Moving Back Into The CEO Role | A Founder's Journey
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- čas přidán 15. 02. 2024
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THIS is the podcast I’ve been waiting for. For the people who have been here since the beginning, really appreciate you sharing your vulnerability. Love supporting Nick and BPN. G1M
No one will run or care for your business as well as you will yourself. Bravo Nick.
Exactly
This
I just came from Nick Bare, Ranger school favourite stories from 2016 - 7 years ago, shot while he was in Korea. Watching the transition from young military kid to this inspirational man stepping into his greatness is awe-inspiring. This guy will do great things.
Probably the most candid and therefore relatable Nick I have seen. You could see and feel the anxiety at the start of the video. Perhaps someone who is yet to forgive himself for the decision he has made. As a managing director myself I can relate entirely and feel your pain but from the outside I’d like to say, the words you are saying are true, you never know if all the things that happened, happened for a reason! My gut is that your experience of “the process” will mean that when the time does eventually come you will make sure you get absolutely everything the company is worth.
Good on you for making the tough decisions and finding your energy again. People do not know what it takes to head up a company for 12 years!!!
Well done for showing us you are human even if still not your average Joe.
Ps that marathon result is even more impressive!
Thank you for sharing this so openly. Particularly about being burnt out, some of the things most people don’t see or understand. This vulnerability and transparency is why people feel a relationship with the brand.
Most of us can identify times where there is too much happening and it can be isolation when you see others seemingly handle it all without issue.
You are carrying out your mission by sharing (as you know) - this helps people as much as a supplement or content fueling motivation.
Thank you for sharing
Brother, you absolutely nailed the description of owning a business! The highs, the lows, the good decisions, the bad decisions and calculating each move to overcome. It feels good to hear this…. I’m not alone! Safe return back here to Texas for you, your family, your team 👊🏻
Well, I am here for it. I’ve loved following all of the process of BPN. Loved the beginning, the build, the Kat year, and I love this.
Thanks for sharing, Nick. I can’t even begin to tell you how much you’ve inspired me as a human and leader.
It’s always interesting that I feel like we can always tell when something is up. The social medias get vague & sporadic like the youtube. Then one day he drops the news.
Loving the process. Go One More 🤟🏻
Mad respect for Nick and the whole BPN team, absolutely love the vulnerability and respect the brand and proud to rep it even more now, GO ONE MORE
Nick, this is why you inspire so many. Your authenticity and willingness to lay it all out there IS YOUR BRAND. It is so extremely rare these days. Thank you for a great podcast, and for leading a tribe to identify with and believe in, in these crazy times.
Just because you have 100m in sales doesn’t mean you’ve got 100m in the bank says it all. The amount of people that assume every business owner is absolutely loaded is a misnomer. He didn’t get that growth without being highly leveraged. Mad respect for him owning up to that. Nick will always be a savage!
Agreed but he sure spends money like he a lot in the bank!!!!!
Rightfully so.. he bust his ass to get to this point. He deserves a pretty good pay check!!
This whole venture just sounds terrifying. I hope it works out for BPN and all of us
Mad respect for Nick here and his ability to reflect on the trials and tribulations of the last couple years. You just don't get this sort of long-form insight from a founder, ever. I can only imagine the stress and emotional rollercoaster of trying to balance a business of this size, along with your family, all while continuing to push yourself to break boundaries in various personal goals month after month, year after year. I don't care who you are, you have to respect Nick for his ability to get to this point and his ability to be vulnerable enough to share all of these intimate details. I will definitely be continuing to support Nick and BPN, as long as the products continue to be top-tier in quality, and sold at relatively reasonable prices! Wishing you and the team much success in the coming year!
Been following your journey over the years, didn't realize you were from the 717. I was born and raised in York and also happen to live in Austin. Thanks for all your inspiration, Nick! Go one more brother.
You definitely lead from the front Nick! Very inspiring and appreciate everything you and BPN does for those just trying to better their lives!
This is an amazing podcast. Thank you so much for sharing this insight. And well done for being vulnerable and owning the story. Feeling like BPN and Nick are back to what feels right.
Nick, as a fellow Army Officer in the Medical Service Corps, I followed you from that first video I watched when you were transitioning out. I have your supplements here in my office, and will always support your brand. You keep pushing to to make BPN great. We appreciate your hard work. Hooah!
Nick, thank you so much for being so transparent about this chapter.Absolutely love seeing you full of high energy and passion - like you have your spark back. BIG things are coming and i couldnt be more excited about it!! Go One More 👊🏻
Thank you Nick for this episode, regardless of circumstances…you are never out of the fight.
Just started listening to the podcast episode..I think it's great they are making a shift if it makes them happy. I remember Nick saying he wanted to step out of CEO in order to utilize more of his creative talents - I truly think he will be able to do that no matter what role he is in. Looking forward to hearing the rest!
How honest and open you are is what others do not have. Fantastic work. Prove yourself right!
Greetings from Belarus)
Can’t wait to hear the details. I’m excited for this. Reminds me of when Casey moved back to NYC.
Congrats, Nick.
Follow-up after watching.
WOW, and I thought the Ironman training was intense! Nick, your transparency is amazing and almost a brand statement at this point. Thank you!
I'm dead excited to see the razor-sharp vision you will definitely be bringing back to Texas. I hope only good things for Kat. You didn't mention her future, but it sounds like it might be outside of BPN. No doubt she will be fired up to build something of her own. Mush and BPN are training experiences you can't buy.
You also didn't talk a ton about Steph's feelings. You don't have to share everything, nor should you EVER feel obligated to, but I trust that this move would never take place if it was too much of a compromise for her. I personally hope she is happy. It's a hard swing to leave your home twice.
I know you are likely vision mapping a hundred ideas for you and BPN. A masterclass. Bespoke protein flavors. AI coaching app trained on Nick data. Who knows. But I'm excited.
Also, CONGRATS ON BABY NUMBER 2! Once again, you proved your mantra to Go One More. 😂
Man this is crazy, I was just watching your video of being out of ROTC and seeing you now is crazy! Congrats brother!
Best of luck to you brother. Regardless of what some folks might say, your content has improved the running community. You have helped many people get started. Young men are seeking your type of content.
Listen brother, once lawyers & investors get involved, the BS gets THICK. I say don’t scale, keep a small circle operation and have loyal customers. I’m not a business owner but I was in the Army for awhile and some a hole once said nothing is certain until the money changes hands. Love you brother I can see the genuineness in you. May the spirits bless you your family and your teammates
Thanks Nick for sharing this. More importantly thanks for being transparent and vulnerable. I can relate to your year-long experience.
I’ve been part of a company now for 13 years that’s gone through 1 liquidity event and now owned by private equity. Although I’m not CEO, I’m part of the leadership team, riding shotgun and experience the highs and lows of the process.
Glad you found clarity in the last year. Without clarity and direction it is hard to drive any company forward.
Your channel has helped me thru my triathlon training (hoping to tackle the full Ironman this year) which in turn has helped me get through the tough times at work.
I know you have a huge support system but if I can somehow return the favor let me know.
Good luck!
Nick runs out of pickled Beets- “ that’s it, we’re moving back”
Incredible insight into the business. Thanks for putting it all out there. Looking forward to following the journey.
Thanks for sharing Nick. It's alway great to here the backstory from other business owners.
Keep documenting the journey. Hustle for your last name, not your first.
Nick Bare was at his peak when he was a content creator in South Korea. Best vlogs ever lol
Can be tough to evaluate is it was a bad decision or just a bad outcome. You can make a good decision and it result in a bad outcome... love the honesty on display here.
You are very easy to celebrate, be inspired by, and respect as a man. Your journey is awesome. Thank you for being a great example of a Godly man! God bless you, BPN, your family, and your purpose from the King of Kings. Go one more.
Good decision Nick. A wise friend once told me “stick with your gig” and be the absolute best you can be at it. Excited to see where you take your company.
In my opinion the reason he stepped down as CEO is to show investors "Hey look, this isn't the Nick Bare Show, this company can be successful with someone else" and now that that's off the table there is no reason he doesn't step back into the role. Now that he is back in that role, he is probably thinking "OK - I'm going to start cashing out in other ways (Dividends, salary, etc.) starting today. Love it!! The one thing that blew my mind the first time it happened to me is how far a deal can go and then fall apart. People warned me over and over but the first time it happened to me I was floored. So much planning ahead was wasted etc. I remember thinking a few times "Why is my team not more excited about this" well....they had way more experience than I did. What Nick said about "money wired" is the truest of the true. I have seen deals past the "finish line" and the contracts signed but then....no money came LOL. Too bad as you can clearly tell Nick was putting himself in a position to cash out some major chips and set his family up for life on this deal but onward and upward:)
Can you give me the sparks notes of this novel I don’t have the attention span to read the whole thing
Good analysis
I wonder who the banker and PE sponsor were. Intrepid IB sold Jocko's brand, as a side note.
The best thing someone like Nick could do before taking on outside capital, is hire a former vp level PE guy, which will be cost a nauseating amount of money, and have him find you the best liquidity event. You need a person who knows wtf they are doing to actually maximize the owner's outcome. Investment bankers, brokers etc only get paid when u transact, not necessarily in the best interest of the owner. You live you learn
@@Lifestyle-jl5qo 100% great advice.
Ready to be back with BPN. Let’s bring back the ambassador program, and let’s run it back.
Been following the brand and nick for about 7 years now. Went from being a brand that when you’d see someone else in the gym, you’d want to talk to them and that you had something in common. Over the past year when bpn was spreading like wildfire through all the vitamin shops and supermarkets, it started to just feel like another supplement brand.
Glad he’s taking control again and hopefully it builds back to what it was/could be.
100% agree. It quickly became just another company. Was on the rise until this last year. I knew when he stepped down as CEO the company was going in the wrong direction
100% what I was wondering. I'm newish to Nick and BPN and wondered if the brand was diluted by the expansion into brick and mortar retail like H-E-B and Vitamin Shoppe. BPN's core demographic is hybrid athletes. It's their "cult" so to speak. Kind of how Under Armour started with one fitted compression shirt for football players to wear under their pads, fast forward years and decades later and average people who aren't into fitness or sports wear their clothes. Their tagline "Protect This House" is meaningless. I see this as BPN brand reboot 2.0 and predict they'll continue the cinematic documentary style hybrid athlete content to reconnect to their core tribe.
I completely disagree theres nothing wrong with selling it in a supermarket its all about maximising sales
Classic Nick. Keep documenting the journey brother! You probably have a better perspective and a clearer head now that you've had some help the last few years and worked under an experienced CEO, and can really move into the CEO role properly, instead of jumping in with the sharks like the first time.
Love it. Nick wants the ball in his hands for the game winner.
Looking forward to the details. I've listened to many of your podcasts and you said so much about stepping down as the CEO and how it was an essential step so you could focus on content creation and family. And now with a 2nd child on the way, how will this be balanced with family? Wish you and the Bare family all the best!
Where did he say #2 is on the way?
@@CHRISS9999it's on his wife's IG. She posted it.
@@CHRISS9999He and his wife have posted on their Instagrams about it.
@@CHRISS9999His wife posted on IG
It’s on his and his wife’s instagram page
True champion!
Let's go 🔥🔥🔥
Thanks for sharing. Great message for budding entrepreneurs. The journey is full of highs and lows and you have to embrace them all and remain passionate to the process. It's suppose to be hard....
Great podcast with invaluable information for those that know the business side! Man was this great! Go One More!
This is great. I’m trying to build my company and feel like I keep getting bogged down by people saying what I should do, how I should do it and what I’m doing wrong. There’s a part of me that feels like I need to do things a certain way and when I’ve listened to myself, my business has grown.
More power to you Nick, good luck and god bless
I have been a long-time viewer since 2017, inspired enough by what Nick has done to post a 2:55 marathon of my own as an entrepreneur! I know a down year or some strain seems like a sure sign of failure, but I bought products all year to train for my races, and most of the comment section can say the same. I noticed the "How did you hear about us" survey on a purchase in late 2023 and selected Nick Bare's CZcams Channel. We support you because of your leadership and who you are. The value you provide for free inspires everyone. You haven't changed who you are at the core since 2017, even as you have evolved and BPN has grown. Excited for you to get back to that; the major liquidity event will happen at the right time. 2024, let's go!
It's all a process buddy. A friend of mine's Dad went through that whole process too of extensive due diligence and it burnt him out too with the deal ultimately not going through. However, he had the same attitude, now we build and we show them what we can do without their money. 4 years later he sold the business for double what they would have paid before. Trust in the process.
Lol. Nick is the face of the business. If he sells it, then he sold his soul for money. I can’t buy into his current message.
Incredible podcast and journey. This is immensely helpful for all entrepreneurs out there. So grateful that you took the time to put this in a podcast. You certainly know this, but this is an incredibly difficult time for investments in general. So please don't take it as a signal of BPN potential, as I know you didn't. Hopefully, with markets having more liquidity soon, you can return to this plan if you wish. Endure the process and go one more.
Real...Raw...Motivational! Nick, you have a story to tell, you’re telling it and you’re telling it well! My key take aways - “Mission driven… put in the work… (do it because you) love it… endure the process - it doesn’t guarantee a successful outcome (or maybe not the success you were thinking of, lean into your Faith)… Go One More... Back to building baby...I am more capable than I once thought!... Be decisive, take action, make decisions and then learn from the outcomes, learn from the consequences and then pivot, adapt and try again”
Wow! This is great to hear.
Thanks Nick for your vulnerability in sharing the details of this business journey with us. Prayers and thoughts from us in South Florida. You’re gonna kill it. Go one more!
It didn’t feel right when Nick stepped down as CEO. He started the company. He is the brand. His last name is on the building. Glad he’s back!
Can’t wait for the upcoming videos being back in TX with the team !
Love the vulnerability. Kudos.
Awesome man thanks for sharing
Love how honest and open this was! All will end well and just hoping the family is enjoying the process as well
This has gotta be hard on the people/families who moved to Nashville with nick who have to pack up and move right back as well
Is loyalty dead?
Fr
They better be getting some niiiiiice relo packages
@@IMV-Pro what?
Of course it’s difficult. That’s the risk you take when you 100% buy into a vision. Things don’t always work out.
You think Nick isn’t aware of this inconvenience?
Also, it’s entirely possible that his entire team supported the decision to return to Texas. They could be relieved to be going “home.”
Utmost respect. While going through all of that, still managed to crush a marathon goal, a physique show, last man standing, being a content creator, a husband, and a father. You're an inspiration. Go One More.
I appreciate the honesty and the pure, raw authenticity
@tlanden took the words out of my mouth hahaha. Nick thanks for sharing the tough times and great times of BPN, This company has been my life and I love the community that has come with it GO ONE MORE!!!!!
We are here for you 🙏🏼
Really? How?
@@f3penang287 ?
You just don’t see this level of transparency from majority of companies…all the more reason why BPN will be the only supplements I trust and take. Back to building baby!
Let’s go!🚀
I think it’s transparent to a degree, no one will ever expose everything
It wasn’t really that transparent. He told you what he wants you to know in order to think it was transparent.
what did he say?
Why isnt he transparent about moving to Nashville?
@@MichaelOlson-uh7ey 100%
Cant wait
Nick announcing he is back as the CEO like this is some WWE content 🤣
Texas!!!!🇺🇸🇺🇸🇺🇸🇺🇸🤠
Sorry if I missed it, but did Nick say what Kat is now going to do? Is she still with the company?
Sounds like she got the axe. That’s why hes back in the CEO chair
Gives me some narcissistic vibes
This was very long just to say, "We have/had too much overhead cost."
Sounds like noticeable revenue decrease in 2023. As a long time follower of BPN I'd be interested to hear the negative numbers along with the positive!
I think so too. They have been running more sales than normal and he has had that 10% code in his header for a while now. Both signs they are trying to increase sales.
They make like 750k / month on amazon alone (not including web sales or retail), I think they're doing alright lol@@tuckertech
That sounds spot onz.
- They are giving a lot of free merch as well it looks like. At shakeout runs and meetups there’s always promotions for free shirts or sample products.
@@irvgoal1635 Every shakeout from a company except maybe believe in the run should offer freebies 🤷🏿♂️
Supp business isn’t what it once was. People are just simply not spending hundreds of dollars every month on it. Tbh all you really need is a pre workout anyway and those can be had for 20 bucks anywhere.
Bravo Nick !
Nothing ruins a perfectly good business like private equity...
Very interesting. That’s growth , making some decisions and admitting they weren’t 100% correct or the best. I’ve been a customer since I met Nick at Camp Kasey.
Glad everything is pivoting in the right direction.
RLTW
You are protected more than you will ever know. ❤️
This just feels right, our leader is BACK! ATX is where Nick and BPN belong! Feels just like when Casey Neistat went back to NYC
For those of us older guys who been listening since day one, I think we all knew you would burn out eventually. It's life, adapt and overcome...there is no playbook.
It was weird that he stepped down in the first place. Glad you are back
Let’s go Nick!!!
Blessing in disguise to avoid the sharp elbows of private equity and keep control of the quality of your business and its products
GREAT episode
I felt like his videos from Nashville just weren't as happy. Something was off. I can see his excitement in moving back to Texas. I'm so ready for this 2024 journey!
We still need a BPN run club in Nashville
Facts
Nah... big waste of money. To be honest when he said he jumped the gun it sounds more like the investment team shot the deal down because 2 locations was a dumb idea.
Dang man! Praying for your fam!
Great to hear, Nick! Now that you're back, where are we at with the Honey Graham Cracker flavored Strong Food?
They can’t even sell strong food. They dropped the price to get it off their shelves
@@way2sexy2count why are you so unhappy bro❤️
Love it🎉
I hope you see this Nick!!!
Create a line of hats shirts that say 2:39 It Will All Work Out “IWAWO” I will buy one!! God Speed!
Texas welcomes you back with open ripped and veiny arms as a favorite adopted son.
He needs to explain what happened to kat and you can tell based off of his wife’s Instagram she’s far from hally
That's inspiring. Thank you for sharing all of that.
Man this is so amazing! Thank you as an entrepreneur this is REAL!!!! Back to building!
Hey Nick ! Would like to hear Cat’s talk about her side of this change on your CZcams channel
She still with the company ?
Buddy she couldn’t cut it performance wise. Wasn’t prepared to run a company especially in the direction the king wanted. The rightful CEO is back in the hot seat and now he’s moving back home in Texas where he belongs and not trash ahh TN where his wife forced that
You are 10-8 brother. Success breeds support and everyone wants to be part of a winning team. That's you, that your team, and that's BPN. Win, win, win!!!
Let's go!!!!
Don’t burn yourself out again Nick! Good luck
We missed you 💪🏾
By any chance is the Ambassador Program coming back ?
Nick hopefully we can meet some day. I have always seen a lot of me in you.
I started a gym biz 17 years ago, grew to 12 locations, had virtual locations, had workout DVDs, books, supplements, mom died, signed up for an Ironman without knowing how to swim or having run more than a mile in my life (except for a couple occasions), did 6 Ironmans, qualified for Boston, left the fitness industry and now buy apartments and retail centers.
Just wanted to applaud your journey and this podcast in particular. Thanks for your vulnerability and openness.
I never went down the PE route but have many friends who have.
I think your greatest gift with going through that is the wisdom you gained on what building a sellable business really looks like.
My prediction is that within 3 years you will get a liquidity event to the finish line that will be 5x or more times greater than what you felt like you missed out on.
If you ever want to connect please feel free to reach out!
I also love your recommitment to God. That is the greatest investment possible… then wife, then kids, then business.
I feel like we got a ton a vague platitudes. Very long winded. This podcast should have been 15min long. No substance. Not “raw” like he promised. I understand there a lot of factors but this was poor communication.
Why did Nick feel he was the best CEO?
Why did the deal fall apart?
I like Nick Bare a lot more in my 20s than I have in my 30s. Maybe I’ve matured past his message. Good luck with everything Nick.
Most likely...
- Wanted liquidity
- Very hard to sell a business and step down when you are the face (key man risk)
- Stepped down and appointed new CEO to prove out success without him as leader
- New CEO, recession, sliding revenue, not as much growth or maybe no growth in 2023 as prior years = lower valuation for the chunk he was selling
- Can't agree on terms
- Deal falls apart
- Jump back into CEO to focus on growth again
@@JackTN678 that’s my point. He gave an hour long update on the state of the business and we were left going “most likely this happened”. After an hour, your customers/invested viewers shouldn’t have to guess.
I don’t disagree with your bullet points. But the communication was poor. Either go for 5min and say “I’m the new CEO and we’re moving forward” or go for an hour and give details. He went for an hour and gave no details.
Again, wish Nick & BPN the best.
I have the speed at 2x and still not getting to the actual content. These comments are spot on LOL.
@@mattw1508
Lots of meaningless sentimental nonsense. Get to the point and tell everyone shit didn’t work. I get that you core audience is used to hear this fluff, but in reality nobody gives a shit what you audio book you listen to. Seriously. You’re either a CEO and businessman, or yet another influencer
@@mattw1508 trust me I dont disagree :/
Is Kat still part of the team though ?
Great to see hear honesty like this.
Definitely think points 4 and 5 at the end are the biggest reasons Nick is stepping back into the CEO position. Sad to see them leaving the southeast, but happy he is back leading the team and stoked to see upcoming content here on YT!
Texas yall!!
It's definitely the market, a better deal will come soon
BPN is Nick Bare, regardless of what role he is in. It is not uncommon for the founder to try different roles. And come back into the CEO role. Who knows what really happened and who cares. kat is very talented, I am sure she will continue to be super successful. There are a million companies who can benefit from her capabilities. And Nick will continue to attack life with an enthusiasm unknown to mankind.