3 Persuasion Techniques To Use When Writing Sales Copy

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  • čas přidán 6. 07. 2024
  • 3 PERSUASION TECHNIQUES TO USE WHEN WRITING SALES COPY | In this copywriting tutorial, I will share 3 powerful persuasion techniques for writing great hooks in your sales copy.
    Check back every Wednesday for weekly copywriting & marketing wisdom on growing your bizdom. My motto: the right phrase pays! Subscribe here: bit.ly/therightphrasepays
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Komentáře • 165

  • @Amiceus125
    @Amiceus125 Před 5 lety +48

    I love how you always talk about the deeply psychological aspect of copywriting/advertising. I feel it’s something that is waaay overlooked.
    Your videos continue to provide great content. Thank you, much appreciated!

    • @AlexCattoni
      @AlexCattoni  Před 5 lety +2

      Thank you SO much Lydia!! Yes, it is so important :)

    • @getaheadm
      @getaheadm Před 3 lety

      I agree. It's what gets her copies effective. Great content!

  • @kizunaastin5308
    @kizunaastin5308 Před 4 lety +32

    I came from 3rd world country, Your contents is the greatest education of my life. Thanks I learn for free

    • @AlexCattoni
      @AlexCattoni  Před 4 lety +8

      So happy to hear!

    • @elaphtagelcholo877
      @elaphtagelcholo877 Před 4 lety +8

      To me there’s nothing call 3rd world thing
      It’s your mindset and attitude what defines you
      There’s totally unsuccessful New Yorkers and very successful people from where you’re
      Keep you head up and claim the whole world is for you

  • @AlexJ1
    @AlexJ1 Před 3 lety +7

    "Your products are WHAT your customers buy, not WHY they buy them."
    😨😨 I am floored. You nailed it.

  • @geoffreycurrie9582
    @geoffreycurrie9582 Před 3 lety +2

    I've been teaching for 20 years. I feel you videos are the equivalent of me telling you all the details of what makes me a great teacher. (though surely there is more to it!)

  • @wallacebankley3384
    @wallacebankley3384 Před 8 měsíci +1

    Your comments Alex Cattoni ,Inspiring people, congratulations everybody, outstanding video!

  • @shivamaggarwal2755
    @shivamaggarwal2755 Před 2 lety +5

    Your are the most non-boring copywriter trainer. Thanks for bestowing ur amazing knowledge ❤️

  • @meganmcavoymattecoaching9582

    That's so true - your audience needs to believe that they can achieve the results. I was just working with a client on this the other day - she had her own doubts about growing her business, so we worked on creating content that could speak to her clients having this same fear. It's powerful to be relate-able.

    • @AlexCattoni
      @AlexCattoni  Před 4 lety

      Oh I love this Megan!! Thanks for sharing!!

  • @hyperbola5763
    @hyperbola5763 Před 4 lety +6

    Love your content. I came across your channel this evening and since an hour i am feeding myself with hell lot of knowledge. Thanks a lot.

    • @AlexCattoni
      @AlexCattoni  Před 4 lety +1

      yay! That makes me so happy to hear!

  • @aldrinpadua28
    @aldrinpadua28 Před 4 lety +1

    Love the content. Awesome. Thank you Alex for sharing this to us.

  • @robertstreetman9643
    @robertstreetman9643 Před 4 lety +1

    I love the HOOK . Thank you, Alex.

  • @magnuslysfjord423
    @magnuslysfjord423 Před rokem +1

    Wow I love the link to pyschology and philosophy. Gives a whole nother meaning to copywriting ! Thanks Alex.

  • @stevengoodman2078
    @stevengoodman2078 Před 2 lety +1

    Thanks again Alex.

  • @rajatsaini8657
    @rajatsaini8657 Před 2 lety +4

    I love you Alex, I love the way you explain each and everything to us. Your copywriting tutorials are very beneficial for the newcomers.

  • @tonyluka5545
    @tonyluka5545 Před rokem

    Alex, thank you so very much indeed.🙏

  • @meghaadlakha6923
    @meghaadlakha6923 Před 2 lety +1

    Your videos are so enlightening. Thank you for never letting anyone bored with your content. Love your work!

  • @hpatelecom1
    @hpatelecom1 Před 2 lety +1

    Brilliant video, amazing knowledge.

  • @mosmanlok7412
    @mosmanlok7412 Před 3 lety +2

    Thanks alex for sharing great content really appreciate👍👍👍👍👍👍👍👏👏👏👏👏👏👏👏

  • @getaheadm
    @getaheadm Před 3 lety +1

    Telling stories! Everybody loves stories. Always works.

  • @markcunningham3891
    @markcunningham3891 Před 4 lety +1

    Binge watching your awesome content Alex...this video is my favorite so far. Appreciate the value and the passionate way you share your knowledge :)

  • @somyamishra5185
    @somyamishra5185 Před 2 lety +1

    Loved it Alex... 👍🔥

  • @ryankoordi8868
    @ryankoordi8868 Před rokem

    So GOOD!

  • @DaleWestervelt
    @DaleWestervelt Před 4 lety +3

    Wow! Just found you yesterday and am very impressed with how amazingly well you've honed your craft. Your videos are lively, animated, engaging, and wonderfully practical! I've downloaded and begun using Hemmingway, and your lessons here (persuasion techniques) will be gold as I write my long form nonfiction writing project! Many, many thanks! Dale

    • @AlexCattoni
      @AlexCattoni  Před 4 lety

      Aw thanks so much Dale! Thanks for taking the time to leave this thoughtful comment too! 🙏🏻

    • @AlexCattoni
      @AlexCattoni  Před 4 lety

      And best of luck in your copywriting journey!

  • @Nick_Dara_Alex_Barry_uglyAds

    Your content is pure gold, but I have one Notice, there are a lot of people in your audience where English is not their native language, they find the difficult to understand what you say better, I'm one of them, I really appreciate what you share with us, it's so helpful, I'll thank you for this, I personally learned so many things from you, I hope you use a simple language in future videos so all people who are not English speakers understand you better, even if you talk quickly it's not a problem, we can use subtitle and it helps us, thank you, Alex, you are my best hero. I love you

  • @abdullahiidrisyaba7953
    @abdullahiidrisyaba7953 Před 2 lety +1

    This is GOLDDDDDD

  • @taiwomuraina
    @taiwomuraina Před 3 lety

    This is gold! Thank you, Alex.

  • @YogeshKumar-zj2oq
    @YogeshKumar-zj2oq Před 4 lety +1

    Alex we just love you...u r like a Copy Godess ....u made my life...
    i am Digital yogi..

  • @Lemeetless
    @Lemeetless Před 3 lety

    Thanks Alex

  • @arush498
    @arush498 Před 4 lety +1

    You are really full of energy , Cute & viewers feel the same energy that you are delivering through your contents . ♥️♥️👈

  • @KristenPolzien
    @KristenPolzien Před 3 lety

    Simple and profound. Love your bit sized focus. Now I need to chew and apply the strategy to my next pitch. On it! Thank you 🙏

  • @SchoolOfMuscle
    @SchoolOfMuscle Před 5 lety +1

    Appreciate the video, Alex!

    • @AlexCattoni
      @AlexCattoni  Před 5 lety +1

      Ryan Solomon appreciate you watching!!

  • @StarInnAcademy
    @StarInnAcademy Před 3 lety +1

    Thanks mam lot of things to learn from yours videos

  • @AnasKhan-ph9in
    @AnasKhan-ph9in Před 4 lety +1

    Your channel is a blessing

  • @Gyatttt1443
    @Gyatttt1443 Před 4 lety +4

    I don't think you need persuasive words to hook people into anything. You only need those gorgeous beautiful eyes and that charming smile of yours. Nah, just kidding. I am a new subscriber and I already learned many things from you about successful copywriting. Thank you, Alex! :)

  • @NadinePiatNiski
    @NadinePiatNiski Před 5 lety +1

    Loved this one! Awesome 💕💃

  • @DiegoArtolaCopywriting
    @DiegoArtolaCopywriting Před 4 lety +6

    Hi Alex, greetings from Spain 👋
    I just love your content and your style, congrats!
    One little thing, I miss more real examples.

  • @RyanmcmorrisOfficial
    @RyanmcmorrisOfficial Před 4 lety

    Yay you posted this amazing gift.....ON MY BIRTHDAY! Thanks

  • @ksvenkart3892
    @ksvenkart3892 Před 3 lety

    As told by my MOM, as" once a upon a time there was a gorgeous princess who ruled a wonderful kingdom ". Alex Cattoni , should be the Gorgeous counterpart of the The Earth.

  • @chinanuuhegbu2287
    @chinanuuhegbu2287 Před 4 lety

    Thank you Alex, I recently started copy writing and your content has been helpful. However, I wish you could show some examples of the work(sales letters). I think it will enter faster that way. Thanks again...

  • @karanpariyar548
    @karanpariyar548 Před 3 lety

    Hi alex such. A high conceptual video which gave much knowledge about persuasion

  • @Rose-pj3uv
    @Rose-pj3uv Před 4 lety

    Thanks Alex.
    GREAT LOVE from +254

  • @liveituplife
    @liveituplife Před rokem

    Wow Alex this is great... You never disappointment

  • @miguelquezada1916
    @miguelquezada1916 Před 4 lety +2

    Thanks Alex, another great video. Would have loved some examples of hooks using the three S’s... maybe in part 2?

  • @ersanivanisa904
    @ersanivanisa904 Před 11 měsíci

    I knew that this video would be fun when I heard your opening line

  • @brandonprovo4666
    @brandonprovo4666 Před 4 lety

    Alex,
    your ideas and suggestions all make a lot of sense, and for me just watching your free content, it's very valuable. However, my product is not something you can just buy and have shipped to you. It's a Helicopter company that allows you to shoot machine guns down onto a mountain-side shooting range. The "problem" is a hard one to solve. My "problem" is there are other shooting ranges in Las Vegas, NV that are cheaper, offer the same guns BUT we have a helicopter to shoot out of. It's more expensive too. Telling a story can be difficult while also trying to solve their leisurely problem of what to do in Vegas, and meeting the price point.

  • @angshemdanyeng6440
    @angshemdanyeng6440 Před 3 lety

    Very inspiring 🙏👍

  • @TheUnikah1
    @TheUnikah1 Před 4 lety

    Holy shit lady, some stuff I never actually thought of and I've been doing ALOT of digging in human behavior and all that. This is gold!

  • @arthpandey4895
    @arthpandey4895 Před 3 lety +2

    i was laughing when she said i assume youre selling good products XDXD

  • @priscillaschaewe.9864
    @priscillaschaewe.9864 Před 4 lety

    Thanks

  • @amutavictoria4704
    @amutavictoria4704 Před 2 lety +1

    Nice one Alex ,am about starting my copywriting career .This video was so helpful. Thanks

  • @georgiarodrigues5356
    @georgiarodrigues5356 Před 3 lety

    Amazingggg

  • @wctechteam1856
    @wctechteam1856 Před 4 lety +1

    Learning a lot for free

  • @intentionalinspirations7647

    You had me at infinite wisdom

  • @harshgoel8792
    @harshgoel8792 Před 4 lety +1

    I'm Iron man but lesser then Tony Stark. I'd say that I love your content but this time seriously you have nailed it. I'm speechless.

    • @AlexCattoni
      @AlexCattoni  Před 4 lety +1

      Aww thanks!!! And yes, Iron Man!! The best!

  • @chrisfossofficial
    @chrisfossofficial Před 4 lety +2

    I’m just learning all of this. Great info. You must be a millionaire huh?

    • @AlexCattoni
      @AlexCattoni  Před 4 lety

      Lol. Appreciate the vote of confidence ;)

  • @priscillaschaewe.9864
    @priscillaschaewe.9864 Před 4 lety

    am learning how to get people to open email I know it's story, its education that I sell that help in with every they sell

  • @animatedlife5768
    @animatedlife5768 Před rokem

    Thank god I didn't wasted money on courses.👍🏻👍🏻👑

  • @Aylaluna950
    @Aylaluna950 Před 4 lety +1

    Hi Alex! I’m just starting out my copywriter career and just want to say THANK YOU for sharing your knowledge!
    Would you recommend using all 3 methods or focusing on one per hook?

    • @AlexCattoni
      @AlexCattoni  Před 4 lety +1

      You’re welcome!!! You can use all 3 but really you just need one - done really well.

  • @saimmunir2841
    @saimmunir2841 Před 3 lety +4

    Alex: how to write hook
    Meanwhile me: googles what hook really is

  • @meaningfulideas
    @meaningfulideas Před 11 měsíci

    Could you give an example of how you would word a supposition? I understand the concept but I can't quite think of how to word it

  • @abdulazizmohammed7390
    @abdulazizmohammed7390 Před 4 lety +1

    reccomend a good CW book!!!!!!! great content

    • @AlexCattoni
      @AlexCattoni  Před 4 lety

      Make sure to watch this video! czcams.com/video/vQkzcEGhGUg/video.html

  • @mfarjr1848
    @mfarjr1848 Před rokem

    For the persuasion method, do we need to use all of them or only one at a time?

  • @geoffreycurrie9582
    @geoffreycurrie9582 Před 3 lety

    OH! You said niche not nitch. I love you. :)

  • @oduabaziemjoel1636
    @oduabaziemjoel1636 Před rokem

    I love you ❤️🥺

  • @Mike-sf5cg
    @Mike-sf5cg Před 3 lety

    I love J.C.-Joe.

  • @ksvenkart3892
    @ksvenkart3892 Před 3 lety

    👍👍👍👍👍👍👍👍 ..........
    ........... 👍👍👍👍👍👍👍.....
    ........... story telling supposed to be science ,3s, it is real now , just perfecr. Clear as drops of water falls. Fine friend.

  • @adedoyinbakare3111
    @adedoyinbakare3111 Před 4 lety

    Love your videos but can you teach me how to write a killer sales copy

    • @AlexCattoni
      @AlexCattoni  Před 4 lety

      Here you go czcams.com/video/9oxZ0976RvY/video.html

  • @orjiizeuma8652
    @orjiizeuma8652 Před 3 lety

    Hi Alex
    Is Storytelling same as Case study?

    • @orjiizeuma8652
      @orjiizeuma8652 Před 3 lety

      Thanks for opening my eyes to the power of the 3S
      I'm grateful

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      Mmmm.. no not really. Although you can USE storytelling when writing a Case Study. They are not the same thing though

    • @orjiizeuma8652
      @orjiizeuma8652 Před 3 lety

      @@AlexCattoni Thanks Alex....I'm grateful

  • @nabeelhasan4517
    @nabeelhasan4517 Před 2 lety +1

    The real thing starts at 4:12

  • @sheikhawais5281
    @sheikhawais5281 Před 3 lety

    Your intero time lapse is super ❤️

  • @sobeidalagrange7129
    @sobeidalagrange7129 Před 3 lety

    Min 3:00 A cat image can sell anything to me!!!😱😱😱😱😱😭😭😭😭💞💞💞😎😎😎😎😝😝😝😀😀😀😀👋👋👋👋👋👋👋💕
    Min 4:45
    Min 5:18
    Min 6:00

  • @ubongetim3289
    @ubongetim3289 Před rokem +1

    This so incredible, i really want to learn more.

  • @Bipul42096
    @Bipul42096 Před 4 lety

    Where should we write copywriting. I need information . You is not lying about copywriting.

    • @AlexCattoni
      @AlexCattoni  Před 4 lety

      I’m confused by your question.

    • @Bipul42096
      @Bipul42096 Před 4 lety

      I want to know about copywriting? I am serious about it. Give me details?

  • @QuizmasterLaw
    @QuizmasterLaw Před rokem

    just skip to 4:06

  • @jcarlosttn
    @jcarlosttn Před 5 lety +1

    Amazing way to get this ideas...finally.
    Interesting that you came on my IG feed under lifestyle. You are beyond adorable AND intelligent-- To subscribe or Not To Subscribe?

    • @AlexCattoni
      @AlexCattoni  Před 5 lety +1

      lol. Is there even a question!? Subscribe j. Carlos! :)

    • @jcarlosttn
      @jcarlosttn Před 5 lety +1

      @ Alex-
      What would you suggest as best practice when creating valuable content creation in the fitness industry? A. KW Research & Google Trends within your niche B. Create whatever trends and best SEO & KW are happening regardless of your niche or C. Other

    • @jcarlosttn
      @jcarlosttn Před 5 lety +1

      @@AlexCattoni I do have an actual question for you --all fliting aside😒

    • @AlexCattoni
      @AlexCattoni  Před 5 lety +1

      I'm not the best with content writing and SEO but I definitely think you'll want to capitalize on keyword research and trends in your niche. The more specific you can be the better. Try using sites like BuzzSumo.com to see the most shared content on any topic. Super fun tool!

    • @jcarlosttn
      @jcarlosttn Před 5 lety

      @@AlexCattoni Excellent. I'd been using SEM and BuzzSumo abd the metrics show some traction...but not in the % of opt-in conversion😒

  • @AMAli-ct5df
    @AMAli-ct5df Před 4 lety +1

    I will be the INCREDIBLE Hulk cause I will crush my Competition like The Amazing Agent Romanoff

  • @aidilizhan9729
    @aidilizhan9729 Před 3 lety

    i choose loki

  • @salluarsh
    @salluarsh Před 4 lety +1

    I'm Thor

  • @pinksugarfluff
    @pinksugarfluff Před 2 lety

    She needed to give more examples.

  • @dineshsharma-yy4xz
    @dineshsharma-yy4xz Před 4 lety +1

    Who came here coz of thumbnails

  • @tejrajbond
    @tejrajbond Před 4 lety

    Alex in one dangerous women who can persuade you into doing anything lol. Scary

  • @iamsamuelpaul
    @iamsamuelpaul Před 4 lety

    Answer to your question at 2:36
    I am Iron man... 😎

  • @dummydami9892
    @dummydami9892 Před 4 lety

    And I'm the one who ______ agent Romanov.

  • @SIDE-HUSTLE14
    @SIDE-HUSTLE14 Před 4 lety

    Hi Alexandra Cattoni,
    I have been trying to reach all day long.
    I have fellow on LinkedIn and I have send you messages on LinkedIn but you haven't responded to any.
    Please I wanna have some possibility of getting to know more about copywriting.
    Waiting to hear from you.
    Cheers.

    • @AlexCattoni
      @AlexCattoni  Před 4 lety

      Hey Sunday. I try to respond to as many messages as I get. But between all channels it can be pretty hard. If I didn’t respond it’s likely because you asked a generic “I want to learn copy” question. That is why I created this channel - I hope you’ll find the answers you’re looking for! All the best!

    • @SIDE-HUSTLE14
      @SIDE-HUSTLE14 Před 4 lety

      There is no specific course you offer or a complete material for it .
      Thank you so much for the respond.

    • @AlexCattoni
      @AlexCattoni  Před 4 lety

      Yes, but I just closed my launch. If you sign up here AlexCattoni.com/Posse you will be the first to know when it reopens!

  • @CD-wp8fc
    @CD-wp8fc Před 3 lety

    she stops trying to sell you on the idea and finally starts the lesson at 4:00

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      "selling you on the idea" AKA 👉🏻 explaining the topic and explaining why it matters.

  • @Creator_BH
    @Creator_BH Před rokem

    İ am IRONMAN

  • @doctormuhammadawaisrabbani1088

    @alexcattoni iron man dies in endgame 🤭

  • @paulbacchus1015
    @paulbacchus1015 Před 3 lety

    Iam the Incredible Hulk, who else. Paul Bacchus esq

  • @shaambhavshankar8782
    @shaambhavshankar8782 Před 4 lety +1

    God you're pretty!

  • @idreesabbasi4509
    @idreesabbasi4509 Před rokem

    Hello hai my penis is go one side so how to make cake straight do you know about this please explain me

  • @emekaabuah3431
    @emekaabuah3431 Před 4 lety

    I'm Captain America

    • @AlexCattoni
      @AlexCattoni  Před 4 lety +1

      Yes!!

    • @emekaabuah3431
      @emekaabuah3431 Před 4 lety

      @@AlexCattoni Seriously, your tutorials are just what the doctor ordered. I started working in an advertising agency and didn't know much about the subject matter. Please do not stop doing what you're doing.

    • @emekaabuah3431
      @emekaabuah3431 Před 4 lety

      I'm all the way in Nigeria, Africa by the way. Thank God for the internet.

  • @A_copywriter
    @A_copywriter Před 4 lety +1

    You're prettier than you think you are.

  • @aliahmedt.v9837
    @aliahmedt.v9837 Před 4 lety +1

    You dont need copyrighting.. just show them your picture

  • @oduabaziemjoel1636
    @oduabaziemjoel1636 Před rokem

    Are you married?

  • @chinanuuhegbu2287
    @chinanuuhegbu2287 Před 4 lety +7

    Thank you Alex, I recently started copy writing and your content has been helpful. However, I wish you could show some examples of the work(sales letters). I think it will enter faster that way. Thanks again...

    • @antikertech157
      @antikertech157 Před 3 lety

      search and read free books and articles on sales, communication, persuasion, desire making, marketing, goal planning, self-discipline. First become a better communicator, empath, marketer, and sales person; after that, copywriting is just sales in print.

    • @blissweb
      @blissweb Před 2 lety +4

      Agreed, often, and this one in particular really lacking in concrete examples. It would help a lot.