul-qf2ou Před rokem

    🙏🙏🙏🙏

  • @umarasad4141
    @umarasad4141 Před 4 lety +1

    In Pakistan, limited time scarcity and quantity is used. It works too.

  • @musfiramohammed3087
    @musfiramohammed3087 Před 4 lety

    @2.45 Quantity is spelt wrong 🤔

  • @aspiringinfluencer6398
    @aspiringinfluencer6398 Před 3 lety +1

    Is it ever okay to lie about having the quantity of a product (I.E. I only have 5 seats in my class left, but actually have 20 left?)

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +3

      NEVER - that's a sure way to lose audience trust and credibility.

    • @aspiringinfluencer6398
      @aspiringinfluencer6398 Před 3 lety +1

      Alex Cattoni thats what I was thinking. I was in a webinar with a Shopify partner and they said that it was okay as long as you’re making sales. That’s what I’m worried about, taking advice from unethical people.

  • @AK-sd5vs
    @AK-sd5vs Před 5 lety +1

    👊🏼

  • @ademolaogunleye6365
    @ademolaogunleye6365 Před 4 měsíci

    You are beautiful

  • @jdjidan7090
    @jdjidan7090 Před 2 lety +1

    You are so beautiful

  • @ed4183
    @ed4183 Před 4 lety +2

    wow, you are so beautiful.

  • @yarrowandyew5173
    @yarrowandyew5173 Před 6 měsíci

    In 2024 I feel like scarcity marketing is over. Personally I am SO bored with how that is marketed to me.

    • @AlexCattoni
      @AlexCattoni  Před 6 měsíci +1

      This video is from 4 years ago. ;)

    • @yarrowandyew5173
      @yarrowandyew5173 Před 6 měsíci

      @@AlexCattoni yes, so is it appropriate to use it anymore? I ask because I'm just starting your launch!

  • @knowthyself7201
    @knowthyself7201 Před 3 lety

    Hello! your content is great but the reason you not growing is you are not able to teach your audience effectively through illustration, practical things on your laptop screen, doesn't give any example. So, work on it......

  • @wallacebankley3384
    @wallacebankley3384 Před 5 měsíci

    "SELECTED WOMEN FINALISTS INSPIRING WOMEN OF THE YEAR .WORLD