10 HUGE Copywriting Mistakes That Kill Sales Page Conversions

How To Write Sales Copy That SELLS! 💰
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You’re going to want to pay attention to this video because I am talking about the single most important piece of copy you can have for your product or portfolio...
If you’re an entrepreneur or business owner, it is what converts your prospects into paying customers and, if you’re a freelance copywriter, it is the HIGHEST PAID asset of them all…
Yes, I am talking about your SALES PAGE… or what I like to call your money page.
It is the page that gets you PAID, which is why it gets a lotta love and attention here at the copy posse!
It’s the fuel that funds your entire business…
And it is more important now than ever before.
Watch this video to make sure you’re not making one of these 10 common but deadly copywriting mistakes that are killing your sales page conversions.
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[@user-gk1jv4sb1o]

1. You dont have a hook ( you need to build curiosity or make them think "oh i need to know more about this" "what's next ?" )
2. You assume they know you ( pay attention to customer journey / awareness level and where they are coming from )
3. You don't offer a believable solution ( speak to their problem / situation first , offer a believable solution , then you may pivot to your offer )
4. You prioritize features over benefits ( people don't buy products , they buy the outcome and its feeling / emotions )
5. You didn't bring backup ( not everybody knows you , so adress their inner skeptic , show your social proofs because people want to see if someone else used our product and it worked )
6. You dont have a value-price gap ( people buy because of the perceived value of the product , perceived value must be greater than the price . we can make a comparison our product with something that's more expensive )
7. Not showing your why ( why you created this product , why you are selling this , and why people have to buy the product . make your offer believable by giving reasons to those things ) "because" / "that's why"
8. CTA is not clear ( clear , concise and easy to spot )
9. You create confusion ( dont't forget to give logical / left- brain informations such as how to buy , what's next , where to access , show them what's gonna happen after they put their order )
10. You don't overcome objections ( address them to build trust by writing the FAQ section )

[@AlexCattoni]

👏🏻👏🏻👏🏻

[@archanaprabhune6036]

Thanks a ton

[@archanaprabhune6036]

This needs to be pinned at the top

[@ritviksharma9894]

Thanks, William for the notes❤

[@BethFayemi]

I must admit, Alex is one of the reasons why I fell in love with copywriting.
These tips are gold! ❣

[@AlexCattoni]

Awesome! Thank you!

[@bethrussell9825]

I had to stop the video and pull myself together. I snorted and started laughing hysterically with the cut away of The Rock. 🤣 Love it!

[@AlexCattoni]

⚡️

[@GrowWithWill]

People buy the outcome of your product -- spot on insight.

[@monger1558]

i literally cant stop writing notes, I CAN'T

[@jinellesherry6057]

Hahah, SAME!!

[@GirishVenkatachalam]

Really well thought out list thanks a lot immensely beneficial 🙏🙏🙏

[@AlexCattoni]

Thanks for watching :)

[@JayPendragonWatches]

What a brilliant video... I’ll refer back to this many, many times in the future. Thank you! 🤩

[@swapnilmohanty8938]

Ma'am im really thankful to you for bringing such content.... It is really helpful 😇

[@bethmetro8761]

Thank you for getting to the point of my headaches! 💝

[@PrashantKumar-fv5wk]

Valuable Tips 🔥

[@rosellerboreros9867]

Thank you for nice idea

[@manzoorkhan6336]

Amazing. I am following your tips it's great

[@AlexCattoni]

Glad to hear that!

[@joshuarevelegia1982]

Your videos are GREAT! THANKS!!!!

[@AlexCattoni]

Thanks for watching! 🤩

[@AnirudhIsOnline]

I recently found about this had a name.
All these things are interesting.
Liked and subbed 👍.

[@philipysmaelmamucod]

Hi Alex. Thank you so much for your tips.

[@AlexCattoni]

My pleasure!!

[@manajbanerjee8615]

Your value-added, real-time tutorials keep me inflamed in my dark hours. Thanks, Alex.😪

[@manajbanerjee8615]

Thank you 👍

[@raychelleinjete4024]

I'm watching all your videos Alex...You rock!

[@AlexCattoni]

Hehe, thanks! So do you! 🤘🏻

[@phphala2477]

As always, excellent content

[@AlexCattoni]

Much appreciated! 👏🏻

[@markmaslog3388]

I really want to learn more thanks miss A

[@assortedbibssundayfootball1312]

Great line at 7:12 - "You mean not everything on the internet is true??" Made me laugh Alex.

[@AlexCattoni]

😅

[@rujanbajracharya2222]

Exactly the video I needed. :)
Also,
Can you make a video on how to make the solution believable??
For example, some products are breakthroughs and people think it's too good to be true.
How can you deal with such products?

[@AlexCattoni]

Noted! To answer your question - that's why a company's USP is so important. It's also important to have good branding and trust with your audience. It's hard to sell anything if there's no trust.

[@thetasouldoctor4240]

Girl on fire! I want to know who your coach was !

[@AlexCattoni]

Hehe, thanks! I had a few great mentors along the way :)

[@jayanand8041]

Please make a video on copywriting exercises to do every day to enhance my skills if we don't have a client ...
ASAP

[@AlexCattoni]

Cool! Thanks for the suggestion!

[@abiolaaminah3458]

My summary
Be Clear- and Concise-To Close (3C's)
Haha😂.... Thanks Alex

[@PhoneReadyLeads]

yep!

[@AlexCattoni]

Haha, nailed it 👏🏻

[@nevinwelfred2041]

Can I know y r u doing this
Weather it is because of personal branding or making another income

[@AlexCattoni]

Of course you can ask! I started this CZcams channel for a couple of reasons... I wanted to "stop playing it small" and step out of my comfort zone. I knew that my 10 years of experience could help a lot of new freelancers and I felt a strong call to do that. The reason I continued to make videos (because it took MONTHS and looooot of work before I even hit 1,000 subs) was because the community I built. We bonded and connected, and the community is what motivated me to keep going. Money didn't even almost become an option until a year into it.

[@theall5779]

Alex,
Plzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
Start vlogging,
I will watch it millions and billions times. Plz

[@AlexCattoni]

haha, thanks! 😝

[@MStarTUTORIALS]

this is made with adobe premiere right?

[@AlexCattoni]

I use a video editor! 😊

[@subhashnisarta3496]

Everything I do with my passion So writing business is one of them, and many ideas come across the way I walk in So nice to meet up with you 🎁 today 🎁 evening 🌆🌆 aware of tomorrow what is your 🎁 next step 🪜 for me and 💝🎁 what I deliver for our continuation as a 👍 group members friends colleagues and club members including any questions please let me know from you soon 🔜 thanks again for your help.

[@praneethkumar1188]

Sales page mistakes.
1. No hook headline.
2. Assume they know you customer awareness.
3. Problem pain and believe solution.
4. Benefits and features
5. Why should I buy from you.
6. Value and price gap.
7. Why product sell.
8. CTA.
9. Confusion all questions.
10. Objections faq.

[@satisfyingvideos2892]

Hahaha you are world beautiful woman you know

[@magelovebari]

ስላምሽ ብዝት ይበልልሽ ጃ ፻

[@satisfyingvideos2892]

I am confused because I am seeing you not understand what you say

[@thinkingallowed6485]

it's "where they are"...not, "where they are at"...good info but grammar issues make the talk grating.