Copywriting Exercise & Critique - How To Write Insanely Better Headlines
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- čas přidán 26. 08. 2024
- Write Better Headlines That Capture Attention & Get Clicks
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It’s estimated that 8 out of 10 people will read your headline copy… but only TWO of them will actually click through to read the rest 😱
So what’s the difference between the 6 that bounce and the 2 that stick around?
Well, more than likely, it all comes down to how CAPTIVATING the headline was.
If your headline can effectively pique curiosity, speak to the audience, open an enticing loop, or otherwise HOOK & ENGAGE your reader…
Then your chances of getting a click increase dramatically!
Which sounds great… but HOW can you actually write better headlines that will land you in the “click-worthy” category?
In this tutorial, I’ll let you look over my shoulder as I critique 5 headlines on the fly - what made them great, what left me wanting more and what would make them even more powerful?
I’m about to break it all down for you, so YOU can start crafting headlines that are too captivating to scroll past…
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#Copywriting #How To Write Headlines #Digital Marketing
3-Step Formula To Write Hot Headlines 🌶
1. Hook Attention (By using fear, joy, controversy, nostalgia, FOMO, or by promising desired results)
2. Open a Loop ( pique curiosity, leave them hanging to have an inclination to read more)
3. Target your Audience ( If you sell to anyone, you are selling to nobody)
Definitely continue doing these recaps, Alex. These are very helpful!
Awesome! Thanks so much!
Headline is crucial part of any copy but you can't create headline out of thin air, it's not a creative process.
Best headline doesn't comes from thinking out of thin air.
Best headline comes from research:
1. Who are their target 🎯 customers, weather it's for beginners, intermediate or advance.
What's their purpose of learning dance?
They want to dance on their birthday party, dance competition, anniversary party or dancing is their hobby etc...
Which type of dance they want to learn?
Free style, Hip hop etc...
What are their struggles or pain point ?
- They have stage fear, they're fatty etc...
It's for which age group?
Children, Teenagers, mothers, couples etc...
2. Awareness Level
3. Market Sophistication Level
4. What's their USP?
definitely!
I think what's missing upfront for the writer is knowing who the target is. And what media this ad appeared in. The media would give major clues on how to talk to the target; psychographic
and demographic. Also, the ad doesn't mention the type of dancing options offered.
Please keep making these videos. The real life examples are so helpful!
Glad you like them! Thanks so much :)
I saw another video of yours a while back that had detailed critiques like this, so I'm glad you made a new one! These types of videos are super helpful because they're so specific. Thank you!!
Thanks so much for watching!
I just wamted to chime in and say what a fabulous lesson Alex!❤
Thank you so much!
thanks, this will help top my game a bit
Thanks for watching. :)
Really helpful. Great insight to know what different types of phrases are doing to the audience psyche.
I was waiting for it🥵💕
I subbed because this is what i need to learn copywriting, live critique and examples seem hard to find!
(hoping this will help you target me as an audience)
Woohoo! Happy to have you with us 👏
Thank you so much, your videos are so helpful and amazing
Thanks so much! ❤️
@@AlexCattoni you're welcome😁👌🏼
This was super helpful and great to know your thought process and why some things worked or didn’t. I would love to see more!!
Awesome! Thanks so much for watching :)
The writer needs to know the target audience to write to their interests, their passions, and as much as possible to begin to write. I wouldn't even waste time starting without information.
Oh for sure! That's where my H.O.T. Headline guide comes in handy :) I recommend everyone who participates in these challenges use the free guide to help their writing. This video is just my critique of those headlines!
Heck yeah! These exercises rock!
Thanks for watching!
Love the “Dirty Dancing” reference! So cute!!♥️
Great job Alex. Thanks!
Love this Alex, sooooo helpful. ❤️
Glad it was helpful!
Really informative and helpful. Thank you Alex for the wonderful effort!
Glad it was helpful!
Thanks for this live example
Loved it!! That review just made bunches of things clear. Thanks for the value you have provided 😊
So glad! Thanks for watching :)
Thanks Alex 🥰
Hey Alex, it's good to see you getting better on CZcams congratulations👏, can you make a video about your experience with using common bad words for clients,
Noted - thanks for the suggestion.
Thanks!
Very helpful. I use your advice to make better CZcams video titles and CTAs within the videos. Thank you.
1:55 _Will be Alex a standing dancer?_
_I like to dancing too. I really want to say that my first video I watched here on the channel Akex was ''Your routine while traveling''. It was really pump the vibe, such as that I haven't seen in some of the content creators related to entrepreneurship, market and finance that i follow. It'll be awesome see more like that. Gave me ideas that video, and inspiration_
Thank you Alex for sharing your knowledge with so many of us 💙🤓
Was thinking about your upcoming content ... and here it is !!! 💖💯🥰
This was an amazing video! Super helpful 😁
Glad it was helpful!
After looking at the headline, I think I too wanna join the class to be able to tick tockin😂😂😂😂
Am I the only one who likes Alex's video before even watching it!😍😍
❤️❤️❤️
Loved this. Very helpful!!!👏🏾👏🏾👏🏾❤️
Awesome! So glad it was helpful!
Love the video. Thanks for the informative vid
Thanks for watching!
"Become One With The Beat"
This course will take your moves to the next level using tools that will allow you to learn how to adjust your personal dance style to any genre of music on the fly! >>Start Course
Fabulous! What is your thought process behind "taking it to the next level"? I want to really lock in this approach.
It is a value bomb as usual✨
Can you make a video on how to get copywriting clients for B2B ?
Noted!
Awesome
Great,,,really appreciateable,, 🤩🤩🤩
Thanks for watching!!
MORE VIDEOS ON THIS TOPIC
Noted :)
My Headline Versions 🤔
1. Steal Any Party With These Dance Moves.
2. Don't Learn These Dance Moves Unless You Can Handle People's Attention.
3. Michael Jackson Would Envy You If You Can Master These Dance Moves.
Everybody Dance Now!
Hey Alex, I have a question:
Copywriting is to use words and texts to provoke viewers to engage with your content.
But we are image-animals right? We perceive pictures, graphics better than words.
So how do I make better images to provoke my viewers? I think the spice is essentially the same, it's just a different medium.
Either images, or videos. What are the skills of those?
And do you know how to improve those? How to make better ad image, and better ad video?
Copywriting is also important as well.
Yes - copywriting and design go hand-in-hand. If design isn't your strong suit then I recommend hiring an expert to help you :) good luck!
@@AlexCattoni Is there a word for this? Like marketing design? Or graphics design? What should I search when I type on Fiverr to ask for professional help?
Can you please tell how many types of copywriting are there please.
Not sure what you mean by "types" are you asking about niches you could write in? There are HUNDREDS! Here's a video to get you started: czcams.com/video/DAuqdy51M3E/video.html
You are beautiful 😍 i love your face 😭😭
Hi alex!
My level in English is actually B1
I'm wondering if I need strong English to start copywriting.What do you think ?
Nope! You can always choose to write copy in your mother tongue. If you want to write copy in English, then yes - you'll need to have strong English.
@@AlexCattoni thank you so much
Hi Alex,
When I start practising by rewriting the ads I see in my own words , how will I check if my copy is good or not ?
The best way is to ask a friend/mentor for an honest review!
@@AlexCattoni The problem is that I don't have any friends or mentors who know copywriting . Where can I find them.
I like this video
Thanks so much!
What is a USP?
unique selling proposition
@@AlexCattoni thanks! And thank you so much for this helpful video.
Heyy Alex.
How can I subscribe to your email list?
you can subscribe here: www.copyposse.com ⚡️
Hi Alex!
I have watched almost all videos on your channel and appreciating you for providing an incredible help at no cost.I would like to promote your channel (I am a blogger) but need your permission.Hope you will reply positively.
Hi Sui! Thanks for asking. I would need some more info from you about this. Please email me at hello@alexcattoni.com to discuss!
I was waiting for it🥵💕