NVIDIA Cancels the RTX 4080 12GB After Backlash
Vložit
- čas přidán 22. 05. 2024
- Sponsor: HYTE Y60 computer case on Amazon - geni.us/3ngWP
NVIDIA has announced that it is "unlaunching" the RTX 4080 12GB and will be releasing it under a different name in the future. We've also learned that the price will be lower, leading to hopefully less confusion and a better product stack.
NVIDIA RTX 4090 Review & Benchmarks: • NVIDIA GeForce RTX 409...
RTX 4090 deep-dive on the cooler: • EVGA Left At the Right...
The best way to support our work is through our store: store.gamersnexus.net/
Like our content? Please consider becoming our Patron to support us: / gamersnexus
TIMESTAMPS
00:00 - NVIDIA "Unlaunches" the RTX 4080 12GB
01:00 - The Basics
03:57 - Risk to Consumers of Faked 4080 12GB Cards
05:00 - NVIDIA Subsidizing Partners
06:00 - Here's What Happens Next
07:55 - Messy NVIDIA RTX 4070 & 4060 Stack
09:19 - Should the Community Move On?
** Please like, comment, and subscribe for more! **
Links to Amazon and Newegg are typically monetized on our channel (affiliate links) and may return a commission of sales to us from the retailer. This is unrelated to the product manufacturer. Any advertisements or sponsorships are disclosed within the video ("this video is brought to you by") and above the fold in the description. We do not ever produce paid content or "sponsored content" (meaning that the content is our idea and is not funded externally aside from whatever ad placement is in the beginning) and we do not ever charge manufacturers for coverage.
Follow us in these locations for more gaming and hardware updates:
t: / gamersnexus
f: / gamersnexus
w: www.gamersnexus.net/
Host, Writing: Steve Burke
Video Editing: Mike Gaglione - Hry
![[Vowel]물고기는 물에서 살아야 해🐟🤣Fish have to live in the water #funny](http://i.ytimg.com/vi/3G9MH063Cx4/mqdefault.jpg)
NVIDIA RTX 4090 Review & Benchmarks: czcams.com/video/j9vC9NBL8zo/video.html
RTX 4090 deep-dive on the cooler: czcams.com/video/CmUb9sDS9zw/video.html
farts
The EVGA decision is starting to look pretty darn brilliant at this point.
Maybe the real 4080 12 GB was the idiots we met along the way.
Yeah I bet other countries would try to get them for deception because the marketing doesn't follow the facts correctly in some ways. I bet there could be scammers that would swap those cards in packaging too. Maybe, just maybe they got some inside info of something AMD is doing and they got spooked.
Did you do you count pressing the launch button if you've never pressed the launch button..? Is that going to put them in an accidental feedback loop like hitting the undo button too many times,? Like did they just accidentally unlaunch something else that we don't know about.. or they don't know about LOL.. check to see if the 4090 still exists they might they might have all they might all disappear overnight.. I always knew nvidia was going to get into trouble when they started messing around with metaphysics.
How many times does NVIDIA need to prove that EVGA abandoned them for a reason?
Ooooooof
@@GamersNexus amogus
Damn
That's well put, man.
That's well put, man.
The fact that now an 80 series GPUs MSRP is starting at $1199 is nuts tbh
And the 4090 Ti is more than likely going to be worth $2000.
1469€ in EU
Its so people get a 4090 for $400 more.When 3080 was $700 and the 3090 was $1500 barely anyone was buying the 3090
Consumers are to blame. If nobody bought these cards then the price would go down.
@@squirrel9999 I'm waiting for gen5 ssd to drop so Nvidia ain't getting my money any time soon
Nvidia got caught trying to scam their own customers. They don't deserve any praise. They knew exactly what they were doing. Kudos to the people who called them out.
this is actually big facts! smfh
Pushing the ~$900 card back allows them to keep the 3090 TI, 3090, and 3080 TI prices up for a little longer too.
True, but that goes against their goal of selling the Ampere stock out completely. NV needs Ampere gone more than they need to squeeze dollars out of the remaining inventory.
@@dhank2242 Correction: the AIBs need Ampere gone more than NV. But I do agree that it will hurt FE sales that last gen is still widely available. AIBs have already committed to contracts to buy the dies, NV is still going to be able to move them and AIBs will be left holding the bag. That's how Nvidia do.
@@dhank2242 I think it works with the goal of selling Ampere. If you look at the product line you'll have 4090 and 4080 at top in with a linear product stack at lower price points. It won't be until Ampere is gone till they role out the lower 4000's series. I don't think they'll need to roll out any mid/lower tier cards until mid tier RDNA 3 cards are scheduled to be released. And AMD will probably release high end first.
@@leeloodog rather pay lil more for nividia
Exactly.
IMHO NVIDIA is using this unlauching stunt to cover the postponing of the rest of the RTX4000 lineup and keep the Ampere prices high as long as possible.
And given that the two 4080's naming is so obviously wrong they must have at least thought about the backlash which gives me this sinister thought that all of this was really pre-planned from the get-go :/
I think this is a testament to why we need journalism like yours. Informed consumers and constructive, thorough criticism by journalists, name a better duo.
Rich CEOs and being above law.
@@aserta Capitalism, baby
For real. I would not know it was a 4070 named 4080.
Uh theres a reason why they have 2 million subscribers lol
he is a news reader here not a journalist witout journalist doing there job he wouldn't ave any news to read about
spreading the story is just as importent as finding it but there is a difference
The more we learn about the 4000 launch the more We think about how EVGA knew more than they were letting on
Well they probably were under NDAs or something and weren’t allowed to say some things or maybe they received back door info about what was going on and they managed to get out right on time
Yeah they got the hell out of Dodge and dodged a bullet lol
They must be very, *very* pleased with themselves at this point
yeah, it was a smart choice. I think it's a shame because their cards are great but I'm glad they are moving on
@@shanematthews1985 you misspelled nuke
Before this announcement we already knew they're going to make a 70 class card in addition to this not-80 class card so what I expect to happen is that it'll be rebranded as a 4070 Ti at some point down the line because they're still going to launch this silicon. They're not just gonna throw it out. They probably chose "unlaunch" because that sounds better to their marketing team than a formal delay.
A 4070ti with a 192 bit bus. Lmao
From what I understand its not good enough to be a 4070ti
they might make it a China and South America only model, like they've done with some of the lower end 10xx, 16xx and 20xx cards that have completely different RAM configurations and clock speeds than what's available in Europe and NA
@@thesteelrodent1796 Well that fucking sucks. Why are the South Americans getting shafted? Why do Brazilians keep getting shafted? I seen this happen with some game where they jacked the prices on said game for Brazilians. Why should just NA EU get good stuff? I mean, are they doing this honestly or dishonestly? Because it's nVidia is why I question they're being upfront and not trying to trick people down there, given the well existence of this alleged "4080" they had to unlaunch.
@@pandemicneetbux2110 it's true man we usually get second hand equipment anyway. And as non native speakers guess who is as professionally sound as GN to advise us whenever buying something... Either you know English (meaning you belong already to a small percentage of people) or wait until someone decides to make a translation. It's incredibly frustrating but at the end of the day people are still grateful that we even get shit. Not so long ago we received products only after 1 or 2 years of launch
This sucks for the AIBs who, no doubt, have to make changes on their end to accommodate all of these cards being "unlaunched." EVGA got out at the right time, indeed.
My first thought was "I bet the CEO of EVGA is just laughing himself silly right now".
"changes" = rebadge it 4070
Unless they knew ahead of time, and they were in on it, and purposely did not finishing packaging, and flashing BIOSs. The bad RTX 4080 reveal spiked RTX 3080-3090ti sales, as everyone abandoned hope and just bought the oversupply of last gen cards that AIBs have been wanting to get rid of for months. AIBs aren't desperate to sell new RTX 4080 cards, they are desperate to sell old RTX 3090s.
I genuinely can't believe they thought they'd be able to get away with rebranding what is essentially a 4060 Ti as a 4080, especially with Gamers' Nexus, LTT, JaysTwoCents, Hardware Unboxed spilling all the beans.
Maybe nVidia didn't make any boxes and this was just to screw over AIBs. Let the conspiracy theories grow.
I'm shocked they actually backtracked this decision, but it's a good move. Calling that card the 4080 12GB is like calling an iPhone the "iPad 6 inch."
You're right, that's absolutely ridiculous. The iPad should be called the iPhone 12.9".
@@adrycough How about Apple Watch Series8 - 12.9 inch....
@@TDgg123 you need a strap for that. The strap could be sold separately for $649 though just to be sure.
An audacity to launch a 192bit card in 2022 for 900 bugs. ( bought a GTX 8800 384Bit in 2001 )
@@mr.tarkiak4720 not directly comparable but yeah still bullshit for an 80 class card
I like how Steeve calls out the 1030, but the 1060 was also in the same boat (albeit with less discrepancy).
The 1060 actually had CUDA core differences, although it was 10% fewer.
I thought he was gonna refer to the 1060 3gb. Didn't know they also did this with the 1030.
like yeah, 3GB and a couple hundred cuda cores less but like people still chose it because it's solid enough, also good is GDDR5 instead of DDR4
An alternative is Nvidia have seen AMD benchmarks and realised they need the 4080/12 performance to be lower in their price ladder to compete. Making it the 4070/12 at a lower price point for the cost of some new boxes would make financial sense in this scenario.
maybe wishful thinking. i hope im wrong.
Sure. Any year now they'll beat Nvidia.
Nice!
If they wanted to keep the prices the same, they could have just renamed the 4080 16gb to 4085. They might have information on rdna3 that's forcing them to lower prices
1 week later
Nvidia : "We are proud to announce the new RTX 4070 with 12gb!"
Probably next year sometime. After the 3090s and 3080s finally sell out.
Still at $899
@@dknife451 and people still going to buy it lmao
I think they will just rebrand it as a 4070ti honestly. That or they will come up with some new crap name like 4080 Lite lmao. Or maybe 4080 SE
@@TheCompyshop In terms of specs a 4060 Ti would be closer to the truth.
I’ve never seen someone UNLAUNCH a product like this before… let alone Nvidia!
check out what happened to the lego osprey
They unlaunched the 3080 with 20gb also but it was before only a rumour and after they stamped it in faster, but this is just a shit show haha
Amazon unreleased Crucible.
who cares, stop making a big deal out of it.
they are doing something good, so stop mentioning it.
OH, we all forgot about Google STADIA "unlaunch" already. ;)
Unless they're planning to adjust the price by 50%, I'm still not interested when it does launch under a new name. Remember, they still tried to screw you like they always do. They just didn't get away with it this time, and that's not a reason to pat them on the back.
I'm worried that this might affect me even if I'm not buying rebranded 4080 or any 40 series card. Like partners will have to cover the loss somehow and it would be really annoying if they decide to distribute the extra cost across all of their products.
they got compensated for the packaging and marketing materials already. They arnt throwing the cards away they will release them later on with a different name and lower price
@@eliashabash7591 no the packing materials and stuff are being subsidized, not fully paid for. And the AIB's still have to pay for the labor and lost time of having to rebrand and flash tens or hundreds of thousands of products. The cost of the boxes is NOTHING compared to the labor costs involved. The AIBs will definitely be looking to try to make it up from somewhere. @5atori has a good point to worry about that.
@@jamesfromacct imagining some lab tech guys getting the memo: good job on flashing all those cards! However....
this aint how it works, their sales are driving by demand not their cost
@@insomnia20422 right now the cost has nearly eliminated all demand since the 30xx cards still cost 2-4 times what they're supposed to depending on where you live and the 40xx cards will cost more, and are also way more powerful than most gamers will ever be able to utilize
I don't even want to give them any credit for this, they would have gone ahead had people not complained. Plus, the pricing on this series is absolutely insane.
the pricing is set to push people to use Geforce Now. They don't actually want you to buy graphics cards and play games on your own computer - they have way too much invested in GFN at this point to care if their cards are affordable by their main user base
@@thesteelrodent1796 That's sure to work out for them about as well as Microsoft continuously breaking Zoom integration in the hopes that people will just switch to Teams, lmfao
@@thesteelrodent1796 worked as well as google stadia and the like. Aint working the upcomming years
@@thesteelrodent1796 I've been warning people about this. Oh, and they thought I was being hyperbolic when I said "just you wait, nVidia will release GPUs-as-a-service soon too--you literally won't even own your own graphics cards. You will own nothing and you will be happy."
This shit is what's been turning me sympathetic to Communism all pandemic long. It's basically all the shit they kept trying to scare me would happen with Communism, only now my rent and gas is also unaffordable and I still get to put up with all the bullshit people said would happen and suck about Socialism, only it's being done by the megacorps to benefit a few wealthy elite billionaires who collect million dollar sports cars for fun.
Nvidia in four weeks: We would like to introduce you to the RTX 4070 with 12gb for 889.99! Edited: Price lowered to respect GN's insight.
799 GBP!
...
Lmaooo
That's what vbios was going to tell you anyway. That's the problem.
Fucking dead now xD but no expect the 4070 ti for 799? Along side a 4070 for 699.
The price will be lower. Not sure how much though
4080 12GB is Nvidia testing how low they can go before hitting the bottom line of manufacturers and customers.
This is a good move by Nvidia, but lets not forget the pricing of the 4080. It's looking to be about 60-70% more powerful in rasterization than the 3080, but it costs double the msrp here in Europe (750€ VS 1500€). Not even double the performance with double the price! So they can change the lower end card naming as they want, but they are not here to do us any favors. I'd be willing to pay maybe 10-20% more for double the performance, but not 1500€ for a 4080 🤦🏻♂ Once again, let's hope AMD gives us something better.
im just glad i switched to amd and got a used 6900 xt when i did (i managed to get it for $600 usd)
4080 16 GB is like 25% more powerful than 3080 in non rasterized so any price increase shouldn’t be acceptable.
The simple fact is, that the old gen is not worth its starting msrp anymore, the new series should simply be the price of the previous GPU series when it came out imo. It would be enough margin too but they are just greedy af.
The Euro pricing have nothing to do with Nvidia. I don't know why you all keep bringing up your dollar when you all dollar have fallen badly. You all food cost have gone up. Blame your government.
Edit: I meant Euro and not the UK.
@@spankbuda7466 Euro is worth 3% more than the USD. What are you on?
And he even said Europe, not UK.
We'll never know, but I like to believe there was one gutsy guy or gal at Nvidia that kept pushing this issue and didn't back down until the combination of bad press and their persistence broke through. That's just my headcanon, but I respect people who are willing to say NO in companies even to their bosses, so kudos to that person whether they exist or not. Try to be more like them if you can.
Working corporate, I'm thinking this could have happened.
I feel like this is a sign of how disconnected Nvidia's upper management and marketing is from reality right now
They thought gamers will fill the mining gap...HOW DELUSIONAL THEY ARE
This wasn't the media having influence over Nvidia from backlash, this was Nvidia purposely teasing bad product at an insane price, in order to fear monger people into buying RTX 3080s and RTX 3090s stock rotting on shelves. And it worked. After the reveal, all GA102 die sales spiked. We didn't outsmart Nvidia, Nvidia outsmarted everyone else.
This product was ridiculous product, and Nvidia expected the backslash. The RTX 4080 series made the RTX 4090, and RTX 3090 looks like really good value. They have some of the best marketing in the world, and the compute power to gather information and public opinion from the internet on mass. Nothing here was a mistake.
AIBs aren't desperate to sell 4080s, they are desperate to get rid of last gen stock, and so is Nvidia.
Doesn't really surprise me that this happened. You have got to be pretty messy to be a monopoly and still be losing one of your best partners.
@@eugkra33 thank you for saying this. I back this comment 1000% You can check retailers. This is facts.
@@eugkra33 Why would they print all the boxes, program the vbios onto the cards if this was all a trick? I think they really wanted to launch this card but determined that there is no need for it, because their marketing already had the intended effect.
I think after the benchmarks released a day or two ago they might have realized that people being able to say that the RTX 4080 was slower than an RTX 3090 for more money was probably also not a good thing for marketing
Exactly my thoughts. they really screwed up AIB big time over this. All cards and packaging was done by now.
@@pascalfilion3518 And Nvida didn't make any founders edition for 4080 12GB. Nvidia really managed by slimy executives, even if the engineers do make great products.
I'm happy that they're resolving the situation. But there's a lingering aftertaste of "This shouldn't have happened to begin with, and Nvidia knew full well what they were doing from the start."
That's what happens when a company tries and succeeds for decades to rip people off. They don't care about their customers one bit. It's amazing people still defend them, and as long as they do Nvidia will try things like this again.
The amount of whining is amazing. They literally gave it another name, 12GB. If you're still too dense to realize it's different, then that's your problem. Fcn lil whineboys ending up raising prices for everyone.
GTX 1060 had two versions, 6GB and 8GB, with radically different levels of power, surprised nobody has mentioned that in relation to this, or complained back then. They were also more or less different cards entirely.
The prices are still insane - especially when you're in Europe, where the 4080 starts at 1469€ (nothing "nice" about that) and the 4090 at 1949€
And that is just the FE price from Nvidia. I've seen the Asus 4090 cards going for 2559€ and one of the MSI cards is going 2889€. It's 1000€ above MSRP it's like went back to 2020.
yeah EU prices are totally bonkers, even if you can afford to pay that much for a GPU, it doesn't make it right to do so.
Jensen just needs a new leather jacket.
EU prices are always higher because of the VAT. 19% in Germany so if you take 1200 msrp and add VAT, you get 1428€, which about matches what you’re seeing. And bad USD- EUR exchange rate further increases the price difference.
But that said, I agree the prices are insane and there’s no justification for the partners to charge 500-1000€ over already extremely high msrp.
@@D0d_ part of that is just the euro being low relative to the dollar or something I think.
Well that and VAT I guess but no way around that really...
Only NVIDIA could come up with a new word just to say "Ah shit, we screwed up, let's fix the naming scheme as we got caught ripping off the customer".
This is all to utterly unnecessary. If they labled them correctly in the first place, the only critizism would have be along the lines of "Why the price increase?". The cards themselves seem to be good (looking at the first benchmarks). They have a good product at hand and the customers are ripping them out of the shelves. But I guess controversy is also good marketing...
@@tobio.5968 They were calling it a 4080 (12 GB) to justify higher pricing for it, so that they could avoid having to price it low enough to further harm sales of the remaining high end cards from the 30 series glut. That and of course they would get more profit on the sale of these particular cards
@@ThePurplePassage I agree. I think they saw good sales on the 4090 so now can just go with crazy prices on the other 4080 and drop the 4070 until later.
They knew this was going to happen. They're laughing at us right now because they pushed so hard that we'll be happy about being sold a 4060 as a 4070 for $700. They're still going to be ripping us off, and I wouldn't be surprised if this was a calculated move.
@@tobio.5968 The performance target wasn't inline with a 4080 either. It made more sense to get a 3090ti which was usually faster and not vram starved. Or a 3080 12GB if your doing lower resolutions.
Glad they done that. One thing I always hated from Nvidia is having different products with the same name. While they may give details on the box, it opens up a path for scammers to scam without having to physically modify something. It also makes prebuilts with that product name in the list as an unknown.
Basically this. Some years ago I bought a HP pre-built for a cheap gaming machine. What I didn't know at the time was the 1060 in it was basically a 1050. It still served its purpose, but the dishonesty put me off on buying pre-built in the future.
@@helmkekitsune813 Yeah, I have a couple friends that had a similar problem. Which is why I mentioned it.
I don't think they print cuda core counts and ROPs on boxes, do they? This was going to be a shit show of people thinking they bought a 4080 with less VRAM only to later find out they were duped by Nvidia with a 4070 in disguise.
@@duEprocEss_ They do print memory size, though. But we often don't see it prtnted directly on the cards themselves or perhaps small print.
It's not going to mean a damn thing because there's going to be another chip shortage and the prices are going to increase again. Biden given U.S. citizens that's working in China an ultimatum to either quit their jobs there and come back to the U.S. or have their U.S. citizen revoked. The majority of engineers, developers, etc. there quit. China Xi Jinping announced that they are going to take over Taiwan. Russia have already taken over the Donbas region which is the most mineral rich land.
I would like to hear your thoughts on the recent improvements to Dx12 titles with 30 series GPUs with the most recent drivers. It seems very convenient that after the benchmarks were done with the new flagships to replace the 30 series that they release this.
Improvements are for all RTX GPUS, including 2xxx. Nvidia could go full Nvidia and make these improvements 4xxx only. So be glad they haven't achieved their full NVidia mode yet.
Can’t believe they actually did this. I expected Nvidia’s pride to not let them😂
You expected they'd think a out it and not? Expected?
Makes me wonder if nobody raised their hand in the marketing meetings and be like 'hey, guys? It's 30% less powerful, why not launch it as a 4070 so it'll be less confusing?' ... the next scene he was on the street in front of the building with a box filled with desk contents.
@@nicewhenearnedrudemostlyel489 considering the fact Nvidia only cares about Nvidia, yes.
they probably wouldn't have if intel arc hadn't launched
Their pride is what made them write that cringy marketing hype in a "we screwed up" notice.
Wow the backlash must’ve been brutal for NVIDIA to do that 😂
Calling it "FAKE 4080" worked.
I don't think they did it because backlash. There has been plenty backlash before and no action from nvidia.
@@michaelsykes911 It could have been internal backlash from their manufacturing partners. I imagine they wouldn't wanna get flooded with support messages from customers who bought a 12gb 4080 and were confused why it didn't perform the same as a 16gb
@@michaelsykes911 It was the pretty much the most talked about topic of the ada release lol.
@@kaiser2979 nvidia doesn't care about partners. The real issue is 4080 12GB starting at $900 is literally not a viable product to sell. Doesn't even beat last gen cards while asking $900 or more money, and offers less VRAM on top. It's just hilariously bad product.
Based on the card specs, the 4080 12GB was going to be the same performance as the 3080 12GB and cost $250 more in my region.. Doesn't seem like a good deal
Cancelling the $900 70 class card in disguise is definitely a step in the right direction, but the situation is far from resolved. The "real" 16GB 80 class card should absolutely NOT be retailing for $1200 MSRP, that's what nvidia's next correction should be!
In EU the price seems to be in the 1800 € range for 4080. More than double above 3080 launch price (~740 €), yet the performance is nowhere near 2x. What a joke.
@Tyler Hogwarts legacy isn't a first person shooter pvp, you won't need 60fps at all times. I get your point and it's not wrong, but people playing with old hardware and a tight budget have always knew that at a certain point they'll need to compromise, heavily even. It's not a new thing, ask all the people who used 750ti from aliexpress for 40$... plus, the hardware requirement are always overstated because that's the baseline of what will GUARANTEE a decent experience, not the actual minimum requirement to launch the game. so yes, you're right, as times go on older hardware will only get worse performance, but this (or 2 years from now for the matter) is not the year hw will suddenly become unusable out of the blue, if you're accepting to lower your expectations in exchange for spending 0$
@Tyler no, not ps2: the target is still to bring games on ps4, and the games will be developed with that in mind.
Btw, we're not even talking about the same people. The people I'm referring to have real budget constrains on what they'll use for gaming, be it self-imposed or not. And I think it's safe to assume that's the non-vocal majority who's still topping the steam charts. Those people WILL play like on ps2 or avoid the game entirely, when it comes to it. Someday they'll be forced to upgrade, but that day has not come yet.
What bothers me most about all these launches is not the naming. It is just the fact that they are pricing everything just such that they can keep selling the 30 series at their original MSRP's (except for the 3090). They are getting rid of those excess stocks of 3080's one way or another.
I'm sure AMD is taking notes.
Deplorable. Launching RTX 4080 12G will reduce RTX 3090 TI current scalper price cause then it has to compete; which inturn will reduce the remaining 30 series cards. Don't listen to this BS excuse. Nvidia refuse to reduce their card price. Now they try to stop its reduce in price and control the market still. Disgrace. Buy AMD if you are a consumer. Nvidia has proven they are not FOR consumers.
3080tis are 300-400$ below original msrp
@@drunkhusband6257 RTX 3080 is still above MSRP last i check $737 against $699. Launching RTX 4080 12 gb will definitely help us consumers with this Sky high price and to lower them. And you are defending Nvidia?
That is a result of TSMC's tick-tick-tock product availability, versus Intel's tick-tock. Every TSMC customer is humping the leg of the newest process so they can gain a competitive advantage, even Intel. TSMC's whole business model is providing immature expensive processes before they are ready for full scale high volume production. Apple's bill-of-materials keeps going up for their devices, the iPhone BOM was around $250 for a long time but now it is $500. It is the opposite of what Intel did over the decades, for example: The 2500K was high end and only $216 USD on launch, now we see $600-700+ USD for a high end CPU. That's way beyond inflation. Intel didn't release a new process until they were ready to deliver to the 90%+ of the market spanning from low to high end.
A 30% smaller die, 27% fewer CUDA cores, 25% less memory bandwidth, etc. but it was totally a 4080! I don't know why everybody got so confused!
I imagine the cost to relabel all of the actual cards is much worse than changing the boxes and packaging. Some would probably need knew coolers because the card number is embossed on the cooler. If so, then they'd need to do quality testing again and maybe replace pads.
As time goes on, the more i realize how smart EVGA was and how much of an opportunity AMD has been handed to absolutely conquer the GPU market
well... the former leaders are all dropping the gun... had to gift them some bacon right?
AMD? They've had quite a long time to do anything at all to make a splash in the GPU space. They sure came back from the dead on CPUs, and I love my 3950X.
I'm more interested to see if Intel can get their shit together on drivers, because Nvidia really needs some actual competition.
AMD will always disappoint in the GPU space.
Let's just hope they read the comments on these videos to actually understand this!
Imagine being a board partner executive that just signed off on an inventory of retail packaging boxes marked "RTX 4080 12GB" for your up and coming product. Only to hear this announcement drop seemingly out of the blue... No wonder EVGA left the GPU scene!
Jensen Hwang must be sneezing hard today. I imagine partners cards CEO got off the phones with their subordinates and use all kind of expletives with Jensen name on it.
You need to fuck your partners somehow to make them leave your playground if you want to sell more founders cards. Easiest way is to screw them by killing their liquidity
I wonder if they told the board partners in advance
I imagine this was always Nvidias Plan. But i cant prove it. Chances are Nvidia made a really good Call however to NOT MAKE 12GB Versions of their 4080s Themself.
Again… this is kinda really unfair towards Nvidia here. I know that. Like Conspiracy Level unfair.
But THEY are the Company i would not wonder if it actually is a Thing that was planned from the Beginning. If it really takes Months to Reorganize this BS now… then there is an even higher Chance it was Planned… since they know they need to sell more 30 Series Cards still.
Again… I cant prove anything. But i think my Theorie is at least something to think about.
Some ppl would be wise to dig into this deeper… is what i think.
@@cc0767 Maybe yes maybe no. Nvidia doesnt make those 12 GB Versions so Chances are they just said… nothing to them… and just compensate their Circumstances now. It could be however that Nvidia told them beforehand that this is their Plan to sell more 30 Series Cards and that will give everyone more Time do do so…
Its like a win win Situation for everyone. Aibs have more Time to sell old Cards. Nvidia can do say „sorry we heard you“ kind of… So its good Marketing.
Well, i think they could not even do that but others will see it that Way.
But who knows.
The closest thing to this I've seen from Nvidia before is the Gefoce GTX 260 and Geforce GTX 280 which had their price massively cut when ATI/AMD launched the HD 4870.
The HD 4870 was built on a smaller node than GTX 260/280 so quite a bit cheaper to manufacture while having competitive performance somewhere between GTX 260/280 and in some games even getting very close to GTX 280 performance.
The big issue was the price though, HD 4870 had a launch price of $299. GTX 260 was $400 and lower performance, GTX 280 was $650 with higher performance mostly with some games very close to equal perfomance of the HD 4870.
With that big of a price difference and performance where it was there was an uproar and Nvidia soon saw themselfs forced to lower the price and reimburse customers that had bought the cards at the high price.
Very soon the cards was redesigned and manufactured at the new lower node and all was well with the world again. I have no idea how much but it must have cost Nvidia a pretty penny.
I think I remember from that AMD card, or probably the 3870, someone at the company lamented they hadn't priced the card higher at launch as it was an extremely good value and they couldn't make the same discounts as Nvidia did. I think they were milking the 8080 at that time with just bigger/better/smaller/bigger... iterations and barely anyone was paying attention to that.
Gotta love the free market /s
hey man, great vids and all but it would be great if you add a TLDR somewhere in the video for people who just wanna have a quick run down of the what, the why, the when and where. keep killing it
Theyve actually been doing this long before the 1030, the GTX 460 had a cut down version with the same name, and technically the GT240 had a DDR3 and DDR5 version, both called the GT240.
Was there a difference between the GTX 460 1GB and 768MB cards besides vram? I do remember 1GB was sort of accepted as the way to go back then?
The 4080 12 has 46% of the 4090 Cuda cores. Exactly like the 3060ti and 3090.
and they will get away with selling 4080 16gb that has about half of raw rasterization performance vs 4090 for 1200. meanwhile 3090 vs 3080 was about a 15~20% increase.
4080 16gb is a 4070 to me, the gap to the 4090 is huge. 12gb is a 4060 imo.
not to mention the 192bit bus, which has for multiple generations (at least 10 years) been exclusive to the 60 SKU
it really doesn't make sense. If you are looking for a card above 1000 bucks. A ~40% increase in price (eu prices) get's you a card that is all around better and twice the performance lol.
it still doesn't change the fact they are launching the 4080 at 1199$, I really hope AMD can deliver and are not as greedy as nvidia.
What I want to see is more GPU efficiency. Increasing power draw therefore increasing performance doesn't count as performance gain. Maintaining same power usage or even lowering it while gaining performance means much more. And also, making GPU larger thicker heavier every year is not very acceptable. I would love to see server styled power and thermal optimized cards that are friendly to small case build and small chassis.
Basically the playstation console.
Then you should be ecstatic with the 4090. The power efficiency is record breaking(limit your FPS in software and watch it burn only 200 watts while being faster than a 3090). You have to look at the whole picture before forming opinions.... The reason Nvidia pushed out the 4090 with that insane power draw and cooler needed, is because they want to push every last frame possible, even if that means going WAY outside the efficiency window.
But make no mistake, they didn't just "push power" to increase Performance. Performance per watt increases like 30 - 50% with each new node thy jump to.
Plus, they are probably nervous about AMD because they know AMD has several competitive levers they can pull for their GPU lineups, and efficiency is just one of them, not to mention Nvidia is still on monolithic dies, and AMD is using chiplets which make it cheaper to make.,
Nvidia "should" have made the 4090 a 300 watt card and called it day, and left that 14% extra performance ( in exchange for 50% more power ) on the table.
BUT, all you have to do is limit your frame rate and VIOLA, you have the most efficient GPU experience money can buy, until RDNA 3 comes out, and that will be a similar level of efficiency, and probably even better.
Again, just limit your FPS using software commands, and you can get next gen performance with a fraction of the wattage of the stock config.
@@Dennzer1 Doesn't quite work like that when the GPU consumes more power than my entire PSU. How am I suppose to power limit it when it won't even post w/o a new high end PSU? Yeah it can be more efficient if you do something maybe 1% of the people buying them will actually do. Hell most will probably try to overclock them further because they decided to buy a 2000w PSU just to be safe for the next RTX generation.
Does this mean there will be a 4070 12GB on Monday with a sticker over 4080? :-)
Nvidia "We're trying to be less greedy, but it's difficult for us."
Single sticker over the 8 replaced with a 7
You forgot the line" Don't worry we could get through this."
@@3pleblow thank you for your support as loyal gamers in these unprecedented times.
Probably, but it won’t be available on Monday
I don't think the number is usually printed on the card. They have to reprint all the boxes and instruction manuals and repackage everything though, which has to be very annoying for AIBs involved.
"Are we happy now?" Paying 400$ more than what an equivalent class card from the previous gen cost? Ecstatic.
I know it would be insane for this to have been an intentional misdirect in order to delay 40-series cards longer to sell through more 30-series chips...but Nvidia might actually be that insane lol
If they’re changing the price of the 12gb then surely they need to revisit the 16gb…. YOU KNOW they raised the price because they had a “base” model… this seems like such a drastic turn around for them that makes me feel like it was intentional to keep pricing high.
I love the idea that we are at the “we didn’t think we would get this far” stage lol
Such a smart move. If it was only the addition of 4GB of mem I don't think it'd be necessary. But like Steve said, it was a different chip, there were fewer CUDA cores, less mem bandwidth, etc. Everything about this screamed 4070 and appeared nVidia was just going to push it for the revenue it'd bring in.
I needed a good laugh. Bless your heart.
@taxid3rmy i mean i just see this as confirmarion they did exactly what we said they did
SMART would have been to do it right the FIRST time and not try to bamboozle the gaming crowd which are savvy enough to know what's going on. You don't get to this stage of the game without knowing the impact of your decision, and if you do- you deserve to lose your profits. This is especially true when the whole naming scheme is YOURS and YOURS alone.
Damn your 1080p60fps looks sharp !!!
Wish more creators would go this way.
Thanks for your content ^^
The issue is not whether pulling the 4080 12GB from the market was the right call, the underlying issue is that beyond that point they have already achieved their objective. They have now conditioned the market to accept the pricing for their actual 4080 (16GB), and by giving the community a scape-goat to publicly shame Nvidia for, they have effectively given us the run around.
People will now accept the rebranding and repricing of the 4080 12GB as a victory for consumers, however, in the meantime their 4080 16GB is unchanged and sitting pretty at an MSRP of $1199.--
From my perspective, if they want to do 'the right thing', which is arguably already too late given the recording of the quarterly stock holders call, and the massive mess they created here so far, then they should bring the 4080 16GB down to an MSRP of $799.-- which would continue the trend set by the 4090's 100 USD price hike gen-over-gen.
This was only half the battle, we should continue to vote with our wallets, and not let up. Just because there was a silicon shortage, doesn't mean that we should accept a permanent exponential price hike.
If this card doesn't come in at less than $600 or less then it will be a hard pass for me. I'm really interested in what AMD RDNA3 will be like for price / performance
exactly, and i have heard no stories of AMD sitting on tons of last gen stock that they need to sell of first, i predict they will actually want to sell their new cards while they are hot and not do "please buy the old thing first"-pricing for their new stuff. ...but i trust AMD just as little, they might just adjust their prices to where their cards land in the benchmarks compared to what Nvidia benchmarks are showing now. ...good thing the 80 and 12GB models have no benchmarks out yet. Less time for them to overreact.
iam sure it wont be 600. why buy a 3080 when you can buy a 600 dollar 4080 12 gig when its cheaper? 30xx stock has to go
$600 lolz not much chance of that for a couple of years at least
@@dharkbizkit that entire last gen overstock issue isn't the consumers problem nvidia messed up they have to deal with it not our pockets.
@@n9ne i agree but i bet, nvidia doesnt agree and doesnt want to pay for it, i they can make us pay for it
This reminds me of the 1060 3GB and 6GB, they had not only different memory, but different core count and bus width.
Bus width was the same, its why they were able to have a 3 and 6 GB model. 192 bit memory bus. Core count was different and memory size was different. The 1060 3GB cards with Samsung VRAM were no joke and could take extreme memory overclocks. Great card in its day but 3GB limited it heavily later on.
@@Clapxiomatic I'm still running a 1060 6gb, but you are talking about them as if they are long gone and dead :(
It was only a 5-10% difference from what I remember, still not ideal.
But the 4080 was a much bigger difference so it is good that they unlaunched it.
@@hopsys Right?! My little 1060 6GB is still ticking away faithfully. I'm looking to upgrade soon, but with prices what they've been the last 2-3 years, I've been very grateful that this little fella has survived and served well.
@@hopsys as long as you have a decent cpu it’s more than enough for 1080p. I’m on the 1070 8GB and it’s the bare minimum for the monitor I’m using. I was going to maybe upgrade after I get a cpu at some point. Either way you waited long enough to where getting 16gb video card sets you up for awhile to come.
Thanks for your part in this positive outcome, Steve!
Whether this is sufficient really depends on what the price point ultimately ends up being, with or without spec changes. But it is good that there’s only one 4080 now.
Nvidia unlaunched and Intel launched interesting times we are in
Best comment so far!
Strange times indeed
I think this is just another proof that Nvidia is always trying their hands at what they can get away with and if we actually don't fall for their marketing we can have better prices across the stack.
Yeah, they're just using their almost-monopol market position.
If consumers let Nvidia fuck them over one time, then Nvidia will fuck them over even harder next time.
Consumers let Nvidia fuck them over with crypto crap, buying GPUs for 2x pricing eventhough they already had a functional GPU.
That is what lead to this 4080 12gb bullshit.
@John O'Neill That will never happen because of low IQ potato brains who can't control their serotonin addicted brains that always need to have the latest thing
@John O'Neill "worth" is relative.
Just because YOU aren't willing to pay $1,600+Tax for a 4090 doesn't mean it's not worth it.
One's enjoyment of a product should be based on the experience that it provides and NOT the price they paid for it. If you got a 4090 for FREE, you'd praise it like crazy but for $1,600+Tax suddenly the praise goes away?? 😂😂😂
@@PSYCHOV3N0M Your own example proves you wrong and you don't even realize it. lol. Any human would praise the 4090 like crazy if they received one for free. Just like any gamer should be angry if they 'had to' pay $1600+ for a 4090. Do you really not realize why that is? It's because the product has a value. That value, the 4090's worth, is greater than $0 but less than $1600, likely closer to $1200. That means most people that got a 4090 under that $1200 marker would likely be somewhere on the HAPPY spectrum, where as anyone who acquired it north of the $1200 number would likely be somewhere on the UNHAPPY spectrum.
We're not talking about a one-of-a-kind piece of art that is "worth what someone is willing to pay for it," we're talking about a product that will be mass produced. It is worth what the majority of people will pay for it, and $1200 isn't it for the 4080, nor is $900 it for the 4070.
@@dhank2242 Ty, yes, this exactly. Only thing is that it's worth even less than $1200. I'd say more like 800-900$.
Product value = research cost (R&D) + raw materials + production cost (factory, workers, storage, machines, ...) + shipping + profit margin.
Product value of *NGREEDIA* = research cost + materials + production cost + shipping + profit margin x 10 + product markup/speculation because of *insert any nonvalid reason here*.
I actually did not realise this in the first place, but yeah, they are doing this again and again.
My notebook still has a Geforce GTX 860m (Maxwell), but there is a Kepler version of this card too - of course with the very same name. The Kepler had 4GB of VRAM, whereas the Maxwell only had 2GB - yet it still was faster.
EVGA probably laughing really hard at this news.
We are so lucky to have reviewers like GN that can stay as CONSISTENT and CRITICAL as they are.
i guess having a functioning brain means critical now?
@@adrycough nope. Critical is urging companies to do better when they can and have done better.
Remember they can only do this if they can stay independent of sponsorships from the products they review. Keep buying merch from their store!
Thank you Steve
Now I am looking forward to the news of re-launching the unlaunched GPU, which was originally launched, due to unforeseen troubles in the logistics.
Gonna be the 4060 Ti
They’ll have to announce that announcement
The real reason they "canceled" is because there wiil be a 4070ti between the 16 and 12gb models
@@zaxmaxlax a re-release of a "new" 30 series card? I'd have said "what are you talking about?" but as we had something like that in the past... dayum
I am assuming that 4080 12GB will be renamed to 4070 Super
@@bernds6587Yes. I think they can squeeze a 8000 cuda cores cards. The "4080 12gb" is the top 104 die, they can probably cut down the 103 die to make a 4070 super/ti or whatever. That's why they're backing off, they couldn't care less about the critics.
I swear I love their intro, just a spinning logo and then straight to the point of the video. No unnecessary music, long animations or other nonsense.
I see you’ve gotten your hands on the 4090 Neptune, hopefully this is a indication of a new video with the card.
We will likely see an additional "Ti" or "Super" variant. NVidia had their whole 4000 series product line mapped out before this change happened. This change will move the 4080 12g down a notch to the 4070ti or "Super" and move all lower cards down a notch to compensate.
This most likely will be 4070ti and cut down version of 4080 16gb will be 4080se... So keeping the same die in same category, when in past the ti versions were cut down versions of the bigger die.
@@haukionkannel You seriously believe that after this mistake, Nvidia will still launch a cut down 4080 16gb with 4080 naming? Nonsense. The gap will either stay (3070 vs 3080 was also ~25% gap) or they will name a cut down AD103 a 4070 Ti with the initial 408012GB being a 4070. Nvidia hasnt used the "SE" naming in forever lmao.
@@ThePwnij back in the days we renamed SE to "Shit Edition"
@@haukionkannel why do you care how big the die is? Do you use the gpu to play games or to measure its e penis?
No, this was the 4070 12GB initially, they just "moved it up" to 4080 12GB while increasing pricing.
They are going to launch the all new RTZ 4080 next week. Nothing to do with the RTX 4080. Totally different.
Rey Trey Zion✡️
Really Truly Zorry (p.s. buy me)
This is a nice clear example of consumer power. Prices are still completely insane.
i dont know, i just bought and evga 3080ti ftw3 ultra gaming. i was worried about the realese of these 4xxx series. Looks like i did make the right choice. i upgraded from 3060 mostly for 2k gaming res.
What we need is the 4080 16GB pushed down to $999 or less now.
800 to 900 best 700 to 800 but that is just wishfull, non realistic thinking at this point and time.
699*
Maybe it was the plan after all, normalizing the new 4080 16gb price point and a higher 4070 price in the future too (look! we decreased the price down to 850$!) - mission accomplished team green.
this literally was their plan from the start
Atleast better than 899$ 4070 xD
source: dude just trust me
@man typical AMD fanboy! You can’t compete compete against the top of the game but it’s okay for you guys and it doesn’t make you like a big deal or something else but it’s not going through what you’re talking to lol I think I just got the one I got to get the other ones out.
It's just a small 80% price increase over the 3070
I bought the Titan X 1080 back in the day. I WAITED on purpose so I could buy the best of this generation of card. A year later? They rereleased it with an ENTIRELY new and improved architecture, but it is STILL a "Titan X 1080." I felt rubbed the wrong way. They should have released a new card entirely. Still, it runs most games smooth on 4k and even Cyberpunk 2077 at 1080p on max (no ray tracing) really smooth. So, I'm DYING to get the 4090 as I was unable to upgrade with the 3000 series per the global shutdown. However, I still won't. I'm going to wait for the 4090 Ti VERSION TWO. Yup. Because they have so many challenges due to inventory overload (don't feel bad for them, the same reason they have this overload is because they made BANK due to Covid....it is still a gigantic win for them). Why would I wait? The second I saw the 4070 overpriced and labeled as a 4090, I said to myself, "Here we go again. Only this time, it will be much worse BECAUSE of their inventory challenge."
Thank goodness I was SO lucky in that the Titan X 1080 was a rare dream card release (some say Nvidia gave too much bang for the buck on accident which was a mistake which later hurt them a bit...I haven't dug into that too deeply though).
I'm content to wait even until the 3rd or 4th quarter of next year.
It would be sufficient if the 4080 16gig drops to $700-$800 in price
There never was a 4080 12gb. It’s a 4070. Calling it a 4080 was dumb.
4070? with that 192 bit memory bus, it is much more akin to a 4060 than anything else. Nvidia is just milking the consumers hard and people are (stupidly) paying for it.
Everyone stop fucking calling it a 4070, with that tiny 192bit bus, it is a 60 non Ti class card.
@@DrakkarCalethiel imagine being this triggered by a comment that still generally agrees with you
It's actually more akin to a 60/60 Ti card. The rtx 3070 is 256-bit ffs
The memory bus doesn't mean shit...
EVGA = Nostradamus
They bail out at the right time.
No worry about battling the GPU maker for build/thermals on a product, and no headache on when/if a product will launch.
Good job EVGA
Yep and they'll be a leg up on competition for pivoting to the next era of GPU markets
Big huge corpo number 1 =bad
Bug huge corpo number 2 = good
Its so tiresome seeing people venerate EVGA as if theyre some kind of robin hood.
No, you should call them E, the VGA part in their name was already gone...
@@stuartfury3390 nvidia has 100x the employees of evga. your local Walmart has around the same amount of employees as evga.
@@nate-sw6eu Well, he did say "bug huge" not "big huge".
Even huge bugs are pretty small.
What matters most to me is a decent generational improvement in raster cost per frame. Not much else matters. I want at least a 30% increase or I'm buying from AMD. Unless they try to jack their prices up by $500 as well. I'm not expecting no price increase though. If they launch the 7800xt at 649us I'll be shocked. I'm expecting about 749-799usd; any more with that chiplet design and I'll start asking questions.
Cannot forget about the gtx 960.. 2gb and a 4gb model. And the 1060 first with a 3 gb then a refresh with a 6gb
thanks Steve!! ☺
Grateful that all the genuine great channels like GN that have contributed to make this sort of a change happen by calling a 4070 what it really is. I hope you keep impacting the community positively. And cheers to a lot more contributions to come in our combined future :)
You realize they already have a 4070 release planned right?
Why doesn't this comment have a like from GN?
@@rahliE777 welp they better change that as well lmao
They might have incentivized people to buy the previous generation gpus with the original naming and pricing of 4080 12gb even for the time window between the first announcement and this
Indirect selling. Or guerilla marketing. Smart and evil
nah, waiting for RDNA3 first, those impatient buyers will regret
agree. it seems pretty obvious but people will be people.
how could you be so cynical about a company that cares about its customers so much ? /s
Additionally I think this is also Nvidia trying to eliminate partners from the top of the value stack by making them sell this obviously crippled card. Any customers that noticed and complained would mostly blame the board brand, not Nvidia, when really the blame should go first to Nvidia since they tell the board partners what the product segmentation is.
They just need to do a 4075. They need to drop the “multiples of 10” thing if they want SKUs that are in-between their main SKUs.
This pissed me off with the 1060 3gb and 6gb. It should have just been a 1060 and a 1065.
Im going with AMD/Intel this time around. My titan xp is still rocking for the time being.
This is reminding me of NVidia CEO's saying that they "gave" gamers an extra .5GB of memory on the GTX 970 and gamers should be grateful for it even if it was slower memory...along with the other spec downgrades. I think NVidia still has the article on their website and Digital Foundry did an article about the issue and has the statement on their article too. :)
tbh that extra .5GB sounds nice when you consider it was a 4GB card, I doubt vram speeds were bottlenecking gamers
@@adrycough At the time it was shown it didn't but considering it's performance is still quite good I'm sure it's having more issues now though I have no solid leads on that. :)
Digital shilldry
@@adrycough it was a 3.5gb card sold as 4gb
@@Born_Stellar It did have 4 GB, but that would be like saying Bulldozer had 8 cores or a 12900KS runs at 5.5 GHz
This is a good step towards the consumers holding manufacturers more accountable. Of course this itself isnt that significant, but hopefully the community can keep this ball rolling
Let it be known that it's not just consumers but PROMINENT members of the content creation community which produces videos such as this. This isn't me outright supporting individuals but rather a more collective approach to calling out what Nvidia tried to pass as a 4080 when it's anything but.
Case in point: When Microsoft utterly failed with the launch of the Xbox One versus its competitor, the Sony PS4, the company's public reputation and image was totally ruined. And then guess what happened? Microsoft started releasing backwards compatibility and in good measure. To this day, fans could still argue with confidence that this premium feature is a win-win overall.
The real issue is the 4080 16gb being $1200. Bear in mind that *doubling* the 3080 price lands you at $1400. They literally almost doubled the price on the same class product and are now distracting everyone with 'solving' another issue that they created to look like they're listening, when the really bigger issue still hasn't been addressed.
Absolutely
it was pretty unified condemnation of Nvidia from all quarters. it was justified
@@Khaled-bs7zc All it takes is to look at their "gforce expeerience" - garbage level spyware that everyone installs just to cheat in games with poor visibility. Its idiotic UI and almost every second feature half broken hasn't been updated since launch. That just demonstrates how they work.
@@Khaled-bs7zc that's exactly correct. This is a small ship that sailed in order for them to proclaim that things are better when in reality, the bigger elephant in the room still looms.
I really want the box of a 4080 12GB as a fun memorabilia piece now.
While it's good they canceled this, i'm still really interested on how they will name this card when it relaunches. Even as a 4070 i'd consider it close to being a scam, the chip type and memory bandwidth put it closer to a 4060 or 4060Ti when comparing it to older generations.
That being sad, it's also totally insane to put a x080 card at 1500€. I remember the 3080 cards being at around 750€ at launch, and those were AIB OC Cards, FE was even "cheaper". Doubt anyone will buy the 4080 for that scalper price.
They'll relaunch it in December/January as a 12GB 4070 in the $749 to $799 range if I had to guess considering it barely beats a 3080.
$749 hahahhahahahhahahah for that piece of junk hahahahahhahaha
You're probably right. Fuck them. $400 is the absolute ceiling for such a pathetic "GPU". You know what? At this point FREE is too expensive. I would be ashamed of owning one.
@@neoqueto 💀💀ok now you’re reaching too fat, despite everything it’s still a powerful card
@@neoqueto nah… you just dont have $
Nah! They will just rename it 4070ti and sell at $899 or make new name 4075 (super) and sell it at $899... It is Nvidia after all!
@@jaassil haha wrecked XD yeah he's obviously just poor XD
EVGA looks more and more like they made a 1000 IQ move
No shot consumers actually made Nvidia change something….
They can if they don’t buy something. They need our money.
Their winning streak is coming to an end. The world is changing again.
More likely they got some insider info on AMDs upcoming cards and knew their “4080” wasn’t gonna pass
They DIDN'T.
This wasn't the media having influence over Nvidia from backlash, this was Nvidia purposely teasing bad product at an insane price, in order to fear monger people into buying RTX 3080s and RTX 3090s stock rotting on shelves. And it worked. After the reveal, GA102 sales spiked. We didn't outsmart Nvidia, Nvidia outsmarted everyone else.
This product was ridiculous product, and Nvidia expected the backslash. The RTX 4080 series made the RTX 4090, and RTX 3090 looks like really good value.
@@eugkra33 they outsmarted our outsmarting and even made profit from us. Ahh... Greed... It never ends.
3:20 The thing is, what are they really apologizing for? I'm pretty sure the 4080 12GB being named incorrectly didn't demoralize anyone or ruin their lives, compared to what seems to have happened with the Corsair situation where an employee looked down on a member of the media. It's not that drastic of a situation, so I think saying "yeah it's not named right" and "unlaunching" it is about the best way they could go by it.
Remember guys, the internet was able to bully a movie study to change the Sonic movie design. Never let a company screw you over without a fight
This still means the 4080 we are getting is $400 more expensive then it's predecessor.
$500*
I'd expect the rebrand will be to a 4070Ti or Super, rather than 4070 as they'll want to minimise the price decrease given they'll have to compensate AIB partners on the following batches to make up the difference too. Maybe this means the 4070 will be specked up from what was planned too?
I mean given the 4080-12 is a 4060Ti and the 4080-16 is a 4070 - 4070Ti, we wont be seeing a properly named 4070 I'd imagine.
Hearing in many places people are saying it should be a 4060 Ti.
Nvidia won't compensate the price to AIB, happened before,will happen again
I think Jensen will bring back the Super BS again.
The original 4070 they planned will still be launched as that, maybe a little bit cheaper.
This will become 4070 ti or super, whichever they deem appropriate.
We might even see a RTX 4070 Ti super. Exist purely to crowd out the market when AMD launch something visibly better.
It should have always been a 4070 to begin with.
4070 4080 4090 it isn't that hard lol
Small nitpick, the two versions of the 1060 were before the 1030 and had CUDA core differences
I’m so happy I got a 2080, every single new game that has released I’ve been able to still push high-high settings at 120+fps at 1080-1440p. Unless these new generation of game’s absolutely require a 4070 or above to run, I’m happy to say that I won’t have to deal with these kind of things for awhile.
Yeah I have a 2080ti and I wasn't really even that tempted to upgrade until I saw how much better the 4090 is than the last gen cards in every situation even normal rasterization.
Maybe my 270hz 1440p monitor is not as crazy as I thought but CPUs may still be holding us back there.
Love the videos - you guys are my "go to". I think what you're saying here and what you've been saying since the EVGA pull-out is very fair to NVidia and us buyers. I'm not a big fan of their corporate folks but like their product. Good job.
Just because there were queues for the 4090 does not mean it will be in high demand. It just means those that wanted it and could afford it on day one did so. If they stay on the shelves over the next few weeks we will know. It might be that their plan to clear 30 series stock by outpricing the 40 series is working though. Watch stock of the 30 series cards carefully.
Well, 4090 are available in stock everywhere now, it looks like the sales are very slow after the launch but nvidia said otherwise.
At this point in time we all know that there is a trend, a fashion, in the USA for people to stand in queues to buy certain electronic gadgets.
@@zackwalkman8574 4090 sold out in a few hrs, all I see is scalped resales.
you can walk right into microcenter in east coast and get any 4090 you want right now
Forget the boxes. I would think they would be able to get those reprinted in a matter of weeks. What about the cards that have LED lighting with RTX 4080 branding on them? They would need to be redesigned and produced. I would assume that these would already be in production if the card was supposed to be released in a month.
Gamers Nexus did call out NVIDIA in the past for such things. I remember when NVIDIA forced GPU partners to name the AMD cards differently to "avoid confusion". Then they pull something like this. GN did call them out back then. Too bad you didn't this time. Having 2 completely different 4080s was just insane.
EVGA looking smart as hell right about now.
Thanks for all your pushback on this!
I don't think anyone is under any illusion that this move might be anything other than "oh sh*t, you were loud enough and our competition is strong enough that we aren't getting away with it this time". that being said, I agree that they at least reacted in the right way (to start with).
As to whether or not this is sufficient? Only time will tell. They strike me as the "better luck next time" type of company. Let's hope that the competition will finally be able to keep them in check, and if they don't and Nvidia pulls this stunt again, I doubt many people will accept their apology (and if the offer is right, we'll still be buying their cards...).
I would even go as far as saying they did this to garner some "respect" just like what GN is giving them.
They aimed too high and got backlash and are now trying to cut down on some of that negative press with this "positive" thing.
This in my book is nothing more than just Nvidia being smart and sneaky trying to get away with what they can while not completely being seen as pure evil by their consumers.
Even if this ends up as a 4070 for $700 it's still not a good product for the price.
People still lined up around the block for the 4090. People are gonna buy team green no matter how anti consumer they are, unfortunately
Its a move in the right direction, but i wont be "happy" unless they drop the 4080 to the 899 price to replace it. 1199 for a --80 card is insane, and now its even more insane with the 4080 12gb scam thing gone. it leaves a giant gaping hole in the market lol.