Copywriting Tutorial: How To Write Headlines
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- čas přidán 16. 07. 2024
- HOW TO WRITE HEADLINES / Headlines are attention-grabbing strategically-written statements used in direct response marketing to get more clicks and create more engagement online. If you want to learn how to write sales copy, watch this video to learn 3 copywriting tips and tricks on how to write headlines that drive conversions. As I like to say, the right phrase pays!
Bonus points to the first person who comments with what H.O.T. stands for.
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#copywriting #copywritingforbeginners #howtowriteheadlines
How is it possible that you only have 2hundred subs?....your stuff is amazing... you should 2 million...
PS can you hook me up with that tool? 😉
Aw thanks so much!! It just started not too longer ago. Hopefully 2 million happens soon ;) The tool is called Buzz Sumo!
1000% agree
i just started following this channel and i am thinking how is it that this channel has 23k followers. it should me more. however this is intellectual content, and not kids stuff. channels with millions of followers has mostly kids following them
Cheers for this, I have been researching "writing effective ad headlines" for a while now, and I think this has helped. Have you heard people talk about - Fonucas Ziyyatt Tip - (do a search on google ) ? Ive heard some pretty good things about it and my neighbour got amazing success with it.
Winner of a video, I've been looking for "headlines advertising" for a while now, and I think this has helped. Have you ever come across - Fonucas Ziyyatt Tip - (do a google search ) ? Ive heard some great things about it and my m8 got excellent success with it.
this woman has my heart, she produces such quality content , its of so much value, one of the best CZcams channel to exist.
Thank you so much!
Couldn't agree more 🔥🔥🔥
@@AlexCattoni you're amazing girl 😊🔥
You are very right
4:26 | H. - Hook O. - Open Loop T.- Target Audience
Aaron Gagnon haha yes! I was wondering who the first person would be to comment that! Bonus points ✨
Alex, I can't thank you enough. This is all starting to come together for me in a clear understanding of freelance writing and knowing who to trust. You make it feel possible and realistic, not just a "buy my course...now you need to buy this other course if you want to actually make money..." I truly appreciate you.
Thanks so much! :)
This girl taught me how to become a good copywriter.. She is best copywriting guru on the youtube
Aw thank you!
@@AlexCattoni Yes this is true. Your style is v direct and focussed.. I want your more guidance to become pro copywriter.. Can you guide me more?
Loving your video's Alex! Totally changed my view on marketing! I hope your still providing people with giving that tool your talking about!!
This is brilliant stuff!! Thanks for making these concepts so readily available. Can't thank you enough.
Youre welcome!
Hi Alex! Thank you for another awesome technique. I am not yet a copywriter, but I am starting to learn to become one because of your testimony and every new information I’ve got in your video. Yes, hope to get a copy of your tools so I can start writing my first sales headline. Thank you again and God bless you!
I eat and chew EVERY word slowly, enjoy the taste, feel my brain cells feeding, and think I'm eating the healthiest, most nutritious food I could eat, everything I needed. I go back in the video and it's like I can repeat the dish. For me it's like a very expensive feast, coming from a real award-winning chef in a 3 Michelin star restaurant. Thank you very much.
She’s a real one for calling out click baiters 🤐
Thanks girl! This was great!
you completely killed it! Because of you, I am now so confident in knowing and understanding Copywrite and how to use it the right way for my own business! DEFINITELY will be recommending you to others! Thank you again!!
Thanks so much!
H- Hook
O- Open Loop
T- Target Audience
I've learned a lot from this! looking forward to learn more
You are so incredibly generous sharing all of this valuable content, Alex. Thank you so so much. It is appreciated more than you know!
Thanks Bree!
I've already spent an hour on your video...combing through and taking notes...Yes, I'm a beginner at Copy and appreciate good writing especially the great screenwriters like Aaron Sorkin. I already know I will be spending lots of time learning about persuasion and the psychology behind it all and can't stand "Clickbaters" who want something for nothing. Yes, on the surface Copy seems so easy or easygoing. "But if it were so easy everyone would be doin' it!" I am learning all the time and I used to hate English in HS...haha Now I am collecting sources to read and improve on the subject. You happened to be present on my CZcams feed...so here I am! ...OK...What tool are YOU using? and thank You
Alex, I love cilantro. ☺️ Glad you showed up in my feed. I’m binge watching your channel and loving the tips.
Aw thanks Portia!! Glad you’re here.
I'm just hooked to your channel and learning so much! Just discovered it a few days ago and have almost whatched all your videos hahah Great content and very very helpful as a digital marketing professional in the tourism industry...not the best times at the moment as you can imagine!
Hi Alex. I am an aspiring copywriter in the initial learning stages. I really like your content and the way you explain and give examples with logic. Keep up the great work. Thanks for making such valuable knowledge readily available to us. Hoping to become your student soon one day!!
how do you test headliners
Hey man, how much progress have you made?
Same with me💕
I am at the-same level with Mr. Hamzah I will request for tools to start
I love your T-shirts haha! XD
I don't know how I got here but love the energy and the insight, Alex. Love to learn your tool for headline
Sure! The tool is buzzsumo.com :) thanks for watching!
Not just your content is amazing, but your audience is also super amazing!
I agree! My audience ROCKS ⚡️
That shirt is amazing. 👌 I love cilantro
Love you!
H- Hook
O- Open Loop
T- Target Audience
I am new to copywriting and have started watching your vids from order(they are really great, I enjoy every second of them) and this stuff fukin blew my mind but it seems so obvious now. Thank you for this awesome content.
Thank you Alex for the great values you share on your channel. I always love your content.
Thanks for being here!
It was really full of millions. H.hook, o.open, T.target.... growing already.
The tool, I can't wait to use it. Cheers!!
BuzzSumo.com
Nice shirt 😂😂
Thanks a lot, Alex. That aspect of open loop really opened a new window for me.
yay!
Thank you for all your value you share for free. I will need the site to check for hot headlines 📰
buzzsumo.com :)
I love your channel and all your tips and tricks! I’m hoping to get my biz up and running before the end of the year 🤞🏻 I would love that handy tool please ☺️
Awesome! The tool is buzzsumo.com :) good luck!
Hi Alex- I have been a freelance ghostwriter for a decade and recently got the itch to explore copy writing. Knowing I could learn how to do everything from replacing brake pads to making homemade foie gras here, I turned to CZcams and yours was the first face I saw. I've watched a half dozen or so of your vids so far, and have already decided that I will soon be taking whatever course(s) you offer. I have some ducks that need putting in rows first, but I'm already certain that you have valuable information to impart. In the interim, however, I have two questions:
First, you offered to provide a helpful tool to those who mentioned it in the content section. Is that offer still on the table?
Second, and perhaps more importantly, do you offer any sort of viewing guide to the videos on your CZcams channel? They all seem to have helpful information, but their content varies enough that I am feeling unfocused as I skip from topic to topic. It would be great to have a road map to navigate through them in the most orderly way possible (e.g., grouped by theme/subject or recommended viewing order, etc.) If no such guide exists I will continue to watch them based on the each video's headline and the whims of CZcams's algorithms
Thanks for the solid content; it's been useful and helpful already
Hey there!! Firstly, thank you for this comment. Really appreciate it!
To answer your questions:
1. Yes, it’s BuzzSumo.com
2. I’ve organized my videos into playlists that you can access on my main channel page. With that being said, you’re right. I could do it better with more niche topics/areas. I’ll work on that soon!
Thanks so much for watching!
@@AlexCattoni wow, that site looks great. Thanks so much for the timely response.
Thank you so much , this is so much of content
Beautiful with brilliant. Thanksssssss for the knowledge ❤️
I’d like to have the tool for checking headlines. And is it an app or a website? PS: Love Cilantro!
Marie Maguire hehe me too!! It’s BuzzSumo.com (free website with paid web application )
i love cilantro, screw them that don't
it was a wonderful and useful video I learned from you a lot especially the technique which you used at the end part of your video, thank you very much.
All thanks to Alex Cattoni, the copywriting queen.
Keep on doing the good works and impacting life's with extremely valuable content you're posting.
I'll like to get access to the tools you're using to check the most trending topics.
Thanks, your explanation on this topic is very helpful, you listed some sites to see sample headlines, could you please share the url of those 3 sites, am finding it difficult to get those sites
Pls miss i need your favorite tool for checking the most popular headlines trending thanks🙋🙋
Actual video starts at 4:25
That is if you dont have time to admire her beauty!
👌
Saved my time 😁
Love your content & delivery...THIS is what the internet is all about. Thanks so much.
Thanks for watching!
I am big fan of your videos.. Learn a lot from you...
But today I want to appreciate your background.. Such a nice setting
your video help me a lot, thank you. but literally all of your videos that i watched are so long on introduction. you always gives many example or story or reason before you go to your main topic that mentioned in the title. why? is it a strategy that you used in this content (which also part of content writing strategy) or just your preference/habit? idk, but i found it quite irrtating because its so wordy. i often jump in to the core of video, bcs that was the reason i come here. no hard feelings, i just speaking my mind. thanks.
I just like to give a preface to what I'm talking about. Because not everyone will land on my video already knowing about the topic at hand :)
@@AlexCattoni well nice thought, and yeah, you nailed it.
You look so different in red lipstick 😛
Love cilantro and what you are sharing!
I am not a copywriter, was scrolling down to understand what’s this all about. One this I would like to tell you. YOU ARE AWESOME ❤️❤️❤️❤️. Stay blessed Alex. 🙂🙂🙏🏼🙏🏼
Thank you!!!
I knew that "Schadenfreude" also exists in English. But I am still wondering what it says about Germans and their mindsets in general... ;)
Thank you for your simple way of teaching, it makes learn easy
All your contents are so amazing! I love every bit of your content.
Thanks so much!!
The content is great. Add to that your charm and boom....it's 2 million already
Thanks so much Alex. Your channel is so full of value, its dripping.
Hahaha, thank you!! 😁
Thanks for the powerful insights, Alex!
Click here - www.howtocrazy.com/how-to-write-the-perfect-real-estate-headlines-for-flyers/
Very good bought to notice CREATIVE COPYWRITING SKIILS AND CLARITY BETWEEN THE TWO.
THANKS.
L.O.V.E. Cilantro
I love tour Miller eyes and Miller smile thanks for your vídeos and information from Venezuela Danny
More amazing content Alex. You are one of a small handful of people that I go to for the best info on copywriting. Thanks again, keep up the great work. I would also like the tool to check up on trending headlines.
Thank you Harold!! The tool is BuzzSumo.com ;)
@@AlexCattoni Thank you Alex. Greatly appreciated
Hey. Alex!!! Your videos give a kick-start to the day these days💛
YAY. Happy to hear that :)
Straight and to-the-point 👍🏼
Yes would love the tool you use!
Thanks for this video. Very helpful, I’m just starting a blog.
Hey Amanda! It's buzzsumo.com
Thank you Alex..for sharing 3 important tips of writing Headlines.
Hi Alex, thanks for sharing, I mean it’s three years old but feels like a content posted today. Please if the tool is still available, I would LOVE you to share❤️
This video is fantastic! Thanks!
Hi, Alex. Thank you for all the knowledge that you’re bringing on this plateforme. I hope to get a copy of your tools so I can start writing my first sales headline. Thank you again. Have a good day
It's buzzsumo.com !
Hi Alex !!
Well guess what, I am just a beginner to this whole copywriting and content writing thing and I am really not sure about what I'm venturing into but I am glad I stumbled across your channel . Even though I am not sure this copywriting thing will work out for me 'cause I will soon be a med student and will have very less time to focus on developing these skills ,but I am definitely certain that your videos and amount of research I am doing right now will clearly enhance my literature skills. Since I love reading novels and also write some snippets here and there , I could totally relate to this videos content , especially the "future pacing" and "trouble making" . Never thought of this so deeply before but it certainly does work from a readers perspective .
Thank you for all your tips and mentoring ...😊
Cool! Thanks for being here :)
Thanks for the information. Be well.
I am learning so much!
I'm so glad! 👏👏👏
So glad I found your channel! I'd love to get that headline tool to help up my game
buzzsumo.com :)
Thanks Alex, your magnificent
I'm looking forward to buying your course on copywriting
I haven't watched up to 30 seconds but I've given a thumbs up and I am commenting already 😁
You always over deliver and as you say always “give value first"
Thanks again
Thanks so much!
finally found someone that seems to know what they're talking about. so many "copy writing" channels are full of it. high hopes for this one
Thank you this means a lot! I am always happy to help!
I just found your channel today and felt so happy to learn informative topics. Love you from VietNam.
Yay!! Welcome Lea!
Thank you for your awesome content
Wow!!..
I love this video
tnks Alex
Thanks for watching!
very helpful, thanks a lot
omg I'm getting so many ideas just by watching your videos!
YAY! I'm so glad!
Amazing content! Tks a lot ❤
Haha! You used number 2 (the open loop) to reel me into clicking your video: What is Copywriting? The ABCs of Copywriting for Beginners. It was totally worth it. I'm now subscribed
lol yes!
Thank you!
great video! informative
i love cilantro BTW !!! Great share!!
Thank you for this
I love cilantro!
I definitely want that tool!!! Thanks so much
headlines.sharethrough.com/
This content is remarkable:humanity,and generosity,and uniqueness.I'll need the link...
buzzsumo.com :)
Love your copy content.
Alex, you are a good teacher, I am one of your virtual student from Pakistan who adores your content. You are my inspiration
Thanks so much 🔥
Ma'am your intro is just phenomenal.
Mon Dieu. What an enlightening, smart, lovely Alex. GREAT stuff!
Nice one Alex👍
I watched your video, then came back to watch a second time to take notes.
Then I saw your shirt. How did I not see that the first time??
Thank you for the great content :)
lol! I guess it means you were super interested in the content!
Thanks for your insight. Love Cilantro.
Also, may you send the link with of that tool you use for checking the most popular headlines trending.
It's buzzsumo.com :)
hey this is amazing, like all the contents in your videos are super awsome
Thank you so much 😀
Thanks 🙏🏽
Yes! please we want that tool❤️😍
buzzsumo.com :)
thanks, i've seen the tool's name, but just wanted to say: your videos are like free and the best course
Thanks so much!!
Good for blood sugar. Love it!
I've watched a few of your videos and am finding them very helpful because of your specific examples --both negative and positive. (BTW, I used to hate cilantro, but now I crave it!)
Thanx Alex !
You Have become my Idol.. I love your energy in all ur videos and your videos are so simple to understand. Thank You for providing us the opportunity to learn from you. I even kept your picture as my wallpapaer as I want to be like you. You are simply awesome..
Aww thanks so much!
cilantro is delish; cilantro lime gremolata is a favorite of mine!
great video, thanks girllll
Thanks for watching!
Hey Alex I cant thank you enough for your great work. Thank you so much. I would really like to have that tool you mentioned to gauge or see how well your headlines do.
Sure! It's buzzsumo.com :)
Hi Alex Cattoni
That's cool mint on three steps .
Coming to my approach, I believe Hotness in headlines wheels through on its connected wide stretches with diving depths, that pegs the prospects to clock purchase the hotness 😜🙃😊
Wow! This video is awesome. I wish I would have found you sooner! When I first started researching copywriting writing I was discouraged because I don't have extra money for mentorship right now. Then I came across you (your pull game is on point!) You have a plethora of invaluable knowledge...and it's FREE! It's good to get me started until I can afford to think about mentorship!. Thank you so much! Id ask about the tool but that's been covered. I would like to ask if you have any videos about punctuation and those sort of technicalities. Not my strong point and I don't want my message to be lost because of poor punctuation.
Thanks again,
Emmie
Thanks so much for watching!
You’re really doing an amazing job. I’m interested in the tool
Thanks so much! The tool is buzzsumo.com :)